Hailey Roos

Recent Posts

ServiceNow Reimagines the Digital B2B Conference

Posted by Hailey Roos on Mon, Oct 25, 2021 @ 09:30 AM

In March 2020, Kurt Smith faced a major challenge. As Senior Director, Strategic Events Knowledge Program at ServiceNow, Smith was responsible for spearheading the strategy and execution of Knowledge, ServiceNow’s annual customer conference. But with COVID-19 gripping the world, in-person events were on pause everywhere, and Smith and the team knew that if Knowledge 2020 was going to happen in May, ServiceNow would have to rethink it from the ground up. With that constraint, ServiceNow quickly got to work, pivoting the event into a completely digital conference within six weeks. 

 

In 2021, Smith and the team had the advantage of building Knowledge 2021 as a digital event from the ground up, developing an event that offered a fresh, captivating spin on the B2B conference experience via 145 hours of live and pre-recorded content premiering over two weeks.  

 

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One of the most notable hallmarks of ServiceNow’s new approach was the event’s cinematic opening keynote, which inspired viewers by detailing stories of how ServiceNow’s workflow solutions were helping customers build a better world. Instead of the traditional live event “Broadway stage” experience, the team decided to go “Hollywood”—putting a new cinematic focus on the delivery of the keynote.

 

The Opening Keynote’s “Workflow your world” story was brought to life at the stunning California Academy of Sciences in San Francisco. The concept of workflowing was visually demonstrated as host Veronica De La Cruz “flowed through” the museum, engaging with several ServiceNow executive visionaries. Captivating customer story videos were interspersed throughout the 30-minute keynote to show how powerful workflows impact daily life.

 

This new approach was core to the strategy of the event, said Smith. The team wanted Knowledge 2021 to focus less on the company’s product roadmap and more on ServiceNow’s real-world impact. “We didn’t want to spend all of our time talking about our products” Smith explained. “We wanted to talk about the meaningful ways our customers’ solutions are changing people’s lives.” 

 

Another major enhancement was the team’s approach to programming. While many businesses have simply ported the in-person conference experience online by producing the same hour-long keynotes and product demonstrations, ServiceNow produced programming that was short and compelling. Doing so was vital for combating “Zoom fatigue” and keeping viewers engaged. Demo sessions were limited to seven minutes and were filmed with dynamic, slowly panning camera shots that drew viewers in.   

 

While this approach to short segments did force a fundamental change in messaging for executives used to longer sessions, Smith knew that doing so was important to creating a captivating, watchable experience for viewers. This approach also gave the clips a longer shelf life, since ServiceNow was able to re-cut the segments for distribution across various channels.  

 

“Feedback was positive across the board because what we were doing was so different,” said Smith. “Everyone just loved the concise stories and sessions, and the beauty of what we produced.”  

 

To view the Knowledge 2021 Opening Keynote, go to https://knowledge.servicenow.com/.

 

ServiceNow won four Stevie Awards in The 2021 American Business Awards. They won two Stevie Awards in the category Corporate & Community - B2B Event and two Stevie Awards in Corporate & Community - Employee Engagement Event. 

 

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Topics: American business awards, event awards, online events, digital event, servicenow

American Dental Association’s Successful COVID-19 Response

Posted by Hailey Roos on Fri, Oct 15, 2021 @ 10:15 AM
  • The American Dental Association has been driving dentistry forward by supporting dental professionals with services and resources 
  • ADA’s focus focused on pandemic relief in 2020 and advocated for dental legislation to ensure dentists and patients could remain safe
  • The American Dental Association’s goal is to ensure optimal health conditions for all people and addresses equity including community water fluoridation, health literacy, Medicaid advocacy, and more 

About American Dental Association 

The American Dental Association (ADA) powers the profession of dentistry to advance the overall oral health of the public. With 163,000+ members, ADA has been driving dentistry forward for 160 years. The American Dental Association promotes the art and science of dentistry by supporting dental professionals with services and resources and advocates for public health.

