The Stevie Awards Blog

Sell Out Your Event With Parker Sanpei

Posted by Maggie Gallagher on Wed, Sep 20, 2017 @ 01:15 PM

From identifying the target audience, to planning the event concept and preparing the logistics, Parker Sanpei loves creating promotional events to help companies broadcast their message effectively. They’re a luxury, lifestyle firm focused on public relations, advertising and marketing, celebrating their 10th anniversary this year. They focus their creativity, ingenuity, integrity and energy into positive results for clients. This work ethic led them to win the Silver Stevie Award for Travel and Tourism in The 15th annual American Business Awards.

A Complete 360° Approach

Parker Sanpei.jpgFinding the right audience for product promotions with diverse ideas for each product can be a satisfying challenge. Vanessa Igel is the Account Executive at Parker Sanpei—she leads strategic media relations campaigns across multiple industries, including the food and beverage, travel and lifestyle industries. She’s excited about her team’s win in the Travel and Tourism category for the International Chardonnay Symposium project that was a smash success.

“International Chardonnay Symposium has allowed us the opportunity to re-engage with many local community partners, and this award could possibly allow us approval from the board to host another event of its kind in 2018.”

Parker Sanpei’s expertise in media outreach lead to widespread pre-event coverage of the Symposium and of the Alliance as a whole. The firm measured 28.6 million media impressions in nine months and reception into regional and national publications such as: Examiner.com, The Modesto Bee, The Press Democrat, WineBusiness.com, Wine Enthusiast, Wine Industry Advisor, Food & Beverage magazine, Napa Valley Register, The SOMM Journal, The Tasting Panel magazine and others. As a result of these efforts, the second year Symposium sold out within a month of opening registration.

Meaningful Success

The Parker Sanpei team knows that passion drives performance and it is this knowledge that compels them to seek a partnership with select clients. Vanessa used an example to speak to their strategy to make meaningful connections in their community.

“With the International Chardonnay Symposium: we took a dead, one-day event and turned it into an international, must-attend, three-day event, partnering with the local community for lodging, food, etc.”

For Parker Sanpei, communication is as much about hearing what’s being said as it is about saying something. Whether you’re referring to public relations, marketing, website design or account management, success is only achieved with open dialogue.

10 Years of Shared Success

Parker Sanpei has been advancing the standard of lifestyle, public relations and marketing since 2007. They’re now excited to be celebrating their 10-year anniversary with interactive and educational events. Vanessa details how you can get involved with their upcoming workshops.

“In celebration of our 10-year anniversary, we're giving back to the community with 10 communication workshops in 10 months. Seating is limited, so register early to participate in these interactive and educational events.”

Tags: marketing awards, PR awards, company awards, public relations awards, PR Agency of the Year, tourism awards, hospitality awards

STEVIE® AWARDS ANNOUNCE WINNERS OF BEST OF THE ABA AWARDS

Posted by Liz Dean on Wed, Sep 26, 2012 @ 10:02 AM

Top Overall Award Winners in The 2012 American Business Awards Are Named

Fairfax, VA, September 26, 2012 – The Stevie® Awards have announced the winners of the Best of the ABA Awards in The 2012 American Business Awards, the U.S.A’s premier business awards competition. This new addition to the ABAs' repertory of awards includes five best-of-competition prizes that are awarded to the organizations that submitted the best body of work to the competition, in their own name or in the names of one or more clients. 

The American Business Awards honors an all-inclusive spectrum of American business people and organizations -- from non-profits, emerging start-ups, major public companies and government agencies, to corner-office executives, product developers, marketers and web development teams.

Nominees in The 2012 American Business Awards were not able to apply for the Best of the ABA Awards directly.  Winners were determined by a points system based on the total number of awards won in the ABAs, with a Gold Stevie Award win counting for 3 points, each Silver Stevie Award for 2 points, and each Bronze Stevie win counting for 1.5 points. LifeLock, Organization of the Year

The winners of the Best of the ABA Awards this year are:

Organization of the Year: LifeLock, Tempe, AZ.  With 61 total points, LifeLock is the most honored organization in the 2012 ABAs.

Public Relations Agency of the Year: MWW, East Rutherford, NJ.  MWW offices across the U.S.A. won a total of 32 points for nominations in their own name or in the names of their clients.

Marketing Agency of the Year: Slack and Company, Chicago, ILSlack earned 16 points, tops among all marketing services agencies in this year's ABAs.

Interactive Services Agency of the Year: BGT Partners, Miami, FL.  With 11.5 points, BGT Partners is the most honored of this year's field of interactive agency contestants.

Top 10: After the winners of the above prizes, the following organizations earned the most award points in the 2012 ABAs:

1. Quality Systems, Inc., Irvine, CA (49.5 points)
2. John Hancock, Boston, MA (36)
3. Nutricap Labs, Farmingdale, NY (32.5)
4. PetRays Veterinary Telemedicine Consultants, The Woodlands, TX (32.5)
5. VerticalResponse, San Francisco, CA (30)
6. iolo technologies, Los Angeles, CA (25)
7. Accenture, Chicago, IL (22)
8. Achievers, San Francisco, CA (10)
9. DRC, Reston, VA (18)
10. American Institute of CPAs, Durham, NC (16)

Best of the ABA winners have been granted the exclusive right to use a unique Best of the 2012 ABAs logo.

More than 3,000 entries were submitted to The 2012 American Business Awards and more than 270 executives nationwide participated in judging to determine this year’s Gold, Silver and Bronze Stevie Award winners, who were honored during ceremonies in June in New York and September in San Francisco.

For a complete list of The 2012 American Business Awards winners in all categories visit: www.StevieAwards.com/ABA.

Entries for the 2013 edition of The American Business Awards will be accepted starting this October 22.

About the Stevie® Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com, and follow the Stevie Awards on Facebook, LinkedIn, Twitter, and YouTube

Sponsors and partners of The 2012 American Business Awards include American Support, Business TalkRadio Network, CallidusCloud, Citrix Online, Dynamic Research Corporation, iolo technologies, John Hancock Funds, LifeLock, PetRays, Primus Telecommunications Group, SoftPro, and VerticalResponse.

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Tags: American business awards, ABAs, Best of the ABAs, The Stevie Awards, Organization of the Year, PR Agency of the Year, Marketing Agency of the Year, Interactive Services Agency of the Year

Best of the IBA Winners Announced

Posted by Liz Dean on Thu, Aug 23, 2012 @ 11:27 AM

The Stevie® Awards are pleased to announce the winners of the Best of the IBA Awards in The 2012 International Business Awards, the world's premier business awards competition. This new addition to the IBAs' repertory of awards includes five best-of-competition prizes that are awarded to the organizations that submitted the best body of work to the competition, in their own name or in the names of one or more clients. 

These awards cannot be applied for directly. Winners were determined by a points system based on the total number of awards won in the IBAs, with a Gold Stevie Award win counting for 3 points, each Silver Stevie Award for 2 points, and each Bronze Stevie win counting for 1.5 points. 


Congratulations to the winners of the first Best of the IBA Awards:


Quality Systems Best of IBAs logoOrganization of the Year: Quality Systems, Inc., Irvine, CA, USAWith 52 total points, Quality Systems is the most honored organization in the 2012 IBAs.

Public Relations Agency of the Year: Weber Shandwick, worldwide.  Weber Shandwick offices around the world won a total of 34.5 points for nominations in their own name or in the names of their clients.

Marketing Agency of the Year: Slack and Company, Chicago, IL, USASlack earned 22.5 points, tops among all marketing services agencies in this year's IBAs.

Interactive Services Agency of the Year: eWIDEPLUS, South KoreaWith 13.5 points, eWIDEPLUS is the most honored of this year's field of interactive agency contestants.

Top 10: After the winners of the above prizes, the following organizations earned the most award points in the 2012 IBAs:

  1. LifeLock, Tempe, AZ, USA (47)
  2. Accenture, worldwide (31)
  3. MWW, East Rutherford, NJ, USA (30)
  4. VerticalResponse, San Francisco, CA, USA (26)
  5. Türk Telekom, Istanbul, Turkey (25.5)
  6. iolo technologies, Los Angeles, CA, USA (23.5)
  7. Burson-Marsteller, worldwide (22)
  8. MSLGROUP, worldwide (20.5)
  9. Akbank, Istanbul, Turkey (20)
  10. PetRays, The Woodlands, TX, USA (20)

Best of the IBA winners have been granted the exclusive right to use a unique Best of the 2012 IBAs logo.

Learn more about the Best of the IBA Awards.

Gold, Silver and Bronze Stevie Award winners in The 2012 International Business Awards were announced last week.  Here's a summary of the results.

Tags: International business awards, IBAs, Best of the IBAs, The Stevie Awards, Organization of the Year, PR Agency of the Year, Marketing Agency of the Year, Interactive Services Agency of the Year

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