Hailey Roos

Recent Posts

Top-Tier Tourism

Posted by Hailey Roos on Tue, Feb 23, 2021 @ 03:54 PM
  • Alexandra Paxinos has multiple areas of interest in tourism, marketing, and policy
  • Her work with TheSouth Australian Tourism Commission elevates tourism and events in Australia and helps areas impacted by crises

About Alexandra Paxinos 

AlexiAlexandra (Alexi) Paxinos is a marketing manager, Asia specialist, partnerships strategist, professional development advocate, and policy advisor. From the age of 9, Alexi has been the sole caregiver of her mother following an accident that left her paraplegic. At 10 years old, she performed for Pope John Paul II with the Australian Youth Choir in Italy and has since gone on to host the current Prime Minister of Singapore, and meet with the Duke of Cambridge, Prince William, after being nominated as a Young Community Leader of South Australia by Carers SA. Alexi’s first promotion came at age 14 when she became Corporal in the Australian Air Force Cadets, before graduating high school at 16 and purchasing her first investment property at 19. Her first international influencer campaign won four international awards including the Silver Award for ‘Best Influencer Strategy’ in the 2016 Marketing Magazine Hong Kong PR Awards; a position second only to Procter & Gamble, and 'Social Media Influencer of the Year' at the 2016 Mumbrella Awards Singapore. Her work has been published in globally distributed magazines, on bus-wraps in Hong Kong, across train stations and live-streams in China, and on live-feeds in South Korea.

Alexi is the Senior Marketing Executive of The South Australian Tourism Commission (SATC), a state tourism organization focused on marketing South Australia to national and international audiences, and bringing new and exciting events, conferences, and festivals to South Australia. 

In February 2020, Alexi was promoted to Senior Marketing Executive, North Asia, and simultaneously Marketing Manager, Hong Kong at the South Australian Tourism Commission (SATC) – her fourth promotion in four years at the organization. In July, Alexi was appointed to the Board of Directors–and in September, Chair of Events Committee–for Spence Club Inc, a networking not-for-profit aimed at developing and retaining female talent in South Australia. In August, Alexi was seconded, in addition to her two marketing roles, as Government Affairs Advisor where she leads policy initiatives and responses on behalf of the SATC. She was also promoted to Vice Chair of Young Australian Tourism Export Council of South Australia (YATEC SA), after becoming a general committee member in January. Alexi has managed this while crisis-managing SATC activities in Hong Kong due to the anti-extradition protests, South Australian bushfires, and global COVID-19 pandemic.

Alexandra Paxinos won two Bronze Stevie Awards for Female Employee of the Year - Government or Non-Profit and Woman of the Year - Government or Non-Profit in The 2020 Stevie Awards for Women in Business®.

Interested in entering the 2021 Stevie Awards for women in Business?

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Topics: stevie awards for women in business

Global Marketing Company Teams Up with International Football Team to Score Sponsorship Goals

Posted by Hailey Roos on Wed, Feb 17, 2021 @ 03:48 PM
  • E-commerce company capitalizes on global network of distributors to improve lives, worldwide
  • Shared skills of sports and business help distributors and customers benefit from QNET’s empowering wellness strategies
  • QNET partners with Manchester City Football Club to obtain key sponsorship and international reach

About QNET

QNET is an e-commerce direct selling company based in Hong Kong. They offer a wide range of health, wellness, beauty, and lifestyle products to customers worldwide. QNET’s platform makes it easy for customers to build a borderless business promoting their exclusive products, enhancing their lifestyles, and becoming entrepreneurs. 

Performance-Driven Partnership 

QNET’s borderless commitment extends to global communities, focusing on how best to support their needs through the works of QNET’s foundation and various sponsorship programs. QNET has elected to champion sports as a platform largely because of the commonalities between business and sports, both of which require the same qualities including teamwork, open-mindedness, coachability, drive, and hunger for success. 

There’s nothing like sports to bring people and cultures together, uniting the masses in a singular language of passion. QNET is a direct selling company that spans across regions, extends itself beyond borders, and speaks to millions of impassioned distributors from across the world in one single language of growth, success, and overcoming all existing limitations. Because of that global makeup, the company resonates profoundly with the DNA of sports, and nothing expresses this belief better than their partnership with the Manchester City Football Club (MCFC). 

