Marketing Awards Blog

3 Ways to Win Marketing Awards in 2013 Sales & Customer Service Awards

Posted by Liz Dean on Thu, Dec 27, 2012 @ 02:30 PM

As the final entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals, approaches on January 15, 2013, we wanted to highlight three marketing awards that should be of interest. (If you haven't yet done so, you can begin your submission process by requesting an entry kit here. The entry kit contains all of the instructions you need about how to prepare and submit your entries.) 

The Stevie Awards for Sales & Customer ServiceThe Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers. The 2013 awards will recognize achievements since July 1, 2011.

Three categories in particular that should be of interest to marketing professionals include:

  1. Outbound Marketing Program of the Year
    Recognizing marketing programs that use advertising, promotions, public relations and sales.
  2. Inbound Marketing Program of the Year
    Recognizing marketing programs that rely on content generation, lead development, and prospect cultivation.
  3. Demand Generation Program of the Year
    Recognizing sales organizations (and their colleagues in marketing) for their demand generation programs.

Entries in these categories require an essay of up to 525 words describing the nominee’s achievements since July 1, 2011; links to any online materials that support the nomination; and a brief (125 word) biography of the nominee.

2012 Gold Stevie Award winners include Nationwide Financial (Demand Generation Program of the Year), CenturyLink (Outbound Marketing Program of the Year), and Monitronics International (Inbound Marketing Program of the Year), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Winners of the 2013 edition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

Don't hesitate to contact us with any questions regarding the 2013 Stevie Awards for Sales & Customer Service.  Email us at help@stevieawards.com or call us at + 1 703-547-8389 and we'll get back to you right away.

Tags: marketing award, marketing awards, sales excellence, sales achievement, best marketing, best customer service, customer service awards, call center awards

50 Ways to Win Marketing Awards in The 2013 American Business Awards

Posted by Liz Dean on Mon, Nov 26, 2012 @ 03:29 PM

There are 50 marketing awards categories in The 2013 American Business Awards, the premier business awards competition in the U.S.A., to help you highlight your marketing successes. (Wednesday, December 12, is the second early-bird entry deadline for the 2013 ABAs, request your entry kit here  and you'll receive it right away.)

Our Marketing Campaign of the Year Categories for Industries include:

  • AccountingThe American Business Awards
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer Hardware
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Brand Experience of the Year (New category for 2013)
  •  Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • New Product or Service Introduction of the Year (New category for 2013)
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million)
  • Viral Marketing Campaign of the Year

Our Marketing Professional Categories include:

  • Marketing or Advertising Agency of the Year
  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketer of the Year (for non-executive marketing professionals)

If you can't make the December 12, 2012 deadline, March 27, 2013 is the entry deadline and April 24, 2013 is the last day that late entries will be accepted with payment of a late fee. Finalists will be announced on May 8, 2013. Entry details are available at www.StevieAwards.com/ABA

Looking for more ways to showcase your organization? There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate literature awards, annual report awards, website awards, video awards, and live event awards categories.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards

9 Marketing Awards in the 2012 Stevie® Awards for Women in Business

Posted by Liz Dean on Wed, Aug 08, 2012 @ 12:23 PM

The entry deadline for the 2012 Stevie® Awards for Women in Business is August 29, and we thought it would be helpful for communications professionals if we highlighted the many marketing awards categories available. (Don't fret if you can't make the entry deadline, entries for the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run, can still be submitted through the final entry deadline of September 28 with a late fee of $35.00; request your entry kit today.)

Stevie Awards for Women in BusinessOur marketing award categories for Marketing Campaign of the Year which recognizes excellence in marketing by or for women since July 1, 2011 include:

  1. Business-to-Business Advertising Campaign of the Year
  2. Business-to-Business Marketing Campaign of the Year
  3. Consumer Advertising Campaign of the Year
  4. Consumer Marketing Campaign of the Year
  5. Mobile Marketing Campaign of the Year
  6. Online Marketing Campaign of the Year
  7. Retail/Merchandising Marketing Campaign of the Year
  8. Small-Budget Marketing Campaign of the Year (<$3 million/€2 million)
  9. Viral Marketing Campaign of the Year

Entries in these categories require an essay of up to 500 words describing the nominated campaign: its genesis, development, planning, commission, and performance to date, a biography of the leader of the team that developed the campaign (up to 100 words), and optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

Other website awards, blog awards, app awards, and video awards that may be of interest include:

  • Website of the Year:
    Recognizing excellence in web sites created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site was first published.

