The first German Stevie Awards were presented this past March in Berlin. Nominations of more than 200 organizations were considered for this year’s competition. The full text of the Gold Stevie winning entries is now published online.
Gold, Silver and Bronze Stevie Award winners were selected by more than 50 executives who participated in judging. The Stevie Award trophy, made by the company that makes the Oscar and other major international awards, is among the world's most coveted prizes.
The German Stevie Awards welcomes nominations from all organizations operating in Germany – large and small, for-profit and non-profit, publicly-held and privately-held - with a wide range of categories to choose from, including:
- Company of the Year awards
- Management awards
- Marketing awards
- Public relations awards
- Customer service awards
- Human resources awards
- IT awards
- New product awards
- App and website awards
- Video awards
Here is a preview of some of the Gold winning entries:
Feingold Technologies created a series of smartphone apps (Stress Manager, Stress Control, Call Sense, iCoach) to analyze mindsets and emotional states, enabling the user to recognize stress in the early stages and avoid it before it becomes a problem. The smartphone apps help users (managers and employees in the workplace) reduce time and money spent on dealing with stress, and propels them to strengthen business and personal relationships that can be negatively affected by stress.
Relying on findings of game theory, behavioral science, neuropsychology, and mathematical models to objectively assess stress levels, the apps analyze a variety of vocal characteristics such as frequency patterns to measure how stressed a person is. Depending on the type of emotional distress detected, the apps will recommend certain corrective behaviors such as relaxation exercises, physical activity, and tips for dealing with stress while engaged in critical discussions. The recommendations preserve the mental and physical health of the user, thus having a positive effect on the user’s productivity. Responding to the user’s stress levels, the apps determine incoming stressful times and help reduce stress and anxiety, therefore helping the user to avoid workplace burn-outs.
Emanate PR won a Stevie Award for their campaign for Burger King. In Germany, Burger King has successfully positioned itself as a leading fast food restaurant since 1976. Currently, there are nearly 700 locations with the company employing approximately 25,000 people.
In 2014, German Burger Kings experienced shortcomings in sales compared to their franchises in different countries. It was up to Emanate PR to help bring back customer confidence in Burger King’s food and to elevate Burger King’s social media standing. Focusing on the franchisees at the local level, Emanate PR created an ad campaign in which franchisees from the region guaranteed quality and freshness in their restaurants. Emanate PR conducted interviews for television stations and social media, hosted questions and answer sessions on YouTube, created appealing videos, presented individual stories, and referred to historical and regional references. Tours were also provided for journalists so they could evaluate the freshness of ingredients and the quality of store maintenance. The kitchen tours were a new concept for Germany to adopt and are still being given today. So far, over 1,000 kitchen tours have been given in 250 restaurants.
Following the campaign, Burger King received 2,000 applications for an advisory board that meets four times a year to “review freshness” and suggests updates for the brand. Overall, the campaign garnered an overwhelming positive response on television and Facebook.
Coca-Cola Germany is a subsidiary of the American 'The Coca-Cola Company' and filled its first bottles of coca-cola in 1929.
Coca-Cola Germany has been committed to its corporate social responsibility program, “Me, We, World,” and strives to achieve sustainability within three categories: economical, ecological, and social. Recently, Coca-Cola has been even more committed to make significant economical, ecological, and social strides by 2020.
In regards to climate protection, Coca-Cola Germany utilizes efficient cooling equipment, improved production processes, and environmentally-friendly transport of products to reduce CO2 emissions (this program runs alongside steadily rising sales figures - managed by around 100,000 tons, or eight percent absolutely to reduce the overall CO2 footprint since 2010). At all locations, the company generates electricity using 100 percent renewable energy.
Another priority for the company is to protect water resources. Coca-Cola Germany ensures that all water used during production for water extraction sources does not adversely affect the regions in which production takes place. Various measures reduce Coca-Cola water consumption in production and prepare global wastewater production so that it doesn’t negatively affect the natural living conditions of plants and animals.
All suppliers of ingredients, packaging, and salesmanship are obliged to adhere to strict global guiding principles of the Coca-Cola Company that include labor, health, and safety standards, environmental protection, and sound business practices. In addition, Coca-Cola produces about 99 percent of all 80 non-alcoholic beverages sold in Germany and both indirectly and directly backs the entire value chain of 120,000 jobs.
For a balanced diet, Coca-Cola provides a variety of products including soft drinks with and without calories, juices, juice spritzers and different flavored waters. Being mindful of impressionable consumers (elementary school children aged12 and under), Coca-Cola specifically advertises to more mature costumers. Coca-Cola Germany is part of the “Mission Olympic-Wanted” effort and engages its most active cities in the running to host the Olympics to “convey an awareness of a healthy beverage embossed with a regular sports life.”
Entries for the 2016 edition of the German Stevie Awards will be accepted starting this August. Join the mailing list so that you get the entry kit as soon as it's available.