Stevie® Awards Announce Winners of 2020 Best of the IBA Awards

Posted by Maggie Gallagher on Thu, Sep 24, 2020 @ 10:45 AM

Grand Stevie Award winners will be honored at an awards ceremony this December

The Stevie® Awards have announced the winners of the Best of the IBA Awards in The 2020 (17th Annual) International Business Awards®, the world’s premier business awards competition.

Nominees in the 2020 IBAs were not able to apply for the Best of the IBA Awards directly. Winners were determined by a points system based on the total number of awards won in the IBAs, with a Gold Stevie win counting for three points, a Silver Stevie win for two points, and a Bronze Stevie win for 1.5 points. 

This year’s Gold, Silver, and Bronze Stevie Award winners in The International Business Awards were announced on 9 September. The winners of the Best of the IBA Awards will be presented with Grand Stevie Award trophies, and recognized during The 17th Annual International Business Awards virtual ceremony on 1 December.

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Winners of the 2020 Grand Stevie Awards are:

Most Honored Organization: The third largest private bank in Turkey, Yapi Kredi of Istanbul wins this honor with 43 points earned by Gold, Silver, and Bronze Stevie-winning entries for their website, mobile site, business technology solutions, and COVID-19 response.

Most Honored Public Relations Agency: LLYC, a global communications and public affairs consulting firm headquartered in Madrid, Spain, wins this honor with 42.5 points earned by Gold, Silver, and Bronze Stevie-winning entries for communication campaigns, videos, publications, and COVID-19 response. This is the third time in the past four years they have earned this honor.

Most Honored Marketing AgencyMagnet20, Istanbul, Turkey, which creates human experiences with products, services, and platforms to transform brands and grow businesses, wins with 9.5 points for Gold, Silver, and Bronze Stevies on behalf of GSK Turkey & TOG. In 2019 they won the Grand Stevie for Most Honored Interactive Services Agency.

Most Honored Interactive Services Agencymensemedia Gesellschaft für Neue Medien mbH of Düsseldorf, Germany earns this honor with 10.5 points for Gold and Bronze Stevie-winning nominations on behalf of Mercedes-Benz Buses Online.

Top 10: These are the top Gold, Silver, and Bronze Stevie winners among all other organizations honored in the 2020 IBAs, who will also receive Grand Stevie Awards:

  1. Melissa Sones Consulting, New York, New York USA (41 points)
  2. DP DHL, worldwide (37.5 points)
  3. (tie) Jeunesse Global, Lake Mary, Florida USA (32)
    Ayala Group of Companies, Manila, Philippines (32)
  1. (tie) Thai Life Insurance Plc., Bangkok, Thailand (31)
    PJ Lhuillier, Inc (PJLI), Makati City, Philippines (31)
    Ooredoo Group, Doha, Qatar (31)
  1. PAIRELATIONS, Centennial, Colorado USA (29)
  2. Türkiye İş Bankası, Istanbul, Turkey (29)
  3. Makers Nutrition, Hauppauge, New York USA (25)

“Of all the outstanding organizations and achievements that were recognized among this year’s IBA nominations, these 14 organizations stand out as the ones with the widest breadth of achievement,” said Maggie Gallagher, president of the Stevie Awards. “The Best of the IBA Awards honor organizations that show an especially strong dedication to honoring the work of their employees, the projects they produce and execute, and their commitment to customers. After the uncertainty 2020 has brought upon the world, these honorees should be especially proud of their “best of” recognition. We look forward to celebrating Grand Stevie winners during our virtual awards ceremony on 1 December.”

The International Business Awards feature a wide variety of categories to recognize achievement in every facet of work life, including management awards, new product awards, marketing awards, PR awards, customer service awards, website awards, and more.

Gold, Silver, and Bronze Stevie Award placements in the 2020 IBAs were determined by the average scores of more than 250 professionals worldwide in the three-month judging process.

For more information about The International Business Awards, including a complete list of all Stevie Award winners in the 2020 competition, visit www.StevieAwards.com/IBA.

