Public Relations Awards

Stevie Awards Winner Reveals What It Takes to Succeed in Asia-Pacific

Posted by Michael Gallagher on Thu, Apr 17, 2014 @ 02:45 PM

Weber Shandwick | Asia-Pacific won two Gold Stevie Awards in The 2013 International Business Awards.  Their Beijing office won in the app awards categories for an app created for McDonalds in China; and their Singapore office won for a community relations campaign in the PR awards categories.  (The 2014 International Business Awards is currently accepting entries. Get your entry kit here).

We asked Simon Dang, vice president, inline strategy, at Weber Shandwick Beijing, for his insight on what companies and organizations should be doing to better promote their goods or services in the Asia-Pacific region.

Engaging with the Consumer

Simon DangSimon told us: “Throughout Asia Pacific, and in the China market especially, social media and mobile access simply cannot be ignored.  Brands really need to start with a mobile strategy first, not as an afterthought.  Whether it is investing in a custom APP or creating content on social media mobile such as WeChat and Line or Weibo, branded customized communication experiences on mobile devices need to meet the demand for the on-the-go, always-on lifestyle of today. “

Simon added: “Just as many consumers today expect to be able to chat directly with a brand one-on-one via WeChat, WhatsApp, etc. It’s a huge opportunity for brands to further engage with personalized conversations and learn more about their consumers.”

Dedication to Clients

Weber Shandwick’s Stevie® Award-winning entry in the Apps categories, Olympic App Strikes Gold with Youth,” is a perfect example of how the agency helped their client McDonald’s reach the youth market through the use of social media.

Simon told us that he regards the Stevies as one of the major awards in the industry. “We are honored and delighted to have received this award.  It’s a testament to the exceptional dedication and skill of our entire team and the work we do for our clients.”

He added that the Weber Shandwick team had had a lot of fun creating the app for McDonald’s.  “It was used to truly engage and tap into the passion of the Olympic fans of China.  Winning this award has energized the team to really push the boundaries on what types of mobile apps to create for upcoming campaigns, and how we can make more apps that truly engage audiences and make a difference.”

Getting Around in Beijing

Being a part of the on-the-go, always-on lifestyle himself, Simon tells us: “It’s really hard to get taxis in Beijing so I like using 嘀嘀打车(Didi Dache)along with WeChat’s integrated payment system.”  Useful information if you are doing business in Beijing.

Historic Change

We asked Simon what excited him about the future.  He told us it was the limitless possibilities for the Asia-Pacific region.  “It’s often said that there’s not a lot of innovation coming out of the China,” Simon explained.  “But as many Stevie Award winners show, that’s completely false.  We are living in an historic period of change. We’re already seeing so much being led out of Asia Pacific—and there is much more to come.“

About Simon Dang

Simon Dang is vice president, inline strategy, at Weber Shandwick Beijing. He provides strategic direction across digital and traditional PR teams to oversee integrated marketing and media strategies that inspire clients and target audiences in both the online and offline worlds. His ten years of experience in digital includes paid search, social media, display media buying, above-the-line advertising, and creative content production that spans FMCG, finance, retail, travel, and technology verticals.  Simon’s current clients include McDonald’s, Unilever, Microsoft, California Walnuts, and Ocean Spray.

Prior to Weber Shandwick, Simon was the global search director at Mindshare NY overseeing the global account for SAP and the North America region for all Unilever brands.  For Unilever, his team created and executed social media, community management, influencer engagement and integrated marketing programs for Unilever, including a Facebook campaign that led to top fan page growth in 2010.  Simon was also invited to join Unilever’s North America Digital Innovation Board as an advisor on all brands for search and digital media strategy.

Simon has spoken at various international conferences, including BeaPon’s Annual Asia Social Media Summit, the Beijing Government Affairs Forum 2012, SES China, SES London, and OMS New York, and was a guest lecturer at the Zicklin School of Business in New York.  Simon is a volunteer at TED-X Beijing and holds an MBA from Columbia University.

