An interview with Fred Kessler, CEO of the highly respected sales outsourcing firm, Sales Partnerships, Inc.
Sales Partnerships has provided outsourced sales solutions since 1997. Among their many Stevie Award wins, the company recently won the Silver Stevie in Sales Outsourcing Provider of the Year - along with a slew of other Stevie Awards in multiple categories. They were named as a Grand Stevie-winner in 2016 and are also a sponsor of the Stevie Awards for Sales & Customer Service for the second consecutive year.
We got the chance to talk to Fred Kessler, CEO of Sales Partnership, Inc., about how the group first submitted nominations to the Stevie Awards years ago and how they’ve remained involved since then.
The 2017 Stevie Awards for Sales & Customer Service has closed for nominations. The 2017 American Business Awards offers Customer Service Awards categories and will accept entries through February 16. Late entries will be accepted through March 15.
Fred looked back on when they first, “heard about the Stevies in 2007 and knew it was something we wanted to be a part of. That year marked our first win – as the winner of the top Sales Outsourcing Provider. We’ve repeated as winner in that category several times.”
Sales Partnerships has become known for helping companies overcome their challenges. Fred relayed that, “Sales Partnerships helps top brands navigate the challenges of market expansion and customer engagement via field engagement and outsourced sales solutions. Utilizing our proprietary technology and best practices, Sales Partnerships provides integrated sales and marketing solutions for market launch, customer engagement, customer acquisition and retention.”
Since 2007, Sales Partnerships has continued to win Stevie Awards.Fred explained why their involvement with us has been beneficial: “We first got involved in participating in the Stevie Awards several years ago when we were just signing some of our first big accounts. We thought it would be a good way to get our name out there, network some of the other participating companies, and learn from each other.”
Being recognized for progress in your field is important; Fred explains why the Stevie Awards matters to the firm:
“We take pride in the wins. Recognitions for being the best at what we do are important.”
Fred also acknowledged how winning Stevie Awards has directly affected their business.
“Our Stevie wins have helped reinforce the reputation we’ve built over two decades of being the industry leader in Sales Outsourcing. “
We asked Fred what trends have come and gone over the years and how they have stayed relevant:
“Old school approaches to sales are increasingly failing. Field representatives aren’t there to just parrot information about products. Market targeting and approach have to be far more than just intuition or guessing about where the best opportunities will exist. Today’s success in field engagement requires getting the best talent, constantly honing them, and equipping them with best tools and analytics about their territories. Smart applications of big data, cutting edge use of analytics to maximize sales, and leveraging real time information to adjust and to maximize markets is now the requirement to be competitive. Today’s best field engagement teams will require evolution of the best practices and technologies – the industry is in a state of renaissance that will separate those willing to take the steps to achieve the best results and those left behind.”
Though the Stevie Awards for Sales & Customer Service feature more than 135 Sales Awards, the Sales Partnerships vision has remained focused on continuing their success in changing times.
“The vision of Sales Partnerships is to continuously develop best of breed solutions to allow for engagement with customers in the field as branded representatives for our clients. We serve as an extension to our clients’ brands which allows them to expand their market presence in ways difficult to do on their own. This provides brand protection and focus not possible through resellers or independent rep organizations. ”
Fred concluded that, “We focus on developing the most productive processes for recruiting, training, field management, territory management, and analytics to drive maximized marketing and sales goals for our clients. Large companies trust us to be their field forces globally. We strive to always deliver far above any other option they could have used while vigilantly protecting and advocating for their brands.”