Event Awards

NASCAR’s Stevie Award-Winning Live Event Works For Toyota

Posted by Michael Gallagher on Wed, Dec 18, 2013 @ 01:45 PM

The National Association for Stock Car Auto Racing, Inc. (NASCAR) of New York won a Gold Stevie Award for Best Brand Experience Event in the live event awards categories of The 2013 American Business Awards. (Entries for The 2014 American Business Awards are now being accepted - get your entry kit here.)

We asked NASCAR how their Stevie-winning event of the year provided branding opportunities for Toyota.

NASCAR created a first-of-its-kind “fan” event, NASCAR Contenders Live, Sponsored by Toyota, to promote The Chase for the NASCAR Sprint Cup, the most competitive stretch of the NASCAR season.  Presented in September 2012, the event was built upon one of the biggest moments in the sport: the announcement of the top 12 drivers in The Chase.

Matt ShulmanBranding Opportunity for Toyota
For Toyota, the goal was to engage NASCAR fans and build excitement for The Chase by providing access to the top 12 NASCAR drivers. An integrated marketing platform showcased Toyota’s involvement in the sport throughout the entire event cycle.

Toyota wanted to highlight its “made in the U.S.” product and incorporate a local manufacturing plant in Chicago’s backyard. The event gave Toyota hospitality and branding opportunities in the Chicago region, as Toyota was able to engage their Chicago-region associates through the VIP hospitality area that was created by NASCAR.

NASCAR created an event thematic that would align with the powerful brand identity of The Chase while ensuring that the DNA of Toyota’s brand was integrated.

NASCAR secured Chris Myers, a NASCAR on Fox personality, to emcee the event and encourage additional energy at the venue with the questions he had for the top 12 drivers. Some of the questions were collected through Toyota’s Facebook page, and some questions were asked live by the fans themselves. The dual webcast made available by Fox Sports 1 and NASCAR.com captured all the best moments.  

Traditional & Social Media
Targeted media to promote the event and Toyota’s sponsorship were pivotal in generating awareness. This included the #1 rated ABC TV local morning show in Chicago; radio; digital outlets like NASCAR.com, Facebook, and Twitter; and advertising at the track. NASCAR created a partnership with the motoring blog SPEED to elevate publicity associated with the event.

NASCAR built a multifaceted communications plan to reinforce Toyota’s support and Official Sponsor status. Both national and local media were targeted to deliver on these objectives. Coverage included Speed TV (now Fox Sports 1),The New York Times, Sports Business Journal; and on a local level with the Chicago Tribune, Chicago Sun-Times, and Crain’s Chicago Business Magazine.     

Toyota was integrated throughout the entire marketing platform, including key incorporation of Toyota drivers in a social media campaign through Twitter.

Sweepstakes
A sweepstakes was held in the run-up to the event, and as the Official Sponsor of NASCAR Contenders Live, Toyota provided the ultimate sweepstakes prize: a Toyota Camry. The winner attended the NASCAR Contenders Live event to have the keys to their new Toyota presented to them on stage.

The Sweepstakes generated over half a million Toyota Facebook Page Views and received over 205,000 Sweepstakes entries in a six-week period.

Sell-Out Event
The event was sold out in its inaugural year. NASCAR conducted a custom survey to ticket buyers following the NASCAR Contenders Live event. As a true testament of the strong alignment with Toyota, 94% of survey respondents could recall Toyota as the sponsor of the event. 

Over 143 total media hits were secured--including TV, radio, and online--reaching 34.5 million people. There was zero neutral or negative traditional news coverage, and over 80% of earned media rated “strongly favorable” or better (Source: Carma International Global Media Analysts).

Said Matt Shulman, managing director of Marketing Platforms: “Winning a Stevie Award for this live event is an honor.  With our hard-working colleagues at JHE Production, we put together a spectacularly successful event for our sponsors, and being recognized for this by our peers at The American Business Awards has been a great experience.”

Find out more about the importance of corporate awards here. To view all the awards categories in The 2014 American Business Awards, visit:
http://www.stevieawards.com/pubs/awards/70_816_3655.cfm

About Matt Shulman
Matt Shulman serves as NASCAR’s managing director of marketing platforms, managing a department that provides strategic direction, content development, and creative solutions to more than 40 official partners, licensees, and automotive partners of the sanctioning body.

Based in NASCAR’s New York office, Shulman’s biggest achievements include launching a national marketing partnership with one of the country’s largest retailers; producing award-winning live events; conceptualizing the company’s first web-based sponsorship product; and developing some of the first NASCAR social media campaigns.

Before joining the NASCAR team six years ago, Shulman worked in media and film at CBS Altitude Group, Studionext.com, Hypnotic, and Hill Holliday Advertising.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

Tags: live event awards, event awards, event of the year, stevie awards, American business awards, nascar, toyota, sprint cup

11 Live Event Awards Categories Honored at The American Business Awards

Posted by Liz Dean on Wed, Nov 07, 2012 @ 01:28 PM

The first early-bird entry deadline for 2013 American Business Awards, the premier business awards program in the U.S.A., is Friday, November 16 and we thought it would be helpful for organizations if we highlighted our live event awards categories. (If you haven't yet done so, you can download your entry kit here.) Our categories recognize excellence in live events staged since January, 1 2012.

Our best event categories include:

  1. Gold Stevie AwardBest Brand Experience Event (New category for 2013)
  2. Best Consumer Event (e.g. auto show, boat show, health & fitness expo, etc.)
  3. Best Exhibition Display, Stand or Feature (New category for 2013)
  4. Best Tradeshow or Convention
  5. Best Association Event or Meeting
  6. Best Corporate Image Event
  7. Best New Product Introduction Event
  8. Best Internal Recognition/Motivational Event
  9. Best Sales Meeting
  10. Best Sales Presentation
  11. Best Public Relations Event (New category for 2013)

Your event awards submissions should include:

  1. An essay of up to 525 words describing the event: its genesis, goals, development, and results. You may include detailed production notes, audience demographics, etc.
  2.  Any number of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges. These may include video clips, photographs, press reviews, news articles, and so on.
  3. Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development.

Our 2012 Gold ABA event of the year winners included:

2013 ABA Finalists will be announced mid-May and the 11th Annual award winners will be announced at our traditional banquet in Chicago on June 17.

If you have any questions about which category your should enter, please email us at help@stevieawards.com or call us at + 1 703-547-8389.

Tags: event awards, event of the year, best event, American business awards, live event awards, business awards

Two New Live Event Awards Added to The 2012 International Business Awards

Posted by Liz Dean on Tue, Jul 03, 2012 @ 09:07 AM

We have just added two new live event awards categories in The 2012 International Business Awards, the world's premier business awards competition to help you showcase your organization's successes. (The extended entry deadline for the 2012 IBAs is 18 July; you can request your entry kit here.)

Our newly added live event award categories include:

  • Best Public Service/Public Affairs The International Business AwardsEvent
  • Best Public Relations Event

Our other event awards categories include:

  • Best Consumer Event (e.g. auto show, boat show, health & fitness expo, etc.)
  • Best Tradeshow or Convention
  • Best Association Event or Meeting
  • Best Corporate Image Event
  • Best New Product Introduction Event
  • Best Internal Recognition/Motivational Event
  • Best Sales Meeting
  • Best Sales Presentation

Your event of the year submissions should include the following information:

  • An essay of up to 500 words describing the event: its genesis, goals, development, and results. You may include detailed production notes, audience demographics, etc.
  • Any number of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges. These may include video clips, photographs, press reviews, news articles, and so on.
  • Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development

The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. Best event honorees included GLOBAL EVENTS ID Corporation SL, GSMA, Abu Dhabi Airports Company, Jack Morton Worldwide, Turk Telekom, and Opus, among others. 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

How will our new corporate awards categories help you highlight your organization?

Tags: event awards, event of the year, best event, live event awards, business awards, International business awards

8 Live Event Awards Categories in The 2012 International Business Awards

Posted by Liz Dean on Wed, Apr 18, 2012 @ 03:02 PM

There are 8 live event awards categories in The 2012 International Business Awards, the world's premier business awards competition, to help you showcase your organization's successes. (All organizations and individuals worldwide may submit nominations to the IBAs. The entry deadline is 16 May; request your entry kit here.) Our categories recognize excellence in live events staged since January 1 2011.