About Weber Shandwick

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications, and crisis management, using proprietary social, digital, and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

Tags: communications awards, business awards, PR awards, stevie awards, public relations awards, weber shandwick, simon dang, IBAs

Tips on Successful PR Strategies From a Grand Stevie® Award Winner

Posted by Maggie Gallagher on Wed, Apr 02, 2014 @ 01:38 PM

Strategic Public Relations Group (SPRG) of Hong Kong won a Grand Stevie Award for being among the top 10 overall winners, including three Gold Stevie® Awards, in The 2013 International Business Awards.  Among the agency's Gold Stevie wins was for Public Relations Agency of the Year (China, Japan, and Korea) in the PR awards categories.  The early-bird entry deadline for the The 2014 International Business Awards, the world’s premier business competition, is April 16. Get your entry kit here

1403SPRGtsangWe asked SPRG’s Chairman, Richard Tsang, what has made his agency so successful in the Hong Kong and Asia-Pacific markets.

Richard Tsang founded SPRG in 1995, at the age of 29, with just four employees. Within a relatively brief period, he successfully transformed the agency into one of the largest PR networks in Asia, with nine regional offices employing 300 professionals. SPRG is now the largest PR consultancy in Hong Kong (with a 150-strong workforce), and currently serves 300 retainer clients in Asia, including over 160 listed companies.

Retaining Staff and Clients

“One of the keys to operating a successful PR agency is a stable workforce,” Richard told us. “And such stability can only come through trust, which is why members of SPRG’s senior management are afforded full autonomy to run their business, while benefiting from the Group’s resources.”

The overall staff retention rate at SPRG was an impressive 80% in 2013, despite high turnover and aggressive headhunting in the Hong Kong communications industry. All 22 assistant director-grade or above staff have remained loyal to the Group–with each having served SPRG for over 12 years on average.

To convey SPRG’s philosophy, vision, and goals, Richard personally welcomes new staff members on board during bi-annual meetings. “A stable workforce helps us build long-term relationships with our clients,” Richard explained. “80% of the clients that we secured during the first three years of SPRG’s establishment are still with us today. These long-standing relationships really mean a lot. I sincerely believe that we not only help clients climb to the top of their fields, but that we also grow along with them.”

Some of SPRG’s retainer clients include adidas Golf-TaylorMade, Air China, Automobili Lamborghini Asia Pacific, CFA Institute, China Mengniu, Deloitte Touche Tohmatsu, Eli Lilly (Taiwan), FOX International Channels, Google China, GSK, Hasbro Singapore, Hong Kong Deposit Protection Board, KFC, Lenovo, LG Electronics, Lindt, Logitech, P&G, Nestle China, Ronald McDonald House Charities Taiwan, and UC Rusal.

IPO Specialist

SPRG continues to be No. 1 in the IPO market in Hong Kong, having completed 26 new listings in 2013 alone. The Group has devised a number of pioneering campaigns for its clients, including the listing of the top fast-moving fashion group in Asia and of the largest housewares retail chain in Hong Kong, Singapore, and Macau.

An Independent with Worldwide Contacts

In addition to helping clients from Asia reach out to the world, SPRG also works closely with partners to provide their overseas clients with professional services, thus enabling them to be in touch with Asia.

“While mergers and acquisitions have become more prevalent among PR agencies, I like SPRG to remain independent,” commented Richard. “We are affiliated with some of the best independent PR agencies in the world, many of which are leaders in their respective countries.”

SPRG is a partner of PROI Worldwide, the world’s oldest and largest independent PR affiliation network. Together with its member companies and partners, it has coverage of more than 110 cities around the world. To promote experience-sharing and regional business cooperation, SPRG established a taskforce responsible for selecting the appropriate office or team to work with member companies and worldwide partners.

Awards and Accolades

As a PR veteran, SPRG is no stranger to industry recognition. The award-winning agency captured several accolades in 2013, including 10 Stevie® Awards, and was named Local Hero–Public Relations Agency of the Year (for the fourth consecutive year) and one of the Top Ten PR Agencies in Singapore by Marketing magazine, along with other international and regional awards for client-related campaigns.

Still other agency-specific awards that SPRG has won over the years include Asia Pacific Network of the Year (SPRG became the first independent agency in Asia to ever win the award), Greater China Independent Agency of the Year, Hong Kong Consultancy of the Year, and Best Financial PR Firm–Asia.

