Marketing Awards Blog

3 Tips for Business-to-Business Marketing Success, From an American Business Awards Judge

Posted by Liz Dean on Thu, Apr 05, 2012 @ 10:13 AM

Kirby Wadsworth, Vice President of Global Marketing for F5 Networks, is Chair of the final judging committee for the marketing awards categories of The 2012 American Business Awards. (The final entry deadline for 10th Annual ABAs, the premier business awards program in the U.S.A., is April 25; request your entry kit now.) Here Kirby shares best marketing tips for business-to-business marketing.

What are your top 3 tips on how to make your mark in business-to-business Kirby Wadsworthmarketing?

  1. Align marketing and sales efforts into one holistic effort
    Marketing must start a conversation that sales is ready and willing to carry to conclusion.  Success here requires alignment of targets, content, training, process, and compensation systems. Research proves that companies that focus on sales and marketing alignment outperform those that allow the two functions to operate orthogonally.
  1. Measurement is the basis for alignment
    Marketing operations should be your first investment. Fill this group with experts in data analysis who are fully up to speed on modern marketing automation systems. Don’t be afraid of what you find initially. Measurement allows you to find and fix leaks in the system, and you will find many ugly ones when you first start measuring.
  1. Make sure you have broad cross-functional agreement on key performance indicators (KPIs)
    Make sure everyone understands and agrees with the areas you are measuring and reporting, then stick to it and report transparently on a regular basis. It's important to keep educating internal audiences, especially in finance, sales, and executive offices, on the value marketing is bringing to the business, and to do it without “taking credit.” Uniquely, marketing is both a service organization and a leadership organization, but is rarely appreciated for its contributions to pipeline. 

What item of news recently caught your eye and why?
The evolution in appreciation for Big Data and Business Intelligence—these areas are quickly becoming the hottest topics in a decade. I'm particularly fascinated by the potential for virtually every enterprise to leverage the power of Big Data to improve customer experience, create customized offers, and differentiate themselves.  In a lot of ways, Big Data feels like the Internet did back in the late 1990s: Lots of hype, but also massive underlying substance.

What is your favorite sport or hobby?
I use my time in airplanes and hotels to write. I'm 100,000 words into a paranormal novel that takes place in 1850s Nantucket.  It’s a lot of fun.

If you could choose another profession, what would it be?
Bestselling author…

What quality or qualities do you most value in your business associates?
Honesty and a sense of humor.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
I get my motivation helping others learn and grow in our profession.  Teaching and coaching others forces me to really know my stuff—or at least stay one step ahead of my employees and students.  They push pretty hard, and keep me on my toes. My best day is the day I can help someone overcome a problem, learn something new, or take on a new responsibility.

About Kirby Wadsworth:
Kirby Wadsworth is Vice President of Global Marketing for F5 Networks and leads all marketing-demand generation and branding functions worldwide. Kirby has played a key role in many projects including the installation F5's global marketing function which delivers outbound communication, branding, PR/AR, marketing services, web experience, and global demand campaigns, introducing F5’s first marketing automation system, and creating a global revenue campaign model to align marketing with sales objectives. Prior to F5, Kirby served as Senior Vice President of Marketing and Business Development for several startups including Acopia Networks, Revivio, and Storability. Kirby has been named a Stevie® Award Finalist twice, and F5 received the Stevie Award for Best Marketing Campaign in The 2011 American Business Awards.

About F5 Networks:
F5 Networks, Inc., a global leader in Application Delivery Networking (ADN), helps some of the world’s largest enterprises and service providers to realize the full value of virtualization, cloud computing, and on-demand IT. F5® solutions help integrate disparate technologies to provide greater control of the infrastructure, improve application delivery and data management, and give users seamless, secure, and accelerated access to applications from their corporate desktops and smart devices. F5 products give customers the agility they need to align IT with changing business conditions, deploy scalable solutions on demand, and manage mobile access to data and services. Enterprises, service and cloud providers, and leading online companies worldwide rely on F5 to optimize their IT investments and drive business forward. For more information, go to www.f5.com.

