The Stevie Awards Blog

Marketing Group Promotes the Intersection of Creativity and Strategy

Posted by Maggie Gallagher on Wed, Jan 31, 2018 @ 02:52 PM

For companies looking to hire a marketing agency, making a decision is usually dependent on accepting certain tradeoffs. You can either get the boutique provider that’s energetic and responsive to your needs, or go with a bigger outfit that has more resources and a recognized brand name.

Strunk Media Group has tried to eschew that binary choice, and it’s proving to be a winning formula. The American firm prides itself on providing the full menu of options that clients need, from website design and digital advertising to print and billboard marketing. But the eight-employee team also conveys a unique, playful attitude that’s in line with its young, tight-knit staff. “We’re different on purpose,” says co-founder and CEO Matthew Strunk.

Strunk-Media-Team(Left-to-Right).pngSince its inception in 2015, the agency has already garnered over 40 clients who have bought into its “all of the above” message. Based in Kutztown, Pennsylvania, a town in the United States with just over 5,000 residents, the burgeoning company has found success by recognizing trends and finding creative ways to adapt.

“There is no doubt that the marketing industry will continue to transform with the evolution of the internet, but successful and proactive marketing professionals evolve with it,” says Strunk, who continues to serve as a U.S. Air Force reservist, even as he steers the company through a period of swift growth.

Strunk media dog.jpg“While traditional advertising methods are still relevant, Strunk Media has been using online methods such as Facebook advertising, Google AdWords, YouTube, Pandora commercials and ringless voice drops delivered directly to consumer cell phones,” he says. “These methods have proven successful through higher impression rates, more involved customer engagement and specific targeting capabilities.”

Whereas marketing companies are sometimes seen as places where creativity is valued more than strategy, Strunk and his team are trying to meld the two. Each marketing campaign is created specifically for the needs of a given client and based on extensive research, he says.. For example, customers who hire the group for digital services receive a web audit that addresses weaknesses in their internet presence, something that helps the agency design a targeted action plan.

Realizing a Dream

In 2017, Strunk Media took home not one, but two Stevie Awards at The American Business Awards in New York City. The firm earned the Silver Stevie for “Startup of the Year” in the Business Services category and a Bronze Stevie for “Veteran-Owned Business of the Year.”

“As a new company, winning the Stevie Awards has given Strunk Media Group validation that its marketing methods are working,” Strunk says. “These awards are the first nationally-based recognition Strunk has received, which is a tremendous accomplishment.”

“Recognition from these awards will grow awareness of our brand, helping it meet new potential clients and become a better-known company,” he added.

For all the acclaim the company has received in a short period of time, the company nearly didn’t get off the ground. Strunk recalls having to think twice before leaving a steady job overseeing marketing for a local auto dealership.

“The biggest challenge we faced was gaining the courage to leave safe careers and risk everything for a business that could become amazingly successful or be a tremendous flop,” he says. “It’s easy to talk about your dreams, but implementing action to achieve those dreams takes an immense amount of energy, time and money. But once our plan was in motion, the needed energy to continue pushing forward has not been lacking in the slightest.”

In Strunk’s case, starting a new venture involves an added challenge: having a CEO who could be called into active military duty on short notice. Strunk says he’s tried to develop a team that’s as committed to the organization’s success as he is, something that will certainly pay off should his reserve unit ever be deployed.

“Each member of the company cares about delivering the highest quality work for clients while pursuing innovative ways to obtain new business and help the company grow,” he says.

Building chemistry amongst employees is a key part of that enthusiasm, and it’s something staff members try to do outside the office as well, whether it’s a weekly happy hour or a team lunch.

“These casual bonding moments help the team get to know their co-workers, strengthening the Strunk bond,” he says.