“We are truly grateful for receiving the Stevie Awards, among others,” Richard noted. “The Group has been increasing its participation in local, regional, and international industry awards, and the fruits of our efforts include over 30 accolades in 2013, with 2014 already proving to be another successful year. Through such strong showings, we trust that not only the Group, but also our client campaigns will gain the international recognition that they deserve.”

To extend award-winning success in the Asia-Pacific region, the Stevie Awards recently announced the 2014 Asia-Pacific Stevie® Awards, the first business awards program to recognize achievement in business throughout the entire Asia-Pacific region. Find out how to enter here.

About Richard Tsang

Richard Tsang, Founder and Chairman of SPRG, is an investor relations/PR veteran with over 25 years of experience. He founded SPRG in 1995 and it is now one of the largest PR networks in Asia and the largest PR consultancy in Hong Kong.

Richard holds over 40 board, committee, and advisory positions in business organisations, religious associations, NGOs, and academic institutions. He serves as Chairman of Global Development Group, APAC Region, of PROI Worldwide.

Accolades that Richard has earned include the 2003 “Young Entrepreneur Award” by DHL/SCMP Hong Kong Business Awards; “Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009; and “Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards.

About Strategic Public Relations Group

As one of the largest PR networks in Asia—and the largest PR consultancy in Hong Kong—SPRG is a specialist in public relations, investor relations, and financial communications, and a trusted corporate and marketing communications leader. For further information, go to www.sprg.asia/

Tags: communications awards, business awards, International business awards, PR awards, stevie awards, public relations awards, Strategic Public Relations Group, Asia-Pacific Market

Why Media Relations Are Still Relevant, by a Stevie Awards Winner

Posted by Michael Gallagher on Fri, Feb 14, 2014 @ 11:45 AM

5W Public Relations, in New York, New York, USA was named Public Relations Agency of the Year in the PR awards categories of The 2013 American Business Awards. (Entries to The 2014 American Business Awards are now being accepted.  Get your entry kit here.)  Agency founder Ronn Torossian shares with us his views on the relevance of media relations today.

Ronn TossorianEvery year, the argument of how “PR firms are overrated” or “You don’t need a PR firm” floats about, usually thanks to an influencer who doesn’t see the results he anticipated or because of an article in the mainstream press. As the CEO of a large PR firm, I am not angered by these comments; rather I appreciate the discussions they foster. As 2014 begins, we media relations experts must continue to showcase our ability to lead the communications discussion and execution by understanding the following:

1. Crisis communications issues are magnified.  In the past, a company could botch an order, have an employee do something stupid, make a big quarterly loss, or experience some other major dilemma, then simply wait for the crisis to blow over. Now, mostly due to the advent of the Internet, crisis issues can destroy companies if they aren’t handled correctly.

It can begin as a blog post that is tweeted and is then seen by a small town reporter who writes an article that gets picked up by a wire service … the next think you know—BOOM!—a horrible story about your company is on the front page of the Huffington Post and your competitors are stealing your clients and customers.

So, what role can media-relations experts play? They can navigate these waters by speaking with the blogger and getting the post revised, or maybe they can jump on the phone with the small town reporter and explain where the blog post erred in its reporting and why it’s NOT a story.

Someone without a communications background may be ill equipped professionally to tackle these issues. 

2. Everyone is a reporter… literally. Because we all have blogs, Facebook pages, Twitter handles, LinkedIn profiles, and more, companies need to tread lightly around sensitive issues, yet be aggressive in their promotion of positive ones.

Understanding who are the correct bloggers to reach out to, or which introductions to make at conferences or trade shows—not to mention who to respectfully stay away from—are not skills learned overnight. I cannot emphasize enough the importance of crafting smart messaging—and delivering that message to the correct people.

Companies that adhere to the “any publicity is good publicity” adage are often found by outsiders to have inconsistent messaging and confusing company structures.  This can sometimes result in missed stories that should have been big—or small, negative stories that should have been killed. Being able to discern the difference between an opportunity and a pitfall are two things that any media-relations expert can identify. 