Tags: business awards, marketing awards, American business awards, stevie awards, Kirby Wadsworth, F5 Networks, marketing campaign of the year, best marketing

10 TIps for Winning Marketing Awards in the 2012 Stevie Awards

Posted by Liz Dean on Fri, Dec 02, 2011 @ 10:40 AM

We've just updated our 10 Tips for Winning Marketing Awards in the Stevie® Awards tipsheet for 2012!  Get it here.

We want to help you recognize your organization’s marketing efforts, so we’ve updated our 10 Tips for Winning Marketing Awards in the Stevie Awards tipsheet to help make the most of your submissions!

There are several benefits to downloading our 10 Tips for Winning Marketing Awards in the 2012 Stevie Awards Tipsheet

  1. View an array of marketing categories in one location
    We’ve made it simple for you! Our tipsheet organizes the Stevie Award programs and marketing awards categories in one easy-to-read document.
  2. Increase your chances of winning a Stevie Award
    Get insider tricks to help you choose the best marketing categories for your organization.
  3. Get a first look at our new 2012 categories
    We are continuously adding categories to our awards programs: Check out our newest additions!

The 2012 marketing tipsheet provides helpful information on all four Stevie Awards programs:

There are several categories to recognize marketing departments, campaigns, teams, and individuals, categories for work such as produced tools including web sites, blogs videos, and much more. 

Which 2012 marketing tip did you find most helpful?

Tags: communications awards, marketing awards, stevie awards, marketing award

Top 3 Market Research Tips: Q&A with John Kearon of BrainJuicer Group

Posted by Michael Gallagher on Thu, Nov 03, 2011 @ 11:16 AM

BrainJuicer Group PLC was named Company of the Year in Advertising, Marketing & Public Relations in The 2011 International Business Awards. (The IBAs are the world's top business awards program, open to all organizations and individuals worldwide. The 2012 IBAs open for entries in January - get the entry kit.)

We asked BrainJuicer founder John Kearon for some insight on what's new in marketing research.

John KearonWhat are your top 3 tips for new marketing research methods?

OK, here’s a thought experiment for you: If you had shares in every market research approach and were prepared to create a portfolio to hold for the next decade, which market research methods would you be buying and selling?

I’d start by shedding my entire portfolio of classic research approaches that rely on people’s post-rationalized beliefs about why they do things and what they say they like, asked in environments unrelated to the behavior in question. I’m not saying they won’t continue to be important in MR, but I am saying I believe they will be declining rather than growing.  So my top 3 “sells” would be:

1. All current pre-testing and concept testing approaches.  They have a notoriously bad record for predicting failure for some of the best-known and commercially successful adverts and new product launches. Adverts such as the Cadbury Gorilla and Stella Artois’ Jean de Florette—both reassuringly expensive campaigns—were punished in classic pre-testing; and new product launches including Bailey’s Irish Cream, cash point machines, and the Sony Walkman also fared badly in classic-concept testing research.

2. Perhaps controversially, I would also be selling Focus Groups. Yes, they can reveal powerful insights in the hands of a great researcher, but all too often they are just the lazy default of unquestioning research buyers and produce little or no insight on the subject at hand.

3. My final sell would be Brand and Advertising Tracking. As far as I can see, this is dead from the neck up, offering little or no insight, direction, or positive contribution beyond the comfort blanket of a monthly number. If this sort of research were banned, businesses would suffer withdrawal symptoms for a couple of months, after which they’d never go back.   Instead, they’d spend the money on the sort of research techniques outlined below that can actually help companies grow.

Now to what to buy. I’m interested in those research approaches most closely tied to Behavioural Economics. BE is finally explaining how people really make decisions and showing it to be quite different from what current market research believes. My top 3 “buys” would therefore be:

Any “We Research” techniques, such as prediction markets.  These techniques are increasing the accuracy of concept testing by tapping our ability as social animals to predict the behavior of other people, yet doing it better than we can predict our own.

I would also be buying shares in Ethnography and Netnography, as anything based on observation of what people really do is massively more accurate than what people say they do—or the reasons they give for saying it.

My final pick would be Game-Based Research. This can help put people into the context, mood, or hot state they would actually be in when choosing a response, so it elicits far more accurate research results than the vast majority of current, non-contextual research.

What item of news recently caught your eye and why?

In the UK, the quality newspapers’ reaction to Steve Job’s passing was sadly revealing of our liberal intelligentsia’s dismissal of the significance of anything they see as commercial. Some of the commentaries bordered on the Pythonesque in their “What have the Romans ever done for us?” tone.  Sure, Jobs invented the computer interfaces we take for granted; sure, he shaped the devices we use to play our music and changed the way we buy music and media; it’s true he redefined what a mobile phone is for and generated a global lust for beautiful and functional technology … but what did he ever do for us? The journalists urged us to get a little perspective. Jobs was hardly Nelson Mandela or Desmond Tutu, he was really just a good marketer and surely not deserving of the eulogies erupting around the world. I am saddened by the anti-commercial attitude that still survives in Britain towards the entrepreneurs and inventors who through creativity, boldness, and perseverance bring great products to a grateful public. I sincerely hope attitudes change and that we start to finally appreciate people like our own Jonathan Ive (selected by Jobs as his design guru, now SVP of Industrial Design at Apple Inc. and the conceptual mind behind everything from the iMac to the iPhone and iPad) and the engineer James Dyson, who has reinvented the way we clean our homes.

Do you have a favorite business app?

I love technology … but the wonderfully friendly, long suffering, Wayne Nightingale—who meets me off transatlantic flights with a cup of tea and drives me home to the kids—has to be my best business app. Thanks, Wayne!

If you could choose another profession, what would it be?

I’d be busy blowing up current approaches to education and setting up highly alternative schools whose motto might have to be: “You’d be mad to send your child here.”  Education must be the only field of life where a Victorian child transported in time to the present day would essentially recognize the experience. Now, that means either that our education system was perfected long ago, or—more likely—that there hasn’t been nearly enough progress since. You just have to compare it to the advances in medicine over the same time period to wonder how our education system could have looked. I hope I’ll get a chance to make a contribution to the system before I pop my clogs.

What quality or qualities do you most value in your business associates?

The passion and perseverance to be really good at the thing they do best; the integrity to be true to themselves; the tolerance to know what it takes to work well with others; and the playfulness to enjoy their work.

What do you think is the worst bad habit to have at work?

To think work is just the dull chore we’re forced to do before we retire. Don’t be boring, don’t be too serious, make sure you enjoy what you do, take some risks, have some fun … and see what you can achieve!

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?

Caffeine and alcohol help … as well as a contrarian spirit that enjoys change for change’s sake.  I like to question market research dogma and to invent exciting new ways to better understand and predict human behavior. 

About John Kearon
John Kearon, dubbed "the Steve Jobs of Market Research", is Chief Juicer and Founder of BrainJuicer Group PLC. John has been recognized by Ernst & Young twice for his entrepreneurship: Emerging Entrepreneur of the Year in 2005 and the London region’s Entrepreneur of the Year in 2009. BrainJuicer has been a two-time winner of the ESOMAR Award for Best Methodology (in 2005 and 2007), and John was awarded the Advertising Research Foundation’s Gold Award for Great Mind/Research Innovator in 2008.

John’s recipe for success is: creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, commitment, ability to go without sleep, and a touch of madness.

About Brainjuicer
BrainJuicer Group PLC, a thriving international marketing consultancy founded in 1999, provides fresh, validated, consumer-driven insight to 11 of the world’s top 20 consumer companies, their creative agencies, and many others. BrainJuicer specializes in helping clients with innovation, focusing on ideas, insights, concepts, communications, and the measurement of customer and employee satisfaction.  Learn more at BrainJuicer.com.  

 

Tags: business awards, marketing awards, stevie awards, best company, company of the year

Marketing Awards Judges in The 2011 International Business Awards

Posted by Michael Gallagher on Wed, Aug 03, 2011 @ 03:20 PM

This week we're recognizing the contributions of the more than 200 professionals worldwide who participated in the judging process of The 2011 (8th annual) International Business Awards.  We're already recognized the preliminary judges and the PR awards category judges.  And today we honor the contribution of the final judging committee for the marketing awards categories.

Members of the marketing awards judging committee this year included:

Sanga Bunchongprasert, Director, Nielsen Thailand, Bangkok, Thailand
Chaiyod Chirabowornkul, Senior VP - Head of Distribution Division, Total Access Communication, PLC, Bangkok, Thailand
Dr. Rojanasak Chomvilailuk, University of the Thai Chamber of Commerce, Bangkok, Thailand
Waraporn Kulsawatpakdee, Managing Director, Integrated Communication Co., Ltd., Bangkok, Thailand
Montira Limpanarom, Executive Director, Sony Music Entertainment Operating (Thailand) Co., Ltd., Klongton, Thailand
Somporn Mauthorn, General Manager, Spicy H Co., Ltd., Bangkok, Thailand
Teeraphan Totachawattana, Senior Managing Director, Dentsu (Thailand) Ltd., Bangkok, Thailand

Praphan PhornthanavarsitThe committee was chaired and formed by Praphan Phornthanavarsit, Chief Operating Officer, Thai Yamaha Motor Co., Ltd., Samutprakarn, Thailand

The average scores of Praphan and his committee determined this year's Stevie Award winners in the following categories:

  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Campaign of the Year for a Product
  • Marketing Campaign of the Year for a Service

Among the marketing award winners in this year's IBAs are Accenture, Doosan Heavy Industries & Construction, Emirates NBD, Finansbank A.S., and Jeju Free International City Development Center.  See the full list here.

What do you think of this year's IBA marketing awards judging panel and their choices?

Tags: marketing awards, International business awards, stevie awards, IBAs, marketing award

How Efes Beer in Turkey Used Social Media to Overcome Marketing Obstacles

Posted by Michael Gallagher on Tue, Apr 05, 2011 @ 05:01 PM

  

With the early-bird deadline for The 2011 International Business Awards coming up on April 12, we thought we'd look back at Efes Beer Group of Istanbul, Turkey, which won a Stevie Award for Marketing Campaign of the Year for a Product in the marketing awards categories of The 2010 International Business Awards.  Here we look at how Efes successfully launched their new beer brand, Gusta, without the use of advertising.

Efes BeerAy Ay Ay, Me Gusta!
That’s what they’re saying in Turkey about Efes Beer Group’s Gusta brand after
an innovative marketing campaign spurred a major boost in awareness and sales.

Obstacles: Market and Societal Forces
Turkey’s beer sector is relatively young, and is dominated by Efes Beer Group, a subsidiary of the Turkish conglomerate, Andolu Group.

Efes had a major challenge to grow sales of its Gusta brand in 2009.  There is a ban on advertising alcoholic beverages in Turkey, and the increasing influence of the country’s religious right added social pressures.  At the same time, with the global economic downturn, unemployment in Turkey was increasing and consumers were tightening their belts.

Two-step Marketing Strategy
The Gusta brand managers at Efes responded by devising an innovative marketing campaign targeting young urban consumers and aimed at getting them involved with the product. The highlights of the campaign were:
• Gusta Map: a web-based involvement program
• Gusta Expert: an on-site sampling program

Objectives
The overall aim of the Gusta marketing strategy was to increase sales by winning customers in a social way through brand experience and product sampling. Further objectives were to increase brand awareness, to strengthen the brand image, and to reach new consumers for the Gusta and Gusta Dark beers.

There was some risk to this marketing strategy in a society that discourages young people from mingling in bars. To overcome this, the two-step marketing program first involved people via their computers, and then in person, facilitated by wholesome, young—but not too young—women who were the hosts of the program, delivering the brand promise: Gusta!

Gusta Map
First, Efes created Gusta Map, an online social networking platform designed
to appeal to web-savvy young people. As its name implies, Gusta Map was a site to share experiences, music, recommendations—and to find real-time locations where Gusta was served and rated by other Gusta Map users.

Gusta Expert
To make the experience real, the Gusta Expert program recruited and trained Gusta girls who were placed in selected restaurant and bar outlets. They worked as servers and invited customers to try Gusta. They also recommended menu items that were compatible with Gusta. To reinforce the fun of Gusta, consumers were offered branded gifts, including beer mugs (33cl), coasters, trays, ice buckets, and bottle openers.

Outcome
Even Efes exclaimed “Gusta!” when the brand’s daily sales average increased by 38%.
In the first three months, Gusta Map attracted a whopping 61,000 page views, plus 300 Facebook fans and followers. The popularity of the site motivated more restaurants and bars to apply for inclusion. The launch of the Gusta Expert marketing program was so successful that it was expanded to include the Gusta Dark brand. For Gusta Expert, the initial three locations quickly mushroomed to one dozen. The program has been so popular that there are now five permanent Gusta Expert locations.

Gusta is the talk of the town in big cities across Turkey where “Ay ay ay, me
Gusta!” can be heard in the wee hours of the morning…

About Meric Aksoy
Meric Aksoy has risen through the ranks at Efes Beer Group to become Product Manager for Gusta.  He started out working on the popular Efes Pilsen brand in 1999. At that time, he served as a sales representative, advancing to sales supervisor until his promotion to his current position in 2004. He earned his B.A. in business administration from Dogu Akdeniz University in Turkey.

About Efes Beer Group
Efes Beer Group was founded in Turkey in 1969, and today consists of sixteen breweries in Turkey, Russia, Kazakhstan, Moldova, Georgia, and Serbia, with headquarters in Istanbul. As the 8th most popular European brand by sales volume and the 5th largest European brewer on combined production basis, the group is ranked 12th in the world beer market.

About Anadolu Efes
Anadolu Efes Biracilik ve Malt Sanayii A.S. undertakes the beverage operations of Anadolu Endüstri Holding A.S., one of Turkey's leading conglomerates. Celebrating its 40th anniversary in 2009, Anadolu Efes, together with its subsidiaries and affiliates, is a system of companies that produces and markets beer, malt, and soft drinks across a wide geographic area including Turkey, Russia, the CIS countries, South Eastern Europe, and the Middle East.

Want to win marketing awards like Efes did? Read our tipsheet, 10 Tips for Winning Marketing Awards in the Stevies.

Tags: business awards, marketing awards, stevie awards, marketing award, efes, gusta

4 Ways CAWOOD's Marketing Award-winning Work Keeps Kids Fit

Posted by Michael Gallagher on Mon, Mar 07, 2011 @ 04:10 PM

Full-service agency CAWOOD in Eugene, Oregon USA won for Best Writing/Content in the website awards categories of The 2010 American Business Awards.

Full-service marketing agency CAWOOD launched their award-winning web site for Eugene Pediatric Associates in December 2009.  The goal in creating http://www.EugenePeds.com was to provide easy access to comprehensive pediatric advice and information 24 hours a day.
 
Jeneca JonesThe site allows parents to read about a variety of topics, watch videos, access vaccine records, plan their child’s office visit, and send messages to their pediatrician or nurse through a secure system, day or night. By providing this online service, the doctor’s office receives fewer phone calls and is able to better serve patients and their families.

Written almost entirely by Dr. Pilar Bradshaw, content and videos are delivered in the same sincere, knowledgeable, heartfelt voice parents know and trust. Jeneca Jones of CAWOOD was a collaborative editor.

