Rosaline Raj is the founding principal of Creative Chaos Communications, a boutique agency in Silicon Valley that helps brands discover, create, optimize and share high quality multimedia content. Raj first became a Stevie Awards judge in 2012. She now works to create engaging social media content and conversations for the six world-recognized Stevie Award programs. We asked Rosaline to share her insights and experience in judging the Stevie Awards.
Rosaline tells us that she first started judging entries for the Stevie Awards purely for inspiration and to see how big brands and agencies were achieving success amidst the ever-changing communications landscape. She very quickly learned that this was beyond inspiration. “Judging the awards became a dynamic professional development tool for me. This was the best way for me to gain deep insight into a campaign, project or event from top companies across the world.”
The Content Perspective
We asked Rosaline what role content plays in the entries. “To win an award, not only does the strategy need to be exemplary, but the content needs to break through the chaos. That doesn’t mean creating content for the sake of content. But instead creating high-quality content that is strategic, audience-focused, optimized and has measurable results. The impressive content in the entries - from both big and small brands – have helped build trust and drive awareness, differentiation and preference for their businesses.”
A winning entry shows how a team’s efforts have positively impacted a business. “I enjoy the stories that illustrate how a great leader creates the vision, builds an extraordinary team and empowers them to deliver exceptional results to their customers. Strong employees definitely build a strong business and it is exciting to see how companies build a successful brand from the inside out.”
Leveling Up the Playing Field
The Stevie Awards programs attracts everyone from the most influential brands to small businesses and non-profit organizations. Time, budget and talent are huge challenges for everyone. “I was particularly impressed with the level of creativity and amazing results from smaller businesses. I loved seeing their ingenuity in overdrive. I think the Stevie Awards level up the playing field and honors remarkable work regardless of company size and budget.”
On Judging Entries
We asked Rosaline on how she judges the entries. “Strategy and results weigh heavily. But I also look at the level of creativity and that extra “something” that takes an entry from great to outstanding.”
Judging any awards competition is time-consuming but there are a ton of benefits. “By judging the Stevie Awards, I have been able to break free from my “comfort zone,” weigh in on the strengths and weaknesses of a variety of projects, benchmark my work against renowned brands in the industry and gain validation that I am on the right track.”
About Rosaline Raj
Rosaline Raj is the founding principal of Creative Chaos Communications and has over 15 years of integrated experience spanning marketing, public relations, employee communications and journalism. She is the editor-in-chief of Contentology, the Creative Chaos monthly publication on all things content and how to grow your business with it. She’s a former board member of the International Association of Business Communicators (IABC-Silicon Valley) where her work was honored with a Chapter Management Award (2013). She writes a column for the chapter’s monthly publication, The Communicator, which reaches 500 targeted communicators in the San Francisco Bay Area.
Previously, she worked for Spansion, a global flash memory company in the automotive, industrial, consumer and communications markets. She was recognized in 2010 with the Vice President Spotlight Award.
She holds a bachelor’s degree in journalism with a minor in politics from San Jose State University.
About Creative Chaos Communications
Creative Chaos Communications is a boutique agency in Silicon Valley that helps brands discover, create, optimize and share high quality multimedia content. We believe that a holistic approach to communications drives customer value, business growth and leadership. We believe in giving, sharing and teaching to empower entire communities and work with local non-profits to advance their work. www.creativechaosgroup.com