Marketing Awards Blog

How a Stevie Awards Winner's Integrated Marketing Campaign Increased Global Sales

Posted by Liz Dean on Mon, Mar 04, 2013 @ 05:17 PM

Slack and Company, an integrated marketing communications agency in Chicago, Illinois, USA, was named Marketing Agency of the Year in the 2012 Best of the ABA Awards as part of The American Business Awards, the premier business awards competition in the USA. Introduced in 2012, the Best of the ABA Awards are five best-of-competition prizes that are awarded to the organizations that submit the best body of work to the competition, in their own name or in the names of one or more clients. Here is Slack and Company's award-winning submission for Business-to-Business Advertising Campaign of the Year, submitted in the marketing awards categories of The 2012 American Business Awards. (The entry deadline for the 2013 ABAs is March 27, request your entry kit here and it will be emailed to you right away.)

Marketing Challenge
To keep its lead in the paper shredder market, Fellowes needed to:

  • Achieve more brand visibility;
  • Drive home the differences between its shredders and the competition; and
  • Generate more traffic for channel-partner stores and websites.

Communications Strategy
Ron Klingensmith, Chief Creative Officer, Slack and CompanyAn integrated program was created featuring the iconic bulldog mascot, who sets up messages that emphasize the core performance advantages of Fellowes’ lineup of tough and reliable shredders.

The “Bred to Shred” campaign was developed to build awareness and drive action using a mix of media including television and radio, targeted print, airport dioramas, and mobile/online ads supported by strategic search engine optimization and search engine marketing (SEO/SEM).

Although primarily a North American campaign, the television, print, and digital advertising was transcreated and went on to run throughout Europe.

Outstanding Results
The program has strengthened Fellowes’ best-in-breed reputation for reliable, jam-free shredding—and sparked demonstrable buyer interest. In its first seven weeks, the campaign was responsible for a significant traffic uptick at retail-partner websites and boosted visits to the Fellowes site by more than 13%. Total click-through rates from online media averaged 1.06%, sending hundreds of thousands of new shredder shoppers to retail-partner websites.

“With creative magic and strategic, integrated thinking from Slack, we've been better able grow our brand visibility, delight our channel partners, and protect our market leadership,” said Maureen Moore, Vice President of Marketing and Communications at Fellowes.

"The Slack and Company team is grateful for this recognition from our peers in the business world,” said Ron Klingensmith, Chief Creative Officer at Slack and Company.  “It shows just how powerful a tool integrated marketing can be in regional, national, and international markets."

About Ron Klingensmith:
Ron Klingensmith is Chief Creative Officer of Slack and Company, and has worked with the company for 20 years. Ron's strategically driven creative work has earned awards (Tower, Pro-Comm, CEBA) for countless clients. Not only that, he has mentored scores of seasoned creatives, who can be found working throughout Chicago’s ad community.

Before joining Slack and Company, Ron spent nearly a decade at consumer agencies, including a five-year stint at J. Walter Thompson. This consumer sensibility, combined with Ron's love for strategy, is a major reason why Slack and Company’s creative product is so people-friendly, while still driving measurable results.

About Slack and Company:
Slack and Company is an integrated marketing communications agency that works exclusively with business marketers to build strong brands and create profitable demand. Founded in 1988 and based in Chicago, Slack and Company now has additional offices in Singapore and Sweden. In addition to being honored in the ABAs, Slack and Company was also named Marketing Agency of the Year in the 2012 Best of the IBA Awards as part of The International Business Awards, the world's premier business awards competition.  

About Fellowes:
Fellowes’ mission is to provide innovative workspace solutions to help people work more securely, comfortably, and productively.  Founded in 1917 by Harry Fellowes and headquartered in Itasca, Illinois, Fellowes, Inc. employs more than 1,200 people throughout the world and has operations in sixteen countries. Fellowes products are now readily available in over 100 countries across the globe.

Fellowes, Inc. is the global leader in paper shredder design and engineering, providing the highest quality personal and general office business shredders on the market. Known as the “World’s Toughest Shredders™”, the company is notable for inventing the personal shredder and as being the only one to offer 100 percent Jam Proof technology.

