Public Relations Awards

24 PR Awards Categories in The International Business Awards

Posted by Liz Dean on Thu, Apr 12, 2012 @ 10:06 AM

There are 24 PR awards categories in The 2012 International Business Awards, the world's premier business awards competition, to help you showcase successes. (All organizations and individuals worldwide may submit nominations to the IBAs. The entry deadline is 16 May; request your entry kit here.)

Our new 2012 IBA communications awards categories are:

  • Internal Communications2012 Stevie Awards
    Campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
  • Investor Relations
    Campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors.

Our other communicator awards categories include:

  • Public Relations Agency of the Year
    a. in Asia, Australia and New Zealand
    b. in Asia (China, Japan and Korea)
    c. in Europe
    d. in the Middle East and Africa
    e. in Canada and the U.S.A.
    f. In Mexico, Central and South America
  • Communications Department of the Year
  • Communications Team of the Year
  • Communications, Investor Relations, or PR Executive of the Year
  • Communications or PR Campaign/Program of the Year
    a. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
    b. Crisis Communications: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
    c. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries, one of which must be the United States.
    d. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
    e. Low Budget (under $10,000 / € 7500): campaigns/programs that cost no more than $10,000 / € 7500 (or equivalent in other currencies) to plan and implement.
    f. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
    g. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
    h. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
    i. Multicultural: campaigns/programs specifically targeted to a cultural group.
    j. Reputation/Brand Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
    k. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
    l. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.
    m. Social Media Focused: campaigns/programs designed to be implemented primarily through online social media.    

Your public relations awards entries should include the following information:

  • An essay of up to 500 words describing the nominee's achievements since January 1 2011
  • A biography of the nominee or the leader of the nominated company, department or team of up to 100 words
  • Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges

The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. PR award honorees included Informatica Corporation, M3 Communications Group, Inc., MWW Group, RSA Canada, Turk Telekom, Tesco Poland, and Weber Shandwick, among others. 2012 honorees will be celebrated at the 9th annual awards banquet on Monday, 15 October in Seoul, South Korea.

Other IBA categories that should be of interest to communications professionals, include many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

How will our corporate awards categories help you highlight your organization?

Tags: PR awards, public relations awards, communications awards, business awards, communicator awards, website awards, annual report awards, live event awards, video awards, International business awards, corporate awards