Advertising Awards

A Safer Journey with Safelite AutoGlass

Posted by Maggie Gallagher on Mon, Aug 28, 2017 @ 12:26 PM

When your windshield is suddenly chipped or cracked, it can quickly become a nuisance and a distraction from the road. A crack larger than a dollar can obstruct the road in front of you, endanger others and lower the integrity the overall safety of your vehicle.

That’s where Safelite AutoGlass comes in—they are the largest provider of vehicle glass repair and replacement services in the United States. In 2017 they won the Gold Stevie Award for Customer Service Innovation in the Stevie Awards for Sales & Customer Service for its new one-stop solution to calibrate ADAS cameras after a windshield replacement.

Over Six Million Lifetime Guarantees

With more than 7,800 mobile glass shops and stores in all 50 states, Safelite AutoGlass is the nation’s largest provider of vehicle glass repair and replacement services. Safelite spokesperson Katie Salvator recalls their previous year’s success in regards to speedy service.

safelite.jpg“Last year, six million customers chose Safelite AutoGlass for its 24/7 national contact centers, advanced online scheduling, superior repair and replacement systems and the industry’s only nationwide lifetime guarantee.”

Safelite AutoGlass is a member of the Safelite Group family of brands, which together make a difference in the lives of 10 million customers annually.

Unbreakable Reputation

As the country’s largest service provider, their new one-stop solution to calibrate ADAS cameras after a windshield replacement made a huge impact in road safety across the nation.

“Winning a Stevie Award offers third-party credibility and recognition of our efforts to create a better customer experience.”

Katie also acknowledges Ed Sprigler, Safelite AutoGlass VP for Strategic Initiatives,, who has largely contributed to Safelite’s success.

“Ed is a problem solver, and no challenge is too big or too complex for him to eagerly roll up his sleeves and tackle it. It’s that kind of can-do attitude that helps make Ed an exceptional customer service award winner for leading the ADAS solution.

People Powered and Customer Driven

Safelite's core success can be attributed to their People Powered and Customer Driven strategy. “Being people powered means that we power our performance by thinking ‘people first’ and by having talented, happy and engaged people who deliver extraordinary results, Katie explains.”

Katie lists their four cornerstones to People Powered:

  • Leadership
  • Focus
  • Talent
  • Caring

Their Customer Driven success focuses on achieving extraordinary results by looking at their business through the eyes of their customer, making it easy for them to ensure their experience is memorable. Katie relays the four elements to being Customer Driven:

  • Listen
  • Focus
  • Create
  • Delight

With nearly 14,000 people employed across the United States, these two core mindsets have helped them continue to create memorable experiences for customers every day by demonstrating their Safelite Spirit.

Greater Than the Task at Hand

Having a greater purpose matters to people. At Safelite, their purpose is to make a difference and bring unexpected happiness to people’s everyday lives. Katie believes their purpose isn’t about what they do; it’s about the way they do it.

“It is something that motivates us to strive to achieve something greater than the task at hand ... and it influences the way we do it. When it comes to our customers, there’s a quote: ‘I may not remember what you said or even what you did, but I’ll always remember the way you made me feel.’"

Tags: best customer service, customer service awards, sales awards, best sales practices

Fourth Annual Asia-Pacific Stevie® Awards Issues Call for Entries

Posted by Maggie Gallagher on Tue, Nov 01, 2016 @ 10:29 AM

The Stevie® Awards has issued a call for entries for the 2017 (fourth annual) Asia-Pacific Stevie Awards, the only business awards program to recognize innovation in business throughout the entire Asia-Pacific region. 

The early-bird entry deadline is November 30.  The final entry deadline is February 8, 2017, but late entries will be accepted through April 5 with the payment of a late fee. Complete entry details are available at http://Asia.StevieAwards.com.

REVIEW THE ENTRY KIT HERE.

Asia-Pacific Stevies 2016.jpgThe Asia-Pacific Stevie Awards are open to all organizations in the 22 nations of the Asia-Pacific region. The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries will be accepted in seven languages – Chinese, English, Indonesian, Japanese, Korean, Malay and Thai - in the following awards category groups:

Asia-Pacific Stevie Award winners will be announced on April 19. Winners will be celebrated and presented their awards during a gala banquet on June 2 in Tokyo, Japan.