Tags: marketing awards, International business awards, American business awards, Best of the ABAs, Slack and Company, Ron Klingensmith, Fellowes, Best of the IBAs, marketing campaign

4 Ways Stevie Awards Winner Used Mobile Marketing to Increase Sales

Posted by Liz Dean on Fri, Feb 22, 2013 @ 11:44 AM

New York-based MediaCom won the Gold Stevie® Award for Mobile Marketing Campaign of the Year in the marketing awards categories of The 2012 American Business Awards, the premier business awards competition in the U.S.A. (The entry deadline for the 2013 ABAs is March 27, request your entry kit here and it will be emailed to you right away.) Now that the dust of Super Bowl XLVII has settled, we look behind the scenes at how the innovative technology achieved maximum ROI for a Super Bowl XLVI ad. Ryan Mocan, MediaCom

In 2011, Volkswagen’s “Mini Vader” TV spot was the must-see commercial of the Super Bowl. It was strong enough that MediaCom seeded it online way ahead of game day. Momentum was built up through mobile, search, and social media; and MediaCom was able to capture data that was vital for the targeted remarketing that turned the buzz surrounding the spot into sales floor action. This momentum turned the spot about an adorable kid in a Darth Vader costume into real call-to-action messages.

In 2012, imitation proved to be the sincerest form of flattery for MediaCom when the majority of Super Bowl advertisers copied their strategy—but MediaCom was able to do even better.

The Challenge
The challenge for MediaCom was to provide mobile and tablet support for the VW Super Bowl campaign, “Dog Strikes Back,” that would run before, during, and after game day. MediaCom developed an aggressive mobile search campaign around VW’s Super Bowl spot to not only match the blockbuster results from 2011, but also exceed them. 

The campaign included:

  • Mobile search
  • Contextual search, and
  • Voice search

Here’s a snapshot of how MediaCom’s campaign worked: 

1.  Teaser Video
The campaign started well ahead of the Super Bowl, lending support around a teaser video.  Rather than directing people to YouTube, all these efforts drove them directly to VW’s mobile-optimized website, providing an enhanced viewing experience on a mobile device or tablet. 

2.  Increased Search Traffic Through Paid Channels
Next, MediaCom continued to spread interest and increase traffic via major paid channels, including Google, Bing, Marchex Voice, and Kontera. MediaCom secured terms that were both specific to VW and more general to the Super Bowl. The MediaCom team also worked with ad networks like Kontera to secure in-text terms like “Super Bowl,” “vehicle,” and “new car”, effectively blocking the competition from these terms.

While MediaCom aggressively beat out competitors’ search terms, the real challenge came in defending VW’s own. Not only did other automobile brands bid on VW terms, but so did brands like Sketchers, Old Spice, and Doritos. MediaCom constantly monitored in real-time and adapted relevant keywords and ad copy to defend against competition at all stages of the campaign. 

3.  Voice Search
MediaCom knew that during the game people would be especially active on their phones and mobile devices – texting, Tweeting, and searching – so the team ramped up its efforts on Super Bowl Sunday. MediaCom was one of the first Super Bowl advertisers to use voice search. Consumers searching for related terms were greeted with an audio version of the VW Super Bowl ad and the opportunity to learn more about VW.

4.  Free Skype Calls for Pizza
It’s a well-known fact that many people order food during the Super Bowl—especially pizza.  MediaCom secured “pizza”-related terms, with VW sponsoring free Skype calls from consumers to pizzerias.

Phenomenal Results
By providing consumers with an easy mobile search experience, MediaCom drove phenomenal results:

  • 31.9% of YouTube commercial viewings came from mobile traffic
  • Clicks increased 14% from 2011 to 2012
  • Impressions increased 80% from 2011 to 2012
  • A 1,745% lift in clicks on game day versus pre-launch
  • Over 700,000 callers heard the VW voice ad on Super Bowl day

Most importantly, VW saw its sales soar 42% year-over-year in February, the carmaker’s best February for sales since 1973.

"The mobile media work we've done for VW shows how businesses can harness the power of new media to push sales to new heights,” commented Ryan Mocan, Digital Media Director at MediaCom. “Being acknowledged as Best Mobile Marketing Campaign in The American Business Awards shows that the business community is equally aware of this."

About Ryan Mocan:
Ryan Mocan is the Digital Media Director at MediaCom. He crafts strategies to lead and strengthen his clients business while developing POVs, providing thought leadership, and driving innovation. He also ensures that companies target the right audience to drive qualified traffic to their website, and increase their online ROI with digital strategies including SEM, SEO, social media, local search optimization, mobile, display, and web analytics.

Mocan’s work has been widely recognized throughout the industry and has received numerous accolades, including an OMMA Award; two IAB MIXX Awards; a Direct Marketing Association ECHO Award; an Adrian Award; a ClickZ Connected Marketing Award; and seven American Business Awards. Mocan has twelve years of online marketing experience and holds a double MBA in online marketing and management information systems. 