  • Blog of the Year:
    Recognizing excellence in individual or company blogs created by or for women. There is no eligibility period requirement for this category - it doesn't matter when the blog was first published.

  • Smartphone or Tablet App of the Year:
    Recognizing excellence in smartphone and tablet apps produced by or for women. There is no eligibility period requirement for this category - it doesn't matter when the app was first published.

  • Video of the Year:
    Recognizing excellence in videos produced by or for women since July 1, 2011.

These categories only require an essay of up to 100 words describing the nominated work: its purpose and results to date, the nominated work itself, which you should upload to our server via the new uploading tool on our online entry form, and optionally, you can provide creative and production credits for the work, such as writers, creative directors, and programmers.

Not sure where to start? All entries are submitted directly online through your account. You can begin by registering here.

Tags: marketing award, marketing awards, business awards, website awards, video awards, app awards, stevie awards for women in business, blog awards

3 Tips for Winning Marketing Awards in The 2012 IBAs

Posted by Liz Dean on Wed, May 09, 2012 @ 03:57 PM

16 May is the entry deadline for The 2012 International Business Awards, the world's premier business awards competition. If you haven't yet done so, you can request your entry kit here and you will receive it right away.  

To help make the most out of your marketing awards entries, we suggest the following tips:

1. Review the business awards categories.
There are several marketing award categories being celebrated at the 2012 IBAs including:

  • Marketing Department of the Year The Stevie Awards
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Campaign of the Year - Industry Categories
  • Marketing Campaign of the Year - Specialty Categories

There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

2. Review the entry submission criteria.
Information to be submitted online for entries in these categories include:

  • An essay of up to 500 words describing the nominee's accomplishments since 1 January 2011
  • A biography of the nominee or the leader of the nominated company, department, or team of up to 100 words, and
  • Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

3. Contact us.
If you have any questions about the 2012 IBAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

Entries submitted after 16 May, through the final entry deadline of 27 June, will be assessed a late fee in addition to any entry fee. Finalists will be announced in late July and 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

Leave us a comment and let us know how our corporate awards categories will help you to highlight your organization's successes.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, corporate awards

Top 4 Reasons to Submit Marketing Awards Entries in The 2012 ABAs

Posted by Liz Dean on Wed, Apr 25, 2012 @ 06:10 PM

Today is the final entry deadline for The 2012 (10th Annual) American Business Awards, the premier business awards program in the U.S.A. All ABA entries are submitted directly online through your account and the web site will be open all night to accept your entries. You can begin by registering here.The American Business Awards

We thought it would be helpful for marketing professionals if we highlighted the top four reasons to submit entries to the 2012 ABA marketing awards categories.  

  1. Impress potential clients.
    Your work will not only be reviewed and honored by peers and competitors, but also by potential clients.  Show off your organization's achievements in the 2012 ABAs.
  2. Global recognition and free publicity.   
    Gold Stevie® Award winners will have the opportunity to make a 30-second acceptance speech before an audience of 600+ executives from across the country during a nationally-broadcast awards ceremony that will also be streamed worldwide over the Internet.
  3. Earn industry status.
    Submitting ABA entries is a great way to benchmark your achievements against competitors in your industry.
  4. Low entry fees. 
    The publicity that comes with winning a Stevie Award is well worth the low entry fees.

Marketing award entries should include the following information:

  • An essay of up to 500 words describing the nominee's achievements since January 1 2011
  • A biography of the nominee or the leader of the nominated company, department or team of up to 100 words
  • Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges

If you have questions regarding the submission process, we have several resources including a step-by-step video on how to submit entries, past winners' entries for your review, and  7 tips on submitting winning entries to help you make the most out of your entries. Don't hesitate to contact us with your questions about how to participate in The 2012 American Business Awards, email us at help@stevieawards.com or call us at + 1 703-547-8389.

2012 ABA Finalists will be announced mid-May and the 10th Annual award winners will be announced at our traditional banquet on June 18th at the Marriott Marquis in New York City. Click here to see the ABA calendar.