With the outbreak of the coronavirus, the ADA met the immediate challenge and excelled in providing its 163,000+ members with useful, up-to-date information and tangible support throughout the pandemic. Acting as a support system for dental teams and a trusted driver of evidence-based information for the public was ADA’s top priority. There were countless unknowns early in the pandemic, and the ADA stepped up by issuing guidance based on the science available at the time, toolkits, and resources to keep dental teams and their patients safe as they navigated dental care, an essential health service, during COVID. 

Team members jumped into overdrive to develop the ADA Coronavirus (COVID-19) Center for Dentists, which served as a digital dashboard for all COVID-19 resources and content. The ADA shared its resources on social media, with media outlets, through email blasts, digital events (such as clinical and economic impact webinars), and on ADA publications, ensuring that all dentists had access to critical information.

Efforts also included rigorous legislative advocacy. More than 150,000 dentists engaged in government outreach, and nearly 600,000 emails were sent to Capitol Hill during deliberations on COVID-19 relief packages.  As a result of ADA’s advocacy, key provisions benefitting dental practices and patients were included COVID-19 relief legislation such as the CARES Act. Dentistry was elevated to #4 on FEMA’s list of priority recipients of PPE, and the ADA distributed more than 4.1 million N95 masks and 833,000+ gowns to more than 64,000 dentists across the country. 

The Association also positioned itself as a leader during the public health crisis, providing the dental perspective to agencies such as FEMA, HHS, and the CDC and educating consumers via MouthHealthy.org. Market data have indicated that the ADA is second only to the CDC as the most trusted voice for patients seeking assurance about the safety of dental visits during COVID-19.

As the pandemic has evolved, so has the ADA, which has now deployed a three-pillar vaccine strategy. The work continues, but to date, the ADA's COVID-19 response has seen unprecedented success. 

American Dental Association won a Silver Stevie Award for COVID-19 Response Categories - Most Valuable Non-Profit Response in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

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Topics: American business awards, covid-19 response, Dental awards, american dental association

Discuss.io Helps Brands Secure Consumer Insights

Posted by Hailey Roos on Thu, Oct 14, 2021 @ 11:00 AM
  • Discuss.io is a smart video platform that connects brands to consumers and provides insights into conversations 
  • Leading global companies use Discuss.io to capture and share insights in real-time
  • The company’s products saw a surge in use as a result of COVID and provides tools to fill the gap in the video conferencing market 

About Discuss.io

Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions by using experience and innovation to set up, capture, analyze and share consumer conversations to generate aha-moments and insights at scale. Leading global companies and their partners trust Discuss.io to enable deep, purposeful connections with their key audiences and to securely capture and share insights across their organizations in real-time.

Traditional enterprise video conferencing technology is generic and built for broad use. Discuss.io is purpose-built to enable meeting rooms of the future that allow companies to get more out of their video conversations. Brands connect with customers anywhere around the world and easily and securely record, categorize, transcribe, share and store insights, allowing companies to make better informed, strategic business decisions, whether big or small, based on their own direct experiences with consumers, rather than assumptions based on historical, behavioral, and third-party data. 

The company’s mission has always been focused on helping customers get insights from having more conversations with more consumers through innovations in video and workflow. While Discuss.io has developed several new products to combat the challenges brought on by COVID specifically, the company has worked to develop products that allow brands to adapt to changing and more agile environments since its founding by looking to the future of video conferencing. In 2019, Discuss.io launched its Pulse program, which enables live video conversations directly between consumers and marketers globally, enabling all marketers within an organization to build and strengthen consumer empathy. In 2020, the company refined and developed several products to enable businesses to better adapt to their new virtual settings, including private and enhanced chat features, new options for message editing and deleting, and personal meeting rooms that have also been built to provide users with the efficiency benefits of the platform, like interactive whiteboards, and integrated discussion guides. 