About MediaCom:
Part of the WPP Group, MediaCom is one of the largest media planning and buying agencies in the world. Billing nearly $25 billion USD a year globally, MediaCom boasts over 4,500 employees across 89 countries and in 111 offices. MediaCom provides clients with business-building media communications strategies for some of the world’s biggest and best-known global brand names.

Tags: marketing awards, American business awards, innovative technology, Ryan Mocan, Tablet Marketing, MediaCom, Mobile Marketing

3 Ways to Win Marketing Awards in 2013 Sales & Customer Service Awards

Posted by Liz Dean on Thu, Dec 27, 2012 @ 02:30 PM

As the final entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals, approaches on January 15, 2013, we wanted to highlight three marketing awards that should be of interest. (If you haven't yet done so, you can begin your submission process by requesting an entry kit here. The entry kit contains all of the instructions you need about how to prepare and submit your entries.) 

The Stevie Awards for Sales & Customer ServiceThe Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers. The 2013 awards will recognize achievements since July 1, 2011.

Three categories in particular that should be of interest to marketing professionals include:

  1. Outbound Marketing Program of the Year
    Recognizing marketing programs that use advertising, promotions, public relations and sales.
  2. Inbound Marketing Program of the Year
    Recognizing marketing programs that rely on content generation, lead development, and prospect cultivation.
  3. Demand Generation Program of the Year
    Recognizing sales organizations (and their colleagues in marketing) for their demand generation programs.

Entries in these categories require an essay of up to 525 words describing the nominee’s achievements since July 1, 2011; links to any online materials that support the nomination; and a brief (125 word) biography of the nominee.

2012 Gold Stevie Award winners include Nationwide Financial (Demand Generation Program of the Year), CenturyLink (Outbound Marketing Program of the Year), and Monitronics International (Inbound Marketing Program of the Year), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Winners of the 2013 edition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

Don't hesitate to contact us with any questions regarding the 2013 Stevie Awards for Sales & Customer Service.  Email us at help@stevieawards.com or call us at + 1 703-547-8389 and we'll get back to you right away.

Tags: sales excellence, best customer service, customer service awards, marketing awards, call center awards, sales achievement, best marketing, marketing award

Two Techniques for Securing Target Accounts, From a Stevie Awards Winner

Posted by Liz Dean on Wed, Dec 05, 2012 @ 12:49 PM

Babcock & Jenkins of Portland, Oregon, USA, won the Stevie® Award for Outbound Marketing Program of the Year in the Stevie Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (The final entry deadline for the 2013 Stevie Awards for Sales & Customer Service is January 15. If you haven't already done so, you can request your entry kit here and it will be emailed to you right away.) Here we look at how they helped their client, CenturyLink, break through the clutter with a targeted mailer.

Denise Barnes, President of Babcock & JenkinsCenturyLink, the third largest telecommunications company in the United States, needed to expand its market share by connecting with senior technology executives at top-tier companies. CenuryLink faced many challenges including:

  • Many of the targeted companies were in markets where CenturyLink had little or no brand recognition.
  • The audience was a difficult one to connect with: Skeptical, no-nonsense, discerning, and busy. About the last thing they had time for was a marketing message.
  • The executive-level decision-makers that CenturyLink needed to reach were not going to give them the time of day unless CenturyLink could somehow break through to them with something that would not only grab their attention, but also deliver relevant, valuable information.

Collaborating closely with the sales and marketing teams at CenturyLink, marketing awards winner, Babcock & Jenkins developed a pilot campaign with the following objectives:

  1. To drive engagement with targeted prospects, and
  2. To deliver qualified leads that result in sales meetings.

Breaking Through the Clutter

CenturyLink Targeted Account Program (TAP) mailer achieved its objectives through two main techniques:

  1. The strategy was to make every interaction personal and truly relevant. Each prospect received a high-end architectural tube in the mail with a customized network map showing what CenturyLink could do to connect their specific locations and improve network efficiency.

    The mailer broke through the clutter with impressive, blueprint-sized, customized-network diagrams that the CenturyLink sales engineers were developing to help close contracts. These diagrams not only showed specifically how CenturyLink could address a prospect’s unique network challenges, but also how committed the telecommunications company was to providing great, personalized service.

  2. A hand-written sticky note on the network diagram pointed to a personalized micro site, accessed via a personalized URL, where the recipient of the mailer could drill down into a 40-page recommendation specific to his or her company. The site featured a welcome video from CenturyLink’s CTO. The site also enabled prospects to see who their Account Manager would be and how to contact them.

