Marketing Awards Blog

How Marketing Awards Winner Is Transforming Social Media Measurement

Posted by Michael Gallagher on Wed, Feb 09, 2011 @ 03:07 PM

Nichole GoodyearBrickfish is a performance-based Cost Per Engagement® (CPE®) social-media solution that has generated over 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft, Estee Lauder, QVC, Dell, and Neiman Marcus. As Cofounder and CEO, Nichole Goodyear is driving unprecedented growth (up 368% since 2006).

Nichole’s achievements over the past year were recognized at the 2010 Stevie Awards for Women in Business. Brickfish took top honors in two categories: Nichole was named Best Entrepreneur (Services Business-Advertising, Marketing, and Public Relations); and Brickfish was named Technology Innovator of the Year.  Brickfish was also a Finalist for Most Innovative Company of the year (Advertising, Marketing, and Public Relations).

“It’s an honor to win these innovation awards and women in business awards,” said Nichole. “These awards validate our industry thought leadership. It’s a great nod to technology innovation for the Brickfish team. We’ve built our reputation delivering measurable social-media results for the top brands and agencies in the world.”

Under Nichole’s leadership, Brickfish has also been awarded the Red Herring Global 100 Award and an OMMA Award for Best Viral Campaign. The San Diego-based company is VC-backed (of note, since less than 5% of all women-owned businesses receive venture capital) and completed Series B fundraising in 2009.

A seven-time serial entrepreneur and tech-industry thought-leader, Nichole serves on the Interactive Advertising Bureau (IAB) Social Media Committee and chaired the creation of the IAB Social Media Buyer’s Guide, the industry’s first-ever guide to buying social-media advertising. She was recently elected to the Board of the Social Media Advertising Consortium (SMAC). Her personal mission: transform the way that advertisers and publishers measure social media from CPM (cost per thousand) to CPE® (cost per engagement).

“We all need a Nichole in our lives,” commented Karen Robinovitz, the self-designated creatrix of Purple Lab, a Brickfish client (Brickfish has powered two social-media programs for this new beauty brand).

New Mobile Capabilities
Brickfish® has just announced multiple-platform enhancements to its programs, including mobile capabilities, to meet the needs of the ever-evolving social-media space. The Brickfish platform now supports mobile submissions, mobile sharing, and QR code support for its social-media programs. In addition, the platform has tighter integration with Facebook and Twitter, offering clients additional social touch points for their Brickfish-powered programs.

These Brickfish mobile capabilities will allow consumers participating in Brickfish programs to participate via their mobile phones. In addition to being able to upload their photos, consumers will be able to engage with other programs and branded content as well as share content across the social Web. All mobile engagements will be tracked and reported through the Brickfish platform.

"At Brickfish, we continue to be at the forefront of technology and innovation in the social-media space," added Nichole. “Our recent enhancements to the platform reflect our dedication to the social-media space. We will continue to improve our platform to meet the growing needs of our clients and to provide them with measurable social-media results.”

Founded in 2005, Brickfish delivers results-driven programs for many leading consumer brands. A global enterprise, Brickfish recently released Spanish and Portuguese foreign-language support to address client needs in the U.S. and Latin America.

About Nichole Goodyear
Nichole Goodyear is CEO, Cofounder, and President of Brickfish, an award-winning technology platform that powers social-media programs for Fortune 1000 marketing leaders and advertising agencies. A seven-time serial entrepreneur, Nichole’s previous early-stage startups (many of which were acquired) included: ParCom Technologies, Jostens Learning Corp, RNB Technologies, Lightspan, and Pacific Fusion Technologies. Prior to cofounding Brickfish, Nichole cofounded Pacific Fusion Technologies, Inc., a technology leader that created Web-based portals that interfaced with payroll companies and banking systems for such renowned companies as Disney, Hughes, and several multi-billion-dollar financial institutions. As the systems architect and project leader for one of the top educational software companies in the nation, Nichole oversaw the implementation of countless innovative and groundbreaking Internet, video, and cable-modem digital media solutions. Nichole led the initial development team for Lightspan Local Connect, an ASP Internet-based communications product that successfully linked teachers, students, and their families.

About Brickfish®
Brickfish® is the performance-based Cost Per Engagement® (CPE®) social- media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent-pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web. Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign.  For more information go to brickfish.com.

Cost Per Engagement and CPE are registered trademarks of Brickfish.

Tags: marketing awards, stevie awards, women in business awards, brickfish, nichole goodyear, social media marketing