More recently, the platform launched its Respondent Management tool, an industry-first DIY hub feature that allows agencies and brands with their own panels and databases to connect and manage their respondents in one place, eliminating the need for multiple tools and systems, thus reducing friction in the consumer insights process.

While video conferencing has seen an uptick in light of the pandemic due to the need to connect virtually, many video platforms weren't developed with the intention of being used for important business conversations and lack a number of features that can be beneficial for a professional setting. The products that Discuss.io has developed as immediate solutions for COVID-19 also speak to a current gap in the video conferencing market, specifically, by providing a number of integrated tools that can aid all aspects of internal and external business communications across multiple industries.

Discuss.io helps enterprise market researchers, UX researchers, product managers, sales professionals, brand managers, and CX departments ramp consumer conversations and streamline the workflow. 

Discuss.io won the Silver Stevie Award for Company / Organization Categories - Most Innovative Company of the Year - Up to 100 Employees in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit

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Topics: video awards, American business awards, company awards, discuss.io, video platform, video chatting

Partnerships that Last with Jade Global

Posted by Hailey Roos on Mon, Oct 04, 2021 @ 09:15 AM
  • Jade Global is an IT systems and solutions company with a diverse portfolio if technological innovations
  • Jade Global has scaled up exponentially since 2003
  • The company’s innovations make Jade Global a highly reputable company with lasting partnerships

About Jade Global 

Jade Global is a global information technology systems and solutions company. Jade Global provides enterprise business application implementations, integrations, software product engineering, cloud services, technology advisory, testing, and managed services across diverse industries.

Clients rely on Jade Global’s trustworthy advice to derive value from software investments and gain business efficiencies. The company is well-positioned to be a strategic IT services partner for enterprise business applications and software product engineering. Jade’s workforce is made up of over 1,000 people operating from offices across the US, India, Canada, and Austria. Jade Global has earned a reputation for delivering on time and on budget, quality work, and personalized, transparent services. Being the right size gives Jade Global the flexibility to pass on cost benefits to clients. 

In less than two decades, Jade Global has scaled up to great heights and formed lasting partnerships that are built on quality and trust. Jade Labs, the company’s in-house innovation nucleus, is responsible for enhancing partner offerings by creating cutting edge technology. Jade Global’s AI, Kanverse, is a great example of originality that is seamlessly offered along with the company’s other services. Kanverse is a cognitive automation platform that can support various use cases across the enterprise to remove bottlenecks, streamline business operations, and minimize manual touch points across workflows. Kanverse’s system of intelligence provides a decision and analytics engine, conversational and programmable interface, and out of the box connectors for interfacing with users, as well as a system of records to maintain enterprise data. 

Jade Global was ranked #3484 on the 2020 Inc. 5000 list with an impressive growth rate of 107.2%

Jade Global won the Bronze Stevie Award for Fastest Growing Company of the Year - Up to 2,500 Employees in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

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Topics: American business awards

SingleCare Helps Millions of Consumers Save on Prescriptions

Posted by Hailey Roos on Thu, Sep 30, 2021 @ 09:30 AM
  • Stevie-winner SingleCare is a prescription savings service that provides low prices to improve access and adherence to medication 
  • The company saves millions of consumers up to 80% on medications 
  • SingleCare rolled out COVID-safe initiatives to help vulnerable populations get medications at an affordable price 

About SingleCare

SingleCare is a free prescription savings service for consumers that provides consistently low prices to improve access and adherence to medication. Its convenient access to low prices saves consumers up to 80% on medications at pharmacies nationwide through its website, app, and discount cards. SingleCare handles hundreds of thousands of prescriptions per day, helping millions save money on their prescriptions. 

Drug costs are rising 5x faster than inflation and the onset of COVID-19 lead to more than 5.4 million Americans being newly uninsured and facing financial pressures. SingleCare responded by rolling out a series of new products and services to help drive down the cost of prescriptions and expand pharmacy partners to improve access for people to get the medications they need. 

