The Stevie Awards Blog

Rethinking Corporate Video

Posted by Maggie Gallagher on Fri, Mar 27, 2020 @ 11:49 AM

Stevie-winner KÖNIGSKLASSE#1 is a video production team that travels to their clients' locations to produce corporate videos in order to make business leaders more comfortable and confident in front of the camera.

Video marketing is a vital tool in your brand promotion toolbox, and it’s becoming more essential to ROI every day. In 2019, it is no longer sustainable to avoid video content because you’re scared of the medium or you don’t think you have the resources to create something watchable. Success means hopping on board and understanding why video is one of the most profitable and versatile digital marketing tools around.

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Videos Increase Conversions

According to Forrester’s research into digital marketing, if you add a product video to your landing page, it is possible to double your conversion rate. Similarly, if you embed an informational video about your service, you are more likely to see sales of that service. 

Hiring a great video production team is an investment worth making, as they can help you create an engaging video that showcases your company. Although it is possible to create a corporate video with online tools, poorly produced content can turn off customers. To ensure your video is giving you the best possible return on investment, focus on top-quality content presented in a slick way.

Know, Like, and Trust

Many businesspeople use the “know, like, and trust” mantra, but building trust truly helps your audience engage with your company. If you’re using video to provide potential customers with useful, interesting information, you are creating a valuable relationship. Whether you’re using your video content on your company website or getting it in front of your audience via your social media channels, you need to concentrate on trust, not just traffic. 

As Martin Grosse of KÖNIGSKLASSE#1 notes, “the corporate video market will shift within the process of digital transformation … to revolutionize the thinking of how a corporate video should look and how it should be consumed.”

KÖNIGSKLASSE#1_logoStevie-winner KÖNIGSKLASSE#1, which is located in Munich, Germany, makes a point of traveling to a company’s location in order to make business-to-business (B2B) corporate videos. This allows the C-suite of the business to be comfortable in front of the camera, which lets them shine.

Engagement with Content

LinkedIn is the social media channel of choice for engaging CEOs and decision-makers. Video is an integral part of getting in front of your audience and capturing their attention, and video plays automatically in your LinkedIn feed, which also helps to increase engagement. Additionally, LinkedIn is the perfect platform to showcase your company’s authenticity, allowing your C-suite to demonstrate the human side of the business. 

One pitfall of video content marketing is that B2B corporate videos can look very similar. That’s why you need to present your content in a way that keeps people watching. In addition to showing your brand’s accessibility, keep in mind how your audience is likely to be viewing your video. According to Insivia, mobile views are on the rise as more and more people check their social media platforms on the go. Google reveals that people who use smartphones are 1.4 times more likely to feel a sense of personal connection to video content they watch on a mobile device.

The key to a successful video marketing campaign is creating entertaining content that people are likely to share. To do this, it’s important to demonstrate value to your audience and keep them engaged in your message. 

In recognition of its innovative approach to video marketing commitment, KÖNIGSKLASSE#1 earned a Silver Stevie® Award in the Company of the Year - Advertising, Marketing, & Public Relations - Small category at The 2019 International Business Awards®.

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Tags: company of the year, corporate video, 2019 International Business Awards

Stevie Awards Announce Winners in 16th Annual International Business Awards from Across the Globe

Posted by Daniel Ferguson on Wed, Aug 14, 2019 @ 09:05 AM

Business Awards Program to Celebrate Excellence Worldwide at Vienna Event

High-achieving organizations and executives around the world have been recognized as Gold, Silver, and Bronze Stevie® Award winners in The 16th Annual International Business Awards®, the world's only international, all-encompassing business awards program.

Nicknamed the Stevies from the Greek word for "crowned," the awards will be presented at a gala event on Saturday, 19 October at the Andaz Vienna am Belvedere Hotel in Vienna, Austria. Tickets for the event are on sale now at www.StevieAwards.com/IBA.

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Gold, Silver, and Bronze Stevie winners were selected from more than 4,000 nominations received from organizations and individuals in 74 nations. All organizations worldwide are eligible to compete in The International Business Awards, and can submit entries in a wide range of categories, including management awards, company of the year awards, marketing awards, public relations awards, customer service awards, human resources awards, new product awards, IT awards, web site awards, and more. 

More than 250 executives worldwide participated on 12 juries this year to determine the Stevie winners.

LLYC, a global communications and public affairs consulting firm headquartered in Madrid, Spain won 17 Gold Stevie Awards, more than any organization has ever won in a single edition of the IBAs.

Among the other top winners of Gold Stevie Awards are MSLGROUP, USA with 10; IBM, USA (nine), ASDA’A BCW, United Arab Emirates (seven); Ooredoo, Qatar (six); Thai Life Insurance Plc., Thailand (six), Dan Lok Education, Canada (five); Jeunesse Global, USA (five), PT Petrokimia Gresik, Indonesia (five); The Audacious Agency, Australia (four), Makers Nutrition, USA (four), The XD Agency, USA (four), and Zeep Medical, Australia (four).

Deutsche Post DHL, with nominations submitted by affiliates worldwide, won eight Gold Stevies and 45 Gold, Silver, and Bronze Stevies in total.

Other organizations with eight or more Stevie wins include Dell Technologies Ltd., worldwide; KocSistem Bilgi ve Iletisim Hizm. A.S., Turkey; PJ Lhuillier, Inc (PJLI), Philippines; SM Supermalls, Philippines; Strategic Public Relations Group, China; Switching-Time, China; Ulled Asociados C.R.P. S.A., Spain; Viettel Group, Vietnam; WNS Holdings (P) Ltd., India; and Yapi Kredi Bank, Turkey. The five nations that have the most winning nominations are the United States, Turkey, South Korea, the United Kingdom, and the Philippines.

A complete list of all 2019 Gold, Silver and Bronze Stevie Award winners by category is available at www.StevieAwards.com/IBA.

During the week of 19 August the winners of the Best of the IBA Awards, five best-of-competition prizes, will be announced.  Winners will be determined by a tally of the total number of Gold, Silver, and Bronze Stevies won by organizations, and will be presented with Grand Stevie Award trophies in Vienna.

For high-resolution photos of the Stevie Award trophy or International Business Awards logo, visit http://stevieawards.com/iba/photos-and-logos. Other information and resources for press are available at http://stevieawards.com/iba/media-inquiries-news-service-list

 

Tags: business, International Awards, 2019 International Business Awards

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