Topics: International business awards

Stevie® Awards Announce Winners in 17th Annual International Business Awards® from Across the Globe

Posted by Maggie Gallagher on Thu, Sep 10, 2020 @ 09:00 AM

Businesses Honored for Achievements Amidst COVID-19

High-achieving organizations and executives around the world have been recognized as Gold, Silver, and Bronze Stevie® Award winners in The 17th Annual International Business Awards®, the world's only international, all-encompassing business awards program.

Nicknamed the Stevies from the Greek word for "crowned," the awards will be presented at a virtual awards ceremony on Tuesday, December 1.

Tickets for the event are on sale now at www.StevieAwards.com/IBA.

iba for winner release 2020

Gold, Silver, and Bronze Stevie winners were selected from more than 3,800 nominations about 200 fewer than last year, from organizations in more than 60 nations. “Given the extraordinary circumstances in which businesses and other organizations around the world have operated over the past six months, we’re gratified by the number of entries the IBAs received this year and the amazing number of stories of continued business success, individual heroism and selflessness, and increased commitment to the health and safety of employees, customers, and communities,” said Stevie Awards President Maggie Gallagher.  

Gold, Silver, and Bronze Stevie winners were selected from more than 3,800 nominations. “Given the extraordinary circumstances in which businesses and other organizations around the world have operated over the past six months, we’re gratified by the number of entries the IBAs received this year and the amazing number of stories of continued business success.”

All organizations worldwide are eligible to compete in The International Business Awards, and can submit entries in a wide range of categories, including management awards, company of the year awards, marketing awards, public relations awards, customer service awards, human resources awards, new product awards, IT awards, web site awards, and more. 

IBA winner pic 2 2020

More than 250 executives worldwide participated on 13 juries this year to determine the Stevie winners.

LLYC, a global communications and public affairs consulting firm headquartered in Madrid, Spain won nine Gold Stevie Awards, more than any other organization in the competition.

Other top winners of Gold Stevie Awards include Jeunesse Global (Lake Mary, Florida USA) with eight, Yapı Kredi Bank (Istanbul, Turkey) with seven, PJ Lhuillier, Inc (Makati City, Philippines) with six, and BURSALI (Bursa, Turkey), Mayen (Istanbul, Turkey), Pan American Energy (Buenos Aires, Argentina), Samsara (San Francisco, California USA), and Thai Life Insurance Plc. (Bangkok, Thailand) with five each.

The top winner of Gold, Silver, and Bronze Stevies overall is Turkey’s Yapı Kredi Bank, with 20.  Other multiple winners of note are LLYC (18), Ooredoo Group, Qatar and globally (16), Thai Life Insurance (14), PJ Lhuillier, Inc (13), Jeunesse Global (12), Makers Nutrition, Hauppauge, New York, USA (12), Melco Resorts & Entertainment, Cotai, Macao (10), and Türkiye İş Bankası, Istanbul (10).

A complete list of all 2020 Gold, Silver and Bronze Stevie Award winners by category is available at www.StevieAwards.com/IBA.

During the week of 21 September the winners of the Best of the IBA Awards, five best-of-competition prizes, will be announced. Winners will be determined by a tally of the total number of Gold, Silver, and Bronze Stevies won by organizations, and will be honored on 1 December.

Topics: International business awards

Want an Innovative Workplace? Foster Individuality; Avoid Groupthink

Posted by Maggie Gallagher on Wed, Aug 12, 2020 @ 04:32 PM

Bill Swann is a professor of Social and Personality Psychology at the University of Texas, based in Austin, Texas, United States. He wanted to study the effect of employee diversity on a work group’s overall performance.

He, along with his colleagues, signed up 400 MBA students for the study. They split the students into groups of four to six members, ensuring each group contained students with diverse backgrounds. The members of each group had to work together over the course of their first semester, and their performances at the end of the summer were used as an indicator of the group’s effectiveness.

quilix systems logo

At the end of the study, they found there were groups where members freely expressed their individuality and groups where members downplayed their identities in order to align with the rest of the team. Diversity notwithstanding, groups where members expressed their individuality emerged more successfully.

"Our research indicates that expressing personal identities in groups seems to have beneficial effects. Those who express themselves are more likely to feel known and understood because they actually are better known and understood," Swann said in a ​conversation​ with ​Inc.​ "Feeling known and understood causes people to open up, which can foster creative solutions to problems confronting the group."