To help provide consumers with financial relief during the pandemic, the company launched SingleCare Member Savings, a free program designed to lower the cost of prescription prices to deliver more affordable medications. With Member Savings, nearly every prescription filled earns SingleCare customers $1 to apply towards their next prescription, discounting their medications even further. There is no fee and customers can start earning immediately. 

SingleCare also recognized the challenges for customers to access care, whether impacted by social distance and sheltering guidelines, or delays in the USPS. The company expanded its pharmacy partners to include new home delivery services so that customers could order prescriptions from the comfort and safety of their own homes. SingleCare’s new home delivery service partners with GeniusRx to provide convenient access along with market-leading prices on hundreds of the most commonly filled drugs. 

During the pandemic, the company also dedicated its customer support hotline to help people set up prescription delivery from their own local pharmacies. For many users, these resources have been a lifeline as social distancing and quarantining have limited their options for obtaining prescriptions. SingleCare is committed to providing more affordable prescriptions and helping people across the USA with access and adherence to needed medications. 

SingleCare won a Silver Stevie Award in the COVID-19 Response Award Categories - Most Valuable Corporate Response in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

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Topics: American business awards

Bombora Pioneers B2B Services

Posted by Hailey Roos on Wed, Sep 29, 2021 @ 03:42 PM
  • Stevie-winner Bombora is a marketing data company that arms marketers with information that allows them to approach new targets with confidence 
  • Bombora’s Company Surge Analytics uses intent data to tell which businesses are researching the products that marketing/sales leaders and their competitors sell

About Bombora

Bombora is a marketing data company that tells B2B marketers exactly which companies are showing an increased interest in the marketers’ goods and services. Armed with that knowledge, marketers can approach their new targets with confidence. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on a quality ecosystem.

Bombora is a pioneer in the field of B2B intent data, and due to the ubiquity of the Company Surge product, many in the field use the terms “surge” or “surging” to describe increases in intent signal. More than 6,000 customers use Bombora data, and the company predicts increased adoption ahead, as more than 70% of B2B marketers will use third-party intent data to target prospects and engage with groups of buyers in selected accounts by the end of 2022. 

Bombora’s intent data is sourced from its exclusive data cooperative of more than 4,000 highly trafficked B2B researched sites. The co-op provides information on when businesses are actively researching products or services, signaling buying intent. It indicates when a business is consuming content on a topic significantly more than usual, according to its historic data consumption behavior and benchmarks.

B2B purchase intent data has emerged as a critical tool to increase business performance. Bombora’s Company Surge Analytics helps marketing and sales leaders by using intent data to tell which businesses are researching the products that leaders and their competitors sell. With more than 35 integrations, Company Surge is available within the platforms that sales and marketing professionals already use on a daily basis, making it easy to activate these insights. 

For example, if a sales team has a target account list, they can upload that list to Bombora’s interface, and in return receive a list of companies on that target list that are actively researching the product or services. Company Surge allows businesses to sort based on a prospect’s interest across multiple topics, called topic clusters. These clusters are often more indicative of purchase intent than a single topic. Armed with these insights, sales and marketing teams can identify businesses that are not actively researching relevant topics and add them to a top-of-funnel digital advertising campaign that delivers brand awareness messages. Meanwhile, businesses that are actively researching relevant topics are hot prospects and can be routed directly to sales immediately. Using the data in this way can lead to increased marketing engagement, reduced cost-per-lead, efficient ROI for the marketing budget, and an expanded pipeline. 

Bombora won a Bronze Stevie Award for New Product & Service Categories - Business Technology - Business or Competitive Intelligence Solution in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

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Stevie-Winner Ties Insight Led Strategies to Consumer Engagement

Posted by Hailey Roos on Wed, Sep 22, 2021 @ 10:11 PM

Illumis™, by Valassis, a Vericast business, is a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence to empower marketers to directly tie insight-led strategies to high-performing consumer content.

