Marketing Awards Blog

3 Ways to Win Marketing Awards in 2013 Sales & Customer Service Awards

Posted by Liz Dean on Thu, Dec 27, 2012 @ 02:30 PM

As the final entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals, approaches on January 15, 2013, we wanted to highlight three marketing awards that should be of interest. (If you haven't yet done so, you can begin your submission process by requesting an entry kit here. The entry kit contains all of the instructions you need about how to prepare and submit your entries.) 

The Stevie Awards for Sales & Customer ServiceThe Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers. The 2013 awards will recognize achievements since July 1, 2011.

Three categories in particular that should be of interest to marketing professionals include:

  1. Outbound Marketing Program of the Year
    Recognizing marketing programs that use advertising, promotions, public relations and sales.
  2. Inbound Marketing Program of the Year
    Recognizing marketing programs that rely on content generation, lead development, and prospect cultivation.
  3. Demand Generation Program of the Year
    Recognizing sales organizations (and their colleagues in marketing) for their demand generation programs.

Entries in these categories require an essay of up to 525 words describing the nominee’s achievements since July 1, 2011; links to any online materials that support the nomination; and a brief (125 word) biography of the nominee.

2012 Gold Stevie Award winners include Nationwide Financial (Demand Generation Program of the Year), CenturyLink (Outbound Marketing Program of the Year), and Monitronics International (Inbound Marketing Program of the Year), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Winners of the 2013 edition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

Don't hesitate to contact us with any questions regarding the 2013 Stevie Awards for Sales & Customer Service.  Email us at help@stevieawards.com or call us at + 1 703-547-8389 and we'll get back to you right away.

Tags: sales excellence, best customer service, customer service awards, marketing awards, call center awards, sales achievement, best marketing, marketing award

Two New Marketing Awards Added to Sales & Customer Service Awards

Posted by Liz Dean on Wed, Jan 11, 2012 @ 02:54 PM

We have added two new sales achievement categories to The 2012 Stevie® Awards for Sales & Customer Service to honor marketing individuals for their sales excellence. Showcase your organization's best marketing practices and submit your entries today. (Be sure to submit your entries before the January 18th deadline; request your entry kit here.)

Our new marketing awards categories are:

  • Outbound Marketing Program of the Year
    Recognizing marketing programs that use advertising, promotions, public relations and sales.
  • Inbound Marketing Program of the Year
    Recognizing marketing programs that rely on content generation, lead development, and prospect cultivation.

The following information should be included in your marketing award submissions:Sales & Customer Service Logo

  • An essay of up to 500 words describing the nominee’s accomplishments since July 1, 2010 in the area covered by the category;
  • A brief biography (up to 100 words) of the leader of the nominated team or department; and
  • Links to online news stories, videos, photographs, press releases, etc. that support your nomination (optional).

All Finalists will be announced on January 25. Finalist benefits include:

  • Free Networking Opportunities
    Those who attend the 6th annual sales and customer service awards banquet will have several opportunities to meet other business leaders as well as celebrate business success. 
  • Opportunities to Gain New Clients
    Gold Stevie Award winners will have the opportunity to make a 30-second acceptance speech before an audience of hundreds of executives from across the globe during an awards dinner that will be broadcast and streamed worldwide over the Internet - a great opportunity to gain new clients.
  • Free Publicity
    The publicity that comes with winning a Stevie Award is well-worth the low entry fees.

Starting in 2012, in celebration of the 10th anniversary of the start of the Stevie Awards movement, all Finalists will be recognized as Gold, Silver or Bronze Stevie Award winners. Winners will be announced at the 6th annual sales and customer service awards banquet on February 27th at Caesar's Palace in Las Vegas.

Which of your organization's marketing programs will win a Stevie?

Tags: sales excellence, marketing awards, sales achievement, best marketing, marketing award

4 Tips for Improving ROI, From a Marketing Awards Winner

Posted by Liz Dean on Thu, Nov 17, 2011 @ 05:28 PM

Aprimo of Indianapolis, Indiana, won the Stevie Award for Best Marketing Solution-New Version in the 2011 Stevie Awards for Sales & Customer Service, the world's top sales awards and customer service awards. (Entries for the 2012 Sales & Customer Service Awards are now being accepted.) Here we look at what Aprimo has achieved in the niche area of Integrated Marketing Management.

Unlocking the Value in Online Data
AprimoCommenting on the recent acquisition by Teradata of Stevie Award-winning marketing software and services company Aprimo, Suresh Vittal of Forrester Research highlighted the increasing importance of Integrated Marketing Management: “Besides being a growth category—our last forecast estimated that this market is growing at roughly 17%—campaign management is mission critical. It is the fundamental technology that allows marketers to use customer data to develop relevant, multichannel communications.

“Simply put, it unlocks the value in customer data. This is particularly timely given the unprecedented growth in data volumes, driven primarily by the popularity of online, social, and mobile channels.”

A Single Marketing Solution
It’s clear that today’s marketing professional has to deal with many challenges, not the least of which are the number of new social media channels that appear on an almost daily basis. He or she also experiences the demoralizing effect of churn in senior marketing positions and the constant pressure to improve return on investment (ROI) while doing more with less.

With its aim to be a catalyst of marketing innovation, in 2010 Aprimo added to its suite of Integrated Marketing Management solutions by introducing Aprimo Marketing Studio®.   According to Bill Godfrey, co-founder of Aprimo: “From day one, Aprimo's vision has been to give B2B and B2C marketers a single solution to integrate all of their marketing, including people, processes, channels, and technology.”

Aprimo Marketing Studio® On Demand
Four of the ways that Aprimo Marketing Studio® (AMS) On Demand can help marketers to improve their ROI are by:

  1. Accelerating time to market for revenue-generating campaigns, product launches, and strategic brand initiatives;
  2. Enabling smarter decisions across the enterprise by leveraging data to
    gain insights, recognize emerging opportunities, and respond quickly;
  3. Optimizing and delivering successful campaigns seamlessly across all digital
    channels; and
  4. Streamlining operations to drive more effective marketing.

A Complete View
Aprimo takes a holistic view of marketing from the planning and operational stage through execution to reporting and optimization. AMS™ On Demand supports this approach as it allows customers to keep all online and offline marketing activities, the associated attachments, supporting documents, costs, and marketing assets in one knowledge base.

This complete view is required to evaluate a company’s marketing portfolio, manage resources, and optimize marketing ROI. AMS™ On Demand helps to create a true partnership between various departments in an organization, which in turn makes companies more efficient.

Aprimo Mobile
In the past year, Aprimo also launched a new offering, Aprimo Mobile, which
enables marketers to manage critical initiatives like campaigns, activities and
reports generated in AMS™ On Demand from any smartphone device, including the iPad™, iPhone®, and BlackBerry® and DROID™ devices.  This is the first mobile marketing solution that lets marketers keep campaigns moving, regardless of location, and make better, more informed decisions from the road.

Global Marketing
Aprimo’s cloud-based Integrated Marketing Management solutions now have more than 150,000 professional users worldwide, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies, more than all other integrated marketing software vendors combined.

Merger with Teradata
In January 2011, Aprimo was acquired by Teradata, a company focused on data warehousing and enterprise analytics.  Aprimo co-founder Bill Godfrey commented: “[The acquisition] is a significant step forward in our successful journey in being the recognized leader of Integrated Marketing Management solutions. The combination of our teams and solutions will enable us to continue accelerating growth, fueling innovation for our customers, and rapidly expanding our global presence. With these combined assets, we look forward to delivering world-class applications that will greatly benefit our customers and partners, and provide a vibrant environment for Aprimo’s team.”

Aprimo will remain located in Indianapolis.

About Bill Godfrey:
William (Bill) Godfrey is the visionary driving Aprimo's strategic direction and integration with Teradata Corporation. In 1998, he co-founded Aprimo as the first software company focused on digitizing the end-to-end marketing value chain. Under Bill’s leadership, Aprimo has created the market now known as Integrated Marketing Management. His passion for customer success and innovative solutions has led to Aprimo's continuing market leadership as rated by Gartner, Forrester Research, and other top research firms.

About Aprimo:
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo’s integrated marketing software—Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager—marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)121 380 1670 or visit www.aprimo.com.

About Teradata:
Teradata Corporation, Aprimo’s parent company, is the world’s largest company focused on raising intelligence through big data analytics, data warehousing, and integrated marketing management. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Tags: sales excellence, marketing awards, customer service excellence, The Stevie Awards for Sales & Customer Service, Sales & Customer Service