Scores of professionals from throughout the region will participate in the judging process to determine the Stevie winners.

Some of the Asia-Pacific region’s most innovative organizations have won Asia-Pacific Stevie Awards in the past three years including Cisco Systems, Crocs Singapore, DHL Express, Ford China, Freelancer.com, Globe Telecom, Harvey Norman, MetLife Asia Ltd., Samsung, Singapore Airlines, Sony, Telkom Indonesia, Volkswagen Group China, and more.

Judging committees for the Asia-Pacific Stevie Awards are now being formed. Those interested in participating in the judging process may also apply at http://Asia.StevieAwards.com.

Tags: business awards, innovation awards, company awards, Asia-Pacific Stevie Awards

4 Tips for Winning Advertising Awards in the 2013 ABAs

Posted by Liz Dean on Fri, Apr 19, 2013 @ 03:14 PM

Next Wednesday, April 24, is the final entry deadline for The 2013 American Business Awards, the top business awards competition in the USA, and we thought it would be helpful for communications professionals if we provided some tips for winning advertising awards. (If you haven't already downloaded your entry kit, you can request an entry kit here and you will receive it right away.)The Stevie Awards

1. Review the categories.
We have several corporate awards categories including app awards categories, live event awards categories, video awards categories, website awards categories, corporate literature awards categories, PR awards categories, and marketing awards categories, among others that may be of interest to communications professionals.

2. Review past winner's entries.
2012 ABA Gold winners include Bloomberg Law, Carlisle & Gallagher Consulting Group, Fazoli's Italian Restaurants, Ford Motor Company, HubSpot, iolo technologies, Northwestern Mutual, SquareTrade, and Vemma Nutrition Company, among others. You can see the complete list of 2012 Gold, Silver and Bronze Stevie® Award winners here.

3. Pick who you would like to recognize and what for.
There are hundreds of categories to choose from as well as awards for individuals, teams, and departments. Click here to see the entire list of categories.

4. Contact us!
We want to help you highlight your organization's achievements. Contact us at [email protected] and we'll help direct you to categories that are right for your organization.

How will your highlight your organization in the 2013 ABAs?

Tags: Advertising awards, business awards, corporate awards, app awards, live event awards, video awards, website awards, marketing awards, American business awards

2 Tips for Winning Advertising Awards in the 2012 Stevie® Awards for Women in Business

Posted by Liz Dean on Mon, Sep 10, 2012 @ 02:36 PM

The final entry deadline for the 2012 Stevie® Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run, is quickly approaching on September 28. (If you haven't already done so, you can request your entry kit here.)

Stevie Awards for Women in BusinessTo help make the most of your advertising awards entries, we suggest the following:  

  1. Download our 10 Tips for Winning Creative Media Awards tipsheet. 
    Our tipsheet will provide helpful tips and tools for making the most out of your entries. 
  2. Review past winners' entries.
    The 8th Annual Stevie Awards for Women in Business were presented in November 2011 in New York City, USA. Click here to view 2011 winning entries for website awards, app awards, video awards, and blog awards.

Winners of the 2012 competition will be celebrated at the ninth annual awards banquet on November 9 at the Marriott Marquis Hotel in New York.

Looking for more ways to highlight your advertising success? We have several marketing awards and PR awards that may be of interest to advertising professionals.


Tags: Advertising awards, business awards, app awards, video awards, website awards, stevie awards for women in business, blog awards

4 Tips for Winning Advertising Awards in The 2012 IBAs

Posted by Liz Dean on Mon, Apr 30, 2012 @ 08:43 AM

The entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 16 May. All individuals and organizations worldwide may submit nominations to The International Business Awards. If you haven't already done so, you can request your entry kit here. The International Business Awards

Here are four tips for winning advertising awards in the 2012 IBAs:

1. Review our communications awards.
There are a number of other IBA categories that should be of interest to advertising professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

2. Pick who you would like to recognize and what for.
There are hundreds of categories to choose from as well as awards for individuals, teams, and departments. Click here to see the entire list of categories.