Consumers are constantly adapting to today’s realities, embracing new interests, and consuming different media. This shifting behavior, coupled with a landscape that is rapidly evolving, is a challenge for marketers seeking to build integrated strategies responsive to today’s consumer.

Valassis

Illumis was purposefully built to plan, execute, and optimize marketing in a seamless way to expand reach and improve results. This unified marketing platform helps marketers keep pace with the changes in consumer behavior; unifies the disparate tools marketers must manage and balance when creating campaigns; and removes silos around data and execution.

The platform offers a competitive, data-informed approach to omnichannel media buying, fueled by the powerful, predictive intelligence of the two-time award-winning Valassis Consumer Graph™. The Consumer Graph unifies massive amounts of data by making 7 trillion daily model calculations to help customers improve marketing strategy, audience targeting, engagement and results.

How Illumis brings data together to uncover consumer motivation is unique. Using patented analyses and rich text mining on over 110 billion bid stream signals every day, they can discover consumer interest as well as a propensity to buy. They have access to 33 billion daily location signals to understand where consumers like to shop and where they live. This data helps to build a more complete, custom audience for each campaign. All the data is anchored to a household for stability and for the ability to scale – to neighborhoods and targeting across channels. With this, Illumis allows advertisers to discover new high-value markets, targets, and ways to reach consumers. It also spotlights the best media – across both print and digital channels – to connect with the right audience to drive commerce. Illumis uses machine-learning for real-time optimization and to continuously learn and improve, sparking further discovery for consumers and growth for marketers.

There are challenges around the fragmented nature of marketing technologies. Illumis’ integrated platform helps to solve those pain points by delivering meaningful multichannel engagement with an architecture that minimizes data loss and unifies intelligence for optimal results.

For example, longtime Valassis Direct Mail Insert client, La-Z-Boy, wanted to drive sales as COVID-19 restrictions were lifted and stores reopened, pivoting to digital ads ahead of an omnichannel approach. Predictive data in Illumis revealed high-propensity shoppers in-market, who the company engaged with through Display Ads and Direct Mail Inserts. Illumis also identified prospects outside the trade area who received Display Ads alone. Digital ads extended consumer reach and outperformed industry benchmarks. Overall, the omnichannel campaign influenced $2.4M in revenue and a 15:1 return on ad spend.

“The discussions, the planning, and the next steps were so professional, respectful and smart,” said Kevin Mauldin, La-Z-Boy Owner. “(It) reassured me that Valassis is still an awesome partner.”

Additionally, Forrester conducted a Total Economic Impact™ study that evaluated the potential financial impact and return on investment for brands using Illumis. Forrester developed a composite organization and aggregate three-year financial analysis based on interview data, which yielded a 110% increase in revenue from ads; nearly 4:1 incremental return on advertising spend; and an 83% increase in ROI – all without increasing costs from previous marketing platforms. Details here: https://intelligence.valassis.com/rs/275-QRU-089/images/Forrester-TEI-Of-Illumis-From-Valassis_March-2020_Final_Updated-20200903.pdf

Driving results and building connections comes down to capitalizing on high-impact moments that deliver the right message at the right time to the right consumer – which requires reaching audiences through several, high-impact media formats. A recent Vericast study found when consumers see an ad in print and online, 52% say it captures their attention. Not only does Illumis help marketers measure what consumers do in these moments, it makes it easier to understand what media drove engagement. Using a closed-loop connection with measurement and campaign insights, marketers can refine strategies and media mix to grow results from campaign to campaign.

More recently, the power of the Illumis integrated platform enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers across the Midwest, Southeast and Northeast. Using data from Illumis, the campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, and the profile was continuously optimized by real-time sales. Consumers were targeted when activity like recipe lookups indicated they were in a buying mindset. The display advertising campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% - 5.7%.

“Working with Valassis and their wealth of data allows us to target [the right] consumers to drive household penetration and trial for our brand in a way that is efficient for our campaign and budget,” said Meghan Boyd, Marketing Manager at Filippo Berio.