    Tracking on the site enabled passive profiling, giving sales insight into the prospect’s interaction with the web pages. A sales alert notified reps when their target responded to the site. For non-responders, a series of coordinated direct mail, email, and phone touches reminded them to go online and view their proposal.

Whopping ROI

The campaign achieved the following results:

  1. Engagement
    63% of the targeted accounts (19 of 53) started a dialogue with
    sales.
  2. Pipeline
    26% of targets (11 of 53) were converted, meaning they were funneling revenue into the pipeline.
  3. ROI
    The company's ROI became a whopping 8: 1.
  4. Sales and Marketing Happiness
    A CenturyLink sales rep told us: “This is the best marketing program I’ve seen in my 15 years in this business.” (Yes, it’s a nice quote, but more importantly it shows that the CenturyLink sales team had bought into the marketing strategy 100%. That is critical to making a targeted accounts campaign successful.)

Babcock & Jenkins went on to roll out the CenturyLink TAP mailer to targeted accounts in other regions and with select partners. The B2B marketer is also planning to scale the program to a larger number of accounts, and to extend it to customers for cross-sell and up-sell opportunities. Finally, there are plans to test and fine-tune the campaign with new tactics and touches.

Denise Barnes, President of Babcock & Jenkins, feels that this is the most exciting time for the marketing industry in the last 50 years.  On winning the Stevie Award, Denise commented: "The aim of our agency is to make heroes of our clients, and winning the Stevie Award for Outbound Marketing Program of the Year was the best accolade possible for CenturyLink's highly successful TAP mailer.  This recognition is made even more rewarding by the knowledge that the Stevie Awards are judged by sales and customer service professionals in a wide range of industries."

About Denise Barnes
As President of Babcock & Jenkins (BNJ), Denise oversees all aspects of the agency, including strategic planning and day-to-day operations. She joined BNJ in 1998 and is responsible for the groundwork that has enabled the company’s success. With more than 25 years marketing experience, her previous successes include launching more than 20 commercial web sites, including Billboard®, LIFE® Magazine, Sports Illustrated®, and DrRuth.com. She also helped the emerging start-up E-Machines to grow from ground to $50 million within five years. 

About Babcock & Jenkins:
Babcock & Jenkins delivers authentic, unique, relevant stories on behalf of its clients in order to build brand, drive demand, and accelerate pipeline. Babcock & Jenkins engages audiences in meaningful conversations to form and preserve lasting, profitable relationships. For more information go to: http://www.bnj.com/.

About Century Link
Century Link is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. Century Link provides data, voice and managed services in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers for businesses and consumers. The company also offers advanced entertainment services under the CenturyLinkTM PrismTM TV and DIRECTV brands. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America's largest corporations. For more information, visit www.centurylink.com.

Tags: business awards, marketing awards, Stevie Awards for Sales & Customer Service, Babcock & Jenkins, Outbound Marketing Program of the Year, CenturyLink, Denise Barnes

50 Ways to Win Marketing Awards in The 2013 American Business Awards

Posted by Liz Dean on Mon, Nov 26, 2012 @ 03:29 PM

There are 50 marketing awards categories in The 2013 American Business Awards, the premier business awards competition in the U.S.A., to help you highlight your marketing successes. (Wednesday, December 12, is the second early-bird entry deadline for the 2013 ABAs, request your entry kit here  and you'll receive it right away.)

Our Marketing Campaign of the Year Categories for Industries include:

  • AccountingThe American Business Awards
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer Hardware
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Brand Experience of the Year (New category for 2013)
  •  Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • New Product or Service Introduction of the Year (New category for 2013)
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million)
  • Viral Marketing Campaign of the Year

Our Marketing Professional Categories include:

  • Marketing or Advertising Agency of the Year
  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketer of the Year (for non-executive marketing professionals)

If you can't make the December 12, 2012 deadline, March 27, 2013 is the entry deadline and April 24, 2013 is the last day that late entries will be accepted with payment of a late fee. Finalists will be announced on May 8, 2013. Entry details are available at www.StevieAwards.com/ABA

Looking for more ways to showcase your organization? There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate literature awards, annual report awards, website awards, video awards, and live event awards categories.

