The Stevie Awards Blog

Judging Committee Chairs Named in The 2017 American Business Awards

Posted by Maggie Gallagher on Wed, Mar 29, 2017 @ 01:04 PM

The Stevie® Awards have announced the twelve executives who will chair the specialized judging committees for the The 2017 (15th Annual) American Business Awards, the premier business awards competition in the U.S.A.

All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small.  The 2017 awards  honor achievements since the beginning of 2016  Entry details are available at http://www.StevieAwards.com/ABA. The extended final entry deadline is Friday, April 7.

REVIEW THE ENTRY KIT HERE.

Here are this year's judging committee chairs.

ANNUAL REPORTS & PUBLICATIONS:

Renee Mallonee, Director, Marketing
MONI Smart Security (formerly Monitronics), Farmers Branch, Texas, USA

17 ABA PUBS Chair.jpgRenee Mallonee has been with MONI Smart Security (formerly Monitronics) for nearly 10 years, starting as a Marketing Coordinator and working her way up to Director of Marketing. During her tenure, she has helped move the company from a B2B organization that operated primarily behind the scenes to one of the largest smart home technology and residential security providers in North America.  Under Mallonee, the company underwent a complete rebrand, shifting to a more direct-to-consumer focus with national TV, print and radio advertising campaigns, new strategic partnerships, and a fresh take on communicating with consumers. She was awarded a spot on the Security Systems News 20 Under 40 list, and is widely recognized throughout the industry as a leader in marketing, branding, and communications. Mallonee is a graduate of the University of Kentucky, where she studied marketing and advertising.

On being appointed Chair of the Annual Reports & Publications Judging Committee, Renee told us: “The Stevie Awards provide an excellent platform for companies to showcase their outstanding achievements. Each new year of submissions generates a new benchmark for creativity and innovation. As a past winner, MONI knows how steep the competition can be, and we look forward to seeing what this year’s applicants will deliver.”

COMPANY/ORGANIZATION:

George Gallate, Chief Marketing Officer & Executive Vice President
Merkle, Columbia, Maryland, USA

17 ABA CO Chair.jpgGeorge is Merkle’s CMO and is also responsible for global development. He has 30+ years' experience in building and leading high-performing networks and teams globally. He has worked across all media, including seven years leading the global advertising, digital, and marketing services of Intel.

George joined Merkle in July 2014 following Merkle’s acquisition of RKG where he was CEO. Prior to RKG, George spent 27 years at Havas/Euro RSCG. He was the Global Chairman, and before that Global CEO, of Havas Digital, a network he had formed and led since 1997. Under George’s leadership, Adweek ranked Euro RSCG 4D (now Havas Digital) as the largest digital network globally for five years in a row.

From 2005 through 2008, George was Havas’ Regional CEO for Asia Pacific, India, and the Middle East with responsibility for 28 offices and more than 1,800 staff. He was based in Shanghai.

George has worked in most categories and has deep tech and B-to-B experience. He's led and worked on Intel and IBM globally, as well as Dell across Asia Pacific. George also has experience in B2C, having worked on Hershey’s, Volvo, Jaguar, National Australia Bank, Novartis, JetBlue, Hyatt, Sheraton, and 1-800-Flowers.

George is an accomplished industry speaker, thought leader, and innovator. He keynoted on “Digital – Data – Integration” at the Cannes International Advertising Festival in 2001, and spoke there again in 2010. He was the Jury President of the Cannes CyberLion Jury in 2002.

On being appointed Chair of the ABA’s Company/Organization Judging Committee, George commented: “It is a privilege to be associated with the Stevie Awards. The scope and depth of the awards make them one of the best representations of leadership and innovation in American business.”

C17 ABA PR Chair.jpgORPORATE COMMUNICATIONS/IR/PR

Jennifer L. Foster, President
Catalyst Media Factory, Detroit, Michigan

Jennifer Foster is the Founder and President of Catalyst Media Factory. Founded in 2016, the company specializes in media relations and social media for small and start-up retailers, restaurants, non-profits, and professional service companies.

Catalyst Media Factory team members become an integral part of its clients' day-to-day business operations. Team members learn the businesses’ nuances and then create a plan of action that suits clients’ needs and drives results.

As someone who has been involved with the Stevie Awards for some years, Jennifer told us: “The American Business Awards truly showcase the best that American business has to offer. The awards enable organizations of any size, and in almost any category, to be recognized on the national stage for their innovative and ambitious accomplishments. It’s an honor to Chair the Corporate Communications/IR/PR Awards Judging Committee and to be a part of this process.”

17 ABA CSS Chair.jpgCUSTOMER SERVICE & SUPPORT:

Natasha Chitre, Senior Client Partner
Novus Global Solutions LLC, North Brunswick, New Jersey, USA

Natasha Chitre is a Senior Client Partner at Novus Global Solutions, a 21st century professional services firm that was designed from the ground up to deliver onsite consulting services at a lower TCO than offshore, and with a speed and quality that is unmatched by other consulting models.

Natasha is responsible for managing a line of business for Novus that focuses on driving technology projects. She is a Black Belt six sigma professional and is passionate about customer success.

HUMAN RESOURCES:

Stephen Childs, Vice President, Global Human Resources
Panasonic Automotive, Peachtree City, Georgia, USA

17 ABA HR Chair.jpgStephen Childs serves as the Vice President of Global Human Resources & Facilities for Panasonic Automotive, which is the leader in automotive OEM infotainment systems with $2.5 billion in revenue and over 6,000 employees. Stephen has more than 20 years of human resources and leadership experience and sits on the Executive Board of Panasonic Automotive. He began his career with the company in 1998 in the Talent Acquisition area and has held progressing management positions in the years since. Before joining Panasonic, Stephen was an entrepreneur in the staffing industry.

Stephen has won numerous industry awards, including the 2013 Society for Human Resources Management Atlanta Pegasus Award for Excellence in Human Resources. His team also won three 2016 American Business Awards: two Gold Stevie Awards, for HR Department of the Year and for Team of the Year; and the Bronze Stevie Award for Human Resource Executive of the Year.

Stephen is on the Executive Board of Directors of the Fayette County Chamber. He is also on the Board of Advisors for the Metro Atlanta Chamber.

17 ABA IT Chair.jpegINFORMATION TECHNOLOGY:

Greg Gomel, Founder
The Gomel Group, LLC, Plano, Texas, USA

Greg is the founder of The Gomel Group, a Veteran Owned Small Business in Plano, Texas.  Greg is both a veteran with extensive leadership successes as a Lieutenant Commander in the United States Coast Guard Reserve, and a Senior Executive expert in the design, delivery, and continuous process improvement of cost-effective, high-performance IT organizations.

LIVE EVENTS:

David Sonntag, President & CEO
Decibel Management, Alexandria, Virginia, USA

17 ABA LIVE Chair.jpgDavid has extensive experience creating, planning, and producing live events. David launched Decibel Management in 2007 in order to follow his passion for live events, experiential marketing, meetings, and conferences.

David manages a number of long-term clients and event properties. He has been an integral part of the National Book Festival since 2003 and for the past six years, David has served as event producer for the Festival. David was also selected as one of the producers for the 69th Annual Horatio Alger Awards Ceremony, held in Washington, DC in 2016.  This included working with the Association on numerous events including the Induction Ceremony with Justice Clarence Thomas in the Supreme Court; the Induction Celebration at the Mellon Auditorium; lunch meetings in the Diplomatic Reception Room at the Department of State; and the main awards dinner at DAR Constitution Hall. David was tapped again in 2017 for the 70th Annual Awards.  David has also been a US multi-year producer for the National Small Business Week Awards for the US Small Business Administration.

Prior to forming Decibel Management, David oversaw events as a Vice President at the public relations firm FleishmanHillard, where he gained valuable experience on message development and delivery. David has also managed a number of mobile tours, including the DoubleTree by Hilton Cookie CAREavan and Little Things tours; the Crystal Light WaterWay Challenge; Say Boo! to the Flu tour for Clorox; and the Voices of Civil Rights Tour for AARP. Other clients have included Vice President Dick Cheney, First Lady Laura Bush, Governor Chris Christie, AARP, Texas Education Agency and the Chocolate Manufacturers Association.  David’s events have won numerous awards, including six Silver Anvils and two PR Week Awards. The reporting during the Voices of Civil Rights bus tour won a Peabody Award.

MANAGEMENT:

Kellie Sirna, Principal & Co-Founder
Studio 11 Design, Dallas, Texas, USA

17 ABA MGT.jpgKellie Sirna is Principal of Studio 11 Design. She has spent nearly 15 years in the hospitality design industry developing her client-focused approach, and ultimately creating a firm that is talented, nimble, and energetic. Since the founding of Studio 11 Design in 2011, Kellie’s hospitality projects can be seen around the world: from Dallas, where Studio 11 is based; to the East and West Coasts of the United States; and to international markets like Haiti and the Turks & Caicos Islands.

In 2015, Kellie helmed the business development arm of Studio 11 and strategically launched two new services to differentiate her boutique firm from competitors: Brand Society, a brand identity component; and Lou Verne by Studio 11 Design, an in-house creative team specializing in art installations. These specializations now make Studio 11 Design an unparalleled one-stop-shop for design services. Boutique Design magazine featured Kellie in their May 2016 issue for developing a successful multidisciplinary design firm.

Kellie attended the University of North Texas, earning her Bachelor’s of Fine Arts in Interior Design and Merchandising in 2004. From there, she joined the global hospitality design firm DESIGN Duncan Miller Ullmann, where she managed design work, business development, marketing, and PR initiatives.  Kellie finds inspiration in mentorship—she is involved in NEWH, a not-for-profit organization of professional women in the hospitality industry; the Dallas Women in Business Enterprise; and Young Leaders in Hospitality. She is also a member of the Hospitality Design Magazine board and participated as a product design juror at the 2016 HD Awards. In her spare time, Kellie is involved with Delete Blood Cancer DKMS, the world’s largest bone marrow donor center.

MARKETING:

Allen Jernigan, Founder & CEO
My Marketing Department, Inc., Seminole, Florida, USA

17 ABA MARKET.jpgIn 2007, Allen Jernigan opened the flat-fee marketing company My Marketing Department, Inc. to assist business owners who do not have the time or employees to implement their own marketing plans. In 2009, Allen opened MMDprinting, MMDtradeshow and, in 2011, MMDpromo, to complement the parent company’s clients.

After leaving college, Allen spent 8 years with professional sports teams as the Assistant General Manager of Marketing & Sales for the Mobile BayBears, Double-A Affiliate of the San Diego Padres, and the Director of Promotions & Special Events for the Tampa Bay Devil Rays.  Later, Allen became the Regional Director of Marketing for SunTrust Bank-Tampa Bay, overseeing 110 bank branches and 5 lines of business.  He then moved to HomeDiscovery Real Estate Services and headed their marketing and sales for Florida.  Allen is a past Chairman of the St. Petersburg Area Chamber of Commerce’s Ambassador Committee, a former Board Member of the Tampa Bay Inventors Council, and currently serves with the St Pete Mad Dogs Triathlon Club.  He is a member of USA Today’s Small Business Team, the Tampa Bay Media Advisory Panel, and of USA Triathlon and USA Masters Swimming, and an IRONMAN Finisher (Austria 2016).

Allen graduated from the University of South Alabama with a degree in Communications with minors in Public Relations and English. He is married to his college sweetheart, Pepir, and they live and train for triathlon races together in and around the Tampa Bay, Florida area.

In a break from working and training, Allen told us: “As a judge for the Stevie Awards for many years, I am continually amazed by the innovative and creative ways businesses market their companies.  Most people do not see or understand how much is involved in putting together a marketing campaign, live event, online promotion or an entire marketing team.  The Stevie Awards bring the details and those behind the scenes out in front for all of us see, celebrate, and congratulate.”

NEW PRODUCT & SERVICE:

Alec Stern, Co-Founder
Handy Cane LLC, Salem, Massachusetts, USA

17 ABA NP Chair.jpgAlec Stern is currently the co-founder of the recently launched Handy Cane, an award winning, patent-pending, all-in-one walking cane and reaching grabber. Concurrently, Alec is co-founder of Most Corp., which designs, manufactures, and delivers patented consumer products, precision motion products, and medical devices.