Valassis won the Gold Stevie Awards for Marketing/Public Relations Solution in The 2021 American Business Awards ®.

Interested in entering The 2022 American Business Awards?

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Topics: American business awards

Calder Capital’s Growth During COVID-19

Posted by Hailey Roos on Wed, Sep 15, 2021 @ 02:57 PM
  • Calder Capital, LLC is a mergers and acquisitions advisory firm for small privately held companies
  • The firm grew significantly despite the coronavirus pandemic, which dropped the industry average by roughly 20%; Calder’s revenue grew by 85% and transactions by 74%

About Calder Capital, LLC

Calder Capital is a lower middle market Mergers & Acquisitions Advisory Firm focused on representing sellers of industrial, distribution, and business services companies, as well as strategic buyers seeking platform and bolt-on acquisitions in the same market segments. 

Founded in 2013 by Max Friar, the boutique mergers and acquisitions firm is headquartered in Grand Rapids, Michigan. At its core, the company spends its days calculating the value of small privately held companies and subsequently engaging with the owners of those companies to locate buyers and consummate a sale transaction with the buyer that is the best fit in terms of price, purchase structure, and continuity for the business. Typical clients are industrial, distribution, or service businesses with 10-100 employees where the owner has no natural successor and wishes to transition out of their business generally for retirement purposes. 

Prior to 2020, Calder operated out of one office and had never broken 23 transactions in a single year. The company had experienced growth in most years of its existence, but 2020 was truly a watershed period in terms of breakout growth, despite COVID negatively affecting the M&A markets. In 2020, the firm opened four new offices and closed 40 successful transactions, which represents an 85% increase in revenue and a 74% increase in closed transactions compared to 2019. 

Led by Founder and Managing Partner, Max Friar, the firm took a number of intentional steps that fostered its growth in the face of the coronavirus backdrop that decimated deals nationally by double digits. Calder Capital’s initiatives include: launching a service offering specifically focused on helping distressed/turnaround businesses locate buyers quickly; catalyzing a Franchise Outreach Program specifically targeted at helping franchise owners transition successfully; implementing a sales program that targets 300 business per week to inform them of Calder’s services, and deploying a Buy-Side M&A Services program that guarantees unlisted leads for clients. 

Calder’s achievements, particularly in 2020, are significant because M&A transactions were down 13-15% across all sectors internationally and down 22% in US-based small businesses. Despite this, Calder Capital has grown significantly in the face of strongly unfavorable industry headwinds. 

Calder Capital won the Gold Stevie Award for Company / Organization Categories - Company of the Year - Financial Services - Small, a Bronze Stevie Award for Company / Organization Categories - Fastest Growing Company of the Year - Up to 100 Employees, and a Bronze Stevie Award for Entrepreneur Categories - Entrepreneur of the Year - Financial Services in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

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Topics: American business awards

Passionate Volunteer is Dedicated to Improving the World

Posted by Hailey Roos on Wed, Aug 11, 2021 @ 12:36 PM
  • VOMO’s platform and app hosts a global volunteer movement and connects organizations and communities 
  • Support Staffer of the Year, Paige Dudek, exemplifies the values of VOMO with dedication and proactivity to keep the company running smoothly

About VOMO

VOMO is a web-based platform and app powering a global volunteer movement by providing organizations with the tools needed to discover and initiate projects, connect to community causes, and measure and amplify the impact of volunteering. VOMO, which stands for Volunteer Movement, harnesses the strength of technology to galvanize a generation to change the world for good by streamlining volunteer engagement.

Support Staffer of the Year

Paige Dudek is the backbone and spirit of VOMO. As a company that exists to change the world by serving those who serve others, Paige exemplifies everything it means to be a “VOMie”. VOMO is a small, close-knit team that thrives because of every extra step that Paige takes. She takes care of
hundreds of unseen tasks that keep the company
running smoothly. 