The web site is only one part of the media mix for Eugene Pediatrics. The CAWOOD philosophy is that the media mix should create a synergy that compliments each medium and targets the key audience.  Following are four elements used in marketing the practice:

- Web Site as Teaching Tool
The Eugene Pediatrics’ website serves as both an introduction to the practice and a teaching tool for physicians to use when they talk with parents:

- Traditional Media
In Eugene Pediatrics’ case, good, old-fashioned newspaper advertising is being used to help introduce new physicians and generates prospective patient calls;

- Local Television
Eugene Pediatrics physicians offer parents regular health tips on a local television station;

- Arena Advertising
The practice is promoted on an animated electronic sign in Matthew Knight Arena, where the University of Oregon plays basketball and where big-ticket entertainers such as Elton John perform.

“Customizing media to appeal to the demographics and psychographics of the desired audience is essential to any marketing program,” explained CAWOOD’s Jeneca Jones.

Want to be recognized for your marketing achievements as CAWOOD was?  Get our free tipsheet, 10 Tips for Winning Marketing Awards in the 2011 Stevies.

About Jeneca Jones
CAWOOD Account Executive Jeneca ones is an expert communicator with a passion for words, Jones creates original and creative copy for print advertisements, press releases, web sites, and more. A salesperson for ten years and newspaper editor for five, Jeneca knows how to listen and is always looking for ways to make emotional connections through her writing.  Her experience working with a broad spectrum of people from various social, cultural, and economic backgrounds helps CAWOOD’s clients span any divides. She provides real-world answers and big-picture perspectives tailored to meet individual needs.

About Dr. Pilar Bradshaw
Dr. Pilar Bradshaw is a board certified pediatrician and Fellow of the American Academy of Pediatrics. She began her medical practice in Eugene in 1999.
Bradshaw practices the full spectrum of pediatric medicine and sees patients from birth to young adulthood. Her special interests include the treatment of asthma, medically fragile children, and adolescent eating disorders.

About CAWOOD
Founded 30 years ago by President Liz Cawood, CAWOOD is a full-service marketing agency, which evolved from a public relations firm to a one-stop shop providing the marketing services its clients needed.  The award-winning firm specializes in branding, research, planning, Web, video, marketing, advertising, public relations and consulting.

Tags: business awards, marketing awards, stevie awards, eugene peds, cawood

How Marketing Awards Winner Is Transforming Social Media Measurement

Posted by Michael Gallagher on Wed, Feb 09, 2011 @ 03:07 PM

Nichole GoodyearBrickfish is a performance-based Cost Per Engagement® (CPE®) social-media solution that has generated over 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft, Estee Lauder, QVC, Dell, and Neiman Marcus. As Cofounder and CEO, Nichole Goodyear is driving unprecedented growth (up 368% since 2006).

Nichole’s achievements over the past year were recognized at the 2010 Stevie Awards for Women in Business. Brickfish took top honors in two categories: Nichole was named Best Entrepreneur (Services Business-Advertising, Marketing, and Public Relations); and Brickfish was named Technology Innovator of the Year.  Brickfish was also a Finalist for Most Innovative Company of the year (Advertising, Marketing, and Public Relations).

“It’s an honor to win these innovation awards and women in business awards,” said Nichole. “These awards validate our industry thought leadership. It’s a great nod to technology innovation for the Brickfish team. We’ve built our reputation delivering measurable social-media results for the top brands and agencies in the world.”

Under Nichole’s leadership, Brickfish has also been awarded the Red Herring Global 100 Award and an OMMA Award for Best Viral Campaign. The San Diego-based company is VC-backed (of note, since less than 5% of all women-owned businesses receive venture capital) and completed Series B fundraising in 2009.

A seven-time serial entrepreneur and tech-industry thought-leader, Nichole serves on the Interactive Advertising Bureau (IAB) Social Media Committee and chaired the creation of the IAB Social Media Buyer’s Guide, the industry’s first-ever guide to buying social-media advertising. She was recently elected to the Board of the Social Media Advertising Consortium (SMAC). Her personal mission: transform the way that advertisers and publishers measure social media from CPM (cost per thousand) to CPE® (cost per engagement).