Previously, Alec was the Vice President of Strategic Innovation and Executive-in-Residence for the Small Business Innovation Program at Constant Contact. Alec is a member of Constant Contact's founding team and was one of the original three in an attic. During his tenure with the company through IPO and acquisition, he assumed a wide range of responsibilities and senior roles in strategic partnerships, channels, and business development. Alec was also responsible for the creation and development of Constant Contact’s channel partner programs and spearheaded strategic innovation, community-based entrepreneurism, and vertical industry thought leadership for the company.

Engaging with hundreds of startups and small businesses annually, Alec serves as a judge, mentor, and advisor for accelerators, schools, universities and programs such as TechStars, MassChallenge, MIT Start Smart, Lean Startup Challenge, the Stevie Awards, and the United Way Youth Venture. As an angel investor and limited partner in the G20 Venture Fund, Alec is also an investor in a number of rising companies. He has been a featured speaker for international, national, and regional small business; for startup, nonprofit, and industry conferences; and for colleges and universities. Alec is active on the Board of Directors, Board of Advisors or Executive Committees for organizations including BoardOnTrack and Nix86. He is an appointed member of the City of Boston Neighborhood Innovation District Committee, the 128 Innovation Committee, and Boston’s Small Business Advisory Council as well as a founding organizer of the CityStart Boston Civic Innovation program. Alec holds an MBA from Northeastern University and a BS from Syracuse University.

On being invited to Chair the New Product & Service Judging Committee, Alec commented: “Innovation is the lifeblood of companies of all sizes.  The ability to create new and improved products and services, and finding ways to better serve customers, are key to all companies' future growth and success.  Winning a Stevie Award would be the ultimate recognition for these great achievements.”

VIDEOS:

Tod Plotkin, Principal & Executive Producer
Green Buzz Agency, Alexandria, Virginia

17 ABA VIDEO Chair.jpgAfter four years shaping one of the top video departments in the entire National Basketball Association (for the Washington Wizards), Tod Plotkin started Green Buzz Agency. As Founder and Principal, he oversees video content creation for iconic advertising campaigns including the Ad Council's #1 Campaign: Love Has No Labels. Additionally, his agency created the most viewed/shared branded video on Facebook in November 2016 for Cricket Wireless and Upworthy. 

His agency's other clients include Lockheed Martin, Hilton Worldwide, Under Armour, Make-A-Wish Foundation, Marriott International, American Red Cross, Johns Hopkins University, Quaker Oats, American Diabetes Association, the World Bank, and other large institutions.

Tod Plotkin is a leading voice in digital content. He speaks monthly at national conferences on digital video strategy for organizations like PR News, Public Relations Society of America, and the American Marketing Association. Tod is a Gold Steve Award Winner (2), Emmy winner for best short format content, and Webby Honoree in the online video category.

WEBSITES/APPS:

Eric N. Shapiro, Founder & CEO
ArcTouch Mobile & Connected Experiences, San Francisco, California, USA

17 ABA WEB Chair.pngEric’s vision and entrepreneurial spirit have helped him successfully launch three startups, including ArcTouch. After working as a product manager and evangelist at Apple, he founded Zero G Software (acquired by Rovi) and later Caustic Graphics (acquired by Imagination Technologies).

A deeply knowledgeable technologist, Eric and former college roommate Adam Fingerman founded ArcTouch in 2009, shortly after the introduction of the first iPhone. Since then, the two have built a team of more than 100 product strategists, designers, and engineers. The team has served more than 150 brands and businesses–including NBC, Honeywell, Yahoo, CBS, Guess, Salesforce, and Audi–creating engaging experiences for mobile and emerging IoT platforms, from phones and tablets to chatbots, voice assistants, VR, and AR. 

Eric has an MBA from Cornell University’s Johnson School of Management, and a BS degree from Tufts University in engineering and computer science.

On being appointed Chair of the Websites/Apps Judging Committee, Eric told us: “We at ArcTouch are proud to be involved with the Stevie Awards, and my Committee is looking forward to honoring the most innovative companies in Websites & Apps.”

Tags: hr awards, marketing awards, American business awards, new product awards, judges, final judges

Call for Entries Issued for Fourteenth International Business Awards

Posted by Maggie Gallagher on Wed, Mar 22, 2017 @ 09:39 AM

The Stevie® Awards have issued the call for entries for The 14th Annual International Business Awards, the world's premier business awards competition, which attracts nominations from organizations in more than 60 nations and territories each year.

All individuals and organizations worldwide -- public and private, for-profit and non-profit, large and small -- may submit nominations to The International Business Awards. The early-bird entry deadline, with reduced entry fees, is 12 April. The final entry deadline is 10 May, and late entries will be accepted through 14 June with payment of a late fee. Entry details are available at www.StevieAwards.com/IBA.

REVIEW THE ENTRY KIT HERE

IBA 2016 big group.jpgAn international judging panel of more than 150 executives will determine the Stevie Award winners. Results will be announced 10 August. Stevie Award winners will be presented their awards at a gala banquet at the W Hotel in Barcelona, Spain on 21 October.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

Stevie Award winners in the 2016 IBAs included ABS-CBN Corporation (Philippines), BSES Yamuna Power Limited (India), Clickky (Ukraine), Dogus Group (Turkey), Dubai Statistics Center (United Arab Emirates), Forter (USA), Foundation Telefónica  (Spain), Freelancer.com (Australia), Itaú Unibanco Holding S.A.  (Brazil), KEPCO Nuclear Fuel Company (South Korea), Mondelez International (United Kingdom), Ooredoo (Qatar), PJSC Aeroflot - Russian Airlines  (Russia), Polystar  (Sweden), PRIZM (Hong Kong), QLess, Inc. (USA), RheinBrücke IT Consulting (Germany), Roshan (Afghanistan), SABC Pension Fund (South Africa), SUNNY SIDE UP, Inc. (Japan), Telkom Indonesia (Indonesia) and TELUS International (Canada), among many others.