As you can see, diversity in workplaces is important. But if you want to build a truly innovative workplace that not only survives but thrives in this competitive landscape, you have to work on fostering individuality.

Groupthink Out, Individuality In

You cannot talk about individuality in workplaces and boardrooms without also talking about its antithesis: groupthink. Groupthink is what affected the groups that didn’t perform so well in Swann’s experiment.

Imagine an organization where the team dynamics seem great. The thoughts of the team members align, everyone agrees with everyone else, and they are all working together to achieve the same goal. Sounds like a great workplace, right? Unfortunately, an organization like this could be the perfect example of groupthink.

An ​article​ on ​Forbes ​defined groupthink as the tendency for members in a given group to gradually drift toward the same beliefs and styles of thinking. This can be destructive. It creates forced conformity, illusions of unanimity, fewer rational decisions, and a narrower range of opinions and options.

Joe Gerstandt, an adviser on diversity and inclusion, conducted a ​webinar​ for the AICPA on the consequences of groupthink, and he spoke in support of individuality.

“No one intends to participate in groupthink,” Gerstandt said. “Rather, it occurs because people are uncomfortable with conflict and differing opinions. Welcoming differences is one key to preventing groupthink.”

How to Encourage Individuality and Build an Innovative Culture

Building an innovative work culture is not an overnight job, but it can be done. Organizations should start by building an environment where the ideas, skills, knowledge, and potential of every employee is respected. Team leaders should be trained to identify their team members’ strengths and weaknesses, and they should know how to help those employees amplify the former and provide support for the latter.

Employees should feel comfortable at the workplace, confident when voicing their ideas, and accountable for their work. Everyone should give credit where credit’s due and push for honesty, openness, and collaboration.

Organizations must also work actively on diversity inclusion, meaning individuals feel free to be themselves regardless of race, age, geography, or gender. When respect for individuality drives an innovative organization’s culture, it shows. This is the case with Qulix Systems, a software development, testing, and consulting company based in Minsk, Belarus. What started in 2000 as a quality assurance service company now also provides software development, system analysis, DevOps, blockchain and cryptocurrency, and machine learning and artificial intelligence services.


“We respect uniqueness in the way people do business, think, and act,” says Daria Zakharenkova, head of PR at Qulix Systems. When it comes to breakthroughs, individuality makes all the difference.  We hire and cultivate the best talent. We take pride in our teams. Constantly upgrading their skill sets and keeping them happy are our top priorities.”

Qulix Systems won a Bronze Stevie® Award at The 2019 ​International Business Awards​® in the Company of the Year - Computer Software - Medium-Size category.

Request the entry kit

Topics: International business awards

Final Entry Deadline Approaching in The 17th International Business Awards®

Posted by Maggie Gallagher on Tue, Jun 30, 2020 @ 09:27 PM

The final entry deadline for the 2020 (17th annual) edition of The International Business Awards® is Tuesday, July 28.

The International Business Awards are widely considered to be the world's premier business awards competition.  In 2019 the competition attracted more than 4,000 nominations from organizations in more than 70 nations.

All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—may submit nominations to The International Business Awards. The final entry deadline this year is Tuesday, July 28. Entry details are available at www.StevieAwards.com/IBA.

Juries featuring more than 150 executives will determine the Stevie Award winners. The Gold, Silver, and Bronze Stevie Award winners will be announced on September 9. Stevie Award winners will be honored at a virtual awards ceremony this year.

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New this year are a variety of COVID-19 response awards categories that do not have entry fees. These aim to honor heroes of every industry including medical, education, food delivery, media, public service, business response, and more.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

The IBAs feature more than 40 categories that do not require the payment of entry fees, including all 35 of the Company/Organization of the Year categories, and that there are many new and revised features of the IBAs for 2020, including:

  • Nine new categories to recognize singular business achievements in areas such as business turnaround, finance, revenue generation, and science and technology, among others.
  • The simplification of submission requirements in the Company/Organization, Corporate Communications & Public Relations, Marketing, and New Product & Product Management category groups.

Interested in entering the IBAs this month?