Tags: Advertising awards, marketing awards, marketing campaign, Startup of the Year

True Skyrocketing Success with RapidValue

Posted by Maggie Gallagher on Wed, Dec 27, 2017 @ 04:37 PM

RapidValue is a leading provider of end-to-end digital transformation solutions for enterprises worldwide. Its digital solutions span across mobile, cloud, IoT and omni-channels to help improve productivity, stream business workflow, reduce operational cost and achieve higher ROI. They won the Gold Stevie® Award in The 2017 International Business Awards for Marketing Department of the Year.

Rapid Growth

RapidValue, headquartered in Pleasanton, CA, in the United States, was founded in 2008 and has grown year-over-year since its inception. With eight global offices, 450+ employees, 600+ projects delivered and 15+ international global corporate awards, it’s safe to say recognition is in order. Kavyanidhi Narayan is the Marketing Manager at RapidValue and is proud of the attention the company is receiving for its hard work.

RapidValue-1.jpg“RapidValue is extremely proud of winning the Gold Stevie Award for Marketing Department of the Year. This international award boosts company visibility in the global market and brings in confidence to the management and business development teams in upsurging the revenue for the organization.”

RapidValue is also proud to have some of the world’s top brands, Fortune 1000 firms and innovative product startups as their customers.

Driven by Innovation

Technology is evolving every day as businesses try to keep up. RapidValue considers itself to be a fast-paced emerging firm that builds solutions with cutting-edge technologies. Its collective enthusiasm is driven by its fascination of new marketing ideas for solution launches, branding and executing innovative ideas quickly. Narayan believes, “the most interesting part is incorporating new-age marketing solutions to increase brand awareness.”

Kavyanidhi supports the pursuit of balanced work-life relationships. RapidValue is rich in culture with a diverse team, so celebrating all festivals throughout the year is important to them.

“We have many talented employees. They perform dances, play musical instruments and participate in sporting events,” says Kavyanidhi. “This inspires the team to have bonding experiences that promote enthusiasm to work cohesively.”

Apart from leading the 17-member marketing team, Kavyanidhi is also an athlete and has won many championships in track & field events. She also has her own sports club for children called Galloper, which she pursues on the weekends.

From Small Beginnings to Big Destinations

RapidValue’s marketing team’s lead generation and brand building has upsurged the company revenue. In 2016-17, the team contributed 30% of the company’s revenue through marketing initiatives that netted five big customer wins. There has also been a 20% increase in sales compared to 2015 through 12 road shows, technology events and global awards

“RapidValue’s marketing team is closely knit with cross-functional teams to increase the visibility of RapidValue and the business development team, to generate leads and to drive customer wins. We motivate the entire organization to contribute through leadership articles and whitepapers.”

Kavyanidhi also believes that building the right relationship with stakeholders and working closely as a team is what brings success—not just for themselves, but also for the organization.

“This team has proved that a small group can make a difference in transforming a three-member startup into one of the fastest emerging companies in the world.”

Tags: marketing awards, marketing campaign of the year, marketing campaign

Ex-Footballer Showcases Australia’s Hidden Gems for Hit Travel TV Show

Posted by Maggie Gallagher on Wed, Dec 06, 2017 @ 02:25 PM

Swimming next to crocodiles? Traversing giant rock formations? Boogie-boarding on whitewater rapids?

It’s all part of the job for Peter “Spida” Everett, a longtime star in the Australian Football League, and his wife, Sheree. As hosts of the hit TV and radio show “The Great Australian Doorstep,” the couple explores the country’s unique destinations and take on whatever adventure they find along the way.

Great Australian.jpgPast destinations have included Australia’s natural wonders like the Great Barrier Reef and Ayers Rock, as well as many of the charming small towns that dot the countryside. Wherever they go, the couple travel by car or RV, soaking up the land’s distinct character and meeting locals along the way.

From one episode to the next, the couple could be hiking Kings Canyon in the Northern Territory or exploring the wild and majestic Kimberley region in Western Australia. In recent years, they’ve ventured beyond the Great Down Under, filming episodes in New Zealand, China, Canada and the state of Alaska in the U.S.