Tags: marketing awards, PR awards, company awards, tech awards, international business

HCL Technologies Sponsors 21st Century Enterprise of the Year Categories in The 2017 American Business Awards

Posted by Michael Gallagher on Tue, Mar 21, 2017 @ 11:00 AM

HCL Technologies (HCL), a leading global IT services company, will sponsor a track of new categories in The 2017 American Business Awards, the premier business awards program in the USA.

The 21st Century Enterprise of the Year collection of categories will recognize organizations that have driven innovation by being experience-centric, outcome-based, agile and lean, service-oriented and ecosystem-driven. This is the 15th year that The American Business Awards will recognize the achievement of organizations operating in the USA.

HCL_logo_resized.pngHCL is sponsoring all nominations for the 21st Century Enterprise of the Year Awards categories, including:

  • Leader in Operational Excellence through Autonomics
  • Cloud Innovator of the Year
  • Digital Transformer of the Year
  • Connected Enterprise of the Year
  • Leader in Marketing Excellence through Technology
  • Leader in driving business through Analytics
  • Social Media Leader of the Year

REVIEW THE ENTRY KIT HERE

The Gold, Silver and Bronze Stevie Award winners in these and all other categories will be announced on May 1, and honored during a gala ceremony on Tuesday, June 20, at the Marriott Marquis Hotel in New York City.

“We are very pleased that HCL Technologies have chosen The American Business Awards to showcase excellence in technology, and we welcome this opportunity to recognize more achievements in American businesses’ use of technology,” said Stevie® Awards president Michael Gallagher.

The final entry deadline for The 2017 American Business Awards has been extended through April 7.  Complete entry details are available at www.StevieAwards.com/ABA.  

About HCL Technologies (HCL)
HCL Technologies (hcltech.com) is a leading global IT services company that helps global enterprises re imagine and transform their businesses through Digital technology transformation. HCL operates out of 32 countries and has consolidated revenues of US$ 6.7 billion, for 12 months ended 31st December, 2016. HCL focuses on providing an integrated portfolio of services underlined by its Mode 1 2 3 growth strategy. Mode 1 encompasses the core services in the areas of Applications, Infrastructure, BPO and Engineering & R&D services, leveraging DRYiCE™ Autonomics to transform clients' business and IT landscape, making them 'lean' and 'agile'. Mode 2 focuses on experience centric and outcome oriented services such as Digital and Analytics Services (BEYONDigital™), IoT WorKS™, Cloud and Security, utilizing DRYiCE™ Orchestration to drive business outcomes and enable enterprise digitalization. Mode 3 strategy is ecosystem driven, creating innovative IP partnerships to build products and platforms business.

HCL leverages its global network of integrated co-innovation labs, and global delivery capabilities to provide holistic multi service delivery in key industry verticals including Financial Services, Manufacturing, Telecommunications, Media, Publishing, Entertainment, Retail CPG, Life Sciences Healthcare, Oil & Gas, Energy & Utilities, Travel, Transportation & Logistics and Government. With 111,092 professionals from diverse nationalities, HCL focuses on creating real value for customers by taking 'Relationships Beyond the Contract'.

Tags: marketing awards, American business awards, innovation awards, digital awards

American Business Awards Deadline Extended to April 7

Posted by Maggie Gallagher on Mon, Mar 20, 2017 @ 11:00 AM

No Additional Late Fees for Top Business Honors

The Stevie® Awards, organizer of The American Business Awards, announced today that the final entry deadline for the 15th annual ABA competition has been extended to April 7. No additional late fees will be charged.  Entries submitted through April 7 will not be penalized in any way in the judging process.

ABA consignment lady-2.jpg“We’ve received so many requests for individual deadline extensions that we’ve decided to extend the deadline for everyone,” said Stevie Awards president Michael Gallagher. The original final deadline was March 15.

GET THE ENTRY KIT HERE.

The American Business Awards are widely considered to be the premier business awards program in the U.S.A. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small.  The 2017 awards will honor achievements since the beginning of 2016.  Entry details are available at http://www.StevieAwards.com/ABA.

The American Business Awards recognize achievement in every facet of the workplace. Categories include:

Close to 150 executives worldwide will determine the Gold, Silver and Bronze Stevie Award winners.  The judging process has begun.

Gold, Silver and Bronze Stevie winners will be announced on May 1, and the awards presented at a gala banquet on June 20 at the Marriott Marquis Hotel in New York City. Attendance is not required to win.

The list of past Stevie Award winners in The American Business Awards reads like a who’s who of innovation and business success in the U.S.A.  Explore the lists of past Stevie winners here.

About the Stevie Awards
The Stevie Awards are conferred in seven programs: The American Business Awards, the German Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, the Asia-Pacific Stevie Awards and the Stevie Awards for Great Employers. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards.

Tags: hr awards, website awards, marketing awards, American business awards, new product awards, information technology awards

Never Miss Opportunities in the Seven Stevie Awards Programs

Posted by Maggie Gallagher on Fri, Mar 03, 2017 @ 05:12 PM

What started with The American Business Awards in 2002, the Stevie Awards are now the world's premier business awards and offer seven programs each year with various awards categories. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

PRA_Alerts_125x125-1.jpgIf you've ever been confused about which categories in each awards program are best suited for your organization, sign up for the new Stevie Awards Alerts.

By signing up for Stevie Awards alerts, we'll send you periodic emails about opportunities to win awards in the category group(s) of your choosing and reminders of upcoming entry deadlines. Sign up to recieve one category alert or sign up for them all. 

Stevie Awards Alerts include:

Follow each link to get started with Stevie Awards Alerts.

 

Tags: hr awards, marketing awards, PR awards, technology awards

Female Founder Challenges Tech Industry Boy’s Club

Posted by Maggie Gallagher on Tue, Feb 28, 2017 @ 05:12 PM

At a time when businesses have access to more data ‒ from more sources ‒ than ever before, Mina Lux believes the ability to better understand that information will be crucial to future success. That’s precisely the challenge that Lux, who just took home the Gold Stevie Award in the 2016 Stevie Awards for Women in Business for Female Entrepreneur of the Year, is trying to address.

The 2017 Stevie Awards for Women in Business will open for entries on May 22. These are the top awards for women across the globe. The program features entrepreneur awards, company awards, marketing awards, media awards, and more.

Request the entry kit now and it will be emailed to you in May.