“We all need a Nichole in our lives,” commented Karen Robinovitz, the self-designated creatrix of Purple Lab, a Brickfish client (Brickfish has powered two social-media programs for this new beauty brand).

New Mobile Capabilities
Brickfish® has just announced multiple-platform enhancements to its programs, including mobile capabilities, to meet the needs of the ever-evolving social-media space. The Brickfish platform now supports mobile submissions, mobile sharing, and QR code support for its social-media programs. In addition, the platform has tighter integration with Facebook and Twitter, offering clients additional social touch points for their Brickfish-powered programs.

These Brickfish mobile capabilities will allow consumers participating in Brickfish programs to participate via their mobile phones. In addition to being able to upload their photos, consumers will be able to engage with other programs and branded content as well as share content across the social Web. All mobile engagements will be tracked and reported through the Brickfish platform.

"At Brickfish, we continue to be at the forefront of technology and innovation in the social-media space," added Nichole. “Our recent enhancements to the platform reflect our dedication to the social-media space. We will continue to improve our platform to meet the growing needs of our clients and to provide them with measurable social-media results.”

Founded in 2005, Brickfish delivers results-driven programs for many leading consumer brands. A global enterprise, Brickfish recently released Spanish and Portuguese foreign-language support to address client needs in the U.S. and Latin America.

About Nichole Goodyear
Nichole Goodyear is CEO, Cofounder, and President of Brickfish, an award-winning technology platform that powers social-media programs for Fortune 1000 marketing leaders and advertising agencies. A seven-time serial entrepreneur, Nichole’s previous early-stage startups (many of which were acquired) included: ParCom Technologies, Jostens Learning Corp, RNB Technologies, Lightspan, and Pacific Fusion Technologies. Prior to cofounding Brickfish, Nichole cofounded Pacific Fusion Technologies, Inc., a technology leader that created Web-based portals that interfaced with payroll companies and banking systems for such renowned companies as Disney, Hughes, and several multi-billion-dollar financial institutions. As the systems architect and project leader for one of the top educational software companies in the nation, Nichole oversaw the implementation of countless innovative and groundbreaking Internet, video, and cable-modem digital media solutions. Nichole led the initial development team for Lightspan Local Connect, an ASP Internet-based communications product that successfully linked teachers, students, and their families.

About Brickfish®
Brickfish® is the performance-based Cost Per Engagement® (CPE®) social- media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent-pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web. Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign.  For more information go to brickfish.com.

Cost Per Engagement and CPE are registered trademarks of Brickfish.

Tags: marketing awards, stevie awards, women in business awards, brickfish, nichole goodyear, social media marketing

How Nokia Won Marketing Award in The 2010 IBAs

Posted by Michael Gallagher on Mon, Nov 22, 2010 @ 03:37 PM

Mobile-phone giant Nokia has won the Stevie Award for Marketing Campaign of the Year for a Service in the marketing awards categories of The 2010 International Business Awards. Here we look at how a new technology can successfully support a large-scale campaign that offers consumers ways to interact with print advertising from their mobile phone.

Nokia Point and FindNokia Point & Find is a beta service that enables people on the move to access relevant information and services on the Internet simply by pointing their camera phone at real-life objects. With Nokia Point & Find, brands can create unique mobile experiences using the service’s augmented reality and location-based technology. 

Nokia Point & Find recently ran a pilot to test the feasibility of making poster advertising interactive using Nokia’s proprietary image recognition technology. The goal was to tag all out-of-home ads with links to exciting, surprising content, and to promote the new service to Nokia smartphone users.

Colchester in the U.K. was chosen as a defined city space that could be comprehensively tagged and measured throughout the two-month campaign in January/February 2010.

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Tags: marketing awards, International business awards, stevie awards, marketing campaign of the year, marketing award, best marketing campaign, nokia