QNET’s marketing strategy depends largely on their deep understanding of their audience—their global network of distributors—and matching their key message with their interests via engaging content. Video recordings with players, trophy tours, and MCFC players/representatives’ appearance at their annual global QNET convention are some of the key assets obtained, which consequently help QNET and their distributors achieve some of their key sponsorship objectives. 

Some of QNET’s key projects include: 

  • Global media presence with 30 social media channels, eight blogs in seven languages, PR interventions across the world, etc. 
  • MCFC Football and Language School in which children from developing countries participate in the opportunity of a lifetime with the chance to be chosen to undergo football and English language training in Manchester City
  • Social media competitions to maximize QNET’s reach through hundreds of thousands of fans and customers around the world
  • Viewing parties organized for leaders and distributors in select countries
  • Partnering with Furkan Yaman, Turkish soccer player, who has over three million YouTube followers

QNET won the Bronze Stevie for Innovation in Sponsorships in The 2020 Asia-Pacific Awards®. 

Interested in entering The 2021 Asia-Pacific Awards? 

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Topics: sponsorship, Asia-Pacific Stevie Awards

Better Leaders Create Better Businesses

Posted by Hailey Roos on Tue, Jan 26, 2021 @ 10:28 AM
  • Cirrus consults with clients around the globe to create powerful behavioral and organizational change 
  • Company-wide performance is boosted by positive leaders and positive culture
  • During the pandemic, Cirrus implemented virtual learning to consistently lead leaders despite global uncertainty

About Cirrus

Cirrus is a talent and engagement consultancy that blends expertise in leadership, talent and engagement to assess, engage and develop people across organizations– creating powerful behavioral change that has a positive impact on performance. With offices in the UK and Australia, Cirrus has worked in partnership with over 200 international client organizations across 60 countries in 25 languages since it was founded in 2010.

Cirrus’ philosophy is that better leaders create better businesses and better lives. Their mission is to create powerful adjustments that boost performance and change culture. Cirrus’ core values (Connected, Courageous, and Creative) bring their goals to life. They consistently deliver success and innovation within their sector, including: 

  • 200,000 leaders transformed across 200 organizations
  • 11 industry awards in the past three years alone
  • Publication of CEO Dr. Simon Hayward’s thought-leading business books, Connected Leadership (2016) and The Agile Leader (2018)
  • Asia-Pacific operation since 2014
  • Employing more than 65 global team members and 200+ associates in the past 10 years

Cirrus’ COVID-19 Response

When the pandemic lockdown began, Cirrus’ face-to-face learning (58% of their business) stopped immediately. While competitors were downsizing, furloughing en-masse, and struggling to survive, Cirrus chose to be ambitious instead. While keeping employees safe and engaged, and keeping customers satisfied, Cirrus reinvented the business by focusing on the virtual delivery of learning. Clients who attended Cirrus’ new virtual learning are giving an average satisfaction score of 4.1 - a substantial achievement given that Cirrus’ service was previously focused on classroom delivery. They have secured business with both new and existing clients. 

Cirrus’ business has grown year-on-year despite the sector being decimated by COVID-19. Their research and connections within the industry suggest they are the only major player to have achieved and maintained such growth. 

Cirrus won a Gold Stevie for Company / Organization Categories - Company of the Year - Business or Professional Services and a Bronze Stevie for COVID-19 Response Categories - Most Valuable Corporate Response in The 2020 International Business Awards®. 

Interested in The 2021 International Business Awards?

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Topics: International business awards

Matchmaking for Healthcare Workers and Hospitals

Posted by Hailey Roos on Mon, Jan 18, 2021 @ 04:14 PM
  • The United States’ projected future deficit of over 1 million health care workers created a need for drastic change in how nurses are hired
  • Career matchmaker reverses roles and has employers (hospitals) apply to employees (nurses), resulting in happier nurses and patients and an improved healthcare system
  • Incredible Health began offering a free continuing education unit (CEU) specifically during the pandemic to help retired nurses reenter the workforce

About Incredible Health 

Incredible Health is a career marketplace for permanent health care workers. Unlike traditional job boards, employers such as hospitals apply directly for potential employees like nurses. This is the first and only platform in the industry that focuses on permanent employees rather than contractors. As proof of traction, Incredible Health is already being used by over 150 major California hospitals, including Stanford Healthcare.