Now in its tenth season, the show’s unique mix of cultural exploration and thrill-seeking has clearly struck a chord with audiences. The program is a staple on the television station 7TWO and on more than 40 radio stations across Australia. The show recently broke into the Chinese market, where they’ve inked a five-year deal with China Central Television, and have become the first Australian travel show to be picked up by iTunes.

Those remarkable achievements earned the admiration of jurors for The 14th Annual International Business Awards, which featured nearly 4,000 nominees. “The Great Australian Doorstep” came away with the Bronze Stevie in the Travel and Tourism Video Awards category.

“With his steely determination, Spida has taken on some of Australia’s biggest travel media outlets and come out on top,” says Sheree, deflecting her own sizeable contribution to the show’s success.

Overcoming Obstacles

Everett’s 16-year football career, in which he played for the St. Kilda Saints, Hawthorn Hawks and Sydney Swans, provided the kind of fame that certainly helps when you’re pitching a new media venture.

But Sheree insists his high profile could also be an obstacle at times, especially when the pair would try to garner seed money. “People would often say, ‘Oh, he has millions. We don’t need to support him,’” she says. But after a costly divorce, she says, that wasn’t the case.

As a result, the couple had to take on considerable financial risk to make their venture work. “When he retired, we put our entire life savings and have worked tirelessly, often with little support from the industry,” she says.

It’s fitting then, that the show caters to audience members who are looking to travel on a budget. Rather than flying from place to place and booking luxury hotels, the Everetts opt for the modest confines of an RV park and favor unpretentious local establishments. That stripped-down approach has also made the program more fun they say, allowing them to interact with everyday people and experience the countryside up close.

The attention the show is receiving is just icing on the cake, they insist. The Stevie® Award, in particular, plays a major role in helping to boost the program’s profile, says Sheree.

“It has given us higher global exposure as well as huge applause from media and travel industry personnel here in Australia,” she explains.

And its proof, she insists, of what can happen when you believe in your ideas and are willing to work through the struggles. “It’s about focus, vision, hard work and never losing sight of the big goal,” Everett says.

Tags: marketing awards, communication awards, The International Business Awards, australia business awards

Sell Out Your Event With Parker Sanpei

Posted by Maggie Gallagher on Wed, Sep 20, 2017 @ 01:15 PM

From identifying the target audience, to planning the event concept and preparing the logistics, Parker Sanpei loves creating promotional events to help companies broadcast their message effectively. They’re a luxury, lifestyle firm focused on public relations, advertising and marketing, celebrating their 10th anniversary this year. They focus their creativity, ingenuity, integrity and energy into positive results for clients. This work ethic led them to win the Silver Stevie Award for Travel and Tourism in The 15th annual American Business Awards.

A Complete 360° Approach

Parker Sanpei.jpgFinding the right audience for product promotions with diverse ideas for each product can be a satisfying challenge. Vanessa Igel is the Account Executive at Parker Sanpei—she leads strategic media relations campaigns across multiple industries, including the food and beverage, travel and lifestyle industries. She’s excited about her team’s win in the Travel and Tourism category for the International Chardonnay Symposium project that was a smash success.

“International Chardonnay Symposium has allowed us the opportunity to re-engage with many local community partners, and this award could possibly allow us approval from the board to host another event of its kind in 2018.”

Parker Sanpei’s expertise in media outreach lead to widespread pre-event coverage of the Symposium and of the Alliance as a whole. The firm measured 28.6 million media impressions in nine months and reception into regional and national publications such as: Examiner.com, The Modesto Bee, The Press Democrat, WineBusiness.com, Wine Enthusiast, Wine Industry Advisor, Food & Beverage magazine, Napa Valley Register, The SOMM Journal, The Tasting Panel magazine and others. As a result of these efforts, the second year Symposium sold out within a month of opening registration.

Meaningful Success

The Parker Sanpei team knows that passion drives performance and it is this knowledge that compels them to seek a partnership with select clients. Vanessa used an example to speak to their strategy to make meaningful connections in their community.

“With the International Chardonnay Symposium: we took a dead, one-day event and turned it into an international, must-attend, three-day event, partnering with the local community for lodging, food, etc.”

For Parker Sanpei, communication is as much about hearing what’s being said as it is about saying something. Whether you’re referring to public relations, marketing, website design or account management, success is only achieved with open dialogue.

10 Years of Shared Success

Parker Sanpei has been advancing the standard of lifestyle, public relations and marketing since 2007. They’re now excited to be celebrating their 10-year anniversary with interactive and educational events. Vanessa details how you can get involved with their upcoming workshops.

“In celebration of our 10-year anniversary, we're giving back to the community with 10 communication workshops in 10 months. Seating is limited, so register early to participate in these interactive and educational events.”

Tags: marketing awards, PR awards, company awards, public relations awards, PR Agency of the Year, tourism awards, hospitality awards

Stevie Awards Announce Winners of 2017 Best of the IBA Awards

Posted by Maggie Gallagher on Wed, Aug 23, 2017 @ 09:35 AM

The Stevie® Awards have announced the winners of the Best of the IBA Awards in The 2017 (14th annual) International Business Awards, the world’s premier business awards competition.

Nominees in the 2017 IBAs were not able to apply for the Best of the IBA Awards directly. Winners were determined by a points system based on the total number of awards won in the IBAs with a Gold Stevie win counting for three points, a Silver Stevie for two points and a Bronze Stevie win for one-and-a-half points. 

This year’s Gold, Silver and Bronze Stevie Award winners in The International Business Awards were announced on 10 August. The winners of the Best of the IBA Awards will be presented with Grand Stevie Award trophies at The 14th Annual International Business Awards banquet at the W Hotel in Barcelona, Spain on 21 October. 

Winners of the 2017 Grand Stevie Awards are:

IBA grand winners 2016.jpgMost Honored Organization: With 120 award points earned by Gold, Silver and Bronze Stevie-winning entries submitted by affiliated agencies and offices around the world, the global communications consultancy MSLGROUP is the winner of the Grand Stevie Award trophy for Most Honored Organization of the year. MSLGROUP earned Stevies for the work done by offices from Canada, China, India, Japan, the USA and other nations, for clients as diverse as home improvement retailer Home Depot, Chinese electronics giant Huawei, and Indian consumer goods manufacturer Marico Ltd., among others.

Most Honored Public Relations Agency: With a total of 77 points earned by Gold, Silver and Bronze Stevie-winning entries submitted by their agencies and offices in Latin America, Spain and the USA, communications consultants LLORENTE & CUENCA is the winner of the Grand Stevie Award trophy for Most Honored Public Relations Agency of the year.

Most Honored Marketing Agency: With a total of 38.5 points earned by Gold, Silver and Bronze Stevie-winning entries on behalf of clients, South Korean marketing agency HANAROADCOM is the winner of the Grand Stevie Award trophy for Most Honored Marketing Agency of the year.

Most Honored Interactive Services Agency: With 23.5 points for Stevies won on behalf of clients including L’OCCITANE, Sino Hotels and Watsons Water, Hong Kong-based PRIZM is the winner of the Grand Stevie Award trophy for Most Honored Interactive Services Agency of the year for the second year in a row.

Top 10: These are the top Gold, Silver and Bronze Stevie winners among all other organizations honored in the 2017 IBAs. They’ll also be presented with Grand Stevie Award trophies.

1. CallidusCloud—Dublin, CA, USA (84 points)
2. Telkom Indonesia—Jakarta (72.5)
3. Cisco Systems—worldwide (67)
4. ASDA'A Burson-Marsteller—Dubai, United Arab Emirates (56.5)
5. Deutsche Post DHL—worldwide (55.5)
6. Weber Shandwick—worldwide (53)
7. PT Petrokimia Gresik—Gresik, Indonesia (42.5)
8. PJ Lhullier Group of Companies—Makati City, Philippines (35)
9. Odea Bank A.S. —Istanbul, Turkey (31)
10. Ooredoo—worldwide (30 points)

“Of all the outstanding organizations and achievements that were recognized among this year’s record-breaking number of IBA nominations, these 14 organizations stand out as the ones with the widest breadth of achievement,” said Michael Gallagher, president and founder of the Stevie Awards. “The Best of the IBA Awards are intended to honor organizations that show an especially strong dedication to honoring the work of their employees, the commitment of their clients, and a sense of innovation, and we look forward to celebrating these firms with Grand Stevie Award trophies at our gala event in Barcelona on 21 October.”

The International Business Awards feature a wide variety of categories to recognize achievement in every facet of work life, including management awards, new product awards, marketing awards, PR awards, customer service awards, website awards and more.

Gold, Silver and Bronze Stevie Award placements in the 2017 IBAs were determined by the average scores of more than 200 professionals worldwide in the three-month judging process.

For more information about The International Business Awards, including a complete list of all Stevie Award winners in the 2017 competition, visit www.StevieAwards.com/IBA.

Tags: business awards, marketing awards, PR awards, company awards, best entrepreneur

14th Annual International Business Awards Announce Stevie Award Winners From Across the Globe

Posted by Maggie Gallagher on Thu, Aug 10, 2017 @ 09:34 AM

Business Awards Program to Celebrate Excellence Worldwide at Barcelona Event

High-achieving organizations and executives around the world have been recognized as Gold, Silver and Bronze Stevie® Award winners in The 14th Annual International Business Awards, the world's only international, all-encompassing business awards program.

Nicknamed the Stevies from the Greek word "crowned," the awards will be presented at a gala event on Saturday, 21 October at the W Hotel in Barcelona, Spain. Tickets for the event are on sale now at www.StevieAwards.com/IBA.

See the full list of Stevie Award winners here.

TROPHY2.jpgGold, Silver and Bronze Stevie winners were selected from more than 3,900 nominations received from organizations and individuals in 60 nations. All organizations worldwide are eligible to compete in The International Business Awards, and can submit entries in a wide range of categories, including management awards, company of the year awards, marketing awards, public relations awards, customer service awards, human resources awards, new product awards, IT awards, web site awards and more. 

More than 200 executives worldwide participated on 12 juries this year to determine the Stevie winners.

Among the top winners of Gold Stevie Awards are MSLGROUP, worldwide, with 13; Cisco Systems, worldwide (10); Weber Shandwick, worldwide (nine); CallidusCloud, Dublin, California USA (eight); Telkom Indonesia (eight); LLORENTE & CUENCA, Madrid, Spain (seven); and Deutsche Post DHL, worldwide, with six.  Winners of five Gold Stevies include PJ Lhuillier Group of Companies, Makati City, Philippines; Property Exchange Australia Ltd, Melbourne, Australia; PT Petrokimia Gresik, Gresik, Indonesia; Thai Life Insurance, Bangkok, Thailand; and Yapi Kredi Bank, Istanbul, Turkey.

Other organizations with 10 or more Gold, Silver and Bronze Stevie wins include, among others, ASDA'A Burson Marsteller, Dubai, United Arab Emirates; FIS, St. Petersburg, Florida USA; Jeunesse Global, Lake Mary, Florida USA; Marico Ltd, Mumbai, India; Odea Bank A.S., Istanbul, Turkey; Ooredoo Group, worldwide; and PRIZM, Hong Kong. 

“We received a record number of nominations in the IBAs this year, and the judges were astounded by the inspiring stories of workplace success from all over the world,” said Stevie Awards founder and president Michael Gallagher.  “We look forward to honoring the Stevie winners who join us in Barcelona on 21 October, and to sharing their stories with the world throughout the coming year on the Stevie Awards social media channels."

During the week of 21 August the winners of the Best of the IBA Awards, five best-of-competition prizes, will be announced.  Winners will be determined by a tally of the total number of Gold, Silver and Bronze Stevies won by organizations, and will be presented with Grand Stevie Award trophies in Barcelona.

For high-resolution photos of the Stevie Award trophy or International Business Awards logo, visit http://stevieawards.com/iba/photos-and-logos. Other information and resources for press are available at http://stevieawards.com/iba/media-inquiries-news-service-list

Tags: marketing awards, PR awards, tech awards, International Awards, international business, startup awards

A Hole in One

Posted by Maggie Gallagher on Tue, Aug 08, 2017 @ 05:20 PM

Fauth Gundlach & Hübl wins the Gold Stevie Award at the 2017 German Stevie Awards in the category “Communications or PR Campaign / PR Program of the Year – Low Budget (under €10,000).”

Fauth Gundlach & Hübl is an owner-operated communications agency based in Wiesbaden, Germany. The sport of golf is firmly established in the Hessian capital, and that might be one of the reasons why the agency was given the lead in regional media relations work for the Final Four of the German Golf League (DGL).

German-Stevies-Fauth.gifIt is much more likely, however, that Fauth Gundlach & Hübl impressed its customer, Deutsche Golf Sport GmbH, a subsidiary of the German Golf Association (DGV), with its core competency. Managing Director Lars Hübl explains: “We identify the subject matter and create suitable content for it, so that our customers can effectively communicate to their specific target groups. We provide consultation, bring ideas to life and implement them, and offer continuous support for communication-related questions. In doing so, we cover six competency fields: public relations, social media, content marketing, sponsoring communication, CSR communication and brand communication.” Among Fauth Gundlach & Hübl’s customers are international companies from various industries, companies from the Rhein-Main region and sports organizations.

In the public eye, golf in Germany continues to eke out an existence as a niche sport. The German Golf Association (DGV) represents 847 member clubs and facilities, with over 643,000 registered amateur golfers. With the KRAMSKI German Golf League presented by Audi (DGL), the association has had an attractive team competition system since 2013. Each year teams from the men’s and women’s top national league compete in a five-day Final Four tournament at a neutral golf course for the title “German Team Champion.”

The assignment for Fauth Gundlach & Hübl: use the Final Four 2016, in order to generate broader media coverage of the league. Lars Hübl: “In order to be able to generate broader media coverage, we had to considerably increase the basis of the media channels to be reached. Therefore, in addition to the classical golf media, our approach was to reach out to the sports desks of the regional and local media concerning the locations of the golf clubs that had qualified for the Final Four 2016.” To make the topic more interesting, the agency offered the editorial offices personalized stories about the respective teams. In addition, the editorial offices received written topic suggestions and were subsequently contacted by telephone.

“We have clearly achieved the goal of expanding the media coverage of the DGL’s Final Four with the campaign. Altogether more than 100 clippings – for example print, online and radio – were achieved in regional and local media,” summarizes Hübl. “Despite the low budget, Fauth Gundlach & Hübl has helped to increase the media coverage of the Final Four tournament by working with regional media outlets. The regional references and the storytelling approach have contributed significantly to the media success. At the same time, we have established contacts that can be used for coverage of future golf events. The basic approach can be used over and over again, even for changing participants and venues.”

As a reward for the project “Hole-in-one: regional media relations for the Final Four of the German Golf League,” the company won a Gold Stevie in the category “Communications or PR Campaign / PR Program of the Year – Low Budget (under €10,000).” The Gold Stevie Award arrived just in time for the agency’s 10th anniversary. What began in 2007 has grown within ten years into a motivated and harmonious team of 12 employees.

More on the Internet: 

See Managing Director Lars Hübl in an interview after the German Stevie Awards ceremony in Hamburg:  https://youtu.be/OaONyOFkDxg

Read the gold-winning application from Fauth Gundlach & Hübl here.

Tags: marketing awards, PR awards, communication awards, best pr agency

International Business Awards Extends Final Deadline through July 12

Posted by Maggie Gallagher on Thu, Jun 15, 2017 @ 10:01 AM

The Stevie® Awards, organizer of The International Business Awards, announced today that the final entry deadline for the 14th annual IBAs has been extended to Wednesday, July 12. Recognized as the world’s premier business awards program, The IBAs attract nominations from organizations in more than 50 nations and territories each year.

 IBA group photo 2016-1.jpg“We’ve received so many requests for individual deadline extensions that we’ve decided to extend the deadline for everyone,” said Stevie Awards president Michael Gallagher. The original final deadline was June 14. Gallagher emphasizes that no additional late fees will be charged for entries submitted through July 12, and late entries will not be penalized in any way in the judging process. All organizations now have an additional four weeks to prepare and submit their entries.

Review the entry kit here.

All individuals and organizations worldwide -- public and private, for-profit and non-profit, large and small -- may submit nominations to The International Business Awards. The 2017 awards will honor achievements since the beginning of 2016.  Entry details are available at http://www.StevieAwards.com/IBA.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

  • Management Awards
  • Company of the Year Awards
  • Customer Service Awards
  • Human Resources Awards
  • Information Technology Awards
  • Marketing Awards
    •New Product Awards
  • Public Relations Awards
  • Website Awards, Smartphone and Tablet Apps, and other Media Awards

A variety of new categories were introduced for the 2017 competition including Mobile Site & App Awards in recognition of the many organizations that deploy specially-designed mobile websites in lieu of apps. New website categories include Best User Experience and Best User Interface. Executive of the Year has been expanded to include Apparel, Beauty & Fashion and Consumer Services.

Stevie Award winners will be selected during the judging process by more than 150 professionals worldwide. Winners will be announced on August 10, and the awards will be presented at a gala awards ceremony at the W Hotel in Barcelona, Spain on October 21. 

Tags: hr awards, marketing awards, it awards, International Awards

TopSpot - It’s Not Just Digital Marketing

Posted by Maggie Gallagher on Wed, May 17, 2017 @ 02:19 PM

Online marketing moves at the speed of light. Customers, prospects and partners can be the lifeblood of a business, which is a sentiment that TopSpot Internet Marketing has set their sights on to differentiate themselves from other search marketing firms. As they become one of the fastest growing firms in Houston, Texas, their focus on accountability, transparency, collaboration, education and delivering meaningful results helped them win the Interactive Agency of the Year Award in The 2016 American Business Awards.

Winners in The 2017 American Business Awards were recently announced. Interested in submitting nominations for 2018? Request your entry kit here.

15 Wins and Counting

ABA female winners accepting-4.jpgTopSpot first submitted Stevie Awards nominations in 2015, winning 15 Stevie Awards including last year’s Grand Stevie Award for the 2016 Interactive Agency of the Year. The Grand Stevie Award is the highest honor.

“Winning multiple awards for our work on websites we’ve designed and developed and then going on to win the Grand Stevie Award for Interactive Agency of the Year further solidified the fact that our efforts are meeting and exceeding industry standards in addition to driving leads for our clients.”

At TopSpot, their focal point is delivering meaningful results for their clients.

“Our culture is built around a quality-focused approach, both in our work & our customer service. Our team takes tremendous pride in having a positive impact on our clients' businesses.”

Big Changes for 2017 and Beyond

TopSpot expects to see many changes in their industry. As mobile search continues to increase and with Google’s announcement of the mobile first index, more websites built and optimized for mobile devices will take precedence.

“We are also seeing a rise in voice search because of devices like Amazon Echo and Google Home. This is something we must take into consideration more and more when optimizing websites, making sure they are optimized for conversational searches.”

They also anticipate a greater importance on user experience with, “continued site speed monitoring, getting page load times down on all sites, which contributes to both user experience and organic rankings.”

It’s Not Just Digital Marketing

Director of SEO, John Varghese highlights a story about a client’s thankfulness that shouldn’t be overlooked, even when everything runs smoothly.

“He spoke to the entire company with a lot of thankfulness and communicated to us that we do more than just build websites, develop paid search campaigns or SEO, and that we helped him, his family, his employees and his employees families build their dreams. He went on to say that he was able to spend more time with his family and the charitable work he is involved in, employ more people, give raises, that his employees were able to send their kids to college, sometimes for the first time in their family history.” He said that, “Since that time we have an internal standard of asking if we are building dreams for our clients.”

Tags: marketing awards, Grand Stevie Winner, Marketing Agency of the Year, top business awards

CallidusCloud Wins Grand Stevie Award for Organization of the Year in 2017 American Business Awards

Posted by Maggie Gallagher on Wed, May 17, 2017 @ 10:00 AM

Cisco Systems, FleishmanHillard and SHIFT Communications also among best-of-competition prize winners

The Stevie® Awards today announced the Grand Stevie Award winners in The 15th Annual American Business Awards, the top business awards program in the USA. Winners will be presented their Grand Stevie trophies at the ABA gala event on June 20 in New York.

Grand winners 2016.jpgThe Grand Stevie Award trophies are best-of-competition prizes that are awarded to the organizations that submit the best body of nominations to the competition, in their own name or in the names of one or more clients.  

Winners are determined by a points system based on the total number of awards won in the ABAs, with a Gold Stevie win counting for three points, a Silver Stevie for two points, and a Bronze Stevie counting for one-and-a-half.  Gold, Silver and Bronze Stevie winners in the 2017 ABAs were announced on May 2.

CallidusCloud, the Dublin, CA software developer has received the Grand Stevie for Organization of the Year for the second year in a row, with a record 111.5 points. Stevie-winning organizations are accorded three points for each Gold Stevie win, two points per Silver Stevie win, and one-and-a-half points for each Bronze Stevie win.

Other Grand Stevie winners include:

  • Most Honored Interactive Agency: Blue Wheel Media, Troy, MI, with 19 points earned for projects for clients including Billhighway, SHEEX and WellNet, among others.
  • Most Honored Marketing Agency: Momentum Worldwide, New York, NY, with 34 points earned for campaigns and projects for clients Allergan, American Express and Lockheed Martin.
  • Most Honored Public Relations Agency: SHIFT Communications, with offices nationwide, with 37.5 points earned for nominations submitted on behalf of 12 client companies.

Grand Stevies will also be presented to the 10 other organizations with the most points in the 2017 competition. They are:

  • #1: Cisco Systems, San Jose, CA (94 points)
  • #2: Melissa Sones Consulting, a New York-based awards consultancy, with 38 points earned for Stevie-winning nominations submitted for eight clients
  • #3: FleishmanHillard, the multinational communications consultancy with offices across the U.S.A., earned 35 for Stevie wins on behalf of seven clients
  • #4: PAIRELATIONS LCC, an awards consultancy in Centennial, CO with 31.5 points for Stevies won for five clients
  • #5 (tie): FIS, St. Petersburg, FL (25 points)
  •             John Hancock Financial, Boston, MA (25)
  • #7: Makovsky & Co, New York and Washington, DC (22)
  • #8: Jeunesse Global, Orlando, FL (20)
  • #9: Navicor, LLC, Westerville, OH (18.5)
  • #10: Cirkled in, Redmond, WA (18)

All organizations operating in the U.S.A. – large and small, public and private, for-profit and non-profit - are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development. More than 3,600 nominations were reviewed in the judging process this year by more than 190 professionals, whose average scores determined the winners. The presentations will be broadcast live via Livestream.

For a complete list of the 2017 Stevie Award winners, visit www.StevieAwards.com/ABA.

Tickets for the June 20 awards gala in New York are now on sale.

About the Stevie Awards 
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Great Employers. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Tags: marketing awards, PR awards, American business awards, agency awards

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