Meelo 3.jpgHer young New York City-based firm, Meelo Logic, Inc., enables companies to aggregate data and gain insights through artificial intelligence. As a result, clients can “understand, activate, engage and motivate customers” more effectively.

It’s an endeavor that could fundamentally reshape the way companies interact with data. And yet the Taiwan native, who grew up in Canada, has an even more ambitious goal: to break down the longstanding gender gap within the tech industry.

She’s trying to tackle the issue by mentoring young females and calling attention to the issue at industry events. “Throughout my career, I’ve had the good fortune of supporting young women in their careers by offering them guidance and opportunities in organizations that are often dominated by men,” Lux says.

The under-representation of women is underscored by a 2015 TechCrunch report, which found that only 18% of technology companies had a female founder. That’s up from less than 10% as recently as 2009. The forces behind that phenomenon are numerous.  But for Lux and other women in the industry, there’s still plenty of work to do.

Certainly, having fewer female role models to follow has kept many young women from studying in computer science or engineering programs. Those who do pursue STEM-related degrees often find unique obstacles when they try to launch startups of their own. In part that’s because early-stage investment firms are themselves a “boy’s club,” according to researchers.

A joint survey by the National Venture Capital Association and Deloitte, for example, found that women make up just 11% of top decision-makers at venture capital firms. And, there are plenty of entrepreneurs who say that creates a bias ‒ whether consciously or not ‒ against female-led organizations.

To overcome those hurdles, Lux suggests it’s important for females to not only have the necessary skills, but the confidence to see their goals through. It’s a point she drove home during an International Women’s Day event at her alma mater, the University of Ottawa.

“We discussed the steps of building a company from recognizing a need, dreaming up a solution, solidifying funding, running a company and confronting challenges head on,” she says. “But most of all, I wanted to highlight the importance of never undervaluing your own brilliance and to believe in yourself.”

Breaking Barriers

Cracking the glass ceiling is something Lux has successfully done time and again. After graduating with a dual biochemistry and chemical engineering degree, she changed course and helped co-found a marketing company called FloNetwork. There, she pioneered the first technology platform that allowed businesses to send emails as a way of generating leads and building revenue. She ended up selling the business to DoubleClick for a staggering $80 million in 2001.

After a distinguished consulting career where she tackled digital marketing for the likes of USA Today and Doubleday Book Club, she decided to start a new technology firm that would help businesses strategize based on real-time consumer data and behaviour prediction. Meelo was born.

Already, the company is gaining serious attention from the tech world. Among its accomplishments: beating out thousands of early-stage firms to win the 2016 TiE50 Top Startup award. 

“[Meelo] is the only company that holds partnerships with the two largest think tanks in the cognitive technology and artificial intelligence: IBM Watson and Caltech/Jet Propulsion Labs,” Lux explains. “Meelo uses both think tanks to solve any problem and provide intelligence for any need." 

In order to deploy the technology effectively, she says it’s vital that the organization bring in contributions from a diverse pool of talent.

Lux says, “At Meelo, all voices are heard, all talents are valued and all have an equal opportunity to succeed.”

Tags: marketing awards, women awards, media awards, company awards

Stevie-Winning Marketing Campaign Helped Increase Revenue by Catering to Small Businesses

Posted by Maggie Gallagher on Mon, Jan 09, 2017 @ 12:52 PM

Brand activation agency Geometry Global nominated Time Warner Cable Business Class in the Marketing Campaign of the Year category of The 2016 American Business Awards. The campaign won a Gold Stevie Award

Interested in submitting nominations for marketing awards or any of the other 200+ awards categories in The 2017 American Business Awards? Review the entry kit here.

To learn a bit more about the Manhattan-based agency who submitted Stevie-winning nominations on behalf of Time Warner Cable, we connected with Account Supervisor Riley Sistrunk. Located in the “Chocolate factory” building, our appetites were sufficiently whetted.

geometry global.jpg

“Geometry Global is the world’s most effective brand activation agency driving action conversion, and purchase through award-winning programs for our clients.” Riley began, “Our expertise includes shopper, digital, experiential, relationship, promotional and trade marketing.”

If you haven’t worked at a Agency in New York City, you may wonder what folks like Riley do, so we asked and Riley answered, “As Account Supervisor, I serve as a day-to-day lead for our Time Warner Cable Business Class client – partnering together to identify new opportunities for their business, oversee creative development of those ideas and act as their voice for our internal teams and third-party partners. It’s a great opportunity to get to build a strong client relationship and master the category.”

When asked about Geometry Global’s vision, Riley let us know, “Our organization is built around the belief that brand activation is not about sell, sell, sell but inspiring people to buy well. It is an approach to our work that transforms brand equity into action through pivotal ideas. Ideas that create meaningful, valued engagements with people at the precise right moment that matters to them and connects them to the product, service or brand that best meets their need.”

Time Warner Cable is a well known brand so we asked a bit more about the story behind the award submission. “While it’s a fairly common practice for our agency to submit for awards, we were particularly keen on submitting this campaign for nomination because its timing.” Sistrunk replied, “The challenges facing our clients’ business from their acquisition were mounting and with the positive results of the campaign it made a great ‘betting the odds’ story for us to tell.”

We first learned of the Stevies while searching for competitive samples for a category audit.” Riley continued, “Our competitors had been known to submit for this award and after a little research into the Stevie American Business Award we decided it was the right award for our team to be entering into as well.”

Winning awards is always exciting but we wondered what it was like for an agency to win “Campaign of the Year.” Riley obliged with a story. “The announcement of our win could not have been more timely. We found out about our win while on a shoot for the next quarter’s production of the campaign. A big cheers erupted around the set as we made to the announcement to our team, clients and crew. It was a wonderful honor to be named Marketing Campaign of the Year (Internet/Telecom) by the Stevie Awards. Our clients and teams are extremely proud of the campaign, so to be recognized further our belief in the strength of this work.”

Riley continued, This win has further strengthened our partnership with our clients. A win like this is always a welcome opportunity to celebrate success with our clients and a chance to be awarded additional projects because of it. Also, it’s be great for our clients within their own organization. Awards demonstrate to their fellow teams and leadership internally that they are high-achieving brand stewards for the corporation and will be increasingly relied as subject matter experts.”