Tags: communications awards, business awards, website awards, corporate literature awards, marketing awards, annual report awards, marketing campaign of the year, marketing award

3 Tips on Marketing Abroad, From a Stevie Awards International Judge

Posted by Liz Dean on Thu, Oct 18, 2012 @ 10:30 AM

Jin Mu Cho, Vice President of the Korea Business Communicators Association and Chair of the new product awards and product management awards categories of the final judging committee for The 2012 International Business Awards shares insights on conducting business abroad. (Sign up here to receive information on how to enter The 2013 International Business Awards, the world's premier business awards competition, opening in January.)

Jin Mu ChoAs someone at the top of the communications profession, what advice do you have for people marketing abroad?

  1. Surround yourself with motivated individuals. In PR and marketing it is important to be surrounded by creative individuals with original ideas.
  2. Meet with top professionals in the marketing industry, to observe how they work, and to learn their perspectives. 
  3. Find a mentor who is willing to share his or her experiences in the marketing industry.

What are your top tips for companies seeking to promote their products or services?
To promote anything successfully, a marketing campaign should have originality and also simplicity in order to make an impact.

What was the best advice you ever received at the beginning of your career?
Keep things simple; think ahead; and always strive to improve.

What item of news recently caught your eye and why?
The lawsuit between Apple and Samsung over cellular phone patents was fascinating. Because the lawsuit attracted an enormous amount of media coverage it caught the public’s attention, and both companies were able to promote their technologies and brands.  As a result, it increased brand awareness throughout the world.

About Jin Mu Cho:
Jin Mu Cho has been Vice President of the Korea Business Communicators Association (KBCA) since 2006. From 1988 to 2011, Jin Mu worked at the advertising company Daehong Communications Inc., a division of the LOTTE Group, in Seoul, where he was Director of the Public Relations, Events, Marketing, and Administration Division.

Jin Mu is a regular consultant and lecturer on topics including marketing, PR, crisis management, and events for the education institutions of The Korea Economic Daily and The HankyoReh daily newspapers, and at Yonsei University and Korea University. He is also a public relations advisor to the Korean Government since becoming a member of the Presidential Committee on Social Cohesion in 2010, and he was a public relations member on the Korean Anti-Corruption and Civil Rights Commission from 2010 to 2011.

Tags: marketing awards, International business awards, stevie awards, new product awards, product management awards, Korea Business Communicators Association, Jin Mu Cho

9 Marketing Awards in the 2012 Stevie® Awards for Women in Business

Posted by Liz Dean on Wed, Aug 08, 2012 @ 12:23 PM

The entry deadline for the 2012 Stevie® Awards for Women in Business is August 29, and we thought it would be helpful for communications professionals if we highlighted the many marketing awards categories available. (Don't fret if you can't make the entry deadline, entries for the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run, can still be submitted through the final entry deadline of September 28 with a late fee of $35.00; request your entry kit today.)

Stevie Awards for Women in BusinessOur marketing award categories for Marketing Campaign of the Year which recognizes excellence in marketing by or for women since July 1, 2011 include:

  1. Business-to-Business Advertising Campaign of the Year
  2. Business-to-Business Marketing Campaign of the Year
  3. Consumer Advertising Campaign of the Year
  4. Consumer Marketing Campaign of the Year
  5. Mobile Marketing Campaign of the Year
  6. Online Marketing Campaign of the Year
  7. Retail/Merchandising Marketing Campaign of the Year
  8. Small-Budget Marketing Campaign of the Year (<$3 million/€2 million)
  9. Viral Marketing Campaign of the Year

Entries in these categories require an essay of up to 500 words describing the nominated campaign: its genesis, development, planning, commission, and performance to date, a biography of the leader of the team that developed the campaign (up to 100 words), and optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

Other website awards, blog awards, app awards, and video awards that may be of interest include:

  • Website of the Year:
    Recognizing excellence in web sites created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site was first published.

  • Blog of the Year:
    Recognizing excellence in individual or company blogs created by or for women. There is no eligibility period requirement for this category - it doesn't matter when the blog was first published.

  • Smartphone or Tablet App of the Year:
    Recognizing excellence in smartphone and tablet apps produced by or for women. There is no eligibility period requirement for this category - it doesn't matter when the app was first published.

  • Video of the Year:
    Recognizing excellence in videos produced by or for women since July 1, 2011.

These categories only require an essay of up to 100 words describing the nominated work: its purpose and results to date, the nominated work itself, which you should upload to our server via the new uploading tool on our online entry form, and optionally, you can provide creative and production credits for the work, such as writers, creative directors, and programmers.

Not sure where to start? All entries are submitted directly online through your account. You can begin by registering here.

