The Retina Foundation of the Southwest (RFSW), located in Dallas, Texas, is a nonprofit institution whose mission is to prevent and restore vision loss through innovative research and treatment. RFSW annually distributes an appeal letter to donors, prospective donors, and friends of the organization, and asked DAWSON + MURRAY + TEAGUE Communications (D+M+T) to design and produce the 2009 letter.
D+M+T’s goal was to design an attention-grabbing piece that would engage donors’ interest, demonstrate the impact of their contributions on RFSW and its patients, and increase the overall amount of donations gained from the annual appeal. D+M+ T partners Roslyn Dawson Thompson, CEO, and Norris Murray, Creative Director, applied their experience in nonprofit fundraising and marketing, and their understanding of the RFSW audience, to develop the concept and execute it. Distributed in November 2009, the D+M+T-designed annual letter resulted in a 30% increase in donations over the prior year’s annual appeal.
“We like the challenge of making an organization like RFSW stand out, especially at a time of year when virtually every nonprofit is asking for a year-end contribution,” said Norris Murray, D+M+T Creative Director. “We were very pleased that our work produced such significantly improved results for our client.”
About D+M+T Communications
For 25 years, D+M+T Communications has served national, regional, and local clients, providing comprehensive marketing communications and public relations services. The agency’s clients span a broad array of industry sectors, from technology and telecommunications, legal and financial services, industrial services and mining, to corporate philanthropy and nonprofit organizations. For further information, visit www.dmtcommunications.com.