The Stevie Awards Blog

Values Decide Sales Success, Not Knowledge

Posted by Daniel Ferguson on Wed, Sep 11, 2019 @ 09:00 AM

Many studies show that sales success is not predicated on arming salespeople with product knowledge and basic selling skills; it’s based, instead, on the salesperson’s values, beliefs, and attitudes.

That’s what Stevie-winner Integrity Solutions, a highly sought-after sales training company, believes.

Integrity Solutions_2

Ron Willingham founded the company, which develops sales and customer service teams, in 1968.  He asserts that “selling success is more an issue of who you are than what you know. While knowledge is necessary, sustained success comes to the person who’s driven by strong values and ethics.”

He spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors.

Embrace Your Team

Integrity Solutions_logoIntegrity Solutions was at the forefront of the customer needs–focused selling philosophy, which was radical at the time.

If you’re interested in creating customer-centric, value-driven leaders and sales teams, Integrity Solutions offers the perfect example of how changing leadership habits and cultural values can drive success in your organization.

“This is a critical yet often overlooked differentiator for organizations,” says Will Milano, vice president of marketing at Integrity Solutions. “We believe that transitioning your sales culture to create greater transparency and working overtly in the customers' interests are no longer options; they’re mandatory.”

Integrity Solutions sees embracing sales coaching as the number one driver that allows sales leaders to reach the best results. A critical component, however, is effectively equipping the sales organization.

This involves ensuring you have the necessary skills and mind-set to meet aggressive growth goals. Managers need to coach and empower their people with product trainings and materials that are aligned with the sales messaging.

“Successful sales training is not simply a one-time 'event’, but a behavior change process that requires the involvement and sponsorship of senior leadership,” says Milano. “Ongoing reinforcement, sales manager coaching, and a focus on unlocking people's beliefs and attitudes about themselves are also integral.”

What Does Your Philosophy Say About Your Team?

Lots of seminars today sing the praises of ethics, values, and integrity in business, but those gems of wisdom don’t always translate into actual workplace success.

Integrity Solutions operates according to their core values. If you’re interested in developing your team’s selling skills, compare your values with the following:

  • Integrity: acting ethically at all times
  • Accountability: taking proactive responsibility for results
  • Excellence: performing at the highest level
  • Abundance: sharing the wealth of opportunity with others
  • Innovation: seeking new and better solutions to problems
  • Customer focus: keeping the customer at the center of the business

For Integrity Solutions, these guidelines have led to the development of first-in-class innovations, such as Integrity Selling®, Integrity Service, Integrity Coaching, and many others. Each solution is designed to impact not only skills but also attitudes, values, and achievement drive.

Do you agree? If sales success is largely based on the salesperson’s values, beliefs, attitudes, and motivation, as the track record of Integrity Solutions demonstrates, isn’t it worth asking if your team would benefit from these methods?

“While the sales training industry has been relatively flat for several years, Integrity Solutions has grown almost 37 percent over the past two years.”

Feel free to learn more about their services and methods to compare your organization’s strategies.

Integrity Solutions recently won two Stevie® Awards: a Silver for Sales Consulting Practice of the Year and a Bronze for Sales Training Practice of the Year, both in the category of Solution Provider, at the 2019 Stevie Awards for Sales & Customer Service in Las Vegas.

Interested in winning a Stevie Award in 2020?

Request the entry kit here.

Tags: Stevie Awards for Sales & Customer Service, sales training

Stevie Awards Announce Finalists in 12th Annual Stevie Awards for Sales & Customer Service

Posted by Maggie Gallagher on Fri, Jan 19, 2018 @ 10:00 AM

Gold, Silver and Bronze Stevie Winners to Be Announced in Las Vegas on February 23

Finalists in the 12th Annual Stevie® Awards for Sales & Customer Service, an international competition recognizing excellence in disciplines that are crucial to business success, were announced today.

SASCS 2017 pic 3.jpgA diverse group of organizations and individuals around the world are among those recognized in the customer service awards, contact center awards, business development awards and sales awards categories. Organizations with five or more finalist nominations include 60K Ltd. (Sofia, Bulgaria), Albridge (Pennington, NJ, USA), Allianz Global Assistance (Richmond, VA, USA), BlueCat Networks (Toronto, ON, Canada), Carbonite, Inc. (Lewiston, ME, USA), Dell Technologies (Bangalore, Karnataka, India and Round Rock, TX, USA), Delta Air Lines (Atlanta, GA, USA), Delta Defense (West Bend, WI, USA), Delta Vacations (Minot, ND, USA), Deutsche Post DHL (worldwide), Druva Inc. (Sunnyvale, CA, USA), eMoney Advisor, LLC (Radnor, PA, USA), FIS (Jacksonville, FL, USA), GNResound (Bloomington, MN, USA), GuideWell Connect (Jacksonville, FL, USA), HomeServe USA (Norwalk, CT, USA), IBM (Armonk, NY, USA and Tokyo, Japan), iHeartMedia, Inc. (New York, NY, USA), Imparta Inc. (Austin, TX, USA), John Hancock Financial Services (Boston, MA, USA) Mass Mutual Life Insurance Company (Springfield, MA, USA), Mercer Consumer, (Des Moines, IA, USA), NCR Corporation (Duluth, GA, USA), nThrive Education (Los Angeles, CA, USA), (Midvale, UT, USA), Response (Lindon, UT, USA), Sales Partnerships, Inc. (Broomfield, CO, USA), SmartLinx Solutions (Edison, NJ, USA), Sun Basket (San Jose, CA, USA), TTEC (Englewood, CO, USA), UPMC Health Plan (Pittsburgh, PA, USA), VakifBank (Istanbul, Turkey), VIZIO Inc. (Irvine, CA, USA), VXI Global Solutions (Los Angeles, CA, USA), Wells Fargo Treasury Management Client Delivery (San Francisco, CA, USA) and Wyndham Vacation Ownership (Orlando, FL, USA).

For a full list of finalists by category, visit

All finalist nominations ultimately will be named Gold, Silver and Bronze Stevie Award winners. The placements will be revealed during a gala banquet on Friday, February 23, at Caesars Palace in Las Vegas, NV. Tickets are on sale now.

The awards are presented by the Stevie Awards, which organizes several of the world’s leading business awards shows including the prestigious International Business Awards® and American Business Awards.

More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. Finalists were determined by the average scores of more than 150 professionals worldwide in seven specialized judging committees. Entries were considered in 89 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service and Customer Service Department of the Year; 60 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Business Development Executive of the Year to Sales Department of the Year; and categories to recognize new products and services and solution providers.

Beginning today through February 9, the general public may vote for their favorite providers of customer service in the People’s Choice Stevie Awards for Favorite Customer Service. Voting is open at Winners of the People’s Choice Stevie Awards in multiple industries will be determined in mid-February and honored at the awards gala in Las Vegas on February 23.

Tags: customer service awards, sales awards, customer service leader of the year, customer service success, sales training

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