Marketing Awards Blog

50 Ways to Win Marketing Awards in The 2013 American Business Awards

Posted by Liz Dean on Mon, Nov 26, 2012 @ 03:29 PM

There are 50 marketing awards categories in The 2013 American Business Awards, the premier business awards competition in the U.S.A., to help you highlight your marketing successes. (Wednesday, December 12, is the second early-bird entry deadline for the 2013 ABAs, request your entry kit here  and you'll receive it right away.)

Our Marketing Campaign of the Year Categories for Industries include:

  • AccountingThe American Business Awards
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer Hardware
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Brand Experience of the Year (New category for 2013)
  •  Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • New Product or Service Introduction of the Year (New category for 2013)
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million)
  • Viral Marketing Campaign of the Year

Our Marketing Professional Categories include:

  • Marketing or Advertising Agency of the Year
  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketer of the Year (for non-executive marketing professionals)

If you can't make the December 12, 2012 deadline, March 27, 2013 is the entry deadline and April 24, 2013 is the last day that late entries will be accepted with payment of a late fee. Finalists will be announced on May 8, 2013. Entry details are available at www.StevieAwards.com/ABA

Looking for more ways to showcase your organization? There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate literature awards, annual report awards, website awards, video awards, and live event awards categories.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards

9 Marketing Awards in the 2012 Stevie® Awards for Women in Business

Posted by Liz Dean on Wed, Aug 08, 2012 @ 12:23 PM

The entry deadline for the 2012 Stevie® Awards for Women in Business is August 29, and we thought it would be helpful for communications professionals if we highlighted the many marketing awards categories available. (Don't fret if you can't make the entry deadline, entries for the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run, can still be submitted through the final entry deadline of September 28 with a late fee of $35.00; request your entry kit today.)

Stevie Awards for Women in BusinessOur marketing award categories for Marketing Campaign of the Year which recognizes excellence in marketing by or for women since July 1, 2011 include:

  1. Business-to-Business Advertising Campaign of the Year
  2. Business-to-Business Marketing Campaign of the Year
  3. Consumer Advertising Campaign of the Year
  4. Consumer Marketing Campaign of the Year
  5. Mobile Marketing Campaign of the Year
  6. Online Marketing Campaign of the Year
  7. Retail/Merchandising Marketing Campaign of the Year
  8. Small-Budget Marketing Campaign of the Year (<$3 million/€2 million)
  9. Viral Marketing Campaign of the Year

Entries in these categories require an essay of up to 500 words describing the nominated campaign: its genesis, development, planning, commission, and performance to date, a biography of the leader of the team that developed the campaign (up to 100 words), and optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

Other website awards, blog awards, app awards, and video awards that may be of interest include:

  • Website of the Year:
    Recognizing excellence in web sites created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site was first published.

  • Blog of the Year:
    Recognizing excellence in individual or company blogs created by or for women. There is no eligibility period requirement for this category - it doesn't matter when the blog was first published.

  • Smartphone or Tablet App of the Year:
    Recognizing excellence in smartphone and tablet apps produced by or for women. There is no eligibility period requirement for this category - it doesn't matter when the app was first published.

  • Video of the Year:
    Recognizing excellence in videos produced by or for women since July 1, 2011.

These categories only require an essay of up to 100 words describing the nominated work: its purpose and results to date, the nominated work itself, which you should upload to our server via the new uploading tool on our online entry form, and optionally, you can provide creative and production credits for the work, such as writers, creative directors, and programmers.

Not sure where to start? All entries are submitted directly online through your account. You can begin by registering here.

Tags: marketing award, marketing awards, business awards, website awards, video awards, app awards, stevie awards for women in business, blog awards

5 Ways to Highlight Marketing Success in The 2012 International Business Awards

Posted by Liz Dean on Thu, Jun 21, 2012 @ 04:04 PM

The 2012 International Business Awards, the world's premier business awards competition, feature a wide selection of categories to recognize the achievements of marketing professionals. (The final entry deadline for the 2012 IBAs is 27 June, request your entry kit today.)