In September 2019, Paige stepped up to lead the sales team. In doing so, she turned what was once a stressful environment into a fun, exciting atmosphere through team-building games. She managed to simultaneously operate daily office functions such as ordering supplies and manning the phone. Her willingness to help and her ability to work cross-functionally are two of the many attributes that earned her the title of Human of the Month, September 2019. 

When the coronavirus shook the world and VOMO needed to shift, Paige didn’t miss a beat. VOMO relaunched the Be A Neighbor campaign, and Paige was at the helm to ensure it functioned without a hitch. She spent her personal time mastering the platform overnight as she sourced and posted various serving opportunities to the campaign page. In addition, she learned the ins and outs of WordPress, HubSpot, Mailchimp, and Canva in the span of one week to seamlessly manage the national campaign. She also took on managing all social media for the campaign while still completing her regular work, and somehow never letting the snack box run empty. 

A woman who wears many hats, Paige’s unending dedication to VOMO is evident through her passion for everything that she does. 

VOMO won the Gold Stevie Award for Support Categories - Support Staffer of the Year in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

Request the entry kit

Topics: American business awards

Testing Lab Ensures Hand Sanitizers Met FDA and CDC Standards During COVID-19

Posted by Hailey Roos on Tue, Aug 03, 2021 @ 02:46 PM
  • Microbiological Testing & Consulting is a Chicago-based testing lab registered by the FDA
  • Small lab size allows MTC to uniquely meet their clients’ needs
  • With the whole world shopping for hand sanitizer during the pandemic, MTC’s clients were under significant pressure to deliver, and Microbiological Testing & Consulting helped make it possible

About Microbiological Testing & Consulting

Microbiological Testing & Consulting is an FDA-registered microbiological testing lab in Chicago, Illinois. MTC provides state-of-the-art microbial, sterility, preservation, and product development testing for clients in the personal care industry, a critical component in the development of safe and effective consumer products. 

What sets Microbiological Testing & Consulting apart is its size. MTC is a small lab, which allows them to be nimble in their ability to satisfy clients’ needs. With state-of-the-art equipment, MTC offers clients the testing services they expect from a large organization but delivers it with the personalization of a boutique lab. Clients appreciate that they can speak directly with lab personnel and discuss specific issues and timeframes. They enjoy rapid turnaround and MTC’s ability to re-prioritize as necessary to keep production lines running smoothly, something that larger competitors cannot offer. 

MTC’s COVID-19 Response

When the pandemic struck the nation, Microbiological Testing & Consulting became an essential business. Due to the CDC’s recommendations surrounding hand hygiene as a means to mitigate the spread of COVID-19, hand sanitizers were in high demand and in short supply, so the FDA authorized local production and published specifications for efficacy against COVID-19. MTC’s clients quickly switched their product lines from personal care products to hand sanitizers, and with the coronavirus spreading quickly, there was an intense pressure to provide the market with products that would protect consumers and contain the spread of the virus. 

Because hand sanitizers and other OTC products cannot be released to the consumer market without FDA-approved microbial testing, MTC’s lab services became critically important, and a quick turnaround was essential. MTC worked around the clock, accepting samples from across the region and extending hours to accommodate critical testing. Staff performed Kill Time studies to ensure that the alcohol-based sanitizers were effective, and if not, they consulted with their clients to reformulate their products to perform within CDC and FDA specifications. MTC troubleshot their clients’ formulations, adjusting where necessary to align tolerances or increase effectiveness. They tested the purity of each sample to ensure there were no bacteria present, and if necessary, they identified the pathogens and devised a production plan to eliminate them. 

With the whole world shopping for hand sanitizer, MTC’s clients were under significant pressure to deliver, and Microbiological Testing & Consulting helped make it possible. 

Microbiological Testing & Consulting won a Bronze Stevie Award for Company / Organization Categories - Company of the Year - Health Products & Services - Small in The 2021 American Business Awards®.

Interested in entering The 2022 American Business Awards? Request the entry kit. 

Request the entry kit

Topics: American business awards