Media owners look for technology they can trust to help them gain complete control over monetized content with video advertising. SpotX is a company in the United States that considers themselves to be a one-stop solution, offering modern ad serving and sophisticated programmatic capabilities with an entire suite of integrations and ad units across all devices. This work has led them to win the Gold Stevie® Award for “Maverick of the Year” in The 2017 American Business Awards
Getting the message across
SpotX is a video advertising and monetization platform with 20 offices across the United States, Europe, Latin America, and Asia-Pacific. Their technology powers modern ad serving, programmatic enablement, and other advanced video monetization tools for a variety of different media owners, such as PBS, Spotify, E.W. Scripps, Zynga, and Conde Nast. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. SpotX was founded in 2007 by Mike Shehan and Steve Swoboda, CEO and CFO respectively, and has nearly 600 employees.
Publishers use SpotX to connect all of their demand sources—ad networks, DSPs (demand-side platforms), trading desks, and exchanges—creating a single place where media owners have complete control and actionable insights to maximize revenue. Mike Shehan is excited about the attention they’ve received.
“This award has helped us elevate our Chief Revenue Officer in-market and highlighted his exceptional leadership across members of our global team.”
Shehan continues on about how the Stevies specifically impacted their Chief Revenue Officer.
“Our Stevies winner, Sean Buckley, was named Chief Revenue Officer at SpotX last year at the age of 29, making him the fourth C-level executive at our company. Sean's tenacity and deep knowledge of the complex ad tech industry have contributed to his rapid rise and we're thrilled to have such a dynamic leader as a member of our team.”
Adapting to the Future
SpotX is deeply involved in the ongoing industry discussion around the rise of OTT video and the rapid adoption of programmatic advertising across desktop, mobile, and connected TV devices. “We've gained an early foothold in the burgeoning Asia-Pacific region, where mobile adoption over the last few years has spurred enormous growth in video advertising,” says Shehan.
As a leader in the over-the-top (OTT) video space, SpotX continues to drive home the importance of understanding how media buyers and sellers think about OTT advertising. In February 2018, the company announced detailed insights about the current state of video advertising on OTT in a report called “TV is Total Video: Predicting OTT and the Future of Video Advertising.” SpotX also announced a strategic integration with JW Player to launch Video Player Bidding, a new way to help reduce video latency and improve monetization for publishers with just one click.
SpotX is also a strong proponent of the server-to-server bidding model for ad inventory, aiming to educate the industry on the many benefits and efficiencies that it provides for media owners. Shehan comments on an organizational change they made that helped solidify their success today.
“We united the departments that serve our two distinct groups of customers under central leadership, spurring collaboration across our global teams.”
The adaptability of leadership in making sure that you’re always innovating and staying ahead of the competition is crucial in the world of video, and SpotX is all about “X marks the spot.”