Proactive Problem-Solving 

Healthcare workers make up the United States’ largest labor force, and unfortunately it’s the industry that’s believed to experience the most burnout. Within the next five years, the United States will face a shortage of over 1 million nurses. As a result of understaffing and nurse burnout, hospitals experience a 20% annual turnover rate. Understandably so, high stress leads to unhealthy living and unbalanced lives. Exhausted nurses increase the chances of errors with patients’ medication by 20% and patient-to-nurse ratio errors by 13%. Even worse, overworked, fatigued, and understaffed nurses are 2.5x more likely to quit, leaving patients and hospitals in a difficult position at the most inopportune times. 

To make up for the lack of nurses, hospitals often expect nurses to work longer shifts, resulting in burnout symptoms such as increased stress levels, lower energy and emotional tolerance, sleep deficiency, and physical injuries. Burnout also affects patient care: When nurses are mentally and physically exhausted, medication errors skyrocket by 20%. Hospitals also see an increase in patient readmission and patient death. For every additional patient added to a burnt-out nurse’s care, the probability of patient mortality increases 7%. 

However, the challenge isn’t solely burnout and short turnover rates; it’s an inefficiency in how hospitals scout talent. Incredible Health set out to solve the $1.6 trillion labor problem in healthcare, starting with 60% of the market: nurses. 

By reimagining the career marketplace for permanent nurses, Incredible Health expedites the hiring process and helps hospitals hire great staff at a fraction of the cost (previous average: $20K per new hire). The ideal outcome: Maintain healthier nursing staff to help ensure higher quality patient care. Incredible Health is striving to provide better outcomes for everyone, starting with those who care for us every day—nurses.

This career matchmaker puts nurses in the driver’s seat. Once they sign up online, they can sit back and relax as hospitals apply to hire them. With Incredible Health, nurses receive an average of a 17% salary increase and a 15% commute time decrease. This is the only platform in the industry that truly cares on an individual level. They provide career and personal support via a dedicated career coach to ensure that the nurses are hired into a position that meets their, and the hospital’s, needs. These coaches are former RNs who help with every step of the process, from resume building and interview prep to salary negotiation. The company also offers free wellness events because the people who care for others need care, too. 

Incredible Health’s COVID-19 Response

In March 2020, this platform launched a first-of-its-kind free offering to help nurses across the United States obtain or renew the licenses required to practice. This continuing education unit (CEU) offering was specifically launched during the pandemic to help retired nurses reenter the workforce and ease the financial burden that practicing nurses face when their licenses are close to expiring. Since the launch, tens of thousands of nurses have signed up for the course, and more than 26,000 courses have been completed. 

Incredible Health also recently shared the results of a data report that provides firsthand nurse insights into the impact of coronavirus on the nursing landscape and hospitals. 

Recent Accomplishments

Since launching the beta in 2017, Incredible Health has earned an average of 200% growth month-over-month, making it the fastest-growing hiring platform for nurses today. Other accomplishments include: 

  • Employers hire applicants 25x more efficiently than through traditional channels, a testament to the custom talent matching and automated screening technology
  • Nurses who use Incredible Health are hired 3x faster than through traditional channels (25 vs. 90 days)
  • Nurses hired through Incredible Health receive an average of 17% salary increase and a 15% reduction in commute time
  • Application time is reduced by 90% from 45 to 5 minutes
  • 96% of hired nurses recommend Incredible Health to friends or colleagues
  • Incredible Health is used by over 150 California hospitals and is expanding nationally

Incredible Health’s goal is to help health care professionals live better lives and do their best work.

Incredible Health won the Gold Stevie for Startup of the Year - Business Services Industries and the Silver Stevie for Health care Technology Solution in The 2020 American Business Awards®.

Interested in entering The 2021 American Business Awards?

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Topics: American business awards, health care awards

Sun & StarCompliance

Posted by Hailey Roos on Tue, Jan 12, 2021 @ 04:45 PM
  • StarCompliance is a global provider of financial compliance software
  • CEO Jennifer Sun’s experience in the industry has propelled StarCompliance to the forefront of the industry
  • Jennifer’s dedication to the company and its employees puts people first

About StarCompliance

StarCompliance is a leading provider of compliance software to the global financial industry. Their scalable, easy-to-use solutions provide a 360-degree view of employee and business activity to help firms monitor and reduce risk, meet regulatory obligations, gain efficiencies, and drive employee adoption.

