Winners in the 2023 Asia-Pacific Stevie® Awards Announced

Posted by Maggie Gallagher on Wed, Apr 05, 2023 @ 09:00 PM

Winners have been announced in the tenth annual Asia-Pacific Stevie® Awards, the only awards program to recognize innovation in business throughout the entire Asia-Pacific region. 

See the Full List of 2023 Asia-Pacific Stevie Winners

 

The Stevie® Awards are widely considered to be the world's premier business awards, conferring recognition for achievement in the workplace over the past 21 years in programs such as The International Business Awards® and The American Business Awards®. The name Stevie is derived from the Greek word for “crowned.”

 

APSA23 Winners Announced - Rectangle


The 2023 Asia-Pacific Stevie Awards have recognized organizations in 19 nations and territories including Australia, Cambodia, Canada, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Romania, Singapore, Taiwan, Thailand, the United Kingdom, the United States, and Vietnam. More than 800 nominations about innovative achievements in the 29-nation APAC region were considered by the judges this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others.

 

Among the top overall winners in the 2023 Asia-Pacific Stevie Awards are HP. Inc, with 13 Stevie Awards in total from their offices in Australia, India, Indonesia, Malaysia, Thailand, Singapore, and Vietnam. Cisco Systems India [Pvt] Ltd of Bangalore, India won 11 Stevie Awards in total in categories including Award for the Innovative Use of Technology in Customer Service - Telecommunications Industries and Award for Innovation in Customer Service Management, Planning & Practice - Computer Industries. IBM worldwide won 10 Stevie Awards in categories including Innovative Achievement in Customer Satisfaction and Achievement in Product Innovation.

Winners of two or more Gold Stevie Awards include A.S. Watson Group (Hong Kong), Ambiq (United States), Bandai Namco Holdings China (China), Beijing Indigo Property Services Company Limited (United Kingdom), Brillio Technologies Pvt Ltd (India), Cisco Systems India [Pvt] Ltd (India), City of Sydney (Australia), Comm&Sense, Inc. (Philippines), FPT Software (Vietnam), Hectre (New Zealand), HP (Worldwide), KAYLEY MOON - HONEY DIGITAL (Australia), KT (Korea), Megaworld Corporation (Philippines), Metro Pacific Health Tech (mWell) (Philippines), Metro Pacific Water (Philippines), Ngong Ping 360 Limited (Hong Kong), Nuance Communications (Australia), PT Bank Permata, Tbk (Indonesia), PT Pupuk Indonesia (Persero) (Indonesia), SOOHYUN Inc. (Korea), SSS Strawberries (Australia), Street Science (Australia), Tata Consultancy Services (Hong Kong), and Wolters Kluwer Tax & Accounting Asia Pacific (Australia).

Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 150 executives around the world acting as judges in February and March.


For the first time, the Asia-Pacific Stevie Awards features an edition of the People’s Choice Stevie Awards for Favorite Companies, a worldwide public vote for all nominees in the competition’s Company/Organization categories. Voting will be ongoing through April 28, 2023. Winners in these categories will receive a crystal People’s Choice Award.

“The submissions in the tenth edition of the Asia-Pacific Stevie Awards were outstanding,” said Stevie Awards President, Maggie Miller. “The judges remarked that the innovation and perseverance demonstrated in the nominations were inspiring. We applaud all the Stevie Award winners this year and look forward to celebrating them on 27 June.

For details about the Asia-Pacific Stevie Awards, the 27 June awards ceremony, and the list of Stevie Award winners, visit http://Asia.Stevieawards.com.

Topics: Asia-Pacific Stevie Awards

Taiwan Representative Joins Stevie® Awards Team to Increase International Recognition of Asia-Pacific Business Leaders, Workforce

Posted by Amanda Del Signore on Tue, Mar 21, 2023 @ 05:42 PM

Screen Shot 2023-03-21 at 5.39.47 PMWe are pleased to welcome a new representative to the Stevie® Awards team: Cindy Chou, Co-Founder and President of OneShot Taiwan.

OneShot is an innovative "Communication-to-Commerce" agency specializing in strategic brand campaigns. They adjust their communication strategy with real-time feedback, using digital means to lay out thousands of communication nodes, assist in the optimization of the systematic effect carousel, and find the best contact point to achieve sales.

Cindy started her career in TV media in Taiwan and Hong Kong, gaining important experience and network connections as a professional reporter and eventually as a department chief.

Prior to founding OneShot Taiwan, Cindy had launched ICL Taiwan, which then merged with world-leading, French communication group MSLGROUP of Publicis Group. Following the merge, Cindy served as the Chair of MSLGROUP Taiwan. 

Stevie Awards President Maggie Miller said:

“We are thrilled to have Cindy join the Stevie Awards team to help reach outstanding organizations in the Asia-Pacific region. With her experience and extensive network, we know she will spread the message on what winning a Stevie Award can do for brand recognition, employee happiness, and company growth. We look forward to working together on international Stevie Award competitions."

Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations, honoring organizations of all types and sizes and the people behind them. Stevie Awards representatives work across the globe to discover and help innovative companies and leaders enter the global arena and elevate their brand recognition.

We are now accepting entries for The 20th Annual International Business Awards®, the world's premier business awards competition, which attracts nominations from organizations in more than 60 nations and territories each year. All individuals and organizations worldwide—public and private, for-profit and nonprofit, large and small—may submit nominations. The early-bird entry deadline, with reduced entry fees, is 12 April. The final entry deadline is 10 May. Winners will be announced on 11 August and celebrated at a gala banquet in Rome, Italy this October.

Request the Entry Kit

Sign up for the Stevie Awards Update Newsletter to get updates on awards competition openings, deadlines, winner listings, and ceremony event details.

Topics: International business awards, Asia-Pacific Stevie Awards

The Final Entry Deadline for the 10th Asia-Pacific Stevie Awards Has Been Extended

Posted by Maggie Gallagher on Thu, Feb 16, 2023 @ 09:00 AM

The Stevie® Awards, organizer of the world's premier business awards programs, announced that they have revised the schedule for the 2023 (10th annual) Asia-Pacific Stevie Awards.

By popular demand, the final entry deadline has been extended to March 17. The judging process will extend through March 26. The Gold, Silver, and Bronze Stevie Award winners will be announced on April 5. Winners will be celebrated during a virtual awards ceremony on June 27, instead of the traditional awards banquet that had been planned for May 27.

Final Entry Deadline

The Asia-Pacific Stevie Awards is the only business awards program to recognize innovation throughout the entire Asia-Pacific region. The competition is open to all organizations across 29 nations of the Asia-Pacific region: large and small, for-profit and non-profit, public and private.

The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries will be accepted in English in the following awards category groups:

A new category group for 2023 recognizes Thought Leadership innovation in strategy, development, and execution since the beginning of July 2020.

In addition to a number of new categories, a public voting component has been added. All organizations that are honored with Gold, Silver or Bronze Stevie Award trophies in the Company/Organization categories will automatically be included in People's Choice voting. People's Choice winners will receive a special People's Choice Stevie Award trophy allowing for honorees in the Company/Organization categories to have the opportunity to receive a second award, as voted by the general public worldwide. Voting for the People's Choice Stevie® Awards for Favorite Companies will open on April 5 and go through April 28.

Scores of professionals from throughout the region will participate in the judging process to determine the Gold, Silver, and Bronze Stevie winners.

Some of the Asia-Pacific region’s most innovative organizations have won Asia-Pacific Stevie Awards in the past five years including ABS-CBN Corporation, Cisco Systems, DHL Asia Pacific Shared Services, EventsAIR, Freelancer.com, Fuji Television Network, Inc., Google, Globe Telecom, Hana Financial Group, Hong Kong Tourism Board, HP Inc., IBM, KB Kookmin Card, KT, Megaworld Corporation, MSL China, Nasdaq, Ooredoo, PT Petrokimia Gresik, Seegene Medical Foundation, Shell Philippines Exploration B.V., Shanghai Disney Resort, Singtel, SM Supermalls, Tata Consultancy Services, Telkom Indonesia, VNPT Vinaphone Corporation, Viettel, and more.

The name Stevie is taken from the name Stephen, which is derived from the Greek for "crowned".

- Sponsors and partners of the 2023 Asia-Pacific Stevie Awards include adobo magazine and PR Newswire Asia.

Topics: Asia-Pacific Stevie Awards

Elevating the Filipino Financial Experience With a Bigger, Better and Younger Bayad

Posted by Amanda Del Signore on Wed, Jan 04, 2023 @ 01:46 PM

Stevie-winner CIS Bayad Center, Inc. (Bayad) is the largest multichannel payment platform in the Philippines. Formerly known as Bayad Center, Bayad takes pride in having the largest billing network, serving more than 500 billers, including basic utilities, government contributions, loan payments, tuition fees, online shopping, insurance, and many others. To date, 80% of banks and financial institutions in the country are likewise powered by Bayad for their bill payment acceptance.apsa22Winner_bayad

With more than 20 years in the industry, Bayad continues to be a trailblazer as it evolves from an over-the-counter payment center into a full-service fintech company, offering a whole suite of financial products & services available to both consumers and businesses.

Bayad won the Bronze Stevie Award in the Innovation in Rebranding category, where it articulated its brand transformation in an essay entry titled "Meralco's Bayad Center to Bayad: How a traditional bills payment brand authority in the Philippines adapted to the digital age."

Transforming the Digital Financial Experience

With technology continuing to develop in leaps and bounds, and with COVID-19 pandemic still in the equation, businesses big and small were pushed to undergo digital transformation to automate their services for their customers.

Through the use of real-time electronic payments and user-friendly mobile applications, transactions like bills payment, money remittances, and online shopping can now be done in the comfort of one’s home – something that Bayad makes possible. With the main goal of connecting, empowering, and providing customers with seamless relevant, and secured financial services, Bayad has aligned its initiatives with the goal of Bangko Sentral ng Pilipinas in achieving 50% increase in digital financial transactions in 2023.

In line with this, the company has rebranded itself as a "Bigger, Better, and Younger Bayad" to introduce more payment channels and services, and to capture a significant chunk of the younger and internet-savvy market.

Anchored on its “Pay Anywhere” stance, Bayad has clinched and maintained partnerships with various billers, utility companies, government institutions, and remittance companies, enabling a network of establishments, agents, online and mobile applications, financial institutions, cooperatives, and fintech companies.

image-png-Jan-04-2023-06-42-54-1527-PMTo date, 80% of the banks and financial institutions in the country are likewise powered by Bayad for their bills payment acceptance. More importantly, their extensive connections have resulted in successful partnerships with multinational financial services corporations such as VISA and Mastercard, empowering more customers to pay online.

Bayad has also opened opportunities to entrepreneurs to generate additional income for their existing businesses through its franchise model, enabling the company to receive various recognitions for its service excellence.

Scaling Innovation for the Future

According to Bayad, constant innovation is the linchpin in their development as a fintech institution. They continue to launch new and supportive services and solutions for customers.   

  • Bayad has launched Bayad Asenso, a retail trade app that aims to provide opportunities for MSMEs to generate additional income for their existing businesses. This solution can be embedded within the business feature of the Bayad App, where business owners can register and manage their accounts, enabling them to become Bayad Agents, offering Bayad’s financial services in their respective communities.
  • Apart from Bayad Asenso, Bayad also introduced the Bayad Checkout, a payment check-out solution that is integrated in an enterprise’s website or mobile app, allowing its customers to choose their preferred payment method.
  • Lastly, Bayad has also successfully launched Bayad Express, a one stop shop payment solution that is also embedded in a merchant’s website or mobile app, which enables customers to access other billers of Bayad, apart from the merchant’s primary payment offerings.

As Bayad continues to create positive strides by maintaining dominance in payments, it advances its cyber security measures, enabling the company to obtain its Payment Card Industry Data Security Standard Certification (PCIDSS), an information security standard for all business entities that handle card information.

With its ongoing efforts in security compliance, Bayad also utilizes fraud detection tools making them confident in expanding its user base as it continues to develop value-added services and additional revenue streams to community establishments and online businesses.

Bayad won a Bronze Stevie Award for Innovation in Brand Renovation / Rebranding in the 2022 Asia-Pacific Stevie Awards.

Interested in entering the 2023 Asia-Pacific Stevie Awards?

Request the entry kit

Topics: Asia-Pacific Stevie Awards, APSA23

Apply to Judge in the 2023 Stevie® Awards Programs

Posted by Amanda Del Signore on Wed, Dec 14, 2022 @ 04:46 PM

We invite business professionals, thought leaders, entrepreneurs, innovators, and more from
around the world to apply to judge in the following 2023 Stevie® Awards programs: 
Middle East & North Africa Stevie® AwardsAsia-Pacific Stevie® AwardsGerman Stevie® Awards.

Being selected or nominated to become a jury committee member is an honorable and
distincti
ve position. It not only reflects one’s expertise in a certain profession, but also reflects that this person has high ethical standards and is well-recognized and trusted within their business community. Qualified applicants will be placed on judging committees for Marketing, Entrepreneurship, New Products, Technology, Thought Leadership, and much more.APSA-Judge-Testimonials-Gary-Insta

Each year, more than 1,000 professionals participate in Stevie Awards judging. The average scores from judges determine the winners in each Stevie Awards category. As this is a critical component of the Stevie Awards competitions, we take great care to maintain the integrity of the judging process. The judging team ensures that jury members are experts and professionals in their industry and conducts regular monitoring and auditing of the entire process. The judging team is available to guide new judges, and hosts meetings to explain proper judging protocols.

Benefits for Stevie Awards Judges
As a judge, you will learn how other organizations and individuals are achieving success and confronting challenges. Below are the exclusive benefits of being a judge at the Stevie Awards:

  • Recognition - During the judging process, jury members are recognized on the Stevie
    Awards website, Stevie Awards blog, and receive a hardcopy and PDF judge certificate suitable for framing.
  • Profile - Qualifying as a judge is an honor and a privilege. The mention of serving in this role can be added to your professional profile.
  • Self-Development & Awareness - Judges learn about strategies, tactics, and best practices of others in the industry as their review entries, giving them a unique opportunity to spot new market trends as they happen.
  • Award Ceremony - All jury members are welcome to attend the award ceremony, which takes place at the end of each competition. Enjoy a spectacular night socializing and networking with award winners and other judges.
  • Invitations to Judge Future Competitions

Before You Apply to Judge
Judging positions are open for the following Stevie Awards competitions. Those interested in serving as a judge should follow the below links for more information on each respective competition:

Prospective judges should make sure their LinkedIn profile is up-to-date and that it reflects your most current experience and demonstrates a competitive edge.

Judging  CriteriaJudge-Testimonials-Farzan-Insta
Individual criteria differ by category, but the emphasis is on the overall quality of the entry: the merits of the claims to innovation, integrity, effectiveness, creativity, growth, etc. claimed in the entry, relative to the judges' experience and their knowledge of the participant's industry, as well as the quality of the entry's content itself.

Judges tend to value well-written entries that: (1) are heavy in facts, figures, and concrete outcomes; (2) come close to the word-limit for their categories (i.e. that aren't perceived as being too short); and (3) are supported by attachments, such as a links to a corporate website, press clippings, work samples, etc.

We recommend that prospective judges request an entry kit to the competition for which you want to judge, so that you can familiarize yourself with the criteria and submission requirements.

Gold Stevie-winning nominations are linked on the Stevie Awards website. This is a good tool for prospective judges to learn what a top-rated Stevie nomination looks like.

Judging Process
All entries are first reviewed by Stevie Awards staff to ensure that eligibility requirements are met, that entries are formatted properly in order to go forward to be judged, and that entries have been submitted in appropriate categories.

All judges receive written instructions about how to score entries. Judges are asked to score the achievements portrayed in each entry based on: (a) their own experience; and (b) their understanding of how organizations and individuals in the nominee's industry performed in the eligibility timeframe, given the condition of the economy in general and the nominee's industry in particular. 

For entries in creative media categories, judges are asked to read the brief submitted about the entry’s communications objectives, and to review and score the submitted media (web site, video, live event, etc.) based on their originality, creativity, production values, and how well they believe the media meet the stated communications objectives.

All judging is done online, within a two-to-three-month window. Judging for the Middle East & North Africa Stevie Awards, the German Stevie Awards, and the Asia-Pacific Stevie Awards is open now.

Apply to Judge the Middle East & North Africa Stevie Awards

Apply to Judge the Asia-Pacfic Stevie Awards

Apply to Judge the German Stevie Awards

 

Topics: German Stevie Awards, The Stevie Awards, Asia-Pacific Stevie Awards, Middle East Stevie Awards

OfficePartners360 Put Their Values Into Action for Workforce Needs During COVID Pandemic

Posted by Amanda Del Signore on Wed, Nov 30, 2022 @ 02:52 PM
OP360 Logo_APSA22

Stevie-winner OfficePartners360 (OP360) is a specialized outsourcing company focused on providing custom back office and customer service solutions for small to medium-sized businesses and Fortune 500 companies.

US-owned and managed, OP360 was founded in 2006 by entrepreneurs with strong experience in technology, HR, IT, and finance. Today, they are a full-service, fast-growing solutions provider with thousands of global employees and clients ranging from mid-sized corporations toFortune 500 firms.

Because the owners have been clients of offshore and outsourced services, they understand first-hand the benefits of outsourcing. For clients who require personnel, OP360 ensures the outsourced team not only performs but also operates as an extension of the client’s existing teams with the same shared values, training, and culture. In addition, OP360 operates out of premium facilities in tier-two cities thereby reducing client costs.

Principles in Action
OP360 leaders are committed to building and maintaining a transformative, high-performing culture. They hope to do this through effective communication, genuinely caring about their team (and the communities where they live and work), ensuring rapid career development for strong performers, and providing well-above-average compensation. Their methods seem to work, as they consistently have an exceptionally high management retention rate.

When the pandemic thrust the world into a state of disarray, leaders in the Philippines office responded by tapping into OP360’s core values of compassion and cooperation, as well as its ability to stay agile and adaptable to changing circumstances in order to guarantee employee health and well-being. 

By March 2020, 99% of staff were successfully pivoted to remote work. Computers and portable WiFi kits were sent home with employees, and those who did not have a suitable home office were housed in hotels from where they could work. A corporate telecommuting package was also offered for staff to have wired internet at home. Remote IT support was available 24/7, and when needed, IT staff were deployed to homes to swap out or repair damaged assets. A resiliency hub was also maintained to cater to employees who, due to emergencies, were unable to continue working remotely. 

When onsite work resumed, staff were shuttled to and from the offices to limit exposure to the commuting public. Free meals were provided to limit the need to leave the offices during breaks. A stringent office sanitation and disinfection schedule was maintained; more staff were certified in first aid and safety; and additional clinic nurses were hired to ensure safety. A mental health program was also launched to support employees’ mental well-being. Employees who tested positive for Covid-19 were given paid time off and received a care kit.

As soon as vaccines were available in 2021, OP360 rolled-out its vaccination campaign, “Together & for Each Other.” Joining a public-private venture, OP360 offered free vaccination to employees and their dependents. Within 3 months, 78% of staff were fully inoculated through the company’s efforts, exceeding the Philippines’ then-national average. The company also extended its care externally by distributing face masks and vitamins to 5 beneficiary-schools of its philanthropic arm, OP360 Cares. 

While the situation exacerbated vulnerabilities, OP360 never stopped operating with the health and safety of its community in mind.

OfficePartners360 won a Silver Stevie Award for Most Valuable Corporate Response to COVID-19 in the 2022 Asia-Pacific Stevie Awards.

Interested in entering the 2023 Asia-Pacific Stevie Awards?

Request the entry kit

Topics: Asia-Pacific Business Awards, Asia-Pacific, Asia-Pacific Stevie Awards, APSA23

Nurch Childcare Loyalty Rewards Program Benefits Families, Care Centers, and Broader Community

Posted by Amanda Del Signore on Fri, Nov 04, 2022 @ 05:16 PM

Stevie-winner Nurch is looking to enhance the stability and consistency of learning environments in the Australian childcare market through a loyalty rewards program for families.Nurch Team, APSA22

Nurch founders Brent Thompson, Glenn Noy, and Kara Smyth have over 15 years of experience in childcare each. They all agreed that the common promotional strategies used by childcare centers are antiquated, and the strategies typically only benefit a new family, never an enrolled family who has been continuously supporting the childcare center.

With this in mind, they developed and launched a loyalty rewards program in 2019 that would not only help centers increase enrollments but also help centers retain their most loyal families through rewards. With no sign-up fee, there are only benefits for families in this program as well.

How It Works
Partnering childcare centers invite families to sign up for the Nurch loyalty program at no cost. The high-tech platform synchronizes with each center’s software to automatically download the details of enrolled families, including attendance records and fees. After signing up, families automatically earn 1 point for every $1 they pay to the childcare center. Loyalty reward points can be redeemed at leading Australian retailers.

This model organically attracts new families to participating childcare centers and helps centers maintain current enrollment. More consistent enrollment allows centers to better plan for fluctuations and frees their time to focus on enhancing the quality of childcare services. This contributes to better consistency of care and more stability for children, providing a better environment to improve their learning, development, and wellbeing.

Nurch is 100% compliant with childcare subsidies and Australian consumer laws. It is constantly updated and automated to meet government regulations, laws, and changes. With the Nurch platform and collaborative model, children, families, childcare centers, and the broader community all benefit.

Growth and Values
Nurch takes an ethical and transparent business approach by providing a Childcare funding declaration. Center groups can do their own risk assessment and have fair terms and conditions that allow centers to freely operate. For example, they have a 2-year agreement term, but centers can cancel anytime.

In addition, Nurch aims to promote diversity and healthy labor practices. Employees are respected and provided with the flexibility they need to balance work and home life. Employees are given the option of where they prefer to work and what hours. Career development is highly supported by adjusting roles to specific interests.

Since receiving their Stevie awards, Nurch has now assisted over 8,000 families and more than 50 childcare centers across Australia in retaining and growing enrollments. 

In a recent study, Nurch found that 67% of members would choose a Nurch-partnered childcare center or remain enrolled at their current center due to the Nurch program. Also, 80% of users saw more value in the Nurch program compared with leading retailer loyalty rewards programs. Nurch is currently on track to partner with 300 centers and have over 30,000 members by 2025. 

Nurch won a Gold Stevie Award for Most Innovative Startup of the Year – Business Service Industries, and a Silver Award for Most Innovative Startup of the Year – Business Product Industries in the 2022 Asia-Pacific Stevie Awards.

Interested in entering the 2023 Asia-Pacific Stevie Awards?

Request the entry kit

Topics: Asia-Pacific, Asia-Pacific Stevie Awards, APSA23

Aggregate Farming Platform Empowers Small Farmers in India at No Cost

Posted by Amanda Del Signore on Tue, Nov 01, 2022 @ 09:38 AM

Stevie-winner Agribid Private Limited is a farmer-friendly business-to-business marketplace specializing in the sale and purchase of agri-commodities with every stakeholder along the agribusiness chain, including farmers, traders, corporate consumers, and global buyers.

undefined-1Launched in late 2020 by Ashutosh Mishra, Manoj Suvarna, and Chetan Suvarna, it is their company vision to be the most preferred marketplace for agri-products globally. Since launching, 300 farmer producer organizations (FPOs) have signed up to benefit from Agribid’s business model.

Agribid sees that the plight of small farmers across India is due to fragmented land holding. In the market, a small farmer does not have any control on price—not due to a lack of trading options—but in accordance with the concept of economies of size: the average cost per unit of production decreases as the size of the farm increases. With an average land holding of 2 to 3 acres each, a small farmer can produce a crop of 2 to 5 MT. Such a low quantity would never interest a big trader who is looking for 1 truck load (10 MT) minimum size for optimizing logistical costs.


According to Agribid, the solution is aggregation. Using their integrated platform, they seek to empower farmers by aggregating them in order to achieve the best price from buyers across India and globally.

In addition, as a company policy, Agribid does not charge farmers for their services—aggregation will be free for life to all participating farmers. In fact, the company has committed to sharing a portion of revenue with the FPOs who have joined. Agribid expects the farmers to utilize these extra funds to improve farmer welfare, machinery, and storage facilities.

Agribid plans to expand the Indian base from 11 to 23 states and its global presence from three countries to nine. Since winning their Stevie Award, they have been named one of the 20 Most Promising Startups to Watch in 2022 by Business Connect. 

Agribid won a Bronze Stevie Award for Most Innovative Startup – Business Services Industry in the
2022 Asia-Pacific Stevie Awards.

Interested in entering the 2023 Asia-Pacific Stevie Awards?

Request the entry kit 

 

Topics: Asia-Pacific Business Awards, Asia-Pacific Market, Asia-Pacific Stevie Awards, AsiaPacificStevieAwards

The Power of Cultural History in Cross-Media Marketing

Posted by Amanda Del Signore on Wed, Oct 26, 2022 @ 11:00 AM

Stevie-winner BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention.

BCW_logo_APSA22Through an “earned-plus” offer—earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities—BCW moves people with power and precision to move its clients forward.

One such client is Chinese laser projection specialist Formovie. Formovie planned to launch its “T1” flagship laser projector in an effort to reinforce its leading position in the highly competitive China laser market. Formovie and BCW came together to develop a comprehensive marketing campaign, which earlier this year won a Bronze Asia-Pacific Stevie Award for Innovation in Cross-Media Marketing.

Considering the wide array of existing product choices and increasingly discerning consumers, Formovie faced some big challenges in building a unique product story and developing effective touch points with consumers. What they did was initiate a cross-media launch campaign that aimed to:

  • Exposure goal—generate 30 million impressions total.
  • Engagement goal—engage with 40 key media & influencers in the consumer projection segment with positive endorsement on product experience.
  • Business goal—help with T1 product sales on e-commerce platforms.

According to research, more than 60% of potential laser projector consumers are enthusiastic about an “exquisite lifestyle” that integrates history, art, symphony, etc. Based on this insight, instead of a traditional press event, Formovie launched a cross-over campaign titled “Breathing life to Dunhuang” integrating imagery and connotations of one of the most famous cultural relics in China: The Mogao Caves in Dunhuang. Dunhuang was the first trading town reached by foreign merchants entering Chinese-administered territories along the Silk Road from the west. The city is the site of the renowned Mogao Caves, which form a system of 500 Buddhist temples, some of which were dug out as early as AD366, which were designated a UNESCO World Heritage site in 1987.

Dunhuang was the first trading town reached by foreign merchants entering Chinese-administered territory from the west. The city is the site of the renowned Mogao Caves, which were designated a UNESCO World Heritage site in 1987.

At its foundation, the marketing campaign was a tech-centric, projection-based mini-art show. Commercial laser shows are often used for illumination projects like this; instead, Formovie’s new cinema-pro quality, consumer laser projector T1 was utilized to reproduce the historical relics of frescos from Dunhuang.

By merging the most advanced laser technology with traditional Chinese culture, the team created an appealing product story across media channels, including traditional media, digital platforms, advertising, as well as e-commerce channels.

As a cultural icon with nation-wide recognition, Dunhuang successfully helped attract attention from audiences with large-scale advertising placement. Dunhuang images were also utilized to produce the boot screen picture, product packages, and a scarf gift as exclusive incentives to boost sales. Riding on the momentum generated from media and influencers, the topic “digital representations of Chinese cultural heritage with T1” led to larger scale exposure and discussion as a result.

The campaign was a success, surpassing all targets:

  • Exposure goal— 32 million impressions were generated from all media platforms; search engine data show that the number of searches about T1 increased 1,378% within a month.
  • Engagement goal— More than 60 key influencers in the consumer projection industry shared articles, videos, or posts with positive endorsement, generating 100K+ engagement.
  • Business goal— Dunhuang-themed packages and gifts helped drive sales by more than $500k within 24 hours on Tmall (formerly Taobao Mall), a Chinese-language website for business-to-consumer online retail, operated in China by Alibaba Group.

The integrated campaign “Breathing life to Dunhuang” created a unique story of how traditional Chinese culture from centuries ago can be revitalized today by innovative Formovie products. Cross-media approaches including traditional media, digital platforms, advertising, as well as e-commerce channels were utilized to communicate with audiences throughout their decision-making journey with excellent results.

BCW won a Bronze Award for Innovation in Cross-Media Marketing in the 2022 Asia-Pacific Stevie Awards.

Interested in entering the 2023 Asia-Pacific Stevie Awards?

Request the entry kit 

 

Topics: Asia-Pacific Business Awards, Asia-Pacific Market, Asia-Pacific Stevie Awards, AsiaPacificStevieAwards

Panggilan Penyertaan Anugerah Stevie® Asia Pasifik Tahunan Ke-10

Posted by Clara Im on Mon, Oct 24, 2022 @ 05:30 AM

Panggilan Penyertaan Anugerah Stevie® Asia Pasifik Tahunan Kali Kesembilan

47991109677_5df20702fa_c-1

Anugerah Stevie® telah menerbitkan panggilan untuk penyertaan bagi Anugerah Stevie Asia Pasifik 2023 (tahunan ke-10), satu-satunya program anugerah perniagaan untuk mengiktiraf inovasi dalam perniagaan di seluruh rantau Asia Pasifik.