Looking for more communication awards? Our corporate literature awards, annual report awards, website awards, video awards, and live event awards categories have several opportunities that would be of interest to communications professionals.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

43 New Marketing Awards Categories in The 2012 International Business Awards

Posted by Liz Dean on Thu, Apr 05, 2012 @ 11:02 AM

We have added 43 new marketing awards categories to The 2012 International Business Awards to help marketing professionals highlight their successes. (The 2012 IBAs, the world's premiere business awards program, is now open for entries. Showcase your organization's best marketing practices and submit entries by the 11 April early-bird deadline for discounted entry fees. Don't worry if you can't make the 11 April early-bird deadline, the entry deadline is 16 May and we will continue to accept late entries through 27 June; request your entry kit here.)

Our marketing award categories for Marketing Campaign of the Year - Industry include:

  • Accounting
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer HardwareInternational Business Awards Logo
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
  • Viral Marketing Campaign of the Year

Our communication award categories include:

  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year

Want more communications awards? There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, best marketing, International business awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

54 Marketing Awards Categories in The 2012 American Business Awards

Posted by Liz Dean on Mon, Mar 26, 2012 @ 04:50 PM

The entry deadline for The 2012 American Business Awards is this Wednesday, March 28 and we thought it would be helpful for communications professionals if we highlighted the many marketing awards categories available. (Don't fret if you can't make the entry deadline, entries for The 2012 American Business Awards, the premier business awards program in the U.S.A., can still be submitted through the final entry deadline of April 25 with a late fee of $35.00; download your entry kit here.)

Our marketing award categories for Marketing Campaign of the Year - Industry include:

  • AccountingThe Stevie Awards
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense 
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer Hardware 
  • Computer Software 
  • Computer Services 
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics 
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media 
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications 
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million)
  • Viral Marketing Campaign of the Year

Our communication award categories for professionals include:

  • Marketing or Advertising Agency of the Year
  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Professional of the Year (for non-executive marketing professionals)

Looking for more communication awards? Our corporate literature awards, annual report awards, website awards, video awards, and live event awards categories have several opportunities that would be of interest to communications professionals.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

Two Tips for Increasing Sales Impact, From a Marketing Award Winner

Posted by Liz Dean on Wed, Mar 21, 2012 @ 03:54 PM

BDS Marketing, Inc. of Irvine, California, USA won the Stevie® Award for Best Marketing Team in the marketing awards categories of the very first American Business Awards, back in 2003. As part of the 10th anniversary celebration of the start of the Stevie Awards movement, we've been talking with past Stevie winners to learn about how their win has positively impacted their businesses.  Here we interview BDS Marketing's CEO Mark Dean. He explains how winning a Stevie Award has helped BDS, and shares some sales tips he's learned along the way. (The 2012 ABA entry deadline is March 28. Get your entry kit here and begin submitting entries today.)

BDSmktg considers itself a specialist in marketing other companies’ brands, so how has being the first company to win a Stevie Award for Best Marketing Team in The 2003 American Business Awards helped BDS to enhance its own brand?Mark Dean
Since winning the first Stevie Award for Best Marketing Team in 2003, we have found that current and prospective clients are excited to work with us as an award-winning company. There’s a stronger confidence, enthusiasm, and pride in our brand, and we make sure to feature our Stevie Award wins in our marketing materials.

As an industry-recognized honor, the Stevie Awards give greater credibility to our marketing campaigns. Winning the award in 2003 set the standard high for us. Since then, we continually strive to deliver award-worthy programs to each of our clients. Over the past nine years we’ve submitted our most outstanding programs for Stevie Awards, and we’re proud to have won four Stevie Awards and been Finalists in five categories. Right now, we are working on our 2012 submissions and are hoping for another win! 

What events have had the most impact on your business over the past ten years?
As with most businesses, the recession definitely affected BDS. We’ve seen our Fortune 500 clients holding on to their budgets tighter, and waiting longer to make decisions to spend money on marketing services. We’ve also seen big changes in speed-to-market and the speed of connectivity, both of which have greatly impacted our business. Information is more accessible to consumers than ever before, making consumers more educated than ever before. This has caused us to evolve how we train our representatives as well as how they train sales associates. It has made us more nimble, resourceful, and creative with our training solutions.

What are your top tips for increasing sales impact?

  1. Don’t buy any lists. For BDS, it’s always been about the personal relationship we have with our clients.
  2. Our partnerships with our clients are built on trust, honesty, and integrity. BDS is built on long-term relationships: We have client partnerships that go back as far as 15 years. We’ve found that the most successful kind of business relationships come from the recommendations of our clients. We never want to be just a vendor to our clients, but their trusted partner.