Star has over 20 years of experience supporting a global client base in more than 83 countries and across a range of financial service disciplines—including asset managers, broker-dealers, private equity firms, insurance providers, investment banks, and diversified financial institutions.

A well-timed agile transformation at the beginning of 2020 allowed Star to pivot quickly to the new remote-work environment of COVID-19. Their software has helped compliance teams stay globally connected. While the pandemic has forced many companies to take a wait-and-see approach, Star’s leadership team and CEO Jennifer Sun have continued to drive the business forward by rolling out even more new products, creating successful virtual events, and publishing the only survey to date that has specifically delivered insights around financial compliance and the challenges of COVID-19. 

About Jennifer Sun

CEO of StarCompliance, Jennifer Sun has more than 20 years of experience in traditional finance and fintech and a passion for helping companies reach their ultimate potential. She began her career as a financial analyst at Goldman Sachs. After a few years, Jennifer left Goldman to help launch Epoch Partners: a technology-enabled investment bank. After just 18 months, Epoch was acquired by Goldman Sachs. For the next 17 years, Jennifer dedicated her knowledge of the industry and fast-growth tactics to Ipreo: a global provider of software solutions, data, and analytics to investment banks, PE firms, and venture capital firms. In search of a new opportunity where she could again make a significant impact, Jennifer joined Star in September 2018, excited by the growth opportunities and potential she saw in Star and its employees. 

By putting employees first, Jennifer Sun helps guarantee Star's continued success. Every Star employee knows how the company is performing financially and knows why decisions are made. Jennifer’s frequent Town Halls and firm-wide communications ensure that important information is passed along to everyone. Her continued focus on streamlining internal operations is making Star a well-oiled machine that transcends geography and time zones.

StarCompliance won a Gold Stevie for Company of the Year - Business Products and a Bronze Stevie for Female Executive of the Year - Business Services - 11 to 2,500 Employees in the 2020 Stevie Awards for Women in Business®.

Interested in the 2021 Stevie Awards for Women in Business?

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Topics: stevie awards for women in business

Hiring & Inspiring Diversity

Posted by Hailey Roos on Wed, Jan 06, 2021 @ 10:30 AM
  • DATA Inc. provides staffing solutions to multiple industries around the world
  • Jennifer D’Silva has been with the DATA Inc. for decades and has led the company to international success
  • She is focused on hiring a diverse workforce and promoting a work environment where people across all genders and ethnicities are supported to reach their true potential

About DATA Inc. 

DATA Inc. is a full service staffing solutions provider serving numerous industries across the globe. They provide technical, professional, marketing and clinical services as well as statement of work and payrolling services.

Jennifer D’Silva

To the DATA Inc. family, Jennifer D’Silva is the epitome of resilience and commitment. Born in Kuwait, she escaped to India as a teenager from possible Iraqi detention during the first Gulf War. DATA Inc. hired Jennifer from India as a Junior Account Executive in 1999. As a young woman in her early 20s, she migrated to the United States alone, and through her hard work and dedication, she blazed a path of success with the company by becoming the top producer, working with existing clients, and winning new business throughout her tenure.

Jennifer’s phenomenal track record including her gravitas, executive presence, emotional intelligence, and self-confidence culminated in her taking over as Head of Sales in 2016. During her tenure in leading the sales organization, DATA Inc. has registered double-digit revenue and EBITDA growth year after year and increased its footprint from being a local New Jersey staffing provider to an international provider of staffing, state of work (SOW), and payrolling services. 

Jennifer has built a team of tenured sales account managers across all of the company’s 14 locations around the world, serving as a true mentor and standing by individual teammates when they have gone through a rough patch and helping them in areas of improvement to achieve their true potential. Jen is a huge diversity and inclusion and women power proponent. She has succeeded in cultivating a gender neutral culture at DATA Inc. where men and women have equal access to getting assignments that help them grow and develop. 