In addition to submitting entries specifically labeled as marketing awards, we thought it would be helpful if we highlighted five additional communications awards categories that should be of interest to marketing professionals including:

  1. Annual Report Awards CategoriesThe Stevie Awards
    These categories recognize excellence in annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications issued since 1 January 2011.
  2. App Awards Categories
    These categories recognize excellence in apps for handheld and tablet devices, and for PCs, issued or updated since 1 January 2011.
  3. Live Event Awards Categories
    These categories recognize excellence in live events staged since 1 January 2011.
  4. Video Awards Categories
    These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since 1 January 2011.
  1. Website Awards Categories
    These categories recognize excellence in web sites and blogs. There is no eligibility timeframe for these categories - it doesn't matter when the site or blog was first published.

Leave us a comment and let us know which award categories your organization plans to submit entries to in the 2012 IBAs.

Tags: marketing awards, International business awards, annual report awards, website awards, video awards, live event awards, app awards

4 Reasons to Submit Marketing Awards Entries in The 2012 IBAs

Posted by Liz Dean on Tue, May 29, 2012 @ 03:43 PM

Wednesday, 27 June, is the final entry deadline for The 2012 (Ninth Annual) International Business Awards, the world's premier business awards competition. (If you haven't already done so, you can request your entry kit here and you will receive it right away.) 

We thought it would be helpful for communications professionals if we highlighted four reasons to submit entries to the 2012 IBA marketing awards categories.

  1. Low entry fees.  The Stevie Awards
    The publicity that comes with winning a Stevie® Award is well worth the low entry fees.
  2. Earn industry status.
    Submitting IBA entries is a great way to benchmark your achievements against competitors in your industry.
  3. Impress potential clients.
    Your work will not only be reviewed and honored by peers and competitors, but also by potential clients.  Show off your organization's achievements in the 2012 IBAs.
  4. Global recognition and free publicity.
    Gold Stevie® Award winners will have the opportunity to make a 30-second acceptance speech before an audience of executives from across the world. The ceremony will also be streamed worldwide over the Internet.

Winners of the competition will be celebrated at the ninth annual awards banquet on Monday, 15 October at the Ritz-Carlton Hotel in Seoul, South Korea. 

The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates.  Honorees included American Express, Bombardier, Inc., Etisalat, Everything Everywhere, Saudi Basic Industries Corporation, Siemens AG, TATA Motors, Tesco Poland, Toyota Motor Corporation, Turk Telekom, and Unilever N.V., among others.  View all 2011 results here

Want more communications awards? There are a number of other IBA categories that should be of interest to communications professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Tags: marketing awards, business awards, communications awards, International business awards, website awards, video awards, corporate awards

3 Tips for Winning Marketing Awards in The 2012 IBAs

Posted by Liz Dean on Wed, May 09, 2012 @ 03:57 PM

16 May is the entry deadline for The 2012 International Business Awards, the world's premier business awards competition. If you haven't yet done so, you can request your entry kit here and you will receive it right away.  

To help make the most out of your marketing awards entries, we suggest the following tips:

1. Review the business awards categories.
There are several marketing award categories being celebrated at the 2012 IBAs including:

  • Marketing Department of the Year The Stevie Awards
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Campaign of the Year - Industry Categories
  • Marketing Campaign of the Year - Specialty Categories

There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

2. Review the entry submission criteria.
Information to be submitted online for entries in these categories include:

  • An essay of up to 500 words describing the nominee's accomplishments since 1 January 2011
  • A biography of the nominee or the leader of the nominated company, department, or team of up to 100 words, and
  • Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

3. Contact us.
If you have any questions about the 2012 IBAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

Entries submitted after 16 May, through the final entry deadline of 27 June, will be assessed a late fee in addition to any entry fee. Finalists will be announced in late July and 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

Leave us a comment and let us know how our corporate awards categories will help you to highlight your organization's successes.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, corporate awards

Top 4 Reasons to Submit Marketing Awards Entries in The 2012 ABAs

Posted by Liz Dean on Wed, Apr 25, 2012 @ 06:10 PM

Today is the final entry deadline for The 2012 (10th Annual) American Business Awards, the premier business awards program in the U.S.A. All ABA entries are submitted directly online through your account and the web site will be open all night to accept your entries. You can begin by registering here.The American Business Awards

We thought it would be helpful for marketing professionals if we highlighted the top four reasons to submit entries to the 2012 ABA marketing awards categories.  

  1. Impress potential clients.
    Your work will not only be reviewed and honored by peers and competitors, but also by potential clients.  Show off your organization's achievements in the 2012 ABAs.
  2. Global recognition and free publicity.   
    Gold Stevie® Award winners will have the opportunity to make a 30-second acceptance speech before an audience of 600+ executives from across the country during a nationally-broadcast awards ceremony that will also be streamed worldwide over the Internet.
  3. Earn industry status.
    Submitting ABA entries is a great way to benchmark your achievements against competitors in your industry.
  4. Low entry fees. 
    The publicity that comes with winning a Stevie Award is well worth the low entry fees.

Marketing award entries should include the following information:

  • An essay of up to 500 words describing the nominee's achievements since January 1 2011
  • A biography of the nominee or the leader of the nominated company, department or team of up to 100 words
  • Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges

If you have questions regarding the submission process, we have several resources including a step-by-step video on how to submit entries, past winners' entries for your review, and  7 tips on submitting winning entries to help you make the most out of your entries. Don't hesitate to contact us with your questions about how to participate in The 2012 American Business Awards, email us at help@stevieawards.com or call us at + 1 703-547-8389.

2012 ABA Finalists will be announced mid-May and the 10th Annual award winners will be announced at our traditional banquet on June 18th at the Marriott Marquis in New York City. Click here to see the ABA calendar.

Looking for more communication awards? Our corporate literature awards, annual report awards, website awards, video awards, and live event awards categories have several opportunities that would be of interest to communications professionals.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

43 New Marketing Awards Categories in The 2012 International Business Awards

Posted by Liz Dean on Thu, Apr 05, 2012 @ 11:02 AM

We have added 43 new marketing awards categories to The 2012 International Business Awards to help marketing professionals highlight their successes. (The 2012 IBAs, the world's premiere business awards program, is now open for entries. Showcase your organization's best marketing practices and submit entries by the 11 April early-bird deadline for discounted entry fees. Don't worry if you can't make the 11 April early-bird deadline, the entry deadline is 16 May and we will continue to accept late entries through 27 June; request your entry kit here.)

Our marketing award categories for Marketing Campaign of the Year - Industry include:

  • Accounting
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer HardwareInternational Business Awards Logo
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
  • Viral Marketing Campaign of the Year

Our communication award categories include:

  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year

Want more communications awards? There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, best marketing, International business awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

54 Marketing Awards Categories in The 2012 American Business Awards

Posted by Liz Dean on Mon, Mar 26, 2012 @ 04:50 PM

The entry deadline for The 2012 American Business Awards is this Wednesday, March 28 and we thought it would be helpful for communications professionals if we highlighted the many marketing awards categories available. (Don't fret if you can't make the entry deadline, entries for The 2012 American Business Awards, the premier business awards program in the U.S.A., can still be submitted through the final entry deadline of April 25 with a late fee of $35.00; download your entry kit here.)

Our marketing award categories for Marketing Campaign of the Year - Industry include:

  • AccountingThe Stevie Awards
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense 
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer Hardware 
  • Computer Software 
  • Computer Services 
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics 
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Internet/New Media 
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications 
  • Transportation
  • Utilities

Our Marketing Campaign of the Year - Specialty Categories include:

  • Business-to-Business Advertising Campaign of the Year
  • Business-to-Business Marketing Campaign of the Year
  • Consumer Advertising Campaign of the Year
  • Consumer Marketing Campaign of the Year
  • Mobile Marketing Campaign of the Year
  • Online Marketing Campaign of the Year
  • Retail/Merchandising Marketing Campaign of the Year
  • Small-Budget Marketing Campaign of the Year (<$3 million)
  • Viral Marketing Campaign of the Year

Our communication award categories for professionals include:

  • Marketing or Advertising Agency of the Year
  • Marketing Department of the Year
  • Marketing Team of the Year
  • Marketing Executive of the Year
  • Marketing Professional of the Year (for non-executive marketing professionals)

Looking for more communication awards? Our corporate literature awards, annual report awards, website awards, video awards, and live event awards categories have several opportunities that would be of interest to communications professionals.

Tags: marketing award, marketing campaign of the year, marketing awards, business awards, communications awards, corporate literature awards, annual report awards, website awards, video awards, live event awards, communication award

3 Marketing Innovations: Are You Ready for the Next Big Thing in Consumer Engagement?

Posted by Michael Gallagher on Thu, Apr 07, 2011 @ 12:21 PM

  

Isobar’s work on adidas miCoach won a Stevie Award for Best Consumer Products-Durables Web Site in the web awards categories of The 2010 American Business Awards.  Bryant Shea, Isobar’s VP of Innovation, looks ahead at what’s on the horizon in consumer marketing.

Bryant SheaThe rate of change in the world of marketing is constantly increasing.  Just when you felt comfortable with the Web, along came Second Life, Facebook, Twitter, Foursquare, smartphones, tablets, and a slew of other communication channels all claiming to be the future of consumer engagement. Some have crashed, some have prospered, and the jury is still out on many—but what's next? Let's take a look at three technology innovations that will once again change the way brands engage consumers.

Interactive Billboards
Two emerging trends will change the world of outdoor advertising forever: Smartphones, and 4G.  In the near future, expect to see more and more digital billboards that leverage wireless technologies to create two-way interactions between displays and consumers. Imagine a scenario where a consumer can customize a shoe on a billboard using their mobile phone; share the shoe on their social networks; and have a link to purchase the shoe sent directly on their phone. Or imagine a virtual scratch ticket that can personalize rewards based on past purchase behaviors, time of day, or proximity to a particular store.  With wireless-enabled interactive billboards, consumers no longer have to remember what they see—the transaction happens right there.  Moreover, marketers can leverage the technology to better track the results of their outdoor advertising efforts.

Touchtables
Touch-screen phones and tablets seem to be all the rage, but what about taking the concept of a personal device and integrating it into the in-store experience? For example, imagine a table that combines what is great about being in a store—actually interacting with the merchandise—with the power of interactive technology. What if you could take a piece of clothing off the shelf, place it on a table, and interact with it to see product information, as well as related items and where they are located in the store? With touchtable technology, customers will soon be able to build virtual product collections and instantly send selected items to their mobile devices for sharing, saving, or purchase.

Connected TV
From Apple TV, Google TV, and Yahoo TV to Boxee, Roku, Samsung, and Sony, just about everyone is trying to get into the Connected TV space—and with good reason.  The next few years will bring a complete transformation in how people use their televisions. More and more people are watching TV while using their mobile phones or tablets. They’re already creating an interactive TV experience, but it's not directly linked. Expect to see much stronger interaction between your TV and your mobile device in the very near future.

These are just three of the many innovations that will reshape consumer engagement in the near future, but no matter what the technology, one thing is certain: Consumers expect engagement.  The technology is here, and the time is now to create consumer experiences like never before … are you ready?

About Bryant Shea
As Vice President of Innovation for Isobar, Bryant Shea is responsible for devising and applying cutting-edge technologies that not only facilitate the fulfillment of consumers’ needs, but also introduce them to fresh, new ways of interacting more meaningfully with brands. Among the global brands he has counseled are Nikon, Adidas, and Staples.
 
Previously, Shea was vice president of content and mobile for Molecular, now part of Isobar, where he established the company’s content management practice as a nationally recognized leader in the space through innovation and world class delivery, and managed projects for Fortune 500 companies.  
 
Shea is a seasoned speaker on the topics of digital technologies and has presented at many conference nationwide, including the Internet Retailer, ECM West, Gilbane and the AIIM Conference & Expo.

About Isobar
Isobar is a modern communications agency that brings people and brands together in new ways. Isobar fuses creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world.  Isobar’s unique combination of creatives and creators ensures the best ideas never end up on the cutting room floor, enabling the company to consistently deliver innovative and intensely relevant brand experiences for the world’s largest brands. With locations in Boston, New York and San Francisco, Isobar US is an Aegis Media Group Company and part of the global Isobar network of over 50 offices in 30 markets.  For more information, please visit http://na.isobar.com.

The final entry deadline for The 2011 American Business Awards is April 27.  Learn more at www.stevieawards.com/aba.

Want to win website awards as Isobar did for adidas? Read our tipsheet, 10 Tips for Winning Web Awards in the Stevies.

Tags: marketing awards, marketing award, web awards, website awards, best websites, adidas, isobar