Public Relations Awards

2 Weeks to IPRA's Golden World Awards Final Extended Entry Deadline

Posted by Liz Dean on Tue, May 21, 2013 @ 10:55 AM

The final extended entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 4 June. No additional late penalties or fees will be charged in association with the deadline extension.

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

To begin your submission process, you should:

1. Request an entry kit.
The entry kit will have all of the information you need regarding entry preparation and submission.

2. Review the 2013 categories.
The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others. For a full list of categories, visit the GWA website at www.ipra.org/gwa.

3. Submit your entries.
To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

6 Days to IPRA's Golden World Awards Final Entry Deadline

Posted by Liz Dean on Tue, May 14, 2013 @ 10:29 AM

Monday, 20 May is the final entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. Request the entry kit here and you will receive it right away.

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

  • Community Relations
    For community relations campaigns not conducted by government / local authorities.
  • Corporate Communications
    For excellence in enhancing a company’s overall reputation through corporate communications.
  • Crisis Management
    Example of excellent communications management during a crisis.
  • Digital Media Relations
    For the successful use of digital media relations in a PR campaign.
  • Event Management
    For the planning and delivery of a successful event with a public relations dimension.
  • Internal Communications
    For a creative internal communications campaign that engaged and informed personnel.
  • Launch of a New Product
    For well-planned PR activities around the launch of a product.
  • PR on a Shoestring 
    For an imaginative PR campaign done on a small budget.
  • Publications
    For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
  • Social Media for PR
    For excellence in the use of social media as a public relations tool.
  • Technology
    For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

Enter IPRA's Golden World Awards Today to Avoid Late Fees

Posted by Liz Dean on Mon, May 06, 2013 @ 10:39 AM

Today, 6 May, is the entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. You'll avoid the £50/entry late fee if you submit your entries before 10:00 am GMT tomorrow. Late entries will be accepted through 20 May with payment of the late fee.IPRA Logo

Get Your Entry Kit Here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

  • Community Relations
    For community relations campaigns not conducted by government / local authorities.
  • Corporate Communications
    For excellence in enhancing a company’s overall reputation through corporate communications.
  • Crisis Management
    Example of excellent communications management during a crisis.
  • Digital Media Relations
    For the successful use of digital media relations in a PR campaign.
  • Event Management
    For the planning and delivery of a successful event with a public relations dimension.
  • Internal Communications
    For a creative internal communications campaign that engaged and informed personnel.
  • Launch of a New Product
    For well-planned PR activities around the launch of a product.
  • PR on a Shoestring 
    For an imaginative PR campaign done on a small budget.
  • Publications
    For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
  • Social Media for PR
    For excellence in the use of social media as a public relations tool.
  • Technology
    For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

One Week to IPRA's Golden World Awards Entry Deadline

Posted by Liz Dean on Mon, Apr 29, 2013 @ 12:49 PM

The entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 6 May. If you haven't yet done so, you can get your entry kit here. (Late entries will be accepted through 20 May with payment of a £50/entry late fee.)

IPRA LogoThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. Entrants may submit any number of nominations to any number of categories, which include:

  • Community Relations
    For community relations campaigns not conducted by government / local authorities.
  • Corporate Communications
    For excellence in enhancing a company’s overall reputation through corporate communications.
  • Crisis Management
    Example of excellent communications management during a crisis.
  • Digital Media Relations
    For the successful use of digital media relations in a PR campaign.
  • Event Management
    For the planning and delivery of a successful event with a public relations dimension.
  • Internal Communications
    For a creative internal communications campaign that engaged and informed personnel.
  • Launch of a New Product
    For well-planned PR activities around the launch of a product.
  • PR on a Shoestring 
    For an imaginative PR campaign done on a small budget.
  • Publications
    For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
  • Social Media for PR
    For excellence in the use of social media as a public relations tool.
  • Technology
    For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Please don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

One Week to IPRA's Golden World Awards Early-bird Deadline

Posted by Liz Dean on Mon, Apr 08, 2013 @ 11:23 AM

The early-bird entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 15 April. You'll save £50 per entry if you submit your nominations through that date.

IPRA's Golden World Awards LogoIf you haven't yet done so, you can get your entry kit here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The GWAs has doubled the number of categories this year,  as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

  • Community Relations
    For community relations campaigns not conducted by government / local authorities.
  • Corporate Communications
    For excellence in enhancing a company’s overall reputation through corporate communications.
  • Crisis Management
    Example of excellent communications management during a crisis.
  • Digital Media Relations
    For the successful use of digital media relations in a PR campaign.
  • Event Management
    For the planning and delivery of a successful event with a public relations dimension.
  • Internal Communications
    For a creative internal communications campaign that engaged and informed personnel.
  • Launch of a New Product
    For well-planned PR activities around the launch of a product.
  • PR on a Shoestring 
    For an imaginative PR campaign done on a small budget.
  • Publications
    For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
  • Social Media for PR
    For excellence in the use of social media as a public relations tool.
  • Technology
    For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website.

GWA now features three entry deadlines:

  • 15 April - the early-bird deadline, with a discounted fee of £250 per entry
  • 6 May - final entry deadline, entry fee is £300 per entry
  • 20 May - last day that late entries will be accepted with payment of £50/entry late fee

Entry details are available at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Please don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Tags: business awards, PR awards, stevie awards, public relations awards, IPRA, International Public Relations Association, Stevie Awards and IPRA Partnership, Golden World Awards

6 Tips for Winning Stevie® Awards, From a PR Awards Winner

Posted by Liz Dean on Thu, Nov 29, 2012 @ 11:32 AM

Marketing 24/7, Inc., of Birmingham, Alabama, USA, received the Gold Stevie® Award for Communications or PR Campaign of the Year in the PR awards categories of the 2012 Stevie Awards for Women in Business. (Entries for the 2013 Stevie Awards for Women in Business, the world's top honors for female entrepreneurs, executives and the organizations they run, will open in May. Request an entry kit for the 2013 awards and it will be emailed to you when entries open.) Here Marketing 24/7, Inc's CEO, Ruwena Healy, shares her tips for winning Stevie Awards.

Ruwena Healy, Marketing 24/7, Inc.What are your top tips for winning business awards in the Stevie Awards?
The opportunity to be recognized as a Stevie Awards-winner has me thinking about the importance of pursing these kinds of business awards and honors. What does it take to always push yourself to be an award winner in your business? Obviously, it takes a great deal more than just applying for them.

For years, I have employed a variety of good business practices that have helped my company succeed:

  1. Keep focused on what’s to come in your business.
    Look forward at least 12 months and have a plan for each of those months and what you want to have accomplished two years from now.
  2. Always execute work with perfection.
  3. Deliver “creative” results for clients or customers.
    Don’t do only what is expected. Focus on the unexpected, what’s unique and how you can make that happen in a successful way.
  4. Give your work 110 percent always and then some.
    100 percent or less doesn’t make one an award winner.
  5. Discover the awards process from the inside out.
    Becoming a judge for a variety of awards opportunities helps you learn more about the process and exactly what is expected from winners.
  6. Benchmark your business against people who are winning awards.
    Get familiar with the winners’ circle and observe what they do. Why did they win? What are they doing differently? Use business award winners as the companies to benchmark your staff and customer processes.

What item of news recently caught your eye and why?
A recent article on FastCompany.com focused on why good writing is essential for business. In this age of social media driven communication, we all strive to deliver strong messages in 140 characters or less. But the true art of writing can get left behind. Good business requires good communication. I think it is crucial that we continue to stress the importance of proper pros to the young professionals coming up behind us.

If you could choose another profession, what would it be?
If I had to choose another profession, I would want to be a physician. As I’ve aged, I realized the importance of health and our family’s health.  If I were a doctor, I would know more about the basics of good medical care and be in a better position to help family and friends when important health issues arise.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
I have always been driven to achieve perfection. Sometimes I wish I wasn’t quite as driven. But I like being successful at whatever I set my sights on. This allows me to maintain my focus and hit the ground running every day.

About Ruwena Healy:
Ruwena Healy is the CEO of Marketing 24/7, Inc., a full-service marketing firm that specializes in developing marketing plans and executing the details of them. Founded seven years ago, Marketing 24/7, Inc. has become one of Birmingham’s Top 10 PR firms. Healy and Marketing 24/7 are the recipients of numerous national and international awards for excellence including most recently the Gold Stevie Award in the 2012 Stevie Awards for Women In Business.  Earlier in 2012, Healy was honored with the Bronze Stevie Award for Communications or PR Campaign of the Year - Low Budget in The American Business Awards and named 1st runner up in the Birmingham Business Journal’s Social Madness competition.

Healy maintains a blog at www.mastermarketing247.com and has authored numerous published articles that have appeared in PR News’ 2011 Crisis Management Guidebook, Birmingham Business Journal, The Birmingham News, Alabama Business News and al.com.  Healy is a sought after speaker and trainer covering topics on marketing, branding, social media and public relations.

About Marketing 24/7:
Marketing 24/7, Inc. celebrated its 7th anniversary in 2012 of providing professionals with marketing and business development solutions. CEO Ruwena Healy founded the firm with the mission of providing high-level marketing and business development consulting; marketing plan development and execution; and strategic planning services to companies, entrepreneurs and professionals.  Marketing 24/7 offers unique expertise in personal branding and company branding as well as improving marketing and business development effectiveness for the purpose of increasing revenues. Marketing 24/7 has a diverse client base and is currently ranked as Birmingham’s 11th largest PR firm. For more information, visit www.marketing247.net.

Tags: business awards, PR awards, American business awards, stevie awards for women in business, Marketing 24/7, Ruwena Healy

21 PR Awards Categories in The 2013 American Business Awards

Posted by Liz Dean on Tue, Nov 06, 2012 @ 11:47 AM

There are 21 PR awards categories in The 2013 American Business Awards, the top business awards competition in the U.S.A., to help you highlight your PR successes. (Friday, November 16, is the first early-bird entry deadline for the 2013 ABAs, request your entry kit here  and you'll receive it right away.)

The public relations awards categories for Communications or PR Campaign/Program of the Year include: The American Business Awards

  • Community Relations
    Campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
  • Crisis Communications
    Campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
  • Events & Observances
    Campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.
  • Global Issues
    Campaigns/programs that demonstrate effective global communications implemented in at least two countries, one of which must be the United States.
  • Internal Communications
    Campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
  • Investor Relations
    Campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors.
  • Issues Management
    Campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
  • Low Budget (under $10,000)
    Campaigns/programs that cost no more than $10,000 to plan and implement.
  • Marketing – Business to Business
    Campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
  • Marketing – Consumer Products
    Campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
  • Marketing – Consumer Services
    Campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
  • Multicultural
    Campaigns/programs specifically targeted to a cultural group.
  • Reputation/Brand Management
    Campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
  • Public Affairs
    Campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
  • Public Service
    Campaigns/programs that advance public understanding of societal issues, problems or concerns.
  • Social Media Focused
    Campaigns/programs designed to be implemented primarily through online social media. 

There are a number of other communications awards categories including:

  • Public Relations Agency of the Year
  • Communications Department of the Year
  • Communications Team of the Year
  • Communications, Investor Relations, or PR Executive of the Year
  • Communications Professional of the Year(for non-executive communications, PR, and IR professionals)

Looking for more ways to showcase your organization's PR triumphs? There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate literature awards, annual report awards, website awards, video awards, and live event awards categories.

Tags: communications awards, business awards, corporate awards, live event awards, video awards, website awards, PR awards, American business awards, public relations awards, communicator awards, annual report awards

13 PR Awards in the 2012 Stevie® Awards for Women in Business

Posted by Liz Dean on Wed, Aug 08, 2012 @ 01:01 PM

The entry deadline for the 2012 Stevie® Awards for Women in Business is quickly approaching on August 29 and we thought it would be helpful for communications professionals if we highlighted the many PR awards categories available. (Don't fret if you can't make the entry deadline, entries for the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run,  can still be submitted through the final entry deadline of September 28 with a late fee of $35.00; request your entry kit today.)

PR AwardsOur PR award categories for Communications or PR Campaign of the Year which recognize excellence in public relations, press relations, and publicity programs by or for women since July 1, 2011 include:

  1. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
  2. Crisis Communications: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
  3. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries.
  4. Internal Communications: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
  5. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
  6. Low Budget (under $10,000/€7000): campaigns/programs that cost no more than $10,000/€7000 to plan and implement.
  7. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
  8. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
  9. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
  10. Multicultural: campaigns/programs specifically targeted to a cultural group.
  11. Reputation/Brand Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
  12. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
  13. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.

Entries in these categories require an essay of up to 500 words describing the nominated campaign: its genesis, development, planning, commission, and performance to date, a biography of the leader of the team that developed the campaign (up to 100 words), and optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

Other website awards, blog awards, app awards, and video awards that may be of interest include:

  • Website of the Year: Recognizing excellence in web sites created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site was first published.
  • Blog of the Year: Recognizing excellence in individual or company blogs created by or for women. There is no eligibility period requirement for this category - it doesn't matter when the blog was first published.
  • Smartphone or Tablet App of the Year: Recognizing excellence in smartphone and tablet apps produced by or for women. There is no eligibility period requirement for this category - it doesn't matter when the app was first published.
  • Video of the Year: Recognizing excellence in videos produced by or for women since July 1, 2011.

These categories only require an essay of up to 100 words describing the nominated work: its purpose and results to date, the nominated work itself, which you should upload to our server via the new uploading tool on our online entry form, and optionally, you can provide creative and production credits for the work, such as writers, creative directors, and programmers.

Not sure where to begin? All communications awards entries are submitted directly online through your account. You can begin by registering here.

Tags: communications awards, business awards, app awards, video awards, website awards, PR awards, stevie awards for women in business, blog awards, pr award

3 Tips on Creating Award Winning CSR Programs, From a PR Awards Judge

Posted by Liz Dean on Mon, Jul 09, 2012 @ 10:35 AM

Beata Rozek is the Head of CSR at Tesco Poland, and Chair for final judging of the corporate communications awards, investor relations awards, and PR awards categories final judging committee in The 2012 International Business Awards, the world's premier business awards competition. (The final entry deadline for the 2012 IBAs has been extended to July 18. Get your entry kit today.) Here Beata shares three tips of creating award winning CSR programs.

Beata Rozek What are the 3 most important things you have learned in corporate communications and corporate social responsibility?

  1. Put your money where your mouth is
    The best results are achieved through long-term investment.
  2. Connect to your core business
    CSR should be the logical outcome of a company’s sustainability development policy. Those that are closely connected to the core business work best in CSR as they are both more authentic to outsiders and more honest towards shareholders.
  3. Be passionate about your work
    For either corporate communications or CSR projects to be successful, you have to believe in it. If you don’t have that spark inside, you won’t be able to light the fire in others.

What item of news recently caught your eye and why?
I’m an avid soccer fan, and for the last month I’ve been watching Euro 2012. As Poland was one of the co-host countries, together with Ukraine, the entire population lived and breathed the European Football Championship, and we were all proud of how well it turned out. Initially, we’d been a little worried about the organization of these big international events, but it all went without a hitch and ended up having a great positive impact on our country’s image. Not only was Poland lauded by the international press, by happy fans, and by tourists, but also we Poles started to see ourselves differently, as a country and a people that can do it. This was in no small part thanks to the tremendous efforts of volunteer services provided by the host cities. It was great to see so many well-trained volunteers.

What is your favorite app?
Of course our own new Tesco app, developed within our new CSR project “Healthy Appetite.”  It will be an app helping users to keep a reasonable diet program and advising on healthful eating. Other than that, every morning my partner and I like to check the weather forecasts in all the places we’ve ever been to and plan to visit. We love to travel, and this way we can update our travel-related dreams daily and give ourselves an energy boost. (Weatherbug Mobile is a free app available for iPhone, iPad, Android, Blackberry.)

If you could choose another profession, what would it be?
Thanks to my parents’ business I have a background in the HoReCa (Hotel/Restaurant/Café) sector of the food industry, so if I couldn’t be who I am and do what I now do and love best, then I’d like to run a little café. I’d make it into a meeting place, because I like meeting people and believe people like to hang out with other people. I’d like to run a place that would be like a second home to them.

What quality or qualities do you most value in your business associates? Honesty, resourcefulness, diligence, and enthusiasm. I like it when my associates simply have fun with their work. I relate best to people whose work is a joy because I can feel that joy both in my relations with them and in the effect it has on our work.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
Meeting people who have benefited from my work face-to-face, and talking to people who have profited from what we do in our Tesco Poland CSR projects. The final events in the last Tesco for Schools program gave me a great energy boost and motivation. Talking with the children, the parents, and the teachers unleashed enough positive emotions to last me for months to come. And, of course, I am inspired by the people I work with, the people who care.

About Beata Rozek:
Beata Rozek
is Head of CSR at Tesco Poland and is a communications expert with a rich background in public relations and corporate social responsibility in the FMCG and retail sectors. Previous employers include Ahold Polska and Danone’s water division (Żywiec Zdