The Stevie Awards Blog

A Hole in One

Posted by Maggie Gallagher on Tue, Aug 08, 2017 @ 05:20 PM

Fauth Gundlach & Hübl wins the Gold Stevie Award at the 2017 German Stevie Awards in the category “Communications or PR Campaign / PR Program of the Year – Low Budget (under €10,000).”

Fauth Gundlach & Hübl is an owner-operated communications agency based in Wiesbaden, Germany. The sport of golf is firmly established in the Hessian capital, and that might be one of the reasons why the agency was given the lead in regional media relations work for the Final Four of the German Golf League (DGL).

German-Stevies-Fauth.gifIt is much more likely, however, that Fauth Gundlach & Hübl impressed its customer, Deutsche Golf Sport GmbH, a subsidiary of the German Golf Association (DGV), with its core competency. Managing Director Lars Hübl explains: “We identify the subject matter and create suitable content for it, so that our customers can effectively communicate to their specific target groups. We provide consultation, bring ideas to life and implement them, and offer continuous support for communication-related questions. In doing so, we cover six competency fields: public relations, social media, content marketing, sponsoring communication, CSR communication and brand communication.” Among Fauth Gundlach & Hübl’s customers are international companies from various industries, companies from the Rhein-Main region and sports organizations.

In the public eye, golf in Germany continues to eke out an existence as a niche sport. The German Golf Association (DGV) represents 847 member clubs and facilities, with over 643,000 registered amateur golfers. With the KRAMSKI German Golf League presented by Audi (DGL), the association has had an attractive team competition system since 2013. Each year teams from the men’s and women’s top national league compete in a five-day Final Four tournament at a neutral golf course for the title “German Team Champion.”

The assignment for Fauth Gundlach & Hübl: use the Final Four 2016, in order to generate broader media coverage of the league. Lars Hübl: “In order to be able to generate broader media coverage, we had to considerably increase the basis of the media channels to be reached. Therefore, in addition to the classical golf media, our approach was to reach out to the sports desks of the regional and local media concerning the locations of the golf clubs that had qualified for the Final Four 2016.” To make the topic more interesting, the agency offered the editorial offices personalized stories about the respective teams. In addition, the editorial offices received written topic suggestions and were subsequently contacted by telephone.

“We have clearly achieved the goal of expanding the media coverage of the DGL’s Final Four with the campaign. Altogether more than 100 clippings – for example print, online and radio – were achieved in regional and local media,” summarizes Hübl. “Despite the low budget, Fauth Gundlach & Hübl has helped to increase the media coverage of the Final Four tournament by working with regional media outlets. The regional references and the storytelling approach have contributed significantly to the media success. At the same time, we have established contacts that can be used for coverage of future golf events. The basic approach can be used over and over again, even for changing participants and venues.”

As a reward for the project “Hole-in-one: regional media relations for the Final Four of the German Golf League,” the company won a Gold Stevie in the category “Communications or PR Campaign / PR Program of the Year – Low Budget (under €10,000).” The Gold Stevie Award arrived just in time for the agency’s 10th anniversary. What began in 2007 has grown within ten years into a motivated and harmonious team of 12 employees.

More on the Internet: 

See Managing Director Lars Hübl in an interview after the German Stevie Awards ceremony in Hamburg:  https://youtu.be/OaONyOFkDxg

Read the gold-winning application from Fauth Gundlach & Hübl here.

Tags: marketing awards, PR awards, communication awards, best pr agency

Stevie Awards Announce Winners of 2016 Best of the IBA Awards

Posted by Maggie Gallagher on Wed, Aug 24, 2016 @ 10:16 AM

The Stevie® Awards have announced the winners of the Best of the IBA Awards in The 2016 (13th annual) International Business Awards, the world’s premier business awards competition.

Nominees in the 2016 IBAs were not able to apply for the Best of the IBA Awards directly. Winners were determined by a points system based on the total number of awards won in the IBAs with a Gold Stevie win counting for three points, a Silver Stevie for two points and a Bronze Stevie win for one-and-a-half points. 

IBA_logo-1-1.jpgThis year’s Gold, Silver and Bronze Stevie Award winners in The International Business Awards were announced on 10 August. The winners of the Best of the IBA Awards will be presented with Grand Stevie Award trophies at The 13th annual International Business Awards banquet at the Rome Cavalieri, Waldorf-Astoria Hotel in Rome, Italy on 21 October. 

Winners of the 2016 Grand Stevie Awards are:

Most Honored Organization: With 62 award points earned by Gold, Silver and Bronze Stevie-winning entries submitted by DHL offices in 21 nations, Deutsche Post DHL is the winner of the Grand Stevie Award trophy for Most Honored Organization of the year. DP DHL is no stranger to Grand Stevie Award honors. The company won the same honor in last year’s IBAs and the 2015 Stevie Awards for Women in Business. They’ve also won the award for three consecutive years in the Stevie Awards for Sales & Customer Service.

Most Honored Public Relations Agency: With a total of 65 points earned by Gold, Silver and Bronze Stevie-winning entries submitted by their agencies and offices in China, India, Japan and the USA, MSLGROUP is the winner of the Grand Stevie Award trophy for Most Honored Public Relations Agency of the year.

Most Honored Marketing Agency: With a total of 87.5 points earned by Gold, Silver and Bronze Stevie-winning entries on behalf of clients such as Korean Air Lines, LG and the Seoul Foundation for Arts Culture, South Korean advertising agency HS Ad is the winner of the Grand Stevie Award trophy for Most Honored Marketing Agency of the year.

Most Honored Interactive Services Agency: With 26.5 points for Stevies won on behalf of clients including China Mobile Hong Kong, L’OCCITANE and NIVEA, Hong Kong-based PRIZM is the winner of the Grand Stevie Award trophy for Most Honored Interactive Services Agency of the year.

Top 10: These are the top Gold, Silver and Bronze Stevie winners among all other organizations honored in the 2016 IBAs. They’ll be presented with Grand Stevie Award trophies.

  1. LLORENTE & CUENCA—Madrid, Spain (50 points)
    2. CallidusCloud—Dublin, CA, USA (47)
    3. (two-way tie at 44 points)
    ASDA'A Burson-Marsteller—Dubai, United Arab Emirates
    Cisco Systems—worldwide
    5. Telkom Indonesia—Jakarta (42)  
    6. ECE Türkiye—Istanbul, Turkey (39.5)
    7. Weber Shandwick—worldwide (38.5)
    8. Ooredoo—Doha, Qatar (37 points)
    9. Dubai Statistics Center—Dubai, United Arab Emirates (31)
    10. Freelancer.com—Sydney, Australia (29)

“These 14 organizations understand the value of seeking public recognition for the achievements of their executive teams and their employees, by nominating them for Stevie Awards in many different categories,” said Michael Gallagher, president and founder of the Stevie Awards. “The Best of the IBA Awards are intended to honor organizations that demonstrate a high level of achievement globally, in many different initiatives, and we look forward to celebrating these firms with Grand Stevie Award trophies at our gala event in Rome on 21 October.”

The International Business Awards feature a wide variety of categories to recognize achievement in every facet of work life, including management awards, new product awards, marketing awards, PR awards, customer service awards, website awards and more.

Gold, Silver and Bronze Stevie Award placements in the 2016 IBAs were determined by the average scores of more than 200 professionals worldwide in the three-month judging process.

For more information about The International Business Awards, including a complete list of all Stevie Award winners in the 2016 competition, visit www.StevieAwards.com/IBA.

About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Tags: International business awards, International Awards, best pr agency

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