Tarikh akhir bagi penyertaan awal ialah pada 22hb November 2022. Tarikh akhir bagi penyertaan akhir ialah 17hb Januari, 2023. Walau bagaimanapun, penyertaan lewat akan diterima sehingga 15hb Februari dengan bayaran yuran kelewatan. Butiran lengkap mengenai penyertaan boleh didapati di http://Asia.StevieAwards.com.

Anugerah Stevie Asia Pasifik adalah terbuka untuk semua organisasi di 29 buah negara di rantau Asia Pasifik: Besar dan kecil, untuk keuntungan atau bukan untuk keuntungan, awam dan swasta.

Anugerah ini menumpukan usaha untuk mengiktiraf inovasi dalam semua bentuk, walau di mana jua ia dicapai di tempat kerja. Permohonan boleh dihantar dalam bahasa Inggeris bagi kategori berikut:

Kategori baru untuk 2023 akan mengiktiraf Kepimpinan Pemikiran dalam strategi, pembangunan dan perlaksanaan sejak awal Julai 2020.

Tambahan untuk kategori baru, undian dari orang awam telah ditambah. Pemenang Anugerah Stevie dalam kategori Syarikat / Organisasi akan ditentukan oleh campuran unik undian masyarakat umum dan penilaian hakim profesional kami.

Para pemenang Anugerah Stevie Asia Pasifik akan diumumkan pada 29hb Mar. Pemenang akan diraikan dan disampaikan anugerah semasa majlis anugerah pada 27hb Mei di Hanoi, Vietnam.

Sekumpulan besar yang profesional dari serata rantau akan mengambil bahagian dalam proses penghakiman untuk menentukan para pemenang Stevie.

Beberapa organisasi yang paling inovatif di rantau Asia Pasifik telah memenangi Anugerah Stevie Asia Pasifik dalam lima tahun terakhir termasuk ABS-CBN Corporation, Cisco Systems, DHL Asia Pacific Shared Services, EventsAIR, Freelancer.com, Fuji Television Network, Inc., Google, Globe Telecom, Hana Financial Group, Hong Kong Tourism Board, HP Inc., IBM, KB Kookmin Card, KT, Megaworld Corporation, MSL China, Nasdaq, Ooredoo, PT Petrokimia Gresik, Seegene Medical Foundation, Shell Philippines Exploration B.V., Shanghai Disney Resort, Singtel, SM Supermalls, Tata Consultancy Services, Telkom Indonesia, VNPT Vinaphone Corporation, Viettel, dan banyak lagi.

Trofi Anugerah Stevie, dibuat oleh syarikat yang menghasilkan anugerah Emmy dan anugerah besar peringkat antarabangsa yang lain, ialah hadiah paling didambakan di seluruh dunia. Nama Stevie diambil daripada perkataan Stephen yang berasal daripada bahasa Greek yang bermaksud "yang dimahkotakan."

 

Perihal Anugerah Stevie
Anugerah Stevie diberikan dalam lapan buah program: Anugerah Stevie Asia Pasifik, Anugerah Stevie Jerman, The American Business Awards®, The International Business Awards®, Anugerah Stevie untuk Wanita dalam Perniagaan, Anugerah Stevie untuk Majikan Cemerlang dan Anugerah Stevie untuk Perkhidmatan Jualan & Pelanggan dan terbaru, Anugerah Stevie Timur Tengah Dan Afrika Utara. Pertandingan Anugerah Stevie menerima lebih 12,000 pencalonan setiap tahun daripada organisasi di lebih 70 buah negara. Pemberian penghargaan kepada semua jenis dan saiz organisasi dan insan-insan di belakangnya, anugerah Stevie mengiktiraf prestasi luar biasa di tempat kerja di seluruh dunia. Ketahui lebih lanjut mengenai Anugerah Stevie di www.StevieAwards.com.

- Stevie®, Anugerah Perniagaan Amerika® dan Anugerah Perniagaan Antarabangsa® adalah tanda perdagangan berdaftar Stevie Awards, Inc.

- Penaja dan rakan kongsi Anugerah Stevie Asia Pasifik 2023 termasuklah majalah adobo dan PR Newswire Asia.

Adakah anda berminat untuk menyertai Anugerah Stevie Asia Pasifik 2023?

Request the entry kit

Topics: stevie awards, The Stevie Awards, Asia-Pacific Stevie Awards, Anugerah Stevie, Anugerah Stevie Asia Pasifik