Request the entry kit

 

Topics: International business awards

This Technology Used to Track Cows; Now It Revolutionizes Event Planning

Posted by Maggie Gallagher on Fri, Jun 12, 2020 @ 04:38 PM

Radio frequency identification (RFID) technology is certainly nothing new; it’s been around for decades. Essentially, small computer chips and antennae contained within tags are used to store and transmit data, making it the ideal solution for location tracking and information gathering.

So, it’s not surprising the tech got its start by tracking cattle and monitoring product shipments as they moved across the globe. What used to be limited to livestock and global logistics, however, has evolved over time. RFID tech is now one of the most exciting implements in modern event planning.

Modern RFID Solutions

One of the most significant ways RFID technology has evolved is in size. The computer chips and antennae are now small enough to seamlessly fit in personal badges or event bracelets.

This means an event attendee can slip on a bracelet or affix a badge to a shirt and have access to all the powerful benefits of this tech. Event attendees aren’t the only beneficiaries, though. Event planners are also seeing revolutionary possibilities thanks to this seemingly simple tech.

EventsAIR-Main Logo with Tagline-HighRes_crop

RFID Benefits for Event Attendees

As an attendee, RFID bracelets facilitate a handful of experience-enhancing benefits. First and foremost, it significantly cuts down on how long attendees must wait in line. More than half of live event attendees cite long lines as one of the most frustrating and negative aspects of attending an event. With RFID bracelets, though, a scan gets a person through check-in and security quickly and efficiently. By cutting down on the amount of time people stand around waiting to enter the event, you greatly enhance perception and enjoyment from the onset.

RFID bracelets can also be linked to various payment accounts, meaning attendees can swipe their bracelets to buy food, drink, souvenirs, or any other event-specific items. Attendees no longer have to stress about keeping an eye on their wallets or purses while navigating a crowded event or finding an ATM to get cash.

The other major benefit relates to social integration. Photographers can easily scan a bracelet and then link relevant pictures to that attendee, making posting to various social platforms easier than ever. This is good for attendees, but it’s also great for event coordinators, who thrive on positive word of mouth via social media.

RFID Benefits for Event Planners

RFID technology doesn’t just benefit attendees; it also makes the professional lives of event planners significantly better.

Security, for example, is always a concern at large-scale events. RFID-based passes can control attendee access to certain areas, such as VIP sections, and it allows security members to perform real-time checks of visitor accreditation. Plus, this technology significantly reduces the likelihood of  illegally reproduced, fraudulent passes.

The massive amount of tracking data also allows event coordinators to perform traffic pattern analysis, which reveals the most popular event features, identifies bottlenecks, and provides insight into venue layout deficiencies or successes.

As a particularly large incentive to incorporate this technology, several reports reveal that the speed and convenience of tapping to pay rather than dealing with cash or credit cards results in anywhere from 15 to 30 percent increased spend per person.

Events and Tech: Beyond RFID

RFID tech is just one modern innovation making its way into the world of event planning. Artificial intelligence (AI) and facial recognition software are also increasingly becoming a part of this landscape. Many companies today are tapping into the power of these technologies in order to enhance attendee or user experience at planned events. This includes EventsAIR, an event technology platform based out of Brisbane, Queensland, Australia.

“The way different technologies are starting to integrate and morph into one within the event planning space is something we’ve believed in from the start,” says Joe Ciliberto, global director of sales and marketing for EventsAIR. “Technology allows event planning companies today to be one-stop shops for all event-related needs.”

EventsAIR recently earned a Gold Stevie® Award in the Event Management Solution category at The 2019 International Business Awards®.

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Topics: International business awards, event awards, tech awards

How Gamification Brings Value to the Workplace

Posted by Maggie Gallagher on Tue, May 26, 2020 @ 08:21 PM

 When applied to the workplace, gamification uses game elements to improve employee engagement and performance. Key performance indicators (KPIs) are continuously measured to allow employees to compete against their past performances or to work toward prearranged goals. The concept is somewhat akin to wearing a fitness tracker, but instead of monitoring movement, the process looks at professional achievements.

datagamz

Performance Management

Rather than setting annual goals, which often become less relevant as time passes, employees can set real-time goals. Achievement is measured without having to set up specific meetings or waiting until the right people are available. Many companies now are focusing their efforts on staying in the moment and adopting a coaching approach, rather than a punitive one. With this mind-set, if you notice problems developing in your business, you can correct mistakes, much like a sports coach, to adjust quickly.

Companies are choosing to focus their performance management efforts on continuous professional development by using gamification. To make the process as interactive as possible, some companies, such as Datagamz, are introducing artificial intelligence (AI) to enhance gamification platforms. In this system, feedback is immediate, and problems can be fixed quickly by demonstrating how the employees are meeting their KPIs and established targets.

Objectivity

Gamification is all about enhancing and developing employee performance in the most objective way possible, rather than relying on subjective scrutiny. The idea is that evaluation becomes a positive process that reflects real-time progress, which will, in turn, have a correspondingly positive effect on company culture. If benchmarks are missed, then workers can be directed to courses or receive additional workplace support.

Employees are secure in the knowledge they are being treated fairly and transparently, and they feel valued in the workplace. They also feel their performance and efforts are recognized.

Transparency

Companies in the tech field, such as Google and LinkedIn, use objectives and key results to demonstrate their expectations. Employees can see their results, as well as their colleagues’. Gamification is an excellent way for staff members who do not have specific goals not only to set appropriate benchmarks but to gauge how their performance compares to others.

This process allows the employer to set general goals and ensure expectations are fair and achievable. The vision is to create an environment that treats people as individuals in order to maximize workplace performance.

Motivation Method

For many, being scored as part of a leaderboard is not a positive motivation method. What managers need to understand is that, when evaluating employees, they are not necessarily rating outcome but performance. Gamification makes sure the focus remains firmly on driving the desired behaviors. For example, a gamification platform can enable staff in contact centers to gamify the working environment in order to engage and reward employees for the right behaviors.

What’s the Game?

Various game mechanics, such as graphs, comparison charts, and rewards for reaching goals, drive engagement. Employees can continuously monitor their progress at work and engage with their goals, which is important for work performance.

Datagamz, based out of Melbourne, Australia, took a Bronze Stevie® Award at The 2019 International Business Awards® in the category of Software Tech Startup of the Year. The company understands a pivotal truth about AI, as it relates to gamification. Although AI is on the rise in the field of workplace engagement, it is vital to retain gamification’s human element to fully reap its benefits.

Interesting in entering The 2020 International Business Awards?

Request the entry kit

 

Topics: International business awards, Employee Performance, data analysis, employee happiness

Learning and Development Methods to Improve Employee Engagement

Posted by Daniel Ferguson on Mon, May 04, 2020 @ 04:15 PM

Stevie-winner The LMC Group is a consulting firm that assists small to medium-sized businesses in updating their approach to training and engagement.

Having a process of learning and development in place for your employees is vital; it is the first step to improving employee engagement. With the right training and development program, you can positively impact efficiency and productivity and retain great employees. Remember to consider your end goals when putting a training program in place. A well-thought-out program needs to work for both the company and the employees. It must also deliver what you need when you need it.

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Training Goals 

Look at your training program holistically. Ask yourself why you’re doing it and how the program is going to help you. Consider the problem you are trying to solve, and evaluate how the training you have in place is going to fix it. First you need to understand how to achieve your business goals with the training program, and then you must put measures in place that ensure you reach those objectives. 

Due to funding constraints, it can be difficult for smaller businesses to implement targeted employee training initiatives. If your small to midsized company needs guidance bringing an updated approach to your training and engagement systems, consider outsourcing. A niche of companies provide this service, including the LMC Group.

LMC Group_logo-1“It’s exciting to bring cutting-edge approaches to organizations lacking the funding, revenue, and resources that larger firms enjoy and often take for granted,” says an LMC Group representative.

By engaging your employees and showing them the benefits of learning systems, everyone involved is more likely to have a positive experience. The most impactful way to accomplish this is by designing trainings that meet defined needs. If you can't demonstrate to your staff members that their efforts in learning and development will be useful and effective, it will be difficult to persuade them to engage and to improve their skills. 

Evolution and Evaluation

You can't expect your years-old training and development program to keep pace with your business needs, technology, and workplace advances. You need to keep your training sessions fresh if you want to keep your employees enthusiastic about their learning. Don’t put out stale content if you wish to keep moving forward. Remember, the best learning and development programs are continually evolving and improving. Evaluate your training by seeing how employees interact with the program. Don’t forget to seek their input about how to make it tailored to their needs. 

Feedback

Ask your employees and service users about their pain points. If you have defined questions or problems to solve, you can better focus your efforts on these critical areas. If you use e-learning, for example, review the end-of-unit tests to ensure no questions are consistently being answered incorrectly. If such problems do exist, this is a sign to reevaluate how certain information is presented or to expand on that point in the training. You can also review customer satisfaction responses to ensure the training you have implemented has had the desired effect.  

Even if you are a small business, you can put some measures in place. You can either do this in house or through an external consultancy that can support you with various technologies and innovations. These days you can’t rely on a tired PowerPoint presentation or some dated online learning to help your employees develop. You need goal-specific training that fits the needs of your company and your clients and makes everyone’s experience more positive. 

The LMC Group, of Manchester, New Hampshire, United States, won a Bronze Stevie® Award in the Company of the Year - Business or Professional Services - Small category at The 2019 International Business Awards®

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, The International Business Awards, 2019 International Business Awards, business services awards

Meet the Next Outsourcing Hot Spot: Vietnam

Posted by Daniel Ferguson on Tue, Apr 28, 2020 @ 12:15 PM

Vietnam has become a popular location for business outsourcing, and Stevie-winner Swiss Post Solutions thrives on solving customer challenges in the most effective manner.

For decades, India ruled the roost as an outsourced software development destination. While it continues to attract businesses looking to build IT teams overseas, it’s not the only major country doing so. Most prominent among these emerging destinations is Vietnam. Its lower costs, favorable business policies, robust economy, and increasingly skilled workforce are driving investments from businesses like Intel, Samsung, IBM, and Microsoft.

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Vietnam’s Rise Through the Rankings

In 2010, Gartner released a list of the top 30 countries for offshore IT services, and Vietnam made its first appearance in that year. Five years later, in a similar report by Gartner, Vietnam rose to one of the top five countries, and it has maintained its ranking ever since.

Vietnam’s outsourcing industry has grown between 20 and 35 percent every year over the past decade. In 2015, it surpassed $2 billion in revenue.

Spotlight on Vietnam, a PwC report released in 2017, highlighted business process outsourcing (BPO) as one of the key opportunities for foreign investors.

“The growth so far has been encouraging,” said Dinh Thi Quynh Van, general director of PwC Vietnam. “Vietnam is already the second-largest outsourcing partner for Japanese IT firms, just behind India. We hope to see many more industries in the future.”

The Vietnam Advantage

Almost two-thirds of Vietnam’s population is under 35 years of age. This young generation is highly skilled and motivated. According to a 2015 report by the World Economic Forum, Vietnam is one of the top 10 countries in terms of most engineering graduates.

Also, with the government’s push to teach English as a second language rather than a foreign language, this young workforce is actively scaling the language barrier that was once a cause for concern.

Workplace loyalty is strong in Vietnam, which is why they have low attrition rates (between 6 and 8 percent). This is another strong point in the country’s favor, as businesses grapple with high employee turnover in most Asia-Pacific (APAC) countries.

Besides an improving infrastructure and access to inexpensive, highly skilled talent, the government’s proactive efforts to attract foreign investment are also critical to Vietnam’s continued growth. The Doing Business 2020 report, by World Bank, ranked Vietnam 70th among 190 economies in ease of doing business. As of October 2019, foreign direct investment (FDI) into Vietnam has risen by 7.4 percent year over year.

Challenges in Outsourcing to Vietnam

As with outsourcing to just about any country in the APAC region, cultural, logistical, and legal challenges present themselves when working with Vietnamese providers. One way to anticipate these challenges and to learn how to tackle them is to send an on-ground team to Vietnam that can build relationships and get familiar with the Vietnamese culture. This will help organizations understand the business and political landscape, including taxation, paperwork, and procedures. It will also allow a business to get a head start on recruitment.

There are also productivity challenges that come with working with remote teams. This can be addressed by following best practices, instituting training, and ensuring extensive documentation.

Finally, Vietnam currently does not have the infrastructure to support large teams with thousands of employees. At the moment, the country is best suited for small to midsize operations.

One of Many

Swiss_Post_Solutions_logoOne of the companies that bagged a Silver Stevie® Award in the Company of the Year - Business or Professional Services - Large category at The 2019 International Business Awards® was Swiss Post Solutions Vietnam, which is based in Ho Chi Minh City, Vietnam.

“We are a young, competitive, and innovative organization that thrives on solving customer challenges in the most effective manner,” says Ha Doi, corporate marketing executive at Swiss Post Solutions.

Swiss Post Solutions, which focuses on providing high-quality document management, BPO, and IT operational services, is one of many Vietnamese companies backed by a young team with an innovative culture. Any of these could be your next outsourcing match as you scale your business.

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, company of the year, The International Business Awards, 2019 International Business Awards, business services awards

Businesses Recruit AI in Fight Against Mobile Ad Fraud

Posted by Daniel Ferguson on Mon, Apr 27, 2020 @ 05:29 PM

As mobile ad fraud becomes more sophisticated, it becomes more difficult to catch using traditional methods. Stevie-winner Scalarr, Inc. is a mobile fraud detection company that uses machine learning to identify and prevent fraud.

Online fraud is almost as old as the internet itself, and as this technology progressed, fraud evolved and kept pace. In mobile ad fraud, fraudsters abuse mobile advertising technology to swindle online publishers, advertisers, and supply partners.

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According to The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019, by Cheq, a cybersecurity company based in New York, United States, direct and indirect economic and social costs of global ad fraud could amount up to $30 billion in 2019. 

“I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising,” economist Roberto Cavazos said in the report.

Cavazos is a professor at the University of Baltimore in Baltimore, Maryland, United States, and he worked on the report with Cheq.

AppFlyer, a mobile app analytics firm headquartered in San Francisco, California, United States, monitored 2.5 billion installs across 9,500 mobile apps in the first six months of 2019 and extrapolated their results to a global scale. They revealed a whopping 22.6 percent of nonorganic app installs globally could be classified as fraudulent. They published this and other findings in a report titled State of Mobile Fraud, 2019.

The Different Faces of Mobile Ad Fraud

Fraudsters attempting to steal advertising budgets are an ingenious lot. According to Stevie-winner Scalarr, a mobile ad fraud detection company based in Wilmington, Delaware, United States, new and increasingly sophisticated frauds emerge every day. These include smart bots, intelligent device farms, and mixed fraud. 

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“Fraudsters have become so smart that you can’t catch them by traditional methods anymore,” says Olga Bazarova, marketing lead at Scalarr.

The AppFlyer report reiterates this sentiment. It reveals that fraudsters are reacting to protection measures at an unprecedented pace. In 2018, it took them a month or two to react; now they do so in a couple of days. 

The upshot of many of these reports is that mobile fraud is ubiquitous, and no platform or publisher is safe.

“Mobile marketers tend to believe that ‘trusted’ traffic sources, such as Facebook, Google, and ad video networks, are a panacea against fraud, and they redistribute marketing budgets there. In 2019, though, we saw a lot of examples of fraud on trusted sources, confirming that fraudsters always follow the money,” said Bazarova.

Mobile ad fraud targets all stages of online advertising, from impressions to clicks to app installs. It even targets in-app purchases. The Financial Times, a daily newspaper headquartered in London, England, United Kingdom, was shocked by the scale of domain spoofing against its site. In domain spoofing, fraudsters eat into advertising budgets by masquerading as a popular domain that can display ads.

“The scale of the fraud we found is jaw-dropping,” says Anthony Hitchings, the digital advertising operations director at the Financial Times. “The industry continues to waste marketing budgets on what is essentially organized crime.”

AI to the Rescue

The speed and scale at which mobile ad fraud has evolved indicates it’s not something mobile developers or marketers can tackle alone. Detecting fraudulent installs is a mammoth task requiring analysis of numerous parameters and correlations.