Across the staffing industry, less than 5% of companies are run by women leaders. Jennifer’s outstanding drive has brought DATA Inc. to the front of the staffing solution industry. During COVID-19, Jen’s calm and confident leadership has ensured that not only did the company have no layoffs, but it grew geographically and in headcount revenue. She has shown resilience and continued to keep the company morale high with continued engagement, employee appreciation, and motivation. This is a huge contrast to the industry which has seen negative growth and numerous layoffs across the board. 

Most importantly, DATA Inc. is a certified diverse supplier, and diversity and inclusion is incredibly important to the company. Jennifer has worked hard to ensure that not only the organization is diverse, but that they showcase diversity in their services and in community philanthropy. 

DATA Inc. won a Silver Stevie for Female Executive of the Year - Business Services - 11 to 2,500 Employees in The 2020 Stevie Awards for Women in Business®. 

Interested in the 2021 Stevie Awards for Women in Business?

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Topics: stevie awards for women in business

Changing International Leadership Strategies

Posted by Hailey Roos on Tue, Jan 05, 2021 @ 12:27 PM
  • Belton Executive Coaching & Consulting helps leaders across the globe improve personally and professionally
  • Sue Belton has decades of leadership experience that she uses to help others through her books and coaching

About Belton Executive Coaching & Consulting

Belton Executive Coaching & Consulting LTD. is one of the UK’s leading boutique coaching consultancies. Founded by bestselling author Sue Belton in 2008, Belton Executive Coaching & Consulting has helped international business leaders, executives, and even celebrities to change their personal and professional outcomes.

About Sue Belton

Sue Belton is a high impact life and leadership coach. Raised in the army, and with over 12 years experience working for the BBC as a journalist, Sue knows the pain that many leaders suffer as they try to develop visionary leadership skills while managing important business decisions, moving away from operational delivery, and focusing on wider business direction. Sue has used her skills and knowledge of corporate culture and the mentally crippling challenges it can bring its leaders to develop a boutique coaching consultancy that is quite literally changing business leaders' lives across Europe.

As a result, Sue quadrupled business turnover, became a best-selling author, and is the first choice for corporate leadership coaching in many sectors including financial, construction, and utilities. In 2019, with her service recommended widely, Sue was approached by the leading European insurance provider Generali to support newly promoted executives to grow into their roles as leaders. Over the following year, Sue worked with a range of executives and leaders who have since made exceptional transformations across their own roles and lives, creating an outstanding impact on the businesses they work for, and in turn driving further business growth.

Belton Executive Coaching & Consulting won a Gold Stevie for Female Entrepreneur of the Year - Business Services - 10 or Less Employees in The 2020 Stevie Awards for Women in Business®. 

Interested in the 2021 Stevie Awards for Women in Business?

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Topics: stevie awards for women in business, coaching

Helping Young Girls Succeed in STEM

Posted by Hailey Roos on Tue, Dec 29, 2020 @ 11:29 AM
  • STEMi Makers Africa is a NGO that helps provide young women with technology skills and experience
  • Founder Amanda Obedike was part of the Barack Obama Young African Leadership Initiative and continues to work with underrepresented communities to boost their potential in STEM

STEMi Makers Africa

STEMi Makers Africa is a Non-Governmental Organization that addresses the leaky unemployment pipeline and under-representation of women and girls in STEM by equipping them with STEM emerging tools, real-world problem skills that they need to use to excel in STEM lucrative fields and become more experienced for Africa's workforce. The future growth and development of Africa depends on an aligned system that enables young Africans to be technology problem-solvers and self-reliant innovators.

STEMi Makers Africa has built a diverse community and impacted nearly 10,000 people across 17 sub-saharan countries in Africa. They are building a STEM Ecosystem (called Africa By Us, For Us) of a diverse talent pool of young people in African countries to provide a sustainable boost to economic growth and prepare them for the jobs of the future. 

This led STEMi Makers Africa into an ongoing partnership with IBM, Red Hat, and the U.S. Department of State to cultivate a STEM Workforce by training educators across underrepresented communities with project-based learning tools and provide key resources to teachers to help them understand STEM pathways and modern classroom courses.  

About Amanda Obidike

Amanda Obidike is a Certified Professional in STEM by the Open University in the United Kingdom. As the founder of STEMi Makers Africa, Amanda provides leadership and strategic management and oversees the design and implementation of sustainable projects. 