3.  Read 2011 IBA winning entries.
The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. You can read 2011 winning entries here.

4. Contact us.
We want to help you highlight your organization's achievements. Contact us at [email protected] and we'll help direct you to advertising award categories that are right for your organization.

Looking for more ways to highlight your advertising success? We have several marketing awards and PR awards that may be of interest to advertising professionals.

Tags: Advertising awards, business awards, corporate awards, app awards, live event awards, video awards, website awards, corporate literature awards, marketing awards, International business awards, PR awards

5 Tips for Winning Advertising Awards in The 2012 ABAs

Posted by Liz Dean on Mon, Apr 16, 2012 @ 08:36 AM

The entry deadline for The 2012 American Business Awards, the premier business awards program in the U.S.A., is quickly approaching on Wednesday, April 25 and we thought it would be helpful for communications professionals if we provided some tips for winning advertising awards. (If you haven't already downloaded your entry kit, you can request an entry kit here and you will receive it right away.)

Stevie Awards1. Review the categories.
We have several corporate awards categories including app awards categories, live event awards categories, video awards categories, website awards categories, corporate literature awards categories, PR awards categories, and marketing awards categories, among others that may be of interest to communications professionals.

2. Review past winner's entries.
Our 2011 ABA winners in the above categories include  IDEXX Laboratories, CME Group, XPLANE, Sun Life Financial Inc., Wellesley Hills, MA: One of the Best Kept Secrets of World War II, and Dawson + Murray + Teague Communications, among others. See all 2011 ABA winners here.

3. Pick who you would like to recognize and what for.
There are hundreds of categories to choose from as well as awards for individuals, teams, and departments. Click here to see the entire list of categories.

4. Watch our video,
How to Enter The 2012 American Business Awards.
Get step-by-step instruction on how to submit your 2012 entries.

5. Contact us!
We want to help you highlight your organization's achievements. Contact us at [email protected] and we'll help direct you to categories that are right for your organization.

How will your highlight your organization in the 2012 ABAs?

Tags: Advertising awards, business awards, corporate awards, app awards, live event awards, video awards, website awards, corporate literature awards, marketing awards, American business awards

3 Tips for Winning Brochure/Annual Report Awards in the 2012 ABAs

Posted by Liz Dean on Tue, Dec 13, 2011 @ 04:33 PM

Showcase your organization's excellence in brochure or annual report design by applying to one of The American Business Awards Corporate Literature Categories. (Request your entry kit for the 2012 ABA awards and it will be emailed to you right away. The early-bird entry deadline is December 14.) Let us help you make the most out of your ABA submission with these helpful hints:

1. Review the Corporate Literature Categories. Categories include:The Stevie Awards
  • Best Annual Report [Online/Electronic]
  • Best Annual Report [Print]
  • Best Marketing or Sales Brochure or Kit [Online/Electronic]
  • Best Marketing or Sales Brochure or Kit [Print]
  • Best House Organ/Publication [Online/Electronic]
  • Best House Organ/Publication [Print]
2. Review the Corporate Literature Awards submission requirements. Submission requirements include:
  • An essay of up to 100 words describing the work's purpose and results to date
  • If applicable, the electronic publication in the form of an attachment or a URL (via our attachment/link uploading tool)
  • Optional:  You may list creative and production credits for your work - a list of the people and organizations that contributed to its development.

If you wish to submit your publication offline for review by the judges, you must first submit your entry online. Then, print out a copy of your entry and mail it with one (1) copy of the publication or series of publications to: The Stevie Awards, 10560 Main Street, Suite 215, Fairfax, VA 22030.

3. Review entries from past winners.Some 2011 Stevie Award-winning entries include:

Which type of business-related literature will you be submitting on behalf of your organization?

Tags: corporate literature awards, American business awards, ABAs

How Womenkind won their advertising award in the Stevies for Women

Posted by Michael Gallagher on Thu, Jul 07, 2011 @ 02:36 PM

Womenkind, a New York City-based marketing & communications company, won the Stevie Award for Best Advertising Campaign of the Year in the 2010 Stevie Awards for Women in Business.  (Entries for the 2011 awards are now open.)  Here we look at the aims and achievements of their print ad campaign for Citigroup’s Women & Co. website.

KristiFaulknerWomen & Co., a service of Citibank, has always known that accomplished women are in search of honest and insightful information to guide their financial choices.  Prior to teaming up with marketing and communications firm Womenkind, however, Women & Co.’s brand awareness was low, and the target audience did not fully comprehend the benefits of membership.

Extensive Research

Before embarking on creative development, Womenkind helped craft a distinct brand identity that would resonate with its target.  The creative team began with an exhaustive category analysis to familiarize itself with financial education, assessing Women & Co.’s strengths and weaknesses and those of its competitors.

After analyzing what was available for women seeking financial education, Womenkind conducted extensive research to reveal attitudes, preferences, and insights from women.   The company uncovered facts, statistics, testimonials, and opinions regarding women’s wants and preferences in the field of financial education using an exclusive panel of “Muses” (a handpicked, dynamic, female influencer group) and Womenkind’s ongoing proprietary research database, WomIntuitionSM.  In addition, Womenkind conducted qualitative and quantitative research with Women & Co.’s target audience to identify demographics, psychographics, needs, and wants.

Through these research outlets it was clear that the needs of a successful campaign would be:

-       to establish the need for Women & Co. by educating the target audience on their distinct financial realities in a positive, empowering light; and

-       to demonstrate understanding of the target audience’s specific challenges by conveying the multifaceted nature of their lives, including financial roles and responsibilities, in an authentic and relevant manner.

Fully Integrated Campaign

Based on these insights Womenkind created the “Women of Women & Co.,” a fully integrated campaign including print, digital, and rich interactive media that portrayed the collective economic power of real women based on the experiences of 33 members of Women & Co.

Inspiring Stories in Print

Womenkind arranged a photo shoot of group images for the four print spread advertisements. During the shoot Womenkind interviewed many of the "models" - the real Women & Co. members - about their stories, financial lives, and relationships with Women & Co.  

The centerpiece of the campaign was the inspiring and personal financial stories of these real women. It presented their unique financial goals and experiences in a cohesive and engaging narrative. The group portraits displayed the range in age and ethnicity of this diverse community of intellectually and financially curious women.

Key to the campaign were clever headlines based on featured members’ real stories that brought women’s financial realities to life with a light-handed wit; body copy in a warm, conversational style that demonstrated how Women & Co. could help women plan for these realities; and lastly, artful group portraits which displayed the interconnectedness of the Women & Co. community.

The print campaign launched in February 2010 with four consecutive spreads in
New York Magazine’s Spring Fashion issue, and continued with spreads in the New York Times, Martha Stewart Living, and O, The Oprah Magazine (with a corresponding microsite on Oprah.com).  The campaign ran through May 2010 and was continued in the Fall of 2010.

Recognizable Digital Images

The online banner portions of the campaign used the same recognizable images and personalities of the successful print campaign. Banners included a group photo that zoomed in on individual members as text appeared, and a mosaic of photos that highlighted individual members as text appeared. All banners had a call to action that led the user to the campaign landing page on the client's website. For the rich media, mosaic was used, with the option of selecting a member and viewing clips from her original interview.

Womenkind wanted their digital campaign for Women & Co. to be more than just a digital version of the print campaign.  Instead, they wanted to recognized the potential to dive deeper into the women’s experiences and hear their stories, thereby supporting and deepening the original print campaign.

Womenking seamlessly connected the the original print campaign with a full interactive experience by using Rich Media Flash technology. The Rich Media video banners streamed in for each woman and activated with a slight rollover, prompting more engagement that was trackable not only by what videos were watched but also by how much time was spent truly engaging with the banners and the women themselves.

The campaign highlighted the financial stories of real members, the distinct financial realities that women face, and offered an invitation to visit womenandco.com.

The digital campaign ran from March through May 2010, consisting of flash and
Rich Media video banners running on AOL, Oprah, Glam, iVillage, SELF, Women’s Health, WowOwow, Yahoo, and YuMe.