3. … While influential Print/Radio/TV reporters are getting harder to find. While it is true that these days everyone and their neighbor is a reporter, the truly influential traditional reporters still exist. Your parents are not crazy, and many people do still read publications like The New York Times, Rolling Stone Magazine, Entrepreneur, and The Wall Street Journal cover to cover—and not on their Kindle. EVERY industry—no exceptions—has at least four or five reporters from whom all the experts, bloggers, specialists, etc. take their cues. 

Knowing who these influencers are, and having the relationships to make introductions and to generate coverage that moves the needle, are the most important reasons for companies to hire a public relations firm.

4. SEO is of high importance. This should come as a shock to no one. An entire industry has been built around search engine optimization and online reputation management, and the connection between these and public relations cannot be ignored.

Having online media results that rank very highly—especially when these reflect company messaging or are a ringing endorsement of your company—such results will not go unnoticed, particularly when third-party members of the media draft them. Prospective buyers, clients, and partners do perform due diligence, and having the online reputation to support your business is what makes the difference between an incoming lead or a phone that doesn’t ring.  And its just as important to have the volume of online content to battle negative reviews, false stories, and other content deemed detrimental to ones brand.

These objectives can all be met by having a media relations team in place to build positive online search results filled with media coverage. 

5. Content marketing both requires and creates a need for PR. Yes, even in 2014, people still use brochures and one-pagers for marketing. They also use—perhaps more than ever—webinars, white papers, video, and e-mail marketing.  These are all tools most marketers keep in their work belt.

Public relations outreach is often what drives people to download, sign up, or request more information for content marketing tools. More importantly, once that e-mail address is captured or that trade show is booked, something needs to be delivered. This is where media articles, videos, and sound bytes can best be utilized. Rather than sending out an email blast telling your prospective leads how great your company is, you can send out that same blast with a Forbes article, which will do all the telling for you.

Public relations experts know that media results speak for themselves—and they know how to use them to get results from your marketing practices.

Read more on the 5W PR Agency’s blog.

About Ronn Torossian
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (5WPR), a top 25 US PR Agency with more than 100 employees.  Ronn is known for his resourceful, results-focused approach and for his close relationships with members of the media, influencers, decision makers, politicians, and celebrities. Under his leadership, the firm has become one of the fastest growing agencies in the industry, with work that spans global interests, corporate entities, high-profile individuals, regional businesses, government agencies, and academic institutions, managing both their routine public relations matters and extremely sensitive issues. 

Ronn has been recognized as a semi-finalist for Ernst & Young's Entrepreneur of the Year and named to the "40 Under 40" lists of both PR Week and Advertising Age. The country's most influential media frequently feature Ronn's commentary and opinion on reputation management issues. His book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, was released in 2011. Ronn is a regular lecturer at universities and conferences, a member of the Young Presidents Organization (YPO), and serves as a board member of numerous non-profit organizations. Ronn was born and raised in New York City and resides with his family on Manhattan's Upper West Side.

About 5W Public Relations
5W Public Relations is a full-service PR agency known for innovative programs that engage with businesses, individuals, and ideas. With over 100 experienced professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, and Digital Strategy, 5W provides leading organizations and individuals with a resourceful, creative and results-oriented approach to communications.

Tags: communications awards, business awards, PR awards, stevie awards, agency of the year, public relations awards

Call for Entries for 22nd IPRA PR Awards for Excellence

Posted by Michael Gallagher on Tue, Jan 21, 2014 @ 10:54 AM

stevie_ipragwa_sitelogo_newThe 22nd edition of the International Public Relations Association's Golden World Awards for PR Excellence is now accepting entries.

You may access the entry kit here.

The GWAs are the world's top international public relations awards competition, featuring a wide variety of categories for agencies and communications departments.  All organizations and individuals worldwide are invited to submit entries. 

The Golden World Awards initiative, established in 1990 by the International Public Relations Association (IPRA) and now managed by the Stevie® Awards, recognizes excellence in public relations practice worldwide.  There is no more prestigious international public relations awards program.

Here is the calendar for the 2014 competition:

14 April is the early-bird entry deadline with discounted entry fees.

5 May is the final entry deadline.

19 May is the last day that late entries will be accepted with payment of a late fee.

Judging will take place: 1st Round in early June, 2nd Round on 26 June.