Forbes Science named Amanda as the Nigerian changing the culture fabric for young girls to embrace STEM. She serves as a Mentor in the Cherie Blair Foundation, the 1 Million Women in Tech, the Global Thinkers for Women, and the New York Academy of Sciences where she lends her voice and knowledge and serves as a role model to girls in Africa. In 2018, Amanda served as a regional lead at the Barack Obama Young African Leadership Initiative, and in 2019, Amanda was an awardee of the Public Affairs Section of the USA Consulate General for her work in marginalized communities. 

Amanda Obidike of STEMi Makers Africa won the Gold Stevie for Female Innovator of the Year, the Silver Stevie for Female Executive of the Year, and the Silver Stevie for Organization of the Year, all for Government or Non-Profit in the 2020 Stevie Awards for Women in Business®. 

Interested in entering the 2021 Stevie Awards for Women in Business?

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Topics: stevie awards for women in business

Final Entry Deadline in 2021 Stevie® Awards for Sales & Customer Service is January 13

Posted by Hailey Roos on Wed, Dec 16, 2020 @ 03:11 PM

The entry deadline is rapidly approaching for the 15th annual Stevie® Awards for Sales & Customer Service on Wednesday, January 13. Entry kits and complete details on the competition are available at http://www.StevieAwards.com/Sales.

Eligible nominees include departments, teams, and professionals from around the world who work in customer service, contact center, business development, and sales. New products and services and solution providers used by those professionals are also eligible. The 2021 awards will recognize achievements since July 1, 2019.


The winner announcement schedule has been modified to serve a virtual awards ceremony. Gold, Silver, and Bronze Stevie Award winners will be announced publicly on January 27. Winners will be celebrated a virtual awards banquet on April 14.

“We are thrilled to be able to host the 15th annual Stevie Awards for Sales & Customer Service virtually in 2021 to celebrate successes in these fields yet keep all Stevie winners and their guests safe. We encourage everyone to submit their nominations by January 13 – even if this year did not lead to certain benchmarks or expectations, we have pushed back to entry criteria to July 1, 2019. This means that you can submit nominations with data from before Covid-19 struck,” said Maggie Gallagher, President of the Stevie Awards.

The Stevie Awards for Sales & Customer Service feature more than 150 sales awards, customer service awards, business development awards, new product awards, and solution provider awards categories. Entrants may submit any number of nominations to any number of categories.

New categories for 2020 include:

  • Customer Service Training Professional of the Year
  • Customer Service Training Team of the Year – External
  • Customer Service Training Team of the Year – Internal
  • Best Customer Engagement Initiative
  • Customer Service Training or Coaching Program of the Year
  • Sales Enablement Program of the Year
  • Sales Incentive Program of the Year
  • White Paper or Research Paper of the Year.

Winners of the 2020 edition of the Stevie Awards for Sales & Customer Service included American Airlines, Barclays, Carbonite, Cisco, Clarabridge, Cricket Wireless, Cvent, Delta Vacations, DHL Express, GoDaddy, Mailchimp, OneWest Bank, SAP, Wells Fargo Treasury Management, VIZIO Inc., and more.

The 2021 competition will be judged by more than 150 professionals around the world.

Interested in entering the 15th annual Stevie Awards for Sales & Customer Service?

Request the entry kit


Topics: stevie awards for sales and customer service

Gold Stevie Winner Supports Family Caregivers During COVID

Posted by Hailey Roos on Tue, Dec 15, 2020 @ 05:34 PM

In March 2018, Beth Suereth, Founder and CEO of Caregiving Pathways and a veteran of health care marketing, left a corporate job to launch the only company in the United States devoted to helping family caregivers understand how to manage a family member’s hospital stay and the final stages of life.

Those who know Suereth know her to be kind; her voice is so soothing you’ll want to stay on the phone with her as long as possible. As she cared for her father for five years, Suereth discovered a huge need: “My dad had one hospital stay after another after another. I searched for information about managing the hospital experience, but there was nothing out there. It was all trial and error.” 

caregiving pathways

Suereth’s first step was to provide the resources sorely needed by family caregivers to give them the information they need all in one place. “If you don’t know the ins and outs of the hospital environment and culture,” explains Suereth, “you can’t know the right questions to ask, and you can end up being overtreated or undertreated. The number of hospital errors resulting in death is staggering.”