Objectives Achieved

The “Women of Women & Co.” campaign cultivated Women & Co./Citigroup brand loyalty by introducing its target audience to the website’s unique platform of a sophisticated community, elucidating member benefits, and encouraging enrollment.

“Our strategy was to dramatize the financial realities of real women in the real world,” said Womenkind President Kristi Faulkner. “Receiving recognition from the judges of The Stevie Awards for Women In Business was affirmation that our campaign struck a nerve.“

As a result, visits to womenandco.com doubled, and the banner click-through rates were double the industry standard. Awareness of Women & Co. greatly improved, evidenced in numerous financial and advertising industry blogs and press mentions. Additionally, Women & Co. members have demonstrated a more thorough understanding of how membership enhances their financial savvy and helps them connect with a network of like-minded women.

About Kristi Faulkner:

Kristi Faulkner is President of Womenkind, a modern marketing communications company in New York that connects women to brands, to companies, and to each other. She has proven expertise in marketing to women, and is an entrepreneur, marketing strategist, keynote speaker, and seminar leader who can help other organizations realize and tap into the powerful wisdom of women.

A seasoned creative director with world-class branding experience honed at the top advertising agencies in New York, Kristi began her career in the creative department at BBDO and quickly moved up the ladder, crafting campaigns for blue-chip clients at major ad agencies such as Young & Rubicam, Hill Holliday, DDB Needham, Ammirati Puris Lintas, and Grey. Her diverse portfolio of clients includes Pepsi, Toshiba, Rolling Rock, Budget Rent A Car, Bank One, Chase, Citibank, Gillette for Women, and Bacardi. In 2008, Kristi cofounded Womenkind, a communications company that provides research, strategy, innovation and creative services to companies and brands that want to better understand, attract, and engage women.

About Womenkind:
Womenkind is a marketing and communications company built by women to engage women the way women really want to be engaged. The company brings together more than 100 years of combined experience in helping companies successfully connect with the world’s most powerful consumer: women. Womenkind expertly translates truth gleaned from its proprietary discovery process into innovative insight-to-execution solutions for clients who want to understand and motivate women.

Womenkind recently created a new website and a blog at Womenkind.net. You can sign up here for their white paper entitled "How She Roles: A study on how understanding her roles, identities, and priorities improves messaging.”

About Women & Co.
Women & Co., a service of Citibank, is a vehicle from Citibank for insightful women to build their financial knowledge, bolster their confidence, and create financial strategies that will help them achieve their goals.  Through access to education, resources, and a community of financially minded women, Women & Co. is Where Wisdom, Wealth and Women Meet.sm

What do you think of this ad campaign?

Tags: womenkind, Kristi Faulker, Citigroup, stevie awards, women awards, women in business awards

Advertising Awards Categories Eliminated in 2011 ABAs

Posted by Michael Gallagher on Thu, Oct 28, 2010 @ 03:58 PM

We've eliminated the advertising awards and creative awards categories for The 2011 American Business Awards.  But don't fret, we've created many new Marketing Campaign of the Year categories, and advertising campaigns or campaign elements may be entered in any of these categories, as part of your overall marketing campaign submission.

The big difference in 2011, though, is that you'll now be able to submit an essay or case of up to 500 words about the genesis, development, execution, and results of your campaign.  In the past you had to do all that in up to 100 words.

Here are the new marketing categories (the letter/number combinations are in internal category codes).  You'll note that a few of the Specialty Campaign categories are advertising-specific:

Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Insurance
E22. Legal
E23. Manufacturing
E24. Materials & Construction
E25. Media
E26. Metals & Mining
E27. Non-Profit Organizations
E28. Real Estate
E29. Retail
E30. Pharmaceuticals
E31. Telecommunications
E32. Transportation
E33. Utilities

Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year: Open to campaigns launched since January 1 2010 whose entire budget was/is less than $3 million
E43. Viral Marketing Campaign of the Year

Other marketing/advertising categories include:

Marketing Professional Categories
E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketing Professional of the Year (for non-executive marketing professionals).  There's no entry fee for this category.

Any questions about any of these categories or how to enter them, contact us.

Tags: Advertising awards, ad awards, ad award, advertising award, agency of the year, media award, media awards, creative awards, creative award