The winners celebration will be held in fall 2014, date and setting to be determined.

If you have questions about how to prepare or submit entries after you've reviewed the entry kit, please don't hesitate to contact us.

GWA@thestevies.com
+1 703-547-8389
www.StevieAwards.com

 

Tags: communications awards, business awards, PR awards, stevie awards, public relations awards, IPRA

PR Awards Winners Announced in 21st IPRA Golden World Awards

Posted by Michael Gallagher on Thu, Sep 12, 2013 @ 11:39 AM

Winners have been announced in the 21st annual IPRA Golden World Awards, the top international public relations awards competition.

See the full list of 2013 winners here.   Among the top winners with multiple awards are Bacardi Limited, Citi, MSLGroup, and Weber Shandwick.

IRA GWAThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, was open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA doubled this year, with separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others.

Entries submitted to the Golden World Awards competition were judged by an international panel of senior practitioners.

The GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards, The American Business Awards, and the forthcoming Asia-Pacific Stevie Awards. Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Entries for the 2014 edition of the Golden World Awards for PR Excellence will open in January.  Join the mailing list to ensure that you are emailed the entry kit as soon as it's available.


Tags: communications awards, business awards, PR awards, stevie awards, public relations awards, IPRA

Campaigning for Change: How a Stevie® Awards Winner Used a Communications Strategy to Protect Victims of Sex Trafficking

Posted by Liz Dean on Thu, Jul 11, 2013 @ 11:55 AM

Duffey Communications of Atlanta, Georgia, USA, earned the Gold Stevie® Award for Communications or PR Campaign of the Year in the PR awards categories of the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run. (Wednesday, July 24, is the early-bird entry deadline for the 10th annual awards. Request an entry kit here and it will be emailed to you right away.)

Sherri Fallin Simmons, Duffey CommunicationsChild sex trafficking is a rampant problem worldwide, and Atlanta, Georgia, ranks among the FBI’s top 14 U.S. cities for criminal pimping activity. A Future. Not A Past. (AFNAP)­ was launched in Georgia in 2007 to stop the domestic prostitution of adolescent girls. Stevie Award winner Duffey Communications has played a major role in shining a light on this problem.

Overcoming Public Apathy
Duffey Communications worked with a coalition, including the Juvenile Justice Fund (now youthSpark), to develop the campaign’s name, brand, and strategy – and rollout the initiative statewide.  The challenge over the time was to overcome public apathy, because most people at that point ignored the issue or believed it only existed in other countries. 

This challenge was met when Keisha Head, a survivor of domestic child sex trafficking, volunteered in 2011 to serve as AFNAP’s spokesperson. Keisha agreed to tell her story on behalf of AFNAP to elevate public awareness about child sex trafficking within the United States.

Difficulty Revisiting the Past
Although she was by then 31 years old, Keisha still found it difficult to revisit her past on a public stage. To provide her with the confidence and the necessary tools to tell her story, Duffey helped Keisha prepare for interviews through media training and developed a full-length feature story. This feature highlighted Keisha’s struggles as a runaway, a victim of child sex trafficking, a madam, a prisoner, and—finally—the voice for those like her who are exploited as children.

The spokesperson campaign was officially launched in July 2011, using media relations to develop public consciousness about the horrors surrounding domestic child sex trafficking. Duffey’s measurable objective was to secure 30 million media impressions, including one national media spotlight over a one-year period.

Performance to Date
Ultimately, the initiative was a huge success, receiving over 66,021,000 media impressions (more than double the goal), including an Associated Press interview in July 2011, a rare Atlanta Journal spotlight piece in September 2011, and a national Fox News story in January 2012.

In September 2011, Keisha was approached to be the voice of a campaign launched by the nation’s leading anti-trafficking organization—Polaris Project—to encourage Congress to reauthorize the Trafficking Victims Protection Act. (The Act was passed and signed by President Obama on March 7, 2013.)

In October 2011, the Office of the Fulton County District Attorney recognized Keisha Head at its 14th Annual “Voice for Victims” Awards Ceremony, held yearly to pay tribute to those who go above and beyond on behalf of victims. She was also selected to speak at The United States Attorney’s Office Human Trafficking Summit, held at Georgia State University in August 2011.