The resources at Caregiving Pathways — available to all free of charge on the company website — are groundbreaking. They focus on everything from handling the hospital stay to end-of-life planning, financial considerations around caregiving, and the many questions family caregivers need to ask, “up front.”

This revolutionary business reached profitability in 2018, and Suereth was on her way to becoming a “superstar” on the growing family caregiving speaking circuit.

Caregiving Pathways has never been as important as it has during COVID-19, with hundreds of thousands of people dying in the United States, many of them older adults with family caregivers who are more stressed than ever. As Suereth states, “People in hospitals and nursing homes have so little communication with their loved ones that they are often declining physically and mentally from loneliness.”

An educated family caregiver can mean significantly improved health outcomes.

Beth Suereth headshotUntil Suereth, those 53 million U.S. family caregivers (the number according to the National Alliance for Caregiving and AARP) faced so much with so little in hand. Most are women. “And women shoulder a much greater degree of day-to-day hands-on care. As a result, they often leave the workforce with reduced lifetime earnings and retirement savings — which can affect families for generations.”

The comprehensive guides Suereth created for Caregiving Pathways include How to Help Your Loved One in the Hospital (track what happens and ask questions until everything makes sense); End-of-Life Planning Guide (ask how someone wants to spend the time that remains); an End-of-Life Plan (create and share one before you need it); and Complement Your Client’s Financial Plan with a Personal End-of-Life Plan (for financial planners; align financial resources with final wishes).

Suereth provides consulting services for hospitals, financial services companies, and a business that offers trainings for family caregivers and certifications for those who support them. For employers, the company offers strategies that support family caregivers and help businesses manage absenteeism, presenteeism, and retention.

Pharmacists are yet another Suereth focus. As she explains, family caregivers represent two customers in one because they purchase medications for themselves and the person they’re caring for. For family caregivers, a good relationship with a pharmacist can be crucial in helping someone afford medications, keep to a schedule and, notably, look out for duplications — the same medication prescribed by two different physicians.

Caregiving pathways 2Suereth also supports and coaches individual caregivers, all overwhelmed as COVID-19 spreads. She provides emotional support and helps them gain insights and perspective, often when they are affected by “visitor” restrictions in the hospital or are excluded from accompanying a family member to a doctor appointment. “During COVID, the key is to understand how communication in these settings took place pre-COVID, how it’s different now, and how to navigate all of that. It can be done.” 

It’s no surprise, then, that Suereth has become in two-plus short years a “name” on the speaking/panel circuit, from the National Caregiving Conference on “When the Care Plan Becomes an End-of-Life Plan” to an invitation to speak to family caregivers in the Virgin Islands and a “Beginning Again Virtual Retreat” for caregivers adjusting to life after a family member’s death during COVID-19. Suereth’s primary talk is titled “How to Help Your Loved One in the Hospital,” an expanded version of her easy-to-read guidebook of the same name.

And AARP, the 38 million-member nonprofit organization, sought out Suereth to join the AARP Public Policy Institute team writing its first-ever series of publications for health care leaders: Supporting Family Caregivers Providing Complex Care. The series includes eight research papers published in 2020, with more to come, and a 2020 webinar series. The publications are available at https://www.aarp.org/ppi/initiatives/supporting-family-caregivers-providing-complex-care/.

The institute also asked Suereth to join the team writing a 2019 research report titled Home Alone Revisited: Family Caregivers Providing Complex Care.

It’s rare indeed that an organization of AARP’s size and power reaches out to such a small company — and a start-up to boot — to tap what is clearly vast knowledge.

Then again, Beth Suereth is a unique combination of entrepreneur, expert marketer, and compassionate family caregiver.

Her time has come, and with the COVID pandemic, thank goodness that time is now.

To learn more about Caregiving Pathways, please visit www.caregivingpathways.com.

Caregiving Pathways won Gold for Most Innovative Company of the Year and the Bronze Stevie for Most Innovative Woman of the Year in the 2020 Stevie Awards for Women in Business. 

Interested in entering the 2021 Stevie Awards for Women in Business?

Request the Entry Kit

Topics: stevie awards for women in business