Mobile ad fraud intelligence and protection solutions are increasingly and successfully relying on machine learning (ML) and big data to identify and to prevent fraud. Scalarr, AppFlyer, Cheq, and several other companies offering fraud detection and protection use ML algorithms to counter the attacks and to ensure marketers acquire only real users.

While the assumption is that fraudsters can’t work around these AI-backed countermeasures, only time will tell how this plays out. 

Scalarr Inc. recently won a Silver Stevie® Award in the Tech Startup of the Year - Services category and a Bronze Stevie® in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

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Topics: International business awards, The International Business Awards, Startup of the Year, 2019 International Business Awards, business services awards

스티비® 어워즈, 제17회 국제비즈니스대상(IBA) 새 일정 발표

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:34 AM

코로나 19로 인한 태업으로 준비 시간이 부족했던

세계의 기업들에 출품작 마감일 연장

국제비즈니스대상(International Business Awards®, IBA)을 주최하는 스티비 어워즈(Stevie® Awards)는 코로나19 팬데믹(세계적 유행병) 때문에 2020 (제17회) 대회의 남은 일정이 변경되었다고 발표했다.

스티비 어워즈는 아시아-태평양 스티비상(Asia-Pacific Stevie Awards), 국제비즈니스대상(The International Business Awards®), 여성 기업인 스티비 대상(Stevie Awards for Women in Business), 영업 및 고객서비스 스티비 대상(Stevie Awards for Sales & Customer Service), 위대한회사 스티비상(Stevie Awards for Great Employers), 미국 비즈니스 대상(The American Business Awards®), 독일 스티비상(German Stevie Awards), 중동 스티비상(Middle East Stevie Awards)의 8개 프로그램을 운영하고 있는 미국의 조직이며, 모든 형태와 규모의 조직 및 그 조직을 이끄는 사람들의 명예를 기리고 전세계 기업들이 창출해낸 뛰어난 성과들을 인정하는 일을 하고 있다.

국제비즈니스대상은 '비즈니스계의 오스카상'으로 불리는 세계 최고의 비즈니스 대상 프로그램의 하나이며, 2019년에는 70개국 이상에서 4,000여 출품작이 제출되어 경쟁했다.  

스티비 어워즈의 매기 갤러거(Maggie Gallagher) 대표는 "팬데믹에 의해 영향 받는 조직들에 출품작을 준비하고 제출할 수 있는 시간을 더 드리기 위해 출품 마감일을 조금 더 늘리는 것이 필요하다고 판단했다"고 말했다.

출품요강 보기(영문)

변경된 2020 IBA 일정은 다음과 같다.

  • 출품작 마감일, 5월 13일에서 6월 24일로 변경
  • 지체료를 내고 출품할 수 있는 늦은 출품 마감일, 6월 17일에서 7월 28일로 변경
  • 전 세계 250여명의 전문가들로 구성된 심사위원단에 의한 심사, 6월 말에 시작되어 8월 31일까지 지속
  • 금, 은, 동 스티비상 수상자 발표, 8월 11일에서 9월 9일로 변경

IBA schedule change

스티비상 수상자들을 축하하는 제17회 IBA의 시상식은 10월 24일 프랑스 파리에서 개최될 예정이다.  

2020 IBA는 조직, 팀, 개인들의 2019년 이후 비즈니스 성취를 다양한 카테고리에서 시상한다. 출품 관련 상세한 사항은 홈페이지(www.StevieAwards.com/IBA)에서 확인할 수 있다.

갤러거 대표는 '올해의 기업/조직(Company/Organization of the Year)'의 35개 카테고리를 비롯 출품료를 내지 않는 40개 이상의 카테고리가 있다고 강조했다. 2020년 IBA의 새로운 특징들로, 비즈니스 전환, 재정, 수익 창출, 과학과 기술 등과 같은 분야의 특별한 비즈니스 성취를 치하하는 9개의 새로운 카테고리가 있으며, 기업/조직, 기업 커뮤니케이션 & 홍보, 마케팅, 신제품 & 제품 경영 카테고리 그룹의 제출 요건이 간소화되었다.

Topics: International business awards, The Stevie Awards, 스티비상, 스티비 어워즈, The International Business Awards, 국제비즈니스대상