The Stevie Awards Blog

Stevie-Winning Marketing Campaign Helped Increase Revenue by Catering to Small Businesses

Posted by Maggie Gallagher on Mon, Jan 09, 2017 @ 12:52 PM

Brand activation agency Geometry Global nominated Time Warner Cable Business Class in the Marketing Campaign of the Year category of The 2016 American Business Awards. The campaign won a Gold Stevie Award

Interested in submitting nominations for marketing awards or any of the other 200+ awards categories in The 2017 American Business Awards? Review the entry kit here.

To learn a bit more about the Manhattan-based agency who submitted Stevie-winning nominations on behalf of Time Warner Cable, we connected with Account Supervisor Riley Sistrunk. Located in the “Chocolate factory” building, our appetites were sufficiently whetted.

geometry global.jpg

“Geometry Global is the world’s most effective brand activation agency driving action conversion, and purchase through award-winning programs for our clients.” Riley began, “Our expertise includes shopper, digital, experiential, relationship, promotional and trade marketing.”

If you haven’t worked at a Agency in New York City, you may wonder what folks like Riley do, so we asked and Riley answered, “As Account Supervisor, I serve as a day-to-day lead for our Time Warner Cable Business Class client – partnering together to identify new opportunities for their business, oversee creative development of those ideas and act as their voice for our internal teams and third-party partners. It’s a great opportunity to get to build a strong client relationship and master the category.”

When asked about Geometry Global’s vision, Riley let us know, “Our organization is built around the belief that brand activation is not about sell, sell, sell but inspiring people to buy well. It is an approach to our work that transforms brand equity into action through pivotal ideas. Ideas that create meaningful, valued engagements with people at the precise right moment that matters to them and connects them to the product, service or brand that best meets their need.”

Time Warner Cable is a well known brand so we asked a bit more about the story behind the award submission. “While it’s a fairly common practice for our agency to submit for awards, we were particularly keen on submitting this campaign for nomination because its timing.” Sistrunk replied, “The challenges facing our clients’ business from their acquisition were mounting and with the positive results of the campaign it made a great ‘betting the odds’ story for us to tell.”

We first learned of the Stevies while searching for competitive samples for a category audit.” Riley continued, “Our competitors had been known to submit for this award and after a little research into the Stevie American Business Award we decided it was the right award for our team to be entering into as well.”

Winning awards is always exciting but we wondered what it was like for an agency to win “Campaign of the Year.” Riley obliged with a story. “The announcement of our win could not have been more timely. We found out about our win while on a shoot for the next quarter’s production of the campaign. A big cheers erupted around the set as we made to the announcement to our team, clients and crew. It was a wonderful honor to be named Marketing Campaign of the Year (Internet/Telecom) by the Stevie Awards. Our clients and teams are extremely proud of the campaign, so to be recognized further our belief in the strength of this work.”

Riley continued, This win has further strengthened our partnership with our clients. A win like this is always a welcome opportunity to celebrate success with our clients and a chance to be awarded additional projects because of it. Also, it’s be great for our clients within their own organization. Awards demonstrate to their fellow teams and leadership internally that they are high-achieving brand stewards for the corporation and will be increasingly relied as subject matter experts.”

What of results? We wondered how winning the award has affected Geometry Global. “This campaign and the results from it have gone on to be used as leading B2B and Telecom case study for our agency in new business pitches.” Riley recounted, “Our pitch teams have found it extremely valuable to showcase our capabilities and expertise within the category.”

We wanted to understand what drives folks like Riley in the ultra-competitive agency world in NYC. “I find two sources of inspiration to continue my work. Tangibly, there’s an excitement for our work, an urgency to every project that makes coming in to meet with a team of high-energy people to tackle a new assignment very rewarding.” Said Sistrunk, “There’s a great sense of accomplishment building something from scratch. More conceptually, I continue to be inspired to pursue this line of work for its opportunity to influence culture at large. As advertisers, we have the skill to reflect back an attitude or view of society with a new interpretation, much the way an artist does. That power to inspire change in others toward a goal is what makes this job so attractive compared to other business disciplines.”

Since change is the only constant, we asked Riley about his predictions of the future of the industry. “Advertising is a very flexible and fluid industry. There are many creators out there pushing forward with new ideas, testing and learning as they go and challenging everyone to keep pace. In the future, I see a shift to even more branded storytelling as consumers increasingly reject old ways of doing business and have begun to explore more socially conscience products. Creating and communicating an own-able brand identity that aligns with these new consumer expectations for a different economic model will be key to future success.” Riley mused, “And, the sooner we embrace those trends, the sooner we can position ourselves as thought leaders in the space.”

Learn more about Geometry Global at http://www.geometry.com/us 

 

Geometry global 2.jpg

Tags: marketing awards, marketing campaign

Marketing Awards Opportunities

Posted by Michael Gallagher on Thu, Dec 01, 2016 @ 11:22 AM

The 15th annual American Business Awards, the premier business awards competition in the U.S.A. which attracts more than 3,000 nominations from organizations nationwide each year, is accepting nominations for the 2017 program. 

The American Business Awards recognize achievement in every facet of the workplace. Entry details are available at http://www.stevieawards.com/aba

REVIEW THE ENTRY KIT.

ABA female winners accepting.jpgAll organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. The last early-bird entry deadline is December 14 – with discounted entry fees. The final entry deadline is February 16 and late entries will be accepted through March 15. 

One of the larger category groups in The 2017 American Business Awards is the Marketing Awards categories. 

The Marketing Awards categories are divided into three groups:

Categories Include:

Marketing Campaign of the Year - Industry Categories

E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.
E11. Energy/Nutrition Products & Services: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc.
E12. Entertainment & Sports: includes entertainment and sporting events. Sporting events such as the Super Bowl, sports teams, etc. All forms of entertainment including specific films, books, DVDs, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and TV programming, etc.
E13. Fashion & Style: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc.
E14. Financial Cards: credit, charge, debit, reward, phone and other cards.
E15. Financial Products & Services: communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler's checks, etc.
E16. Government / Institutional / Recruitment: municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
E17. Healthcare - Disease Education & Awareness: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers.
E18. Healthcare - OTC: communications efforts for products that may be purchased without a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E19. Healthcare - Rx: communications efforts for products that may be purchased with a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E20. Healthcare - Services: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers.
E21. Home Furnishings & Appliances: kitchen appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, wallpaper, etc.
E22. Home Supplies & Services: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services, etc.
E23. Insurance: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
E24. Internet / Telecom: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV).
E25. Leisure Products & Services: recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
E26. Media & Entertainment Companies: broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations, including networks.
E27. Office & Delivery Products & Services: delivery - overnight delivery, packagetracking, international service, etc. Office - printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
E28. Packaged Food: packaged and frozen foods both regular and diet/light.
E29. Personal Care: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.
E30. Pet Care: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders.
E31. Real Estate: homes, real estate brokers, malls, etc.
E32. Restaurants: quick service, casual dining, mid-scale, white table cloth and other restaurants.
E33. Retail: general -- stores and/or web sites that provides a multiple range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized -- stores and/or web sites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).
E34. Snacks / Desserts / Confections: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
E35. Software & Apps: software, groupware, operating systems, or software stored locally on a computer, tablet, or mobile device. (See category E24 for Saas/IaaS or Cloud-based services, and category E12 for online and mobile games.)
E36. Transportation: air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, leasing not including automobile sales/leasing, ferries, etc.
E37. Travel / Tourism / Destination: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.

Marketing Campaign of the Year - Specialty Categories

E40. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Branded Utility of the Year: recognizing products and services created to address a marketing or business challenge, not to be sold, as part of a marketing program itself.  Entrants must explain the product or service created in response to the challenge, its roles and objectives, and how it was communicated to its audience, and the results achieved.  (New category for 2017)
E43. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E44. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E45. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E46. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E47. Small-Budget Marketing Campaign of the Year (<$3 million)
E48. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E49. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

Marketing Professional Categories

E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year: recognizing non-executive marketing professionals.  There is no entry fee for this category

Tags: marketing awards, American business awards, best marketing, best marketing campaign, best marketing team, Marketing

Death-defying Stunts and a Sense of Fun Get Results for Stevie® Award Winner

Posted by Maggie Gallagher on Thu, Sep 15, 2016 @ 10:03 AM

The Spaceship, in Sydney, Australia, won five Gold Stevie® Awards in the 2016 Asia-Pacific Stevie® Awards: two in the Corporate Communications/Investor Relations/Public Relations Awards categories, for Innovation in the Use of Celebrities or Public Figures and for Innovation in the Use of Video; and three in the Marketing Awards categories, for Innovation in Branded Entertainment, for Innovation in Sponsorships, and for Most Innovative Marketing or Advertising Professional of the Year.

The 2017 Asia-Pacific Stevie® Awards will open for entries in October. 

Request your Entry Kit here.

We spoke with 2016’s Most Innovative Marketing or Advertising Professional, Kumar Manix, Founder and Creative Director of The Spaceship, about his company, his work philosophy, and what winning multiple Gold Stevie® Awards has meant to him and his team.

1609SpaceshipSmaller.gifKumar and his team at The Spaceship specialize in blending the creative and the commercial with an entrepreneurial flair, and bring to each project a deep level of strategic thinking and industry knowledge honed by years of experience working with blue chip brands.

The Spaceship team is talented and highly motivated, and they approach campaigns with a provocative and adventurous spirit, as well as a strong sense of fun, but are still relentless in achieving demonstrable results for their clients.

Kumar told us that winning in the Asia-Pacific Stevie® Awards has been great for his team and his clients. “We take great pride in our work,” he told us. “We celebrate our success at the Stevie Awards and it is something each of us will hold close to our heart. Our clients also get to share in the win and it allows them to shine amongst their peers.”

Transforming Customers into Fans

Together with his team at The Spaceship, Kumar’s goal is to find innovative and inspiring ways to transform customers into fans, content into ideas, and ideas into experiences. 

A great example of this is the Gold Stevie® Award-winning entry for their Rise of The Tomb Raider Asia Launch.

Tomb Raider is the iconic video game franchise starring its beautiful and fearless protagonist, Lara Croft, battling enemies through highly challenging environments using improvised weapons and gadgets. The exclusive launch of Rise of the Tomb Raider on Xbox made the event a natural magnet for worldwide attention, Xbox sought to elevate the game experience even further by bringing Lara Croft herself to life for fans in Asia.

The Spaceship team created and executed a clever stunt-led idea that developed into an all-encompassing, fan-focused campaign. It started with a death-defying stunt, and continued with fun interactive contests using Twitch, the leading video platform and community for gamers.

High Impact Stunt

Renowned Lara Croft cosplayer, Jenn Croft, leapt off the world’s highest bungee jump at Macau Tower, decked out in the latest Tomb Raider outfit and accessories.

Embedded Prizes

Fans could #HackTheIce through the twitter hashtag to reveal prizes embedded in eight Rise of the Tomb Raider-themed ice sculptures.

Social & Digital

The entire event, from the death-defying stunt, fan engagement contests, unveiling of never-before-seen Rise of the Tomb Raider footage, meet-and-greets, and question-and-answer sessions were all streamed live over Twitch–a first for a game launch in Asia.

Fans who tuned in participated by tweeting in their questions bearing the #HackTheIce hashtag, and voted for the ice sculpture to be hacked by Jenn Croft, to reveal prizes for participating fans. This sequence of events was also amplified via Xbox and Microsoft social media channels across Asia. A media release on the #HackTheIce campaign was disseminated to media across Asia, and posted on the Microsoft Asia News Center.

Outstanding Results

In line with Lara Croft’s personal adventures in Rise of the Tomb Raider, the #HackTheIce Campaign has shown that the bold execution of big ideas and going off-the-beaten-track can lead to great rewards:

  • The campaign generated the highest-ever digital sales for any Tomb Raider version on Xbox;
  • The video game content created for the campaign was viewed more than a million times;
  • The interactive live stream event saw nearly 600 questions tweeted over just two hours, and reached close to 600,000 fans from around the world via social media; and
  • The media outreach garnered 66 stories across multiple markets in the region.

Bringing Crazy Ideas to Life

We asked Kumar how The Spaceship team keeps coming up with such amazingly wild and crazy ideas. He told us: “We are fortunate to have an incredible team that thrives on the challenge and relishes the buzz of bringing crazy ideas to life. We have a zest for doing amazing experiences. We want our clients to push us to create new and bold ideas. We don’t want to just emulate other best practices. We want to create them.”

A Bright Future for Brands in Digital and Social Media

Kumar added that the Asia-Pacific Stevie® Awards are helping in broadening awareness of his company.  “Being recognized as an ‘innovative business’ by the Asia-Pacific Stevie Awards is helping to further open doors for us in new business development. It is also helping us to transcend the traditional events agency model.”  As Kumar puts it:  “We work on creating epic launches and experiences for brands across Asia.”

Looking ahead, Kumar sees a bright future. “We love the challenge of creating shareable experiences that go well beyond the moment and that extend beyond the audience at an event,” he explained. “We aim to transform customers into fans. Digital and Social are at the heart of what we believe is the start of an amazing era of rich experiences for brands all over the world.”

About Kumar Manix:

Kumar has led a wide range of high profile campaigns for clients such as Microsoft, Foxtel, Samsung, Intel, Coca Cola, and Adobe. He has achieved enormous success, driving millions of dollars’ worth of earned media and inspiring epic levels of fan engagement.

As a marketer, his campaigns have seen him collaborate with some of the greatest storytellers in the world including Oprah, the BBC, Disney and Marvel. Through his innovative use of video to drive engagement, Kumar has taken fans on numerous adventures to thrilling places, such as floating 100,000 feet into the sky on a space balloon, leaping off a high building with Lara Croft, and driving at 280 km/h in a racing car with The Stig.

He has worked extensively in the Asian market, primarily in China and Singapore, but also in Korea, Taiwan, and Hong Kong. His deep understanding of the unique character and requirements of consumers in Asia has helped him to achieve extraordinary results, including working on the launch of the Xbox video game console in China in 2014 following a decade-long ban on foreign video game consoles.

Outside of his work, Kumar is happily married and the father of two children, Kiran and Ria. He is sports obsessed–something the Australians term a “sports tragic”–and a lover of street food from all over the world. He also owns an enviable collection of sneakers.

About The Spaceship:

The Spaceship is a brand activation agency that is based in Sydney and works globally.

For more information, go to http://thespaceship.com.au/

Tags: marketing awards, communication awards, best marketing, best marketing campaign, Asia-Pacific Stevie Awards

Atomic 212° in Sydney Wins Big at Asia-Pacific Stevie Awards with its Lucy The Robot Campaign

Posted by Maggie Gallagher on Wed, Jul 06, 2016 @ 01:06 PM

Atomic 212° in Sydney, Australia, won a number of awards in the 2016 Asia-Pacific Stevie® Awards, including a Gold Stevie for Most Innovative Advertising or Marketing Agency of the Year in the Marketing Awards Categories, and for Innovation in the Use of Events in the Corporate Communications Awards Categories with their campaign “Lucy The Robot.”

We talked with Jason Dooris, chief executive of this young and rapidly-growing agency.

1607Atomic212.jpegAtomic 212° is an independent, technology-driven, full service marketing agency, which opened in 2014. In just two years, revenue has grown from a base of $20m to $180m. According to Jason: “We have worked hard to grow and we love what we do.”

We asked Jason about how winning the Stevie® Awards would contribute to his company’s success. His response: “We were proud to have been so successful in the Asia-Pacific Stevie® Awards program with 13 gongs under our belt. These results position us as a market leader with a competitive edge.”

He added: “Winning these Awards falls within the amazing Atomic awards Hall of Fame for 2015–2016. Overall this has enabled the agency to position itself as a market leader in media, content, creative, public relations, and beyond.”

Rapid Growth

From 2014 to 2015, Atomic 212° grew its staff from 21 to 85 and opened new offices in Sydney, Melbourne, Auckland, and Newcastle.  At the same time, revenues increased by 1,105%.

We asked Jason how he had coped with such rapid growth.  He told us: “While our growth has been rapid, we always had strong processes in place and had positioned ourselves for rapid growth from the outset. Our targets may have been incredibly ambitious, but when we achieved them, we had the right systems and staff in place to support this expansion.”

When asked what his plans were for the future, Jason replied: “We have a number of plans for 2017 that we are currently working on … but you will have to wait and see.  Watch this space: we expect 2017 to be an even bigger year!”

Lucy The Robot - A Viral Campaign

Double Robotics, a technology company based in Burlingame, California, USA, wanted to launch their robot in Australia. A user can maneuver it from the comfort of their home or office.

The objectives were to launch the Double Telepresence Robot in the Australian and Asian markets; and to support existing North American, French, and UK activity

Context

Awareness was nil. Where normally this would be considered a disadvantage, the team at Atomic 212° decided to turn this to their advantage by tapping into the fact that customers had no preconceptions of robots. The territory of robots therefore presented a wonderful opportunity to engender the imagination and interest of customers. Budget constraints meant that something extraordinary was required.

Strategy

Atomic 212° recognized the need to create an engaging story and ignite the imagination. The robot needed personality. The agency also needed a launch platform that would cost almost nothing, providing powerful and positive value to everyone’s experience. Some would say this was asking the impossible.

The idea was to seek out and identify a positive, almost fanatical world event of such significance that the eyes of customers and media would be focused on it.  It was also necessary to give the robot personality, drive massive user-generated content, and—more importantly—drive media-generated content.

The Ideal Platform

Atomic 212° identified the launch of the iPhone 6s as the ideal platform and developed an idea adding relevance and entertainment to those fixated on the event.

The agency focused on Lucy Kelly, the girl behind the device. She was positioned as a young, energetic, innovative woman who did not want to stand in the wind and torrential rain. The humanoid robot was placed outside the George Street Apple store in Sydney to line up for the global release of the iPhone 6s. It queued for days and interacted almost constantly with Apple fanatics, the media, and people passing by.

With Sydney being the first Apple store to release the 6s globally, Lucy The Robot ended up being the first person—droid or human—to buy the iPhone 6s. The story was: Robot Buys First iPhone 6s in the World.

Support

The campaign was driven by PR, branded content marketing, and social media. A number of mainstream publications were targeted, such as news.com.au and The Australian, along with popular television programs like The Project, and well-known technology websites like Mashable.

Phase two came after the mainstream phase. The agency used the hype to target business titles and programs regarding the practical uses of the Double Robotics device in the workplace. A microsite was developed to support lead generation and sales.

Results

The result represents a new record for a genuine viral marketing campaign both in terms of speed and reach,” according to Fabiano Destri Lobo of the Global Mobile Marketing Association.

The story was covered in some 4,000 news items across print and broadcast—including The Australian, Gizmodo, BRW, Seven News, Nine News, The AFR, and Mashable. Globally, it was translated into 32 languages, reaching 123 million people in total. The estimated media value was $73.2 million.

There were 12,452 sales enquiries, which generated $44,777,392 in sales opportunities.

As an added benefit, the Apple store PR team invited the robot to be part of its own marketing effort.

The results were remarkable by both Australian and global standards and, according to the Mobile Marketing Association, set new benchmarks for viral media campaigns.

On the Cutting Edge

When we asked Jason what he most enjoyed about his work at Atomic 212°, he replied: “Where to begin? The agency is at the cutting edge crossroads of innovation and technology. When guests walk through our offices, they are blown away by the level of energy and amount of technology: robots and holograms … you name it.”

About Jason Dooris:

Jason Dooris is the CEO and Founder of Atomic 212°.  Starting his career in London in 1995, Jason’s experience is rare in that it includes media, creative, and management consulting. Over the past 20 years, Jason has held a variety of senior local and global industry positions, including CEO MediaCom UK, Deputy CEO MediaCom Europe, GM Saatchi & Saatchi NZ, GM Ogilvy & Mather Australia, GM Dentsu Australia, and Consulting Practice Director Deloitte Asia.

Jason is well known in the industry for his firm stance on transparency and integrity within the media community and he is active on the speaker circuit. Particular areas of interest include brand reinvention, the performance and accountability of media, and behavioral psychology. Jason’s strategic leadership is reflected in the depth and range of professional awards, which include 2016 Adnews Agency of the Year, B&T Agency of the Year, Interactive Agency of the Year, Gold Lion Cannes, Cyber Lions Cannes, Deloitte Tech 50 2015, BRW Fast100 2015, and many more.

Personal interests include travel, the beach, rugby, his wife Marisa, and his three lovely children.

About Atomic 212°:

Atomic 212° started out in 2007 as Atomic Search, a performance media-buying agency and data-driven search specialist. The business has since transformed into Atomic 212°.

Atomic has grown into a completely independent, full-service media agency, with competencies across media, strategy, digital, data, creative, content marketing and so much more. Atomic competencies cross media buying and strategy, data and analytics, search, content marketing, PR, creative, production, consumer insights, publishing, and more.

Atomic is the only full service business in Australia to have started out as a search specialist, and accountability and performance lie at the core of everything the agency does. It is also the largest independent communications agency in Australia, with offices in Sydney, Melbourne, Newcastle, Auckland, and San Francisco. For more information go to http://atomic212.com.au/

Tags: marketing awards, creative awards, emerging technology marketing awards, Asia-Pacific, australia business awards

Marketing Awards Opportunities in The 2016 International Business Awards

Posted by Michael Gallagher on Wed, Jun 29, 2016 @ 04:40 PM

The 13th Annual International Business Awards, the world's premier business awards competition, which attracts nominations from organizations in more than 60 nations and territories each year, is currently accepting entries through the extended final entry deadline of July 13.

All individuals and organizations worldwide -- public and private, for-profit and non-profit, large and small -- may submit nominations to The International Business Awards. An international judging panel of more than 200 executives will determine the Stevie Award winners. Results will be announced in mid-August. Stevie Award winners will be presented their awards at a gala banquet in Rome, Italy on October 21.

REVIEW THE ENTRY KIT HERE.

Today we will highlight the Marketing Award Categories.

IiStock_000087062195_Large.jpgnformation to be submitted online for entries in these categories in 2016 include:

a. An essay of up to 650 words describing the nominee's accomplishments since 1 January 2015.  In the marketing campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date

b. In bullet-list form, a brief summary of up to ten (10) of the chief accomplishments of the nominee since 1 January 2015.  In the marketing campaign categories, this will be a list of the chief features and results of the nominated campaign

c. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges
 

Marketing Organization / Professional Categories

G01. Marketing Department of the Year

Enter this category if you wish to recognize everyone who works in marketing functions in your organization, regardless of function, location, seniority or position.

G02. Marketing Team of the Year

Enter this category if you wish to recognize some subset of your entire marketing organization, such as a specific product marketing, brand marketing, social media or creative team, for example.  The team may be multidisciplinary, may stretch across multiple organizations (your own organization, client organizations, and agency or vendor organizations, for example), and may be a permanent team or a temporary team that was assembled only for a specific task or assignment.

G03. Marketing Executive of the Year

Enter this category to recognize the achievements of individual marketing executives at the VP level or above.
 

Marketing Campaign of the Year - Industry Categories.

G04. Agricultural / Industrial / Building: for all related products, materials, tools and services.
G05. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
G06. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
G07. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
G08. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
G09. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
G10. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
G11 . Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
G12. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
G13. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.
G14. Energy/Nutrition Products & Services: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc.
G15. Entertainment & Sports: includes entertainment and sporting events. Sporting events such as the Super Bowl, sports teams, etc. All forms of entertainment including specific films, books, DVDs, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and TV programming, etc.
G16. Fashion & Style: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc.
G17. Financial Cards: credit, charge, debit, reward, phone and other cards.
G18. Financial Products & Services: communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler's checks, etc.
G19. Government / Institutional / Recruitment: municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
G20. Healthcare - Disease Education & Awareness: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers.
G21. Healthcare - OTC: communications efforts for products that may be purchased without a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
G22. Healthcare - Rx: communications efforts for products that may be purchased with a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
G23. Healthcare - Services: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers.
G24. Home Furnishings & Appliances: kitchen appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, wallpaper, etc.
G25. Home Supplies & Services: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services, etc.
G26. Insurance: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
G27. Internet / Telecom: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV).
G28. Leisure Products & Services: recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
G29. Media Companies: broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations, including networks.
G30. Office & Delivery Products & Services: delivery - overnight delivery, packagetracking, international service, etc. Office - printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
G31. Packaged Food: packaged and frozen foods both regular and diet/light.
G32. Personal Care: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.
G33. Pet Care: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders.
G34. Real Estate: homes, real estate brokers, malls, etc.
G35. Restaurants: quick service, casual dining, mid-scale, white table cloth and other restaurants.
G36. Retail: general -- stores and/or web sites that provides a multiple range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized -- stores and/or web sites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).
G37. Snacks / Desserts / Confections: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
G38. Software: software, groupware, operating systems, or software stored locally on a computer, tablet, or mobile device. (See category E24 for Saas/IaaS or Cloud-based services, and category E12 for online and mobile games.)
G39. Transportation: air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, leasing not including automobile sales/leasing, ferries, etc.
G40. Travel / Tourism / Destination: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
 

Marketing Campaign of the Year - Specialty Categories

G45. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
G46. Brand Experience of the Year - Consumer: experiences, and unique connections with their brands.
G47. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
G48. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
G49. Online Marketing Campaign of the Year: for campaigns conducted entirely online.
G50. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
G51. Re-Branding / Brand Renovation of the Year: for campaigns that recreated or repositioned an existing brand.  A new category for 2016.
G52. Small-Budget Marketing Campaign of the Year (< €3 m / $3 million)
G53. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
G54. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

There are a number of other IBA categories that should be of interest to marketing professionals, including many of the publication awards categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Past Stevie Award winners of Marketing Awards include:

  • Su Hee Jo, Photographer, Seoul, South Korea: Su Hee Jo, Photographer- Marketing Executive of the Year
  • VEET Turkey, Istanbul, Turkey: VEET's 'Defeating the Seasons'- Marketing Campaign of the Year - Beauty & Personal Care
  • WebTalk, Warsaw, Poland: One HELL of a GDN campaign for Register of Debtors ERIF BIG S.A.- Marketing Campaign of the Year - Financial Products & Services
  • Seegene Medical Foundation, Seoul, South Korea: One-Day Test System to Change the Korean Medical System- Marketing Campaign of the Year - Healthcare - Disease Education & Awareness and Services
  • Abu Dhabi Tourism & Culture Authority, Abu Dhabi, United Arab Emirates: Visit Abu Dhabi Online Campaign- Marketing Campaign of the Year - Transportation & Travel / Tourism / Destination
  • Hyundai Greenfood, Yongin, South Korea: “Smart Ordering System” through Omni-Channel Strategy- Marketing Campaign of the Year - All Other Industries
  • Thai Life Insurance Plc, Bangkok, Thailand: Thai Life Insurance - Unsung Hero- Viral Marketing Campaign of the Year
  • …and many more!

Tags: marketing awards, International Awards, international business

Stevie Winners Announced in 2016 American Business Awards

Posted by Maggie Gallagher on Mon, May 02, 2016 @ 11:00 AM

Winners to be Celebrated in New York on June 20
(see summary of major winners by major MSA below)

The Stevie® Awards, organizers of the world’s premier business awards programs, today announced the Gold, Silver and Bronze Stevie winners in The 14th Annual American Business AwardsSM.

ABA16_Stevie_Winner_Distribution.pngAll organizations operating in the U.S.A. – large and small, public and private, for-profit and non-profit - are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development.  More than 3,400 nominations were reviewed in the judging process this year by more than 250 professionals, whose average scores determined the winners.

2016 Stevie winners will be celebrated and presented their awards during a gala event on Monday, June 20 at the Marriott Marquis Hotel in New York.  Tickets are now on sale.  The presentations will be broadcast live via Livestream.

CallidusCloud (Dublin, CA) is the leader among Stevie Award winners, with 40 wins in a wide range of categories, including six Gold.  CallidusCloud is sure to be among the winners of the Grand Stevie Award trophies, the top overall winners in this year’s ABAs, who will be announced next week.

Winners of four Gold Stevies include CAS (Columbus, OH), Jeunesse Global (Orlando, FL), and MWW (East Rutherford, NJ). 

Notable Stevie winners include:

  • 11-year-old Max Ash of MAX'IS Creations (Boston, MA), winner of the Gold Stevie for Product Developer of the Year and the youngest-ever Stevie winner
  • TiVo's BOLT, Silver Stevie winner for Best New Consumer Electronics Product. Last week TiVo announced that it would be acquired by Rovi
  • Lakeshore Recycling Systems (Morton Grove, IL), winner of 14 Stevies
  • TextRecruit (San Jose, CA), winner of three Gold Stevies including B2B Startup of the Year

For a complete list of the Stevie Award winners announced today, visit http://www.StevieAwards.com/ABA.

This is the first year in which Stevie winners in The American Business Awards are announced before the awards gala.  In the ABAs’ first 13 years, finalists were announced in advance of the awards gala, but the Stevie winners weren’t revealed until the night of the presentations.   

Every new product or service nominated in The 2016 American Business Awards will automatically be included in voting for the People's Choice Stevie Awards for Favorite New Products, a worldwide public vote. Voting will open tomorrow and conclude on June 3.  People’s Choice Stevie winners will be announced the week of June 6, and will be honored during the June 20 presentations.

About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Great Employers. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

 

Key Stevie winners in some major metropolitan statistical area include, among others:

Atlanta: Arketi Group, Liaison Technologies (Alpharetta), CATMEDIA, Citi Retail Services, MessageGears, One Vision Productions, LLC (Clarkston), Panasonic Automotive Systems (Peachtree City), and QASymphony

Austin: AgileCraft, Dell (Round Rock), Epicor Software Corp, Magnitude Software, mindWireless, and Workplace Answers

Boston: Centage Corporation (Natick), Curriculum Associates (North Billerica), Enquiron, Fiksu, Fleetmatics (Waltham), Globoforce (Southborough) Harvard Business Publishing, HubSpot (Cambridge), John Hancock, MAX'IS Creations, Inc., PAREXEL International (Waltham), Progress (Bedford), Spaulding Rehabilitation Hospital, Ve Interactive, VirtusaPolaris (Westborough), and ZipCar (Cambridge)

Chicago: Accenture , Applied Systems (University Park), BMO Capital Markets, Empire Today (Northlake), Endurance (Northbrook), Lakeshore Recycling Systems (Morton Grove), Peapod (Skokie), SIM Partners, and Wheels, Inc. (Des Plaines)

Dallas: ACTIVE Network, AT&T, Monitronics Security (Farmers Branch), Omnitracs, LLC, Texas Wesleyan University (Fort Worth), and USHEALTH Advisors (Grapevine)

Denver & Boulder: EffectiveUI (Denver), Level 3 Communications (Broomfield), SolidFire (Boulder), and Theresa Bradley-Banta Real Estate Consultancy (Denver)

Detroit: Critical Signal Technologies (Novi), Farbman Group (Southfield), George P. Johnson (Auburn Hills), Great Expressions Dental Centers (Bloomfield Hills), and Shinola (Detroit)

Houston: Effex Management Solutions, Gorilla Safety, PROS, Inc., Signet Interactive, and TopSpot Internet Marketing

Los Angeles: Christmas in Hollywood (Hollywood), Dollar Shave Club (Venice), Ixia (Calabasas), j2 Global® Cloud Services (Hollywood), PMK*BNC (Los Angeles), and ZipRecruiter (Santa Monica)

Miami: Coastal Risk Consulting (Plantation), DCR Workforce (Boca Raton), Future Energy Solutions (Ft. Lauderdale), Lion Agency (Miami), MONAT Global (Doral), ScribeAmerica (Ft. Lauderdale), and TEAM Enterprises (Ft. Lauderdale)

Minneapolis: Ceridian, Deluxe Corporation (Shoreview), Renters Warehouse (Minnetonka), RiverSource Annuities, and RiverSource Life Insurance Company

New York: Broadstreet, Datapipe, Inc. (Jersey City, NJ), Diligent Corporation, Fidelity Investments (Jersey City, NJ), Hudson Group (East Rutherford, NJ), Kaplan Test Prep, Makovsky & Co, MASS Communications, Momentum Worldwide, MWW (East Rutherford, NJ), ProSight Specialty Insurance (Morristown, NJ), Radware (Mahwah, NJ), Sharp Imaging and Information Company of America (Mahwah, NJ), SocialCode, Squarespace, Swiss Post Solutions, Thomson Reuters, TouchBistro, TransPerfect, VertaMedia LLC, and W Magazine

Philadelphia: Broadview Networks (King of Prussia), GetResponse Inc. (Wilmington, DE), Karma Agency, LCG, Ltd. & H.E.L.P.® Legal Plan (Bala Cynwyd), Nutrisystem (Fort Washington), and Worldwide Clinical Trials (King of Prussia)

Phoenix: Allbound (Scottsdale), Beyond20, Casino Arizona (Scottsdale), Digital Air Strike (Scottsdale), Isagenix International (Gilbert), The James Agency (Scottsdale), KEO Marketing Inc., Talking Stick Resort (Scottsdale), and Yeager Marketing

Salt Lake City: 4Life Research (Sandy), 97th Floor (Lehi), IHG, Morinda, Inc. (American Fork), SnappConner PR (South Jordan), and USANA Health Sciences

San Diego: AMN Healthcare, Amobee, The Control Group, PACIFIC, Qualcomm, Red Door Interactive, and RippleNami, Inc. (Cardiff)

San Jose: Cisco Systems, Electric Cloud, EMC, Malwarebytes, PayPal, RiseSmart, TextRecruit, TiVo Inc., and Zoom Video Communications, Inc.

San Francisco: Blueshift Labs, ClearSlide, CoreOS, Demandbase, DocuSign, Godfrey Q, Grow Marketing, Scality, SquareTrade, STRV, Teridion, and Wells Fargo Treasury Management

Seattle: Avalara, Capital One Investing, Microsoft Corporation (Redmond), Talking Rain Beverage Company, and T-Mobile US, Inc. (Bellevue)

Silicon Valley: Actiontec Electronics (Sunnyvale), BDNA (Mountain View), Clinovo (Sunnyvale), Cloudinary (Palo Alto), Host Analytics (Redwood City), Intuit (Mountain View), Jasper (Santa Clara), Nexenta Systems, Inc., (Santa Clara), RiskSense (Sunnyvale), Robin Systems (Milpitas), Simility (Palo Alto), SnapLogic (San Mateo), Tanis Communications (Mountain View), Tintri (Mountain View), TriNet (San Leandro), Vendavo (Mountain View), and WebAction, Inc. (Palo Alto)

Washington, DC: Applied Predictive Technologies (Arlington, VA), Bloomberg BNA Software (Arlington, VA), Clarabridge (Reston, VA), CSC (Falls Church, VA), Cvent (Tysons Corner, VA), Deltek (Herndon, VA), GTT Communications (McLean, VA), ICMA-RC, Lockheed Martin (Bethesda, MD), Meals on Wheels America (Arlington, VA), Merkle (Columbia, MD), Milk Processor Education Program, Neocate (Rockville, MD), Transurban USA (Alexandria, VA), U.S. Green Building Council, and Vistaprint Digital Services (Silver Spring, MD)

Tags: website awards, marketing awards, PR awards, American business awards, stevie awards, ABAs, new product awards, management awards, company of the year

New Categories in The 2016 International Business Awards

Posted by Maggie Gallagher on Tue, Apr 26, 2016 @ 11:54 AM

With The 13th Annual International Business Awards entry deadline being just a few weeks away, today we will highlight the new awards categories this year.

A variety of new categories are introduced for the 2016 competition including Technology PR Campaign / Program of the Year, and Re-Branding / Brand Renovation of the Year. The 34 Company of the Year categories have each been split into three categories, based on company size (small, medium-size, and large). See more about each category below.

IBA_logo-1.jpgAll individuals and organizations worldwide -- public and private, for-profit and non-profit, large and small -- may submit nominations to The International Business Awards. The final entry deadline is May 11. Late entries will be accepted through June 15 with payment of a late fee. These are the world's premier business awards, each year attacting nominations from organizations in more than 60 nations and territories. Entry details are available at www.StevieAwards.com/IBA

REVIEW THE ENTRY KIT HERE

New for 2016:

The Technology PR Campaign / Program of the Year category entails:

  • Technology: campaign/programs in the technology sector, including business-to-business and consumer campaigns. 

The Marketing Re-branding / Brand Renovation of the Year category entails:

  • Re-Branding / Brand Renovation of the Year: for campaigns that recreated or repositioned an existing brand. 

Company of the Year:

May be for-profit or non-profit, public or private, large or small.  Each of these industry categories now has three sub-categories:

  • Small (≤ 50 employees and turnover ≤ €10 m / $11 million)
  • Medium-size (≤ 250 employees and turnover ≤ €50 m / $55 million)
  • Large (> 250 employees and turnover > €50 m / $55 million)

B01.    Accounting
B02.    Advertising, Marketing, & Public Relations
B03.    Aerospace & Defense
B04.    Automotive & Transport Equipment
B05.    Banking
B06.    Business or Professional Services
B07.    Chemicals
B08.    Computer Hardware
B09.    Computer Software
B10.    Computer Services
B11.    Conglomerates
B12.    Consumer Products - Durables
B13.    Consumer Products - Non-Durables
B14.    Diversified Services
B15.    Electronics
B16.    Energy
B17.    Financial Services
B18.    Food & Beverage
B19.    Health Products & Services
B20.    Hospitality & Leisure
B21.    Insurance
B22.    Internet/New Media
B23.    Legal
B24.    Manufacturing
...and more.

An international judging panel of more than 200 executives will determine the Stevie Award winners. Results will be announced in mid-August. Stevie Award winners will be presented their awards at a gala banquet in Rome, Italy on October 21.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

Tags: marketing awards, International business awards, PR awards, international business

American Business Awards 2016: Marketing Awards Judging Committee

Posted by Maggie Gallagher on Tue, Apr 05, 2016 @ 05:07 PM

The Stevie Awards would like to thank the 2016 American Business Awards Marketing Awards judging chair and committee.

Now through the end of April, the professionals listed below will determine the Stevie Award winners in over 50 categories for marketing campaigns and professionals. See the full list of categories they will be reviewing at the end of the post.

It's not too late to submit your 2016 American Business Awards nominations. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. The 2016 awards honor achievements since the beginning of 2015.

REVIEW THE ENTRY KIT HERE.

Meet the judging chair and committee:

Chair:
16-ABA-MARKET-Chair-2.gif
Gina Ellis-Strother, Director of Marketing
Charleston County Park & Recreation Commission, Charleston, South Carolina, USA

Gina Ellis-Strother has been Director of Marketing for Charleston County Park & Recreation Commission since 2013.  She has had more than 20 years of experience in travel and technology marketing, and previous employers included American Airlines, SABRE, Worldspan, and Verizon Wireless. 

In 2015, the American Marketing Association of Charleston awarded Gina the Spark! Award for Marketer of the Year for her innovative rebranding and advertising work for Charleston County Parks. That same year, she was presented with the Gold Stevie Award for Marketer of the Year at the American Business Awards in Chicago. She is a member of the American Marketing Association, serves as an officer of the board at the Charleston Collegiate School, and continues to use her marketing expertise to support the nonprofit organization, The Parklands Foundation. 

Gina graduated Cum Laude with a Bachelor Degree from
Hunter College at The City University of New York, and received a Master of Business Administration at The Citadel Military College of South Carolina. She presently lives in Charleston, SC with her husband Troy and daughter Gabrielle.

Committee:

Sana Baig, Vice President, Global Digital Marketing
Worldwide Clinical Trials, King of Prussia, Pennsylvania, USA

Debra Bergevine Debra Bergevine, SVP, Marketing and Sales Operations
DCR Workforce, Inc., Boca Raton, Florida, USA
As Vice President and Chief Marketing Officer of DCR Workforce, Debra is responsible for overseeing the company’s global marketing activities, driving sales excellence and go-to-market effectiveness. She has consulted with dozens of Fortune 500 companies, helping to shape their indirect procurement and workforce management programs.

Richard Black Richard Black, Managing Director
Momentum Worldwide, New York, New York, USA
With 25 years of experience in the integrated marketing industry, Richard is the General Manager of the NYC headquarters of Momentum Worldwide. He sets the vision for the leadership teams and is accountable for their development. A catalyst for innovation, Richard is a driving force behind Verizon, American Express, Porsche, Google and other businesses as well as business development within Momentum.

Deirdre Blackwood, Global Media & Analyst Relations
Accenture, Washington, D.C., USA

Julien Brandt Julien Brandt, CEO
OrganikSEO.com, Solana Beach, California, USA
Julien Brandt is the Founder & CEO of Organik SEO, a San Diego-based online marketing company that harnesses the power of SEO, social media and content marketing to help businesses increase their online exposure. Julien and his team of specialists manage search engine optimization projects, social media campaigns, web development projects and content marketing campaigns.

Leslie Cozatt Leslie Cozatt, CEO
Optum, Eden Prairie, Minnesota, USA
Director of Marketing, Provider - Thought Leadership & Content Strategy at Optum. Lead strategist in developing Optum's award-winning thought leadership & content strategy. Authored eBook on best integrated content marketing practices utilized throughout Optum.

Natalia Diaz Payton Natalia Diaz Payton, Marketing Specialist
Forte Payment Systems, Allen, Texas, USA
Natalia obtained a B.A. in Speech Communications with a minor in Ethnic Studies from Colorado State University. Her adaptability has enabled her to work in various fields including film, education, finance, sports and live entertainment. She has worked in tandem with some of the biggest event producers including Clear Channel Radio, The Grammy Museum at L.A. LIVE, Nokia Theatre L.A. LIVE, STAPLES Center, JW Marriott Los Angeles L.A. LIVE, Los Angeles Clippers, LA Galaxy and the LA Kings.

Mary DiMaggio-Finley Mary DiMaggio-Finley, Senior Vice President
BioCentric Inc., Collingswood, New Jersey, USA
Ms. DiMaggio has more than 25 years of experience in a complete range of strategic multi-media health communication services for government programs, consumer awareness and health education, social marketing, partnership development and brand management. Ms. DiMaggio is the Senior Vice President of Government Relations for BioCentric Inc. a medical communications company.

Toby Eckhardt Toby Eckhardt, President
Focused Image, Falls Church, Virginia, USA
Toby Eckhardt is the founder of Focused Image, a communications firm that helps clients realize their business potential and growth opportunities through brand development, marketing, advertising and PR. Toby has developed strategic plans, award-winning designs, and highly creative campaigns brands such as Airbus, Bechtel, Black & Decker, CACI, CSC, Spirit Aerosystems and many others.

Christopher Faust Christopher Faust, Chief Marketing Officer
Qvidian, Chelmsford, Massachusetts, USA
Christopher Faust is an accomplished global marketing executive with deep domain expertise in the technology sector, and a proven track record with startup, venture-backed, and private equity based high growth companies. Mr. Faust is a thought leader presenting and writing on best practices in successful marketing and sales execution.

Jean Gea Jean Gea, Product Marketing Strategist
ESRI, Kirkland, Washington, USA
Experienced software marketer, passionate about tech and its ability to make positive, disruptive change in lives and livelihoods. Positioned products toward the cloud and SaaS licensing models. Lived, worked and studied on 3 continents. Effective, efficient and adaptable, honed through years of high-pressure marketing agency experience. INSEAD alumna.

Deanna Harms Deanna Harms, Executive Vice President
Greteman Group, Wichita, Kansas, USA
Clients naturally seek Deanna Harms counsel. Maybe its her solid background in journalism, public relations and account management. Or the smarts she brings to every challenge. She rolls up her suit-jacket sleeves, works with terrier-like tenacity and loves every moment. Deanna guides clients through choppy waters, from new-product rollouts in fiercely competitive markets to leveraging interactive media for brand building. Sonia and Deannas yin-yang creates a force that breaks down barriers and drives projects forward. Deanna ensures that we think through every project with equal attention to quality and outcomes, creating a responsive, resourceful, client-first team.

Gordon Hochhalter Gordon Hochhalter, Head of All Creation
Art Of It, Chicago, Illinois, USA
Gordon started life as a copywriter.Today he is the "Head of All Creation" at the Art Of It, a creative consultancy. Along the way he has been a Creative Director, Director Creative Development, Vice President Creative Director, Group Director / Integrated Marketing Communications Creative, Partner Creativitystrategyconnectivity, and Managing Partner.The proud owner of more than 450 creative awards from the likes of The One Show, Clio, Art Directors Club, Addy, Andy, New York Festivals, International Titan, Telly, CEBA, and Ace Awards, Gordon has also reinvented a very successful integrated branding firm not once but four times.

Chris Hook, Director, Global Marketing
AMD, Austin, Texas, USA

Erik Huberman Erik Huberman, CEO & Founder
Hawke Media, Santa Monica, California, USA
As the founder and CEO of Hawke Media, Erik Huberman is a serial entrepreneur and brand marketing consultant who founded, grew and sold three startups in the last eight years.

Allen Jernigan, President & CEO
My Marketing Department, Inc., Seminole, Florida, USA

Sean Kapoor Sean Kapoor, Vice President, Global Marketing
Harman International, Stamford, Connecticut, USA
Sean Kapoor serves as Vice President of Global Marketing at Harman International (NYSE:HAR). He leads the definition, expression and implementation of the company’s brand portfolio strategy across all customer touch points. In his role, he spearheads the conceptualization, development and execution of innovative and disruptive marketing strategies that drive consistent profitable growth for Harman's industry defining audio brands - JBL, Harman Kardon, Infinity and AKG.

Patrick King Patrick King, Founder & CEO
Imagine, Inc., Manassas, Virginia, USA
Patrick’s experience in branding, graphic design, website development, marketing technology and doodling has helped him win the company dozens of industry awards, including those from the Prince William County Chamber of Commerce, VEMA, Marcom and W3. Patrick serves on several boards of directors including those of Historic Manassas, Inc., Court Appointed Special Advocates (CASA) and the Manassas City Public Schools Education Foundation. He is on the advisory boards of the Greater Prince William Food Council and The New School.

Hao Kuo Hao Kuo, Marketing Manager
Aurico, Arlington Heights, Illinois, USA
Hao Kuo is the Marketing Manager for Aurico, a global leader in background screening and drug testing services. He has been with Aurico for 5 years developing marketing strategies to further the growth of the company leading to its recent acquisition by CareerBuilder.

Dan Lobring Dan Lobring, Managing Director, Communications
rEvolution, Chicago, Illinois, USA
A communications professional with more than 15 years of experience in public relations, sports and marketing, including work with leading global and national brands such as the America's Cup World Series Chicago, Continental Tire, ESPN, EA SPORTS and Travelers, as well as the Chicago Fire Soccer Club.

Acacia Mace Acacia Mace, Communications Specialist
OptumRx, Overland Park, Kansas USA
Acacia Mace is a communications specialist with a natural ability to promote ideas through written, verbal and nonverbal types of communication. She has a bachelor’s degree in business administration with an emphasis in marketing and is skilled in project management, internal communications and overcoming challenges with ease.

Ashley Mayhew Ashley Mayhew, Employer Brand Specialist
TD Bank, Toronto, Ontario, Canada
Graduated with a Masters of Industrial Relations and Human Resources from U of T while working in the Employer Brand space- a true hybrid between HR and Marketing. Specialize in Branding, Online Marketing and Social Media strategy. Passionate about developing company brands and storytelling.

Diane Seay McNulty Diane Seay McNulty, Associate Dean for External Affairs and Corporate Development
Jindal School of Management, The University of Texas at Dallas, Richardson, Texas, USA
Dr. McNulty coordinates the marketing/pr, community, and corporate relations strategies at the Naveen Jindal School of Management, UT Dallas. She is editor-in-chief of MANAGEMENT and the Jindal School's eNewsletter, and teaches in the executive MBA and undergraduate programs for corporate governance and ethics. Dr. McNulty serves on the boards of several charitable and professional organizations nationwide.

Bruce D. Murdy Bruce D. Murdy, President
Rawle Murdy Associates Inc., Charleston, South Carolina, USA
Bruce Murdy is president of Rawle Murdy, a full service integrated marketing firm in Charleston, SC. Bruce started his career at top tier advertising firms in Tampa and Chicago before moving to Charleston in 1987. The digitally-savvy agency focuses on strategic development, with a vision of creating ideas that can change the future for their clients.

Beth Nathan Beth Nathan, Assistant Director of Marketing & Sales
South Carolina Aquarium, Charleston, South Carolina, USA
Beth began her career in the for profit space more than 15 years ago. Currently thriving in the non-profit world, Beth joined the South Carolina Aquarium for a second-stint in 2013 to run the marketing and sales teams implementing creative, results driven products that move the audiences of today and tomorrow.

Christopher Risheill Christopher Risheill, Senior Director of Communications and Events
Ohio AEYC, Westerville, Ohio, USA
A previous American Business Award winner himself, Chris works with the best for profit and non-profit organizations in the country because he is good enough, smart enough and gosh darn it, people like him!

David Rockenbaugh David Rockenbaugh, Senior Writer and Creative Director
AbbVie, Chicago, Illinois, USA
Award-winning people persuader and client delighter. Over 30 years in marketing communications as a creative director and writer for boutique and megatique agencies such as Ogilvy, Wunderman and Della Femina McNamee. Published four kudos-conferred family games and wrote a musical about Alfred Hitchcock wooing his blonds in Heaven.

Jean Romano Jean Romano, Marketing Specialist
University of Arkansas for Medical Sciences, Little Rock, Arkansas, USA
With 30+ years of advertising and marketing experience for industries such as telecommunications, pest control, tourism and healthcare, Romano has worked in both corporate and agency settings. She’s currently Marketing Specialist at the University of Arkansas for Medical Sciences, where she develops and implements brand advertising and other marketing initiatives.

Vishal Sapra Vishal Sapra, Growth & Innovation
MRY, New York, NY, USA
Sitting at a quirky and awesome intersection of Madison Avenue, Wall Street, and Silicon Valley, I helped lead global new business and innovation efforts at MRY (formally Mr Youth), working with brands to assess their business needs and deploy digital and social media infrastructure, strategy, analytics, and content services.

Susan Saurage-Altenloh Susan Saurage-Altenloh, President & Chief Insights Officer
Saurage Research, Inc., Houston, Texas, USA
Susan employs creative research methodologies that deliver the "big ideas" for successful marketing strategies for planning and brand development. Susan surfs the early adoption curve of new techniques and methodologies and has won several national and regional awards for clever, unique research approaches to securing critical information for clients.

Tina Stafford Tina Stafford, Principal & Client Services Director
Stafford Creative Inc., Edmonds, Washington, USA
As agency principal and client services director, Tina is the lead project manager for all Stafford Creative projects and the primary client contact. Stafford Creative’s groundbreaking work for Seattle-based senior living management company, Leisure Care, has led to seven ABA Stevie Awards.

Nichole Stevens Nichole Stevens, Director of Marketing
Roper St. Francis, Charleston, South Carolina, USA
Nichole Stevens is Director of Marketing at Roper St. Francis, Charleston’s only private, not-for-profit health system. Nichole oversees Marketing, Corporate Communications/PR and the system’s Contact Center. Prior to Roper St. Francis, Nichole worked for Southern Regional Medical Center and Wellstar Health System both based in Atlanta, GA.

Scott Thomas, CEO
Exegan Music Group, Las Vegas, Nevada, USA

Molly Waring Molly Waring, Director of Media Relations
Explore Charleston, Charleston, South Carolina, USA
Molly Waring is the Director of Media Relations at the Charleston Area Convention and Visitors Bureau. During her four years with the CACVB, the Charleston area has won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years as well as Travel + Leisure’s World’s Best #1 U.S. City Award for three consecutive years. Throughout the year, Waring works with scores of editors, producers, photographers, and freelancers affiliated with publications worldwide.

Jake Wengroff Jake Wengroff, Founder/Director
JXB1 Social Business, West Palm Beach, Florida USA
Jake Wengroff is the founder of JXB1 Social Business and advises clients on the full spectrum of paid, owned and earned media strategies, including content marketing, social media, and analytics. Jake also reports on tech news and trends on Overnight America on CBS Radio.

Becky Wilson Becky Wilson, President & Chief Visibility Officer
WDS Marketing and PR, Overland, Kansas, USA
Becky S. Wilson is the Chief Visibility Officer at WDS Marketing & Public Relations, a boutique agency that uniquely utilizes media, accolades, awards, milestones, events and other prime public relations opportunities to help clients get known in the most positive, dynamic, profitable and highly enjoyable ways. Becky is a 2014 Kansas City Influential Women and Stevie Awards for Women honoree. Contact Becky Wilson @bwilson@wdspr.com. www.WDSPR.com

Gregory Wright, Gregory Wright, Director, Content Marketing
Association of National Advertisers, New York, New York, USA
Gregory Wight is a skilled marketing technologist with more than 12 years of experience in marketing, communications and advertising. He has an MBA in Marketing and a BS in Political Science and Geography. Currently with the Association of National Advertisers leading their marketing procurement and brand management events and content areas, he has extensive experience with marketing across a wide range of industries.

Didi Yunginger Didi Yunginger, CMO
LM Wolper Information Delivery, Easton, Pennsylvania, USA
Didi Yunginger plans and executes content marketing and social media for LM Wolper Information Delivery, a provider of subscriptions and related information services to academic and medical institutions, corporations, public and government libraries. Her prior experience includes B2B marketing for Rodale, Inc. sports magazines and magazine and newspaper writing.

Marketing Awards categories:

Marketing Campaign of the Year - Industry Categories

E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.

...and many more.

Marketing Campaign of the Year - Specialty Categories

E40. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E43. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E44. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E45. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E46. Small-Budget Marketing Campaign of the Year (<$3 million)
E47. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E48. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

Marketing Professional Categories

E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year: recognizing non-executive marketing professionals.  There is no entry fee for this category

 

Tags: The American Business Awards, business awards, marketing awards, marketing campaign of the year, best marketing, award marketing, best marketing campaign

Asia-Pacific Stevie Awards Final Entry Deadline has been Extended

Posted by Maggie Gallagher on Thu, Mar 24, 2016 @ 10:00 AM

The Stevie® Awards, organizer of the Asia-Pacific Stevie Awards, announced today that the final entry deadline for the third annual competition has been extended to Wednesday, April 6.

No additional late fees will be charged. Entries submitted through April 6 will not be disadvantaged in the judging process. Complete entry details are available at http://Asia.StevieAwards.com

REVIEW THE ENTRY KIT HERE.

APSA-smiling-group-2015.gifThe Asia-Pacific Stevie Awards are open to all organizations in the 22 nations of the Asia-Pacific region. The categories have been redesigned to focus on recognizing innovation in all its forms, wherever and however it is achieved in the workplace. Nominations will be accepted and judged in seven languages – Chinese, English, Indonesian, Japanese, Korean, Malay and Thai - in the following category groups:

Judging of nominations will be conducted through April by more than 100 executives around the world. Gold, Silver and Bronze Stevie Award winners will be announced on April 20. The winners will be celebrated during a gala banquet on May 27 in Sydney, Australia. Some of the Asia-Pacific region’s most distinguished companies have won Asia-Pacific Stevie Awards in the past two years including Cisco Systems, Crocs Singapore, Delta Airlines, DHL Express, Ford China, Globe Telecom, MetLife Asia Ltd., Sony, and SYSPRO Software, among others.

About The Stevie Awards
The Stevie Awards are conferred in six programs: The American Business Awards, the German Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the Asia-Pacific Stevie Awards. A seventh program, the Stevie Awards for Great Employers, will debut this spring. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards

Tags: marketing awards, innovation awards, Asia-Pacific Stevie Awards

Enter The American Business Awards with No Entry Fees

Posted by Maggie Gallagher on Wed, Feb 17, 2016 @ 04:25 PM

Everyone likes free things. What is a trip to the dentist without the free toothbrush and floss? Costco samples? There are never enough. Free pizza in the office conference room? Everyone is there. This year The (14th Annual) American Business Awards is offering a slew of categories that do not have an entry fee. Yes, you read that right. Free entries for your chance to win a Stevie Award!

The only catch? The entry deadline is tomorrow, February 18. These are savings of up to $470. If your organization is in the U.S.A. and you're considering submitting nominations to the ABAs, now is the perfect time

.Late entries will be accepted through March 16 with the payment of a late fee. For the categories listed below with waived entry fees, the $55 late entry fee will still apply.

Hourglass-1.jpgREVIEW THE ENTRY KIT HERE.

The awards categories with waived entry fees are as follows:

Startup of the Year (for companies that began operations since January 1 2014). 
a. Business Product Industries
b. Business Service Industries
c. Consumer Product Industries
d. Consumer Service Industries

Tech Startup of the Year (for companies that began operations since January 1 2014). 

Energy Industry Innovation of the Year: This category recognizes singular innovations in energy-related technology, production, conservation, storage or delivery, by an organization or an individual in the U.S.A., since January 1 2015. 

For the 2016 competition we have introduced a variety of free categories to recognize individuals in various fields:

Communications Professional of the Year: for non-executive communications, PR, and IR professionals. 

Technical Professional of the Year: for non-executive technical professionals including software developers, web developers, technical writers, etc. 

Marketer of the Year: recognizing non-executive marketing professionals. 

Product Developer of the Year: recognizing all non-executive product development or management professionals. 

Support Staffer of the Year: recognizing non-executive support personnel, including office managers, administrative assistants, secretaries, maintenance professionals, etc. 

Entries in all of the awards categories listed above require:

  1. An essay of up to 650 words describing the nominated organization's achievements since January 1 2015

    b. In bullet-list form (up to 150 words), a brief summary of up to ten (10) of the nominated organization's chief achievements since January 1 2015

    c. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges

Remember, the first step to submitting a nomination is to review the entry kit. You can do so here.

Tags: support awards, The American Business Awards, marketing awards, it awards

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