What are your company’s plans for the future?
We are looking to become a larger player in the marketing industry over the next few years and are working to achieve that goal by diversifying the industries that we represent. We are also expanding our service offerings by building out our proprietary platforms in business intelligence and training, and developing innovative out-of-store concepts as we see a shift in retail formats.

What quality or qualities do you most value in your business associates?
I value the long-term team of people here at BDS. Each year our group of 5-year and 10-year employees continues to grow. We have a great culture of people here. I appreciate employees who have a passion for our clients’ business and who demonstrate their integrity and honesty on a daily basis. Our people are the heart of BDS, and without dedicated employees, the business wouldn’t have lasted 27 years

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?

  1. The people I work with—we have a great family here at BDS.
  2. Great clients—we get to work with amazing products from our top brand clients.
  3. The combination of our people, our clients, and representing great products, makes me excited to come to the office each day.

About Mark Dean:
As founder and CEO of BDSmktg, Mark Dean is the heart and soul of BDS. Drawing on more than 30 years of marketing and business management experience, he channels this knowledge into an organization that prizes innovation and teamwork to achieve its clients' marketing goals. Noted as an inspirational leader, Mark has an innate talent for bringing out the best in people and accepts nothing less. Mark is responsible for ensuring that BDS is a well-managed, profitable agency that is an "employer of choice" in Orange County. His responsibilities also include providing senior-level strategy and consultation services to the agency's vast client base. Mark studied public relations, journalism, and business at the University of Illinois and Northern Illinois University. He resides in Aliso Viejo, California with his wife and sons.

About BDS Marketing, Inc.:
BDSmktg is a marketing agency that delivers sales by offering customized solutions that work for its clients and are personalized to each client’s brand. The company is driven by the power of its people. Its high-performance teams generate sell-through and its client service specialists offer expertise to enhance marketing strategy. With retail as its specialty, BDS is an innovator in the areas of marketing analytics, training and learning incentives, market development, performance selling, brand advocacy, and merchandising. Clients include Canon, Dell, FedEx, Jawbone, Motorola, Sam’s Club, Toshiba, and Walmart. BDS is based in Irvine, California, and has been operating with excellence since 1984.  For more information, visit www.BDSmktg.com.

Tags: marketing award, marketing awards, business awards, stevie award, American business awards, best marketing team, Mark Dean, BDS Marketing

Marketing Award Winner's Outreach Overcomes Shoestring Budget

Posted by Liz Dean on Wed, Mar 14, 2012 @ 05:05 PM

Marketing 24/7, Inc., of Birmingham, Alabama, USA, received the Stevie® Award for Small Budget Marketing Campaign of the Year in the marketing awards categories of The 2011 American Business Awards, the premier business awards program in the U.S.A. (The 2012 ABAs are now accepting entries. Download your entry kit here and submit entries by the March 28 deadline.) Here we look at how Marketing 24/7's outreach catapulted their campaign.

About the Campaign
The Business Makeover Birmingham® (BMB®) project is an annual joint program that was started in 2008 with seven Project Partners including a bank, a sales coach, an accounting firm, an insurance company, a law firm, and the business school of a university. In 2009 and 2010, these businesses and professional service providers contributed services worth more than $30,000 each year.  As part of their services, one company (nominated by Birmingham, Alabama-based companies) received a strategic business makeover.

Promoting the BMB® Contest
The communications awards winner was charged with developing and implementing a marketing campaign for both the 2009 and 2010 BMB® contests. Marketing 24/7's campaign components consisted of announcing the makeover and its services, encouraging the business community to apply, announcing the five finalists and the ultimate winner, branding the Project Partners, and providing updates regarding the winners’ makeover progress. 

Shoestring Budget
The overall budget for promoting BMB® was very much “on a shoestring.” Only one-third of the initial investment by the Project Partners was devoted to advertising in the first year. In the second, the advertising component was increased to two-thirds of the total marketing budget.

Marketing 24/7 secured a free website template and hosting while leveraging social media to promote the business makeover contest.

Despite the small budget, media coverage was beyond expectation with coverage in newspapers, magazines, TV, and the Internet.  The BMB® winners received extensive publicity obtained by Marketing 24/7. 