Tags: business awards, app awards, video awards, website awards, marketing awards, stevie awards for women in business, blog awards, marketing award

5 Ways to Highlight Marketing Success in The 2012 International Business Awards

Posted by Liz Dean on Thu, Jun 21, 2012 @ 04:04 PM

The 2012 International Business Awards, the world's premier business awards competition, feature a wide selection of categories to recognize the achievements of marketing professionals. (The final entry deadline for the 2012 IBAs is 27 June, request your entry kit today.)

In addition to submitting entries specifically labeled as marketing awards, we thought it would be helpful if we highlighted five additional communications awards categories that should be of interest to marketing professionals including:

  1. Annual Report Awards CategoriesThe Stevie Awards
    These categories recognize excellence in annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications issued since 1 January 2011.
  2. App Awards Categories
    These categories recognize excellence in apps for handheld and tablet devices, and for PCs, issued or updated since 1 January 2011.
  3. Live Event Awards Categories
    These categories recognize excellence in live events staged since 1 January 2011.
  4. Video Awards Categories
    These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since 1 January 2011.
  1. Website Awards Categories
    These categories recognize excellence in web sites and blogs. There is no eligibility timeframe for these categories - it doesn't matter when the site or blog was first published.

Leave us a comment and let us know which award categories your organization plans to submit entries to in the 2012 IBAs.

Tags: app awards, live event awards, video awards, website awards, marketing awards, International business awards, annual report awards

4 Reasons to Submit Marketing Awards Entries in The 2012 IBAs

Posted by Liz Dean on Tue, May 29, 2012 @ 03:43 PM

Wednesday, 27 June, is the final entry deadline for The 2012 (Ninth Annual) International Business Awards, the world's premier business awards competition. (If you haven't already done so, you can request your entry kit here and you will receive it right away.) 

We thought it would be helpful for communications professionals if we highlighted four reasons to submit entries to the 2012 IBA marketing awards categories.

  1. Low entry fees.  The Stevie Awards
    The publicity that comes with winning a Stevie® Award is well worth the low entry fees.
  2. Earn industry status.
    Submitting IBA entries is a great way to benchmark your achievements against competitors in your industry.
  3. Impress potential clients.
    Your work will not only be reviewed and honored by peers and competitors, but also by potential clients.  Show off your organization's achievements in the 2012 IBAs.
  4. Global recognition and free publicity.
    Gold Stevie® Award winners will have the opportunity to make a 30-second acceptance speech before an audience of executives from across the world. The ceremony will also be streamed worldwide over the Internet.

Winners of the competition will be celebrated at the ninth annual awards banquet on Monday, 15 October at the Ritz-Carlton Hotel in Seoul, South Korea. 

The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates.  Honorees included American Express, Bombardier, Inc., Etisalat, Everything Everywhere, Saudi Basic Industries Corporation, Siemens AG, TATA Motors, Tesco Poland, Toyota Motor Corporation, Turk Telekom, and Unilever N.V., among others.  View all 2011 results here

Want more communications awards? There are a number of other IBA categories that should be of interest to communications professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Tags: communications awards, business awards, corporate awards, video awards, website awards, marketing awards, International business awards

3 Tips for Winning Marketing Awards in The 2012 IBAs

Posted by Liz Dean on Wed, May 09, 2012 @ 03:57 PM

16 May is the entry deadline for The 2012 International Business Awards, the world's premier business awards competition. If you haven't yet done so, you can request your entry kit here and you will receive it right away.  

To help make the most out of your marketing awards entries, we suggest the following tips:

1. Review the business awards categories.
There are several marketing award categories being celebrated at the 2012 IBAs including:

  • Marketing Department of the Year The Stevie Awards
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Campaign of the Year - Industry Categories
  • Marketing Campaign of the Year - Specialty Categories

There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

2. Review the entry submission criteria.
Information to be submitted online for entries in these categories include:

  • An essay of up to 500 words describing the nominee's accomplishments since 1 January 2011
  • A biography of the nominee or the leader of the nominated company, department, or team of up to 100 words, and
  • Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

3. Contact us.
If you have any questions about the 2012 IBAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

Entries submitted after 16 May, through the final entry deadline of 27 June, will be assessed a late fee in addition to any entry fee. Finalists will be announced in late July and 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

Leave us a comment and let us know how our corporate awards categories will help you to highlight your organization's successes.

Tags: communications awards, business awards, corporate awards, live event awards, video awards, website awards, corporate literature awards, marketing awards, annual report awards, marketing campaign of the year, marketing award