What of results? We wondered how winning the award has affected Geometry Global. “This campaign and the results from it have gone on to be used as leading B2B and Telecom case study for our agency in new business pitches.” Riley recounted, “Our pitch teams have found it extremely valuable to showcase our capabilities and expertise within the category.”

We wanted to understand what drives folks like Riley in the ultra-competitive agency world in NYC. “I find two sources of inspiration to continue my work. Tangibly, there’s an excitement for our work, an urgency to every project that makes coming in to meet with a team of high-energy people to tackle a new assignment very rewarding.” Said Sistrunk, “There’s a great sense of accomplishment building something from scratch. More conceptually, I continue to be inspired to pursue this line of work for its opportunity to influence culture at large. As advertisers, we have the skill to reflect back an attitude or view of society with a new interpretation, much the way an artist does. That power to inspire change in others toward a goal is what makes this job so attractive compared to other business disciplines.”

Since change is the only constant, we asked Riley about his predictions of the future of the industry. “Advertising is a very flexible and fluid industry. There are many creators out there pushing forward with new ideas, testing and learning as they go and challenging everyone to keep pace. In the future, I see a shift to even more branded storytelling as consumers increasingly reject old ways of doing business and have begun to explore more socially conscience products. Creating and communicating an own-able brand identity that aligns with these new consumer expectations for a different economic model will be key to future success.” Riley mused, “And, the sooner we embrace those trends, the sooner we can position ourselves as thought leaders in the space.”

Learn more about Geometry Global at http://www.geometry.com/us 

 

Geometry global 2.jpg

Tags: marketing awards, marketing campaign

Marketing Awards Opportunities

Posted by Michael Gallagher on Thu, Dec 01, 2016 @ 11:22 AM

The 15th annual American Business Awards, the premier business awards competition in the U.S.A. which attracts more than 3,000 nominations from organizations nationwide each year, is accepting nominations for the 2017 program. 

The American Business Awards recognize achievement in every facet of the workplace. Entry details are available at http://www.stevieawards.com/aba

REVIEW THE ENTRY KIT.

ABA female winners accepting.jpgAll organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. The last early-bird entry deadline is December 14 – with discounted entry fees. The final entry deadline is February 16 and late entries will be accepted through March 15. 

One of the larger category groups in The 2017 American Business Awards is the Marketing Awards categories. 

The Marketing Awards categories are divided into three groups:

Categories Include:

Marketing Campaign of the Year - Industry Categories

E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.
E11. Energy/Nutrition Products & Services: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc.
E12. Entertainment & Sports: includes entertainment and sporting events. Sporting events such as the Super Bowl, sports teams, etc. All forms of entertainment including specific films, books, DVDs, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and TV programming, etc.
E13. Fashion & Style: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc.
E14. Financial Cards: credit, charge, debit, reward, phone and other cards.
E15. Financial Products & Services: communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler's checks, etc.
E16. Government / Institutional / Recruitment: municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
E17. Healthcare - Disease Education & Awareness: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers.
E18. Healthcare - OTC: communications efforts for products that may be purchased without a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E19. Healthcare - Rx: communications efforts for products that may be purchased with a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E20. Healthcare - Services: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers.
E21. Home Furnishings & Appliances: kitchen appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, wallpaper, etc.
E22. Home Supplies & Services: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services, etc.
E23. Insurance: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
E24. Internet / Telecom: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV).
E25. Leisure Products & Services: recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
E26. Media & Entertainment Companies: broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations, including networks.
E27. Office & Delivery Products & Services: delivery - overnight delivery, packagetracking, international service, etc. Office - printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
E28. Packaged Food: packaged and frozen foods both regular and diet/light.
E29. Personal Care: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.
E30. Pet Care: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders.
E31. Real Estate: homes, real estate brokers, malls, etc.
E32. Restaurants: quick service, casual dining, mid-scale, white table cloth and other restaurants.
E33. Retail: general -- stores and/or web sites that provides a multiple range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized -- stores and/or web sites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).
E34. Snacks / Desserts / Confections: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
E35. Software & Apps: software, groupware, operating systems, or software stored locally on a computer, tablet, or mobile device. (See category E24 for Saas/IaaS or Cloud-based services, and category E12 for online and mobile games.)
E36. Transportation: air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, leasing not including automobile sales/leasing, ferries, etc.
E37. Travel / Tourism / Destination: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.

Marketing Campaign of the Year - Specialty Categories

E40. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Branded Utility of the Year: recognizing products and services created to address a marketing or business challenge, not to be sold, as part of a marketing program itself.  Entrants must explain the product or service created in response to the challenge, its roles and objectives, and how it was communicated to its audience, and the results achieved.  (New category for 2017)
E43. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E44. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E45. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E46. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E47. Small-Budget Marketing Campaign of the Year (<$3 million)
E48. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E49. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

Marketing Professional Categories

E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year: recognizing non-executive marketing professionals.  There is no entry fee for this category

Tags: marketing awards, American business awards, best marketing, best marketing campaign, best marketing team, Marketing

Death-defying Stunts and a Sense of Fun Get Results for Stevie® Award Winner

Posted by Maggie Gallagher on Thu, Sep 15, 2016 @ 10:03 AM

The Spaceship, in Sydney, Australia, won five Gold Stevie® Awards in the 2016 Asia-Pacific Stevie® Awards: two in the Corporate Communications/Investor Relations/Public Relations Awards categories, for Innovation in the Use of Celebrities or Public Figures and for Innovation in the Use of Video; and three in the Marketing Awards categories, for Innovation in Branded Entertainment, for Innovation in Sponsorships, and for Most Innovative Marketing or Advertising Professional of the Year.

The 2017 Asia-Pacific Stevie® Awards will open for entries in October. 

Request your Entry Kit here.

We spoke with 2016’s Most Innovative Marketing or Advertising Professional, Kumar Manix, Founder and Creative Director of The Spaceship, about his company, his work philosophy, and what winning multiple Gold Stevie® Awards has meant to him and his team.

1609SpaceshipSmaller.gifKumar and his team at The Spaceship specialize in blending the creative and the commercial with an entrepreneurial flair, and bring to each project a deep level of strategic thinking and industry knowledge honed by years of experience working with blue chip brands.

The Spaceship team is talented and highly motivated, and they approach campaigns with a provocative and adventurous spirit, as well as a strong sense of fun, but are still relentless in achieving demonstrable results for their clients.

Kumar told us that winning in the Asia-Pacific Stevie® Awards has been great for his team and his clients. “We take great pride in our work,” he told us. “We celebrate our success at the Stevie Awards and it is something each of us will hold close to our heart. Our clients also get to share in the win and it allows them to shine amongst their peers.”

Transforming Customers into Fans

Together with his team at The Spaceship, Kumar’s goal is to find innovative and inspiring ways to transform customers into fans, content into ideas, and ideas into experiences. 

A great example of this is the Gold Stevie® Award-winning entry for their Rise of The Tomb Raider Asia Launch.

Tomb Raider is the iconic video game franchise starring its beautiful and fearless protagonist, Lara Croft, battling enemies through highly challenging environments using improvised weapons and gadgets. The exclusive launch of Rise of the Tomb Raider on Xbox made the event a natural magnet for worldwide attention, Xbox sought to elevate the game experience even further by bringing Lara Croft herself to life for fans in Asia.

The Spaceship team created and executed a clever stunt-led idea that developed into an all-encompassing, fan-focused campaign. It started with a death-defying stunt, and continued with fun interactive contests using Twitch, the leading video platform and community for gamers.

High Impact Stunt

Renowned Lara Croft cosplayer, Jenn Croft, leapt off the world’s highest bungee jump at Macau Tower, decked out in the latest Tomb Raider outfit and accessories.

Embedded Prizes

Fans could #HackTheIce through the twitter hashtag to reveal prizes embedded in eight Rise of the Tomb Raider-themed ice sculptures.

Social & Digital

The entire event, from the death-defying stunt, fan engagement contests, unveiling of never-before-seen Rise of the Tomb Raider footage, meet-and-greets, and question-and-answer sessions were all streamed live over Twitch–a first for a game launch in Asia.

Fans who tuned in participated by tweeting in their questions bearing the #HackTheIce hashtag, and voted for the ice sculpture to be hacked by Jenn Croft, to reveal prizes for participating fans. This sequence of events was also amplified via Xbox and Microsoft social media channels across Asia. A media release on the #HackTheIce campaign was disseminated to media across Asia, and posted on the Microsoft Asia News Center.

Outstanding Results

In line with Lara Croft’s personal adventures in Rise of the Tomb Raider, the #HackTheIce Campaign has shown that the bold execution of big ideas and going off-the-beaten-track can lead to great rewards:

  • The campaign generated the highest-ever digital sales for any Tomb Raider version on Xbox;
  • The video game content created for the campaign was viewed more than a million times;
  • The interactive live stream event saw nearly 600 questions tweeted over just two hours, and reached close to 600,000 fans from around the world via social media; and
  • The media outreach garnered 66 stories across multiple markets in the region.

Bringing Crazy Ideas to Life

We asked Kumar how The Spaceship team keeps coming up with such amazingly wild and crazy ideas. He told us: “We are fortunate to have an incredible team that thrives on the challenge and relishes the buzz of bringing crazy ideas to life. We have a zest for doing amazing experiences. We want our clients to push us to create new and bold ideas. We don’t want to just emulate other best practices. We want to create them.”

A Bright Future for Brands in Digital and Social Media

Kumar added that the Asia-Pacific Stevie® Awards are helping in broadening awareness of his company.  “Being recognized as an ‘innovative business’ by the Asia-Pacific Stevie Awards is helping to further open doors for us in new business development. It is also helping us to transcend the traditional events agency model.”  As Kumar puts it:  “We work on creating epic launches and experiences for brands across Asia.”

Looking ahead, Kumar sees a bright future. “We love the challenge of creating shareable experiences that go well beyond the moment and that extend beyond the audience at an event,” he explained. “We aim to transform customers into fans. Digital and Social are at the heart of what we believe is the start of an amazing era of rich experiences for brands all over the world.”

About Kumar Manix:

Kumar has led a wide range of high profile campaigns for clients such as Microsoft, Foxtel, Samsung, Intel, Coca Cola, and Adobe. He has achieved enormous success, driving millions of dollars’ worth of earned media and inspiring epic levels of fan engagement.

As a marketer, his campaigns have seen him collaborate with some of the greatest storytellers in the world including Oprah, the BBC, Disney and Marvel. Through his innovative use of video to drive engagement, Kumar has taken fans on numerous adventures to thrilling places, such as floating 100,000 feet into the sky on a space balloon, leaping off a high building with Lara Croft, and driving at 280 km/h in a racing car with The Stig.

He has worked extensively in the Asian market, primarily in China and Singapore, but also in Korea, Taiwan, and Hong Kong. His deep understanding of the unique character and requirements of consumers in Asia has helped him to achieve extraordinary results, including working on the launch of the Xbox video game console in China in 2014 following a decade-long ban on foreign video game consoles.

Outside of his work, Kumar is happily married and the father of two children, Kiran and Ria. He is sports obsessed–something the Australians term a “sports tragic”–and a lover of street food from all over the world. He also owns an enviable collection of sneakers.

About The Spaceship:

The Spaceship is a brand activation agency that is based in Sydney and works globally.

For more information, go to http://thespaceship.com.au/

Tags: marketing awards, communication awards, best marketing, best marketing campaign, Asia-Pacific Stevie Awards

Atomic 212° in Sydney Wins Big at Asia-Pacific Stevie Awards with its Lucy The Robot Campaign

Posted by Maggie Gallagher on Wed, Jul 06, 2016 @ 01:06 PM

Atomic 212° in Sydney, Australia, won a number of awards in the 2016 Asia-Pacific Stevie® Awards, including a Gold Stevie for Most Innovative Advertising or Marketing Agency of the Year in the Marketing Awards Categories, and for Innovation in the Use of Events in the Corporate Communications Awards Categories with their campaign “Lucy The Robot.”

We talked with Jason Dooris, chief executive of this young and rapidly-growing agency.

1607Atomic212.jpegAtomic 212° is an independent, technology-driven, full service marketing agency, which opened in 2014. In just two years, revenue has grown from a base of $20m to $180m. According to Jason: “We have worked hard to grow and we love what we do.”

We asked Jason about how winning the Stevie® Awards would contribute to his company’s success. His response: “We were proud to have been so successful in the Asia-Pacific Stevie® Awards program with 13 gongs under our belt. These results position us as a market leader with a competitive edge.”

He added: “Winning these Awards falls within the amazing Atomic awards Hall of Fame for 2015–2016. Overall this has enabled the agency to position itself as a market leader in media, content, creative, public relations, and beyond.”

Rapid Growth

From 2014 to 2015, Atomic 212° grew its staff from 21 to 85 and opened new offices in Sydney, Melbourne, Auckland, and Newcastle.  At the same time, revenues increased by 1,105%.

We asked Jason how he had coped with such rapid growth.  He told us: “While our growth has been rapid, we always had strong processes in place and had positioned ourselves for rapid growth from the outset. Our targets may have been incredibly ambitious, but when we achieved them, we had the right systems and staff in place to support this expansion.”

When asked what his plans were for the future, Jason replied: “We have a number of plans for 2017 that we are currently working on … but you will have to wait and see.  Watch this space: we expect 2017 to be an even bigger year!”

Lucy The Robot - A Viral Campaign

Double Robotics, a technology company based in Burlingame, California, USA, wanted to launch their robot in Australia. A user can maneuver it from the comfort of their home or office.

The objectives were to launch the Double Telepresence Robot in the Australian and Asian markets; and to support existing North American, French, and UK activity

Context

Awareness was nil. Where normally this would be considered a disadvantage, the team at Atomic 212° decided to turn this to their advantage by tapping into the fact that customers had no preconceptions of robots. The territory of robots therefore presented a wonderful opportunity to engender the imagination and interest of customers. Budget constraints meant that something extraordinary was required.

Strategy

Atomic 212° recognized the need to create an engaging story and ignite the imagination. The robot needed personality. The agency also needed a launch platform that would cost almost nothing, providing powerful and positive value to everyone’s experience. Some would say this was asking the impossible.

The idea was to seek out and identify a positive, almost fanatical world event of such significance that the eyes of customers and media would be focused on it.  It was also necessary to give the robot personality, drive massive user-generated content, and—more importantly—drive media-generated content.

The Ideal Platform

Atomic 212° identified the launch of the iPhone 6s as the ideal platform and developed an idea adding relevance and entertainment to those fixated on the event.

The agency focused on Lucy Kelly, the girl behind the device. She was positioned as a young, energetic, innovative woman who did not want to stand in the wind and torrential rain. The humanoid robot was placed outside the George Street Apple store in Sydney to line up for the global release of the iPhone 6s. It queued for days and interacted almost constantly with Apple fanatics, the media, and people passing by.

With Sydney being the first Apple store to release the 6s globally, Lucy The Robot ended up being the first person—droid or human—to buy the iPhone 6s. The story was: Robot Buys First iPhone 6s in the World.

Support

The campaign was driven by PR, branded content marketing, and social media. A number of mainstream publications were targeted, such as news.com.au and The Australian, along with popular television programs like The Project, and well-known technology websites like Mashable.

Phase two came after the mainstream phase. The agency used the hype to target business titles and programs regarding the practical uses of the Double Robotics device in the workplace. A microsite was developed to support lead generation and sales.

Results

The result represents a new record for a genuine viral marketing campaign both in terms of speed and reach,” according to Fabiano Destri Lobo of the Global Mobile Marketing Association.

The story was covered in some 4,000 news items across print and broadcast—including The Australian, Gizmodo, BRW, Seven News, Nine News, The AFR, and Mashable. Globally, it was translated into 32 languages, reaching 123 million people in total. The estimated media value was $73.2 million.

There were 12,452 sales enquiries, which generated $44,777,392 in sales opportunities.

As an added benefit, the Apple store PR team invited the robot to be part of its own marketing effort.

The results were remarkable by both Australian and global standards and, according to the Mobile Marketing Association, set new benchmarks for viral media campaigns.

On the Cutting Edge

When we asked Jason what he most enjoyed about his work at Atomic 212°, he replied: “Where to begin? The agency is at the cutting edge crossroads of innovation and technology. When guests walk through our offices, they are blown away by the level of energy and amount of technology: robots and holograms … you name it.”

About Jason Dooris:

Jason Dooris is the CEO and Founder of Atomic 212°.  Starting his career in London in 1995, Jason’s experience is rare in that it includes media, creative, and management consulting. Over the past 20 years, Jason has held a variety of senior local and global industry positions, including CEO MediaCom UK, Deputy CEO MediaCom Europe, GM Saatchi & Saatchi NZ, GM Ogilvy & Mather Australia, GM Dentsu Australia, and Consulting Practice Director Deloitte Asia.

Jason is well known in the industry for his firm stance on transparency and integrity within the media community and he is active on the speaker circuit. Particular areas of interest include brand reinvention, the performance and accountability of media, and behavioral psychology. Jason’s strategic leadership is reflected in the depth and range of professional awards, which include 2016 Adnews Agency of the Year, B&T Agency of the Year, Interactive Agency of the Year, Gold Lion Cannes, Cyber Lions Cannes, Deloitte Tech 50 2015, BRW Fast100 2015, and many more.

Personal interests include travel, the beach, rugby, his wife Marisa, and his three lovely children.

About Atomic 212°:

Atomic 212° started out in 2007 as Atomic Search, a performance media-buying agency and data-driven search specialist. The business has since transformed into Atomic 212°.

Atomic has grown into a completely independent, full-service media agency, with competencies across media, strategy, digital, data, creative, content marketing and so much more. Atomic competencies cross media buying and strategy, data and analytics, search, content marketing, PR, creative, production, consumer insights, publishing, and more.

Atomic is the only full service business in Australia to have started out as a search specialist, and accountability and performance lie at the core of everything the agency does. It is also the largest independent communications agency in Australia, with offices in Sydney, Melbourne, Newcastle, Auckland, and San Francisco. For more information go to http://atomic212.com.au/

Tags: marketing awards, creative awards, emerging technology marketing awards, Asia-Pacific, australia business awards

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