Our event awards categories include:

  • International Business AwardsBest Consumer Event (e.g. auto show, boat show, health & fitness expo, etc.)
  • Best Tradeshow or Convention
  • Best Association Event or Meeting
  • Best Corporate Image Event
  • Best New Product Introduction Event
  • Best Internal Recognition/Motivational Event
  • Best Sales Meeting
  • Best Sales Presentation

Your event of the year submissions should include:

  • An essay of up to 500 words describing the event: its genesis, goals, development, and results. You may include detailed production notes, audience demographics, etc.
  • Any number of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges. These may include video clips, photographs, press reviews, news articles, and so on.
  • Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development

The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. Best event honorees included GLOBAL EVENTS ID Corporation SL, GSMA, Abu Dhabi Airports Company, Jack Morton Worldwide, Turk Telekom, and Opus, among others. 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

How will our international corporate awards categories help you highlight your organization?

Tags: event awards, event of the year, best event, live event awards, business awards, International business awards

8 Live Event Awards Categories Honored at The American Business Awards

Posted by Liz Dean on Thu, Apr 12, 2012 @ 12:41 PM

The entry deadline for The 2012 (10th Annual) American Business Awards, the premier business awards program in the U.S.A., is fast approaching on Wednesday, April 25 and we thought it would be helpful for organizations if we highlighted our live event awards categories. (If you haven't yet done so, you can download your entry kit here.) Our categories recognize excellence in live events staged since January 1 2011.

Our best event categories include:

  • Best Consumer Event (e.g. auto show, boat show, health & fitness expo, etc.)
  • Best Tradeshow or Convention
  • Best Association Event or MeetingAmerican Business Awards
  • Best Corporate Image Event
  • Best New Product Introduction Event
  • Best Internal Recognition/Motivational Event
  • Best Sales Meeting
  • Best Sales Presentation

Your event awards submissions should include:

  • An essay of up to 500 words describing the event: its genesis, goals, development, and results. You may include detailed production notes, audience demographics, etc.
  • Any number of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges. These may include video clips, photographs, press reviews, news articles, and so on.
  • Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development

Our 2011 ABA event of the year winners included:

2012 ABA Finalists will be announced mid-May and the 10th Annual event award winners will be announced at our traditional banquet on June 18th at the Marriott Marquis in New York City.

If you have any questions about which category your should enter, please email us at help@stevieawards.com or call us at + 1 703-547-8389.

Tags: event awards, event of the year, best event, American business awards, live event awards, business awards

Why Portugal Telecom Won a Live Event Award in the 2010 IBAs

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 03:29 PM

Portugal Telecom won a Stevie Award for Best Internal Recognition/Motivational Event in the Live Event awards categories of The 7th Annual International Business Awards. Read the full-text of their winning entry.

Portugal Telecom Christmas PartyPortugal Telecom (PT) held a hugely successful Christmas party for all their employees on December 18, 2009—for the second consecutive year—which was an auspicious way both to end the year and to start the new cycle for 2010. Here we look at how they organized this mega-event.

PT’s main objectives for organizing such a massive party—it was held in FIL, Lisbon’s futuristic International Fair halls in the Parque das Nações, and attended by just under 9,000 people­—were to bring as many of their employees together as possible, to make them all feel a part of the PT team, to celebrate the year’s successes, and, of course, to celebrate the spirit of the holidays.

The logistics of organizing such an event were awe-inspiring.  Following the success of the 2008 Christmas party, it was likely that even more of the 8,500 PT employees would want to attend the 2009 event; and PT had a formidable task to meet and surpass the high expectations raised by the 2008 party.

Christmas for People with Fiber
The theme for the event was Christmas for People with Fiber (as in fiber-optic technology) and the space was to be decorated to reflect this theme.  PT first had to find a space large enough to hold up to 9,000 people; that would allow for them all to sit down to eat; and that would provide space for the entertainment afterwards, a post-dinner show with a medley of Portuguese music. 

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Tags: International business awards, stevie awards, portugal telecom, live event awards, event awards, event of the year