Marketing Awards Blog

New Marketing Awards Categories in The American Business Awards

Posted by Michael Gallagher on Mon, Oct 25, 2010 @ 06:03 PM

We've added many new marketing awards categories to The American Business Awards for the 9th annual edition, which opened for entries last week.  The first early-bird deadline is November 17.

We used to have just a few marketing categories, including

Marketing Department of the Year
Marketing Team of the Year
Marketing Executive of the Year
Marketer of the Year (for non-executives marketing professionals)
Marketing Campaign of the Year - For a Product
Marketing Campaign of the Year - For a Service

But this year we've created 33 industry-specific categories for marketing campaigns, plus a number of specialty marketing categories.  These categories include the following (the letter/number combinations are our category codes):

Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Insurance
E22. Legal
E23. Manufacturing
E24. Materials & Construction
E25. Media
E26. Metals & Mining
E27. Non-Profit Organizations
E28. Real Estate
E29. Retail
E30. Pharmaceuticals
E31. Telecommunications
E32. Transportation
E33. Utilities

Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year
E43. Viral Marketing Campaign of the Year

One of the ramifications of this slate of new categories is that we've eliminated a corresponding number of advertising awards categories.  Advertising campaigns may now be entered as part of any of these new marketing awards categories.

Tags: Advertising awards, marketing awards, ad awards, awards marketing