Annual Report Awards

Two Annual Report Awards Categories in The 2013 American Business Awards

Posted by Liz Dean on Tue, Nov 06, 2012 @ 03:38 PM

There are two annual report awards categories in The 2013 American Business Awards, the premier business awards competition in the U.S.A., to help you highlight your organization's successes. (Friday, November 16, is the first early-bird entry deadline for the 2013 ABAs, request your entry kit here and you'll receive it right away.) These categories recognize excellence in corporate literature issued since January 1, 2012.

Our annual report award categories include:The American Business Awards

  • Best Annual Report: Online/Electronic
  • Best Annual Report: Print

Our other corporate literature awards include:

  • Best Marketing or Sales Brochure or Kit
                a. Online/Electronic
                b. Print
  • Best House Organ/Publication
                a. Online/Electronic
                b. Print

Submission requirements for annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications include:

  • An essay of up to 125 words describing the work's purpose and results to date.
  • If applicable, the electronic publication, in the form of an attachment or a URL (via our attachment/link uploading tool).
  • Optional:  You may list creative and production credits for your work - a list of the people and organizations that contributed to its development.

2012 Gold publication awards winners include Cargill, Incorporated, Minneapolis, MN, DaVita, El Segundo, CA, EffectiveUI, Denver, CO, IDEXX Laboratories, Westbrook, ME, Northwestern Mutual, Milwaukee, WI, and Quality Systems, Inc., Irvine, CA.

Want to submit your publication offline for review? If you wish to submit your publication offline for review by the judges, you must first submit your entry online. Then print out a copy of your entry and mail it with one (1) copy of the publication or series of publications to: The Stevie Awards, 10560 Main Street, Suite 215, Fairfax, VA 22030.

Tags: annual report awards, publication awards, American business awards, annual report award, business awards, corporate literature awards

2 Marketing Lessons From One of the Biggest Secrets of World War II

Posted by Michael Gallagher on Thu, Feb 17, 2011 @ 12:04 PM

Sun Life Financial, Inc., of Wellesley Hills, Massachusetts, received a Stevie® Award for Best Marketing or Sales Brochure or Kit in the publications and annual reports awards categories in The 2010 American Business Awards.

Two lessons to be learned from this case study:

  1. No form of communication today is immune from the requirement to be compelling and immediate.
  2. The message still determines the medium.  Printed sales collateral will continue to be an invaluable tool, in the right context.

Dawn McDermottThe objective for Sun Life Financial’s U.S. creative team was to provide a conversation piece for the firm’s sales force that would capitalize on Sun Life's important connection with Great Britain and Winston Churchill.  They wanted to create a one-of-a-kind commemorative piece that highlighted both Sun Life's wartime mission with Great Britain and Winston Churchill's endorsement of insurance.

The piece, in the form of a parchment scroll, described Winston Churchill’s decision to transport Britain’s wealth to Canada.  In 1941, fearing an invasion, Prime Minister Winston Churchill and the wartime Cabinet decided to send the wealth of the British Treasury out of England. Billions in foreign securities were secretly loaded onto a merchant vessel and sent to Canada for safekeeping. The securities were deposited in specially built vaults deep beneath the Sun Life Canada offices in Montreal.

The handsome scroll was an instant hit with the Sun Life sales force and went to reprint within less than one week of its release in January 2010. Additionally, other business areas of Sun Life requested the piece so that, while originally developed for the U.S., it now sees worldwide distribution.

On accepting the Stevie Award, Dawn McDermott, Associate Marketing Director and writer of the piece, said: “In realizing the magnitude of the trust Britain placed in Sun Life through this historic decision, I was honored to write the piece, and our designer really brought it to life visually.”

Sun Life won a second Stevie Award in 2010 for Best Sales Presentation in the live event awards categories with its Sun Executive Universal Life Client Seminar Program.  “It has been extremely gratifying to see our marketing pieces recognized by our peers,” said Roberta Ruel, Creative Director of Sun Life’s Creative Services. “The Stevie Awards recognize top achievements and contributions across the spectrum of American businesses, and we are pleased to be honored alongside so many other significant organizations.”

About Sun Life Financial
Sun Life Financial is a leading international financial-services organization providing a diverse range of protection and wealth-accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. As of September 30, 2010, the Sun Life Financial group of companies had total assets under management of US$442 billion. For more information please visit

Tags: stevie awards, communications awards, annual report awards, publication awards