Vemma Nutrition Company of Scottsdale, Arizona, USA won a Stevie® Award in the live event awards categories of The 2011 American Business Awards, the premier business awards program in the U.S.A., for Best Tradeshow or Convention. (The deadline for entering the 2012 ABAs is March 28. You can start submitting entries by downloading your entry kit here.)
Founded in 2004, Vemma Nutrition Company specializes in a premium liquid nutrition formula that makes it easy for consumers to get vitamins, minerals, and antioxidants needed to form a solid nutritional foundation. The company sells their product directly to individuals, and offers an income stream to people and organizations who introduce their product line to others.
In February 2011, Vemma held their annual "Power of Why" Convention at the MGM Grand Hotel in Las Vegas, Nevada to share new products, enhance selling techniques, and motivate their Brand Partners. The live event award winner hosted a successful convention by using the following strategies:
- Pay Close Attention to Marketing & Promotion
The event awards winner's commitment to convention enrollment was illustrated through their marketing and promotion efforts. The company created a dedicated convention website, produced several YouTube videos, and created buzz through social media outreach.
- Connect with Attendees
Vemma Founder & CEO, BK Boreyko, hosted a lavish reception as a way to include all attendees and create excitement about the convention.
- Attention to Detail is Everything
No detail was too small at the convention. Vemma staff transformed the MGM into their own little world with everything including interactive floor graphics to Power of Why branded escalators and posted personal Why statements.
- Have Distinguished Keynote Speakers
The convention included an array of motivating speakers including: heart surgeon and award-winning syndicated talk show host, Dr. Mehmet Oz; Dr. Michael Roizen; The Sleep Doctor™, and publisher and editor of SUCCESS magazine Darren Hardy.
- Offer Insightful Training Sessions
In addition to networking, best event attendees received training sessions on how to grow their businesses.
- Introduce New Tools
Convention attendees got an inside look at new Vemma tools including Success Profiles for personal websites and new iPad apps for download.
- Highlight Success Stories
Convention leaders developed “The Power of You. The Power of Why,” a series of approximately 20 videos capturing top leaders’ family and friends secretly interviewed about their journeys to success which were shown throughout the event to inspire attendees.
- Award and Recognize
Top income-earners were distinguished throughout the event with onstage acknowledgement and prizes. Through these celebrations, all attendees were motivated to succeed.
The Power of Why Convention attendees left Las Vegas with more Vemma knowledge, savvier business techniques, and extra motivation for success. As a result of their efforts, Vemma staff saw an increase of enrollments by 30%, record-breaking March 2011 sales, and immediate sale of 1/3 of 2012 convention tickets.
About Vemma Nutrition Company
Founded in 2004, Vemma Nutrition Company specializes in premium liquid nutrition providing formula in several unique products, making it easy to get for individuals to get the vitamins, minerals and antioxidants they need. The company's mission is to help others by enhancing their well being and offering an income stream to those who share the product with others. Vemma is headquartered in Scottsdale, Arizona and Vemma products are distributed in over 50 countries. For more information, visit http://www.vemma.com/.