Campaign Outreach
The Stevie Award winner was responsible for a number of events and activities, some of which included:

  • Planning a winner’s event hosted by BMB® Project Partners where 100 businesspeople heard the lessons learned from the winner’s strategic business makeover
  • Working with a city-wide business newspaper to publish frequent update articles in print and online regarding the competition’s progress and winners
  • Statewide coverage of the inaugural BMB® winner in a business magazine
  • The designing and placing of print ads soliciting BMB® entries and announcing the finalists and winner
  • Providing media training for all Project Partners and winners in order to generate more awareness and coverage of the contest
  • Creating an online feature placement blog through a major lifestyle magazine
  • Providing bi-weekly updates to the BMB® website and to social media sites such as LinkedIn and Twitter
  • Distributing monthly e-newsletters and “best practices” articles
  • Creating numerous promotional fliers
  • Developing an internal e-newsletter for the second annual BMB® winner
  • Writing and distributing news releases to announce the finalists and winners for publication in major publications, online, and in the BMB® e-newsletter
  • Planning a press reception for BMB® finalists
  • Pitching articles for the contest winners’ business and charitable activities
  • Securing numerous feature articles in two different, glossy lifestyle magazines in Birmingham, Alabama
  • Landing a feature article in the Sunday Business section of Alabama’s largest newspaper for the 2010 BMB® winner

Overall Results
With more than 25 articles published over two years, this business award winning campaign has attained exceptional results for BMB® with positive media coverage for all participants.  Other benefits have included:

  • increased awareness from the business community;
  • an up-tick in clients for Project Partners;
  • substantial savings and/or increased revenues for the winners; and
  • a strong following by the general public.

The winners of the contest have been delighted by the results, and many other businesses and individuals are interested in being nominated for future BMB® contests.

Marketing 24/7's Success
Ruwena HealyOn being presented with a marketing award, Ruwena Healy, President of Marketing 24/7, said: “I’m honored to be a Project Partner of Business ‎Makeover Birmingham® and to have had the opportunity to work with top leaders in the business community. ‎This award was made possible by the efforts of a great team of marketing professionals including several from the Project Partners’ companies.” ‎

The communications award winner added: "Winning in The American Business Awards has definitely catapulted my business into a whole different sphere. My company is now working with much bigger clients while providing the same attention to detail that allowed Marketing 24/7 to win this award.”

About Ruwena Healy:
Ruwena Healy founded Marketing 24/7 in 2005 after 18 years of experience working in banking and marketing professional services firms. Healy’s business awards for the two-year campaign of Business Makeover Birmingham include the 2010 PR News PR Platinum Award, a Clarion Award from The Association of Women in Communications, a Platinum Award from Hermes Creative Awards, and she has been a three-time Finalist in The Stevie Awards for Women In Business. Healy holds a bachelor’s degree from the University of Florida and a master’s degree from Florida State University. She is a member of numerous professional organizations.

About Marketing 24/7:
In 2012, Marketing 24/7, Inc. celebrates its 7th anniversary of providing professionals with marketing and business ‎development solutions. Chief Executive Officer Ruwena Healy founded the firm with the mission of providing ‎high-level marketing and business development consulting, marketing plan development and execution, ‎and strategic planning services to companies, entrepreneurs, and professionals. Marketing 24/7 offers ‎expertise in personal branding and company branding, and in improving marketing and business ‎development effectiveness for the purpose of increasing revenues and profits. For more information, visit www.marketing247.net.

Tags: marketing awards, business awards, marketing award, stevie award, American business awards, communications award, business award communications awards, Marketing 24/7, Ruwena Healy

How Marketing Award Winner Emirates NBD Became the Leading Bank in the UAE

Posted by Liz Dean on Tue, Feb 07, 2012 @ 10:38 AM

Emirates NBD, a United Arab Emirates bank, won the Stevie® Award for Marketing Department of the Year in the marketing awards categories of The 2011 International Business Awards.  (The 2012 IBAs are now accepting entries. Get your entry kit here and submit your entries by the 11 April early-bird deadline for discounted fees.) Here we outline their innovative 360-degree marketing approach to building the leading banking brand in the UAE.

Launched in November 2009, Emirates NBD had two objectives:

  • become the leading banking brand in the UAE by 2010 and,
  • become a top 100 global banking brand by 2013.

With the world in the middle of a financial crisis, however, the timing was a little challenging.

Overcoming Challenges
In order to accomplish the bank’s objective of becoming a leading UAE banking brand, the Emirates NBD Group Marketing department had to build a new and powerful brand value proposition.

Based on market research of over 1,200 respondents across the Emirates, Group Marketing developed the “Enriched Banking Experience” as the reference frame for all its marketing activities. This value proposition is all about providing customers with the best possible banking experience, while at the same time engaging them in experiences beyond banking through a stronger emotional appeal.

