The Stevie Awards Blog

Values Decide Sales Success, Not Knowledge

Posted by Daniel Ferguson on Wed, Sep 11, 2019 @ 09:00 AM

Many studies show that sales success is not predicated on arming salespeople with product knowledge and basic selling skills; it’s based, instead, on the salesperson’s values, beliefs, and attitudes.

That’s what Stevie-winner Integrity Solutions, a highly sought-after sales training company, believes.

Integrity Solutions_2

Ron Willingham founded the company, which develops sales and customer service teams, in 1968.  He asserts that “selling success is more an issue of who you are than what you know. While knowledge is necessary, sustained success comes to the person who’s driven by strong values and ethics.”

He spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors.

Embrace Your Team

Integrity Solutions_logoIntegrity Solutions was at the forefront of the customer needs–focused selling philosophy, which was radical at the time.

If you’re interested in creating customer-centric, value-driven leaders and sales teams, Integrity Solutions offers the perfect example of how changing leadership habits and cultural values can drive success in your organization.

“This is a critical yet often overlooked differentiator for organizations,” says Will Milano, vice president of marketing at Integrity Solutions. “We believe that transitioning your sales culture to create greater transparency and working overtly in the customers' interests are no longer options; they’re mandatory.”

Integrity Solutions sees embracing sales coaching as the number one driver that allows sales leaders to reach the best results. A critical component, however, is effectively equipping the sales organization.

This involves ensuring you have the necessary skills and mind-set to meet aggressive growth goals. Managers need to coach and empower their people with product trainings and materials that are aligned with the sales messaging.

“Successful sales training is not simply a one-time 'event’, but a behavior change process that requires the involvement and sponsorship of senior leadership,” says Milano. “Ongoing reinforcement, sales manager coaching, and a focus on unlocking people's beliefs and attitudes about themselves are also integral.”

What Does Your Philosophy Say About Your Team?

Lots of seminars today sing the praises of ethics, values, and integrity in business, but those gems of wisdom don’t always translate into actual workplace success.

Integrity Solutions operates according to their core values. If you’re interested in developing your team’s selling skills, compare your values with the following:

  • Integrity: acting ethically at all times
  • Accountability: taking proactive responsibility for results
  • Excellence: performing at the highest level
  • Abundance: sharing the wealth of opportunity with others
  • Innovation: seeking new and better solutions to problems
  • Customer focus: keeping the customer at the center of the business

For Integrity Solutions, these guidelines have led to the development of first-in-class innovations, such as Integrity Selling®, Integrity Service, Integrity Coaching, and many others. Each solution is designed to impact not only skills but also attitudes, values, and achievement drive.

Do you agree? If sales success is largely based on the salesperson’s values, beliefs, attitudes, and motivation, as the track record of Integrity Solutions demonstrates, isn’t it worth asking if your team would benefit from these methods?

“While the sales training industry has been relatively flat for several years, Integrity Solutions has grown almost 37 percent over the past two years.”

Feel free to learn more about their services and methods to compare your organization’s strategies.

Integrity Solutions recently won two Stevie® Awards: a Silver for Sales Consulting Practice of the Year and a Bronze for Sales Training Practice of the Year, both in the category of Solution Provider, at the 2019 Stevie Awards for Sales & Customer Service in Las Vegas.

Interested in winning a Stevie Award in 2020?

Request the entry kit here.

Tags: Stevie Awards for Sales & Customer Service, sales training

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