Marketing Award Winner Richard Ramlall Joins Primus Telecom

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 07:12 PM

Richard RamlallRichard Ramlall, multiple Stevie winner, most recently in the marketing awards categories of The 2010 International Business Awards, for Marketing Executive of the Year, has joined Primus Telecommunications Group as Senior Vice President, Corporate Development and Chief Communications Officer.

Read the full-text of Richard's Stevie-winning nomination here.  Richard won the award while he was Senior VP of Strategic External Affairs & Programming with RCN Corporation.

Have news about a Stevie Awards honoree's promotion or job move?  Share it with us...

Topics: marketing awards, awards marketing, marketing award, award marketing, richard ramlall

How Nokia Won Marketing Award in The 2010 IBAs

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 03:37 PM

Mobile-phone giant Nokia has won the Stevie Award for Marketing Campaign of the Year for a Service in the marketing awards categories of The 2010 International Business Awards. Here we look at how a new technology can successfully support a large-scale campaign that offers consumers ways to interact with print advertising from their mobile phone.

Nokia Point and FindNokia Point & Find is a beta service that enables people on the move to access relevant information and services on the Internet simply by pointing their camera phone at real-life objects. With Nokia Point & Find, brands can create unique mobile experiences using the service’s augmented reality and location-based technology. 

Nokia Point & Find recently ran a pilot to test the feasibility of making poster advertising interactive using Nokia’s proprietary image recognition technology. The goal was to tag all out-of-home ads with links to exciting, surprising content, and to promote the new service to Nokia smartphone users.

Colchester in the U.K. was chosen as a defined city space that could be comprehensively tagged and measured throughout the two-month campaign in January/February 2010.

spacer
arrow spacer Read the Rest of This Article ...

Topics: marketing awards, International business awards, stevie awards, marketing campaign of the year, marketing award, best marketing campaign, nokia

Twitter B2B Marketing Awards

Posted by Michael Gallagher on Fri, Nov 05, 2010 @ 10:54 AM

From MomentummPicks on twitter:

B2B Marketing Awards Take Flight on Twitter - B2B Marketing Awards Take Flight on Twitter Nominations have begun for... http://ow.ly/19Ovi5 (http://twitter.com/MomentummPicks/statuses/433406152282112)

I like this idea, wish I'd thought of it!

Topics: marketing awards, agency of the year, awards marketing, marketing award, award marketing

Request an entry kit for one or more of the stevie awards programs

Remove my information

Entry kit will be sent to you by email. We don't sell or disclose email addresses. Review our privacy policy.

Posts by Tag

See all