360-Degree Marketing ApproachVikram Krishna
Led by Vikram Krishna, Head of Group Marketing at Emirates NBD, the marketing division was responsible for developing an innovative 360-degree marketing approach to implement the bank’s value proposition across all customer touch-points.

The 360-degree marketing activities included:

1. Customer Insights
Emirates NBD transitioned into an organization driven by its customers’ insights with:

• New internal publications to inform management about business/brand news, competition insights, innovations;
• Regular market research to support all major business decisions;
• A comprehensive online brand value management system.

2. Product innovations
Emirates NBD launched a number of product innovations and linked them to experiences.  For example, its DNATA and Skywards credit cards made the travel experience for their users much more rewarding, and its Gold Certificates were linked to a concert by a famous Indian singer.

3. Digital Marketing
Emirates NBD gave its website a new look and feel, with new tools and content and improved search engine optimization (SEO).  There were tangible results from these improvements:

  • The bank became the second fastest-rising search term in the UAE on Google;
  • The number of visitors increased from 0.4 to 1.5 million per month within 18 months;
  • The newly designed website generated five times more leads.

4. Events & Sponsorships
Group Marketing carefully selected a number of events, based on the experience they provided, for Emirates NBD to sponsor. The 360-degree approach was applied by analyzing all potential customer touch points from A to Z.  Branding and interactions with the customers in different formats were based on this research.

5. Brand Activation
The ideal brand activation is where the brand becomes part of the customer experience. This was the case with Emirates NBD’s innovative branding of the Dubai Aquarium, a core attraction in Dubai Mall.

6. Internal Branding
A brand has to come to life from the inside out. A number of initiatives were started to transform all the banks 7,000 employees into brand ambassadors. One of them was an internal campaign called “I am Emirates NBD.” Six employees who best represented the bank’s core values were featured in the campaign.

7. External Communications
Group Marketing launched a major advertising campaign called “Truth and Reality.” The campaign implemented the bank’s value proposition: Truth is a fact linked to a banking experience, whereas reality is what people make of it—and their personal experience beyond banking. 

The results of this campaign were that:

  • 90% of people in the bankable UAE population saw the ad
  • 44% responded to the ad
  • 6% became new Emirates NBD customers

Achieving Aspirations
Using the 360-degree marketing approach to implement its new brand value proposition, Emirates NBD has successfully reached its objective of becoming the No. 1 banking brand in the UAE. In the YouGov BrandIndex (a widely used tracking tool in the UAE) Emirates NBD improved its score from 17 to 26, while its competitors stayed at around 16.

According to The Banker magazine, Emirates NBD increased its brand value by US $295 million. It is now ranked in 130th position globally, and in first position in the UAE.

“We in Group Marketing are immensely proud that our efforts at building the leading banking brand in the region have succeeded in positioning Emirates NBD on a par with brands of international distinction,” said Krishna. "The past year has been a particularly successful one for Emirates NBD with many national, regional, and international awards, among which the coveted Stevie Award stands out. This award is a recognition of the effectiveness of our brand strategy and an important step forward into the international arena.”

About Vikram Krishna:
Vikram Krishna is Head of Group Marketing at Emirates NBD. He is a senior banking professional with in-depth knowledge of Retail Banking, Retail Assets, and Mortgages. Krishna has a rich and varied sales and marketing experience across financial products and brands.  Before joining Emirates NBD, Krishna was Senior Vice President Marketing-Retail Assets at HSBC India. Prior to that, Krishna held the post of Vice President, Head of Mortgages for North India at CitiFinancial. Communicate Magazine (in association with Advertising Age) recently named Krishna one of the 50 most powerful media, advertising, and marketing executives in the Middle East.Krishna has a bachelor’s degree in Mathematical Studies from Delhi University and an MBA in marketing from Bharatidasan University, Tiruchirappalli, India.

About Emirates NBD:
Emirates NBD is a leading banking Group in the region with over 133 branches and over 750 ATMs and SDMs in the UAE. Emirates NBD employs more than 7.000 employees with over 50 nationalities. The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom, and Jersey (Channel Islands), and representative offices in India and Iran. For more information go to www.emiratesnbd.com/en/.

Tags: marketing award, best marketing, International business awards, marketing awards, Emirates NBD, stevie award, Vikram Krishna