Keisha was one of eight “survivors” invited to participate in the 2012 Trafficking In Persons Symposium held in Salt Lake City in April 2012. Later that year, she was an interview subject in Atlanta’s PBA30 TV’s “How To Stop The Candy Shop” documentary, which focused on child sex trafficking. PBA30 was awarded a 2012 Southeast Regional Emmy Award for this documentary.  You can view this documentary at: http://video.pba.org/video/1771774072.

An Inspiration to Others
Despite the many lows of her past, Keisha Head used her story to change the lives of other girls like her and to raise awareness among law-enforcement officials, community ambassadors, and the general public about the commercial sexual exploitation of children.

“Through AFNAP, I was able to tell my story, a story which I hope will continue to help girls facing the same situations I did, and a story that puts a face on child prostitution to those who are working to stop this crime,” said Keisha in a press release. “These girls are your daughters, sisters, and friends. They are faces, not labels—and they are crying out for help.”

On being presented with the Gold Stevie for Best Public Service PR Campaign in November 2012, Sherri Fallin, CEO and president of Duffey, commented: “It’s important for us as an agency to support those who are willing to put themselves on the line to address tough social issues.  This is what brings about change—both in attitude and policy.  There are so many brave individuals and organizations working to put an end to child sex trafficking—and this award added voice to that cause.”

About Sherri Fallin Simmons:
Sherri Fallin Simmons’ experience in public relations, public affairs, and marketing has catapulted Atlanta’s Duffey Communications to success since she became company president and CEO in 2005. While keeping to the agency’s award-winning tradition of excellence–and bringing home more than 600 PR and marketing accolades in the past eight years—Sherri has led Duffey to develop highly visible social responsibility campaigns for issues such as water conservation, domestic child prostitution, and child-on-child sexual bullying. She has instilled her passion for social change into the agency’s business model and its staff through the creation and execution of engaging, effective public service initiatives.

About Duffey Communications, Inc.
Duffey Communications is a leading public relations and public affairs firm, and is one of the oldest independently owned, full-service agencies in the Southeast. Public relations industry media have ranked Duffey Communications as one of the nation’s 12 HOT Creative Firms, Top Strategic Counseling Firms, and Top New Media Pioneers, and Forbes magazine named it a Best of the Web company. For more information, visit www.duffey.com.

Overcoming Global Challenges: Advice on International Communications, From a Stevie® Awards Chair

Posted by Liz Dean on Thu, Jul 11, 2013 @ 11:11 AM

Kevin Read, Managing Director of Bell Pottinger Business & Brand in London, U.K., will Chair the Corporate Communications Awards and PR Awards Final Judging Committee in The 2013 International Business Awards, the world's premier business awards competition. (Judging for the 2013 IBAs is now underway and we invite you to apply to be a preliminary-round judge. If you qualify, you will be able to judge over the Internet at your convenience.) Here we talked with Kevin about his thoughts on the world of international communications.

Kevin Read, Managing Director, Bell PottingerAs managing director of an international public relations company, what advice do you have for corporations on how PR can solve international communications challenges?
One of the great strengths of PR consultants, especially those involved with international work, is that they can simplify the way that global corporations seek to express themselves. Equally, they are past masters of finding solutions that will illustrate the core points of a business’s products and services.

Many corporations—even significant global brands—need PR consultants to help them distil and deliver crucial messages to their target audience. Highly experienced PR professional are culturally sensitive to the ways in which a message needs to be delivered.  They are acutely aware of the modern need to balance the emotional with the rational, and the visual with the verbal.

What item of news recently caught your eye and why?
I have been fascinated by the recent business news about the appointment of a Canadian as the new Governor of the Bank of England, one of the most traditional and conservative positions in the world. The media—with a little help from the Chancellor of the Exchequer—chose to portray Mark Carney both as the best man in the world for the job and as a new broom for a dusty old institution that has maybe felt too comfortable behind its giant stone walls. As Mr. Carney settles in to the job, it will be fascinating to measure any gains from improved communications with the outside world against the risks of market reactions to more regular interaction.

