Michael Gallagher

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Marketing Award Winner Richard Ramlall Joins Primus Telecom

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 07:12 PM

Richard RamlallRichard Ramlall, multiple Stevie winner, most recently in the marketing awards categories of The 2010 International Business Awards, for Marketing Executive of the Year, has joined Primus Telecommunications Group as Senior Vice President, Corporate Development and Chief Communications Officer.

Read the full-text of Richard's Stevie-winning nomination here.  Richard won the award while he was Senior VP of Strategic External Affairs & Programming with RCN Corporation.

Have news about a Stevie Awards honoree's promotion or job move?  Share it with us...

Topics: marketing awards, awards marketing, marketing award, award marketing, richard ramlall

How Nokia Won Marketing Award in The 2010 IBAs

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 03:37 PM

Mobile-phone giant Nokia has won the Stevie Award for Marketing Campaign of the Year for a Service in the marketing awards categories of The 2010 International Business Awards. Here we look at how a new technology can successfully support a large-scale campaign that offers consumers ways to interact with print advertising from their mobile phone.

Nokia Point and FindNokia Point & Find is a beta service that enables people on the move to access relevant information and services on the Internet simply by pointing their camera phone at real-life objects. With Nokia Point & Find, brands can create unique mobile experiences using the service’s augmented reality and location-based technology. 

Nokia Point & Find recently ran a pilot to test the feasibility of making poster advertising interactive using Nokia’s proprietary image recognition technology. The goal was to tag all out-of-home ads with links to exciting, surprising content, and to promote the new service to Nokia smartphone users.

Colchester in the U.K. was chosen as a defined city space that could be comprehensively tagged and measured throughout the two-month campaign in January/February 2010.

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Topics: marketing awards, International business awards, stevie awards, marketing campaign of the year, marketing award, best marketing campaign, nokia

Twitter B2B Marketing Awards

Posted by Michael Gallagher on Fri, Nov 05, 2010 @ 10:54 AM

From MomentummPicks on twitter:

B2B Marketing Awards Take Flight on Twitter - B2B Marketing Awards Take Flight on Twitter Nominations have begun for... http://ow.ly/19Ovi5 (http://twitter.com/MomentummPicks/statuses/433406152282112)

I like this idea, wish I'd thought of it!

Topics: marketing awards, agency of the year, awards marketing, marketing award, award marketing

New Marketing Awards Categories in The American Business Awards

Posted by Michael Gallagher on Mon, Oct 25, 2010 @ 06:03 PM

We've added many new marketing awards categories to The American Business Awards for the 9th annual edition, which opened for entries last week.  The first early-bird deadline is November 17.

We used to have just a few marketing categories, including

Marketing Department of the Year
Marketing Team of the Year
Marketing Executive of the Year
Marketer of the Year (for non-executives marketing professionals)
Marketing Campaign of the Year - For a Product
Marketing Campaign of the Year - For a Service

But this year we've created 33 industry-specific categories for marketing campaigns, plus a number of specialty marketing categories.  These categories include the following (the letter/number combinations are our category codes):

Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Insurance
E22. Legal
E23. Manufacturing
E24. Materials & Construction
E25. Media
E26. Metals & Mining
E27. Non-Profit Organizations
E28. Real Estate
E29. Retail
E30. Pharmaceuticals
E31. Telecommunications
E32. Transportation
E33. Utilities

Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year
E43. Viral Marketing Campaign of the Year

One of the ramifications of this slate of new categories is that we've eliminated a corresponding number of advertising awards categories.  Advertising campaigns may now be entered as part of any of these new marketing awards categories.

Topics: Advertising awards, marketing awards, ad awards, awards marketing

American Business Awards entry kit now available

Posted by Michael Gallagher on Wed, Oct 20, 2010 @ 12:11 PM

Today we've published the entry kit for The 2011 (9th annual) American Business Awards.  Get your entry kit on the ABA web site.  The ABAs are the premier business awards program in the U.S.A., honoring achievement in every facet of the workplace.

The ABAs are open to all organizations in the U.S.A., including the U.S-based operations of foreign organizations.

There are a couple of early-bird entry deadlines this fall by which the entry fees are substantially discounted - November 17 and December 15.  The ultimate deadline is March 31, but we'll continue to accept late entries right through April 27 with payment of a late fee.

There's quite a bit new about the ABAs this year, most notably a lot of new marketing awards categories.

See the rest of this article here...

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