Do you have a favorite app that you use for business purposes?
One of the great pleasures of working on international PR campaigns is not only visiting many fascinating and vibrant cities but also having the opportunity to sample the cuisine of different cultures. The free and highly reliable OpenTable app has on many occasions—and usually at the last minute—provided me with fantastic recommendations and allowed a very smooth and easy booking process; and the ability to flick back from time to time to see where you last ate in a particular city is a great plus for the next time you visit.

If you could choose another profession, what would it be?
Most of my career in public relations has focused on trying to resolve urgent yet complex communications challenges in different fields.  I’ve frequently had to spend long hours studying a wide range of different topics in order to get up to speed as an expert in each of these fields. I would therefore very much enjoy the opportunity to work within academia where perhaps I could instead focus on just one issue and spend time looking into it in greater depth.  I would like to make a tiny contribution to the world’s total knowledge of one particular subject.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
There are two things about public relations which I still thoroughly enjoy: the first is coming into the office in the morning and a having a brand new brief land on my desk in an area about which I know very little, then spending the rest of the day trying to unravel the intricacies of something totally new; the second is that I still relish the process of pitching—the ideas, the structure, the performance, and, of course, winning … although it does on rare occasions involve losing.

About Kevin Read:
Kevin is a former political speechwriter and management lecturer. His main focus is on resolving complex, international communications problems, shaping fresh, modern strategies, and implementing integrated solutions that are typically spearheaded by PR.

He has more than 15 years’ senior consultancy experience and specializes in strategic planning and providing senior level business counsel. He has worked extensively for leading global brands (HSBC, British Gas, Unilever), a wide array of industry bodies (nuclear, food, telecommunications, cosmetics, beverages), government departments, NGOs, and professional services firms. 

About Bell Pottinger Private:
Bell Pottinger Private is an international, full-service communications business. The company has business experience in 60 countries, advising world leaders in politics and business, supporting communications executives in every industrial and commercial sector, and managing reputations and brands in every communications medium.  For more information go to www.bell-pottinger.co.uk.

 

Tags: communications awards, International business awards, PR awards, Kevin Read, Bell Pottinger, international public relations

Finalists Announced in IPRA's Golden World PR Awards

Posted by Michael Gallagher on Wed, Jul 03, 2013 @ 10:55 AM

Finalists are announced in the 21st annual IPRA Golden World Awards, the top international public relations awards competition.

See the list of Finalists here.

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, was open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories - and entries - in the GWA doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others.

Finalists were determined by an international panel of senior practitioners. Final judging to determine the overall category winners will take place in Cologne, Germany on July 12.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Tags: communications awards, PR awards, stevie awards, public relations awards, IPRA

2 Weeks to IPRA's Golden World Awards Final Extended Entry Deadline

Posted by Liz Dean on Tue, May 21, 2013 @ 10:55 AM

The final extended entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 4 June. No additional late penalties or fees will be charged in association with the deadline extension.

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

To begin your submission process, you should:

1. Request an entry kit.
The entry kit will have all of the information you need regarding entry preparation and submission.

2. Review the 2013 categories.
The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others. For a full list of categories, visit the GWA website at www.ipra.org/gwa.

3. Submit your entries.
To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

6 Days to IPRA's Golden World Awards Final Entry Deadline

Posted by Liz Dean on Tue, May 14, 2013 @ 10:29 AM

Monday, 20 May is the final entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. Request the entry kit here and you will receive it right away.

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

  • Community Relations
    For community relations campaigns not conducted by government / local authorities.
  • Corporate Communications
    For excellence in enhancing a company’s overall reputation through corporate communications.
  • Crisis Management
    Example of excellent communications management during a crisis.
  • Digital Media Relations
    For the successful use of digital media relations in a PR campaign.
  • Event Management
    For the planning and delivery of a successful event with a public relations dimension.
  • Internal Communications
    For a creative internal communications campaign that engaged and informed personnel.
  • Launch of a New Product
    For well-planned PR activities around the launch of a product.
  • PR on a Shoestring 
    For an imaginative PR campaign done on a small budget.
  • Publications
    For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
  • Social Media for PR
    For excellence in the use of social media as a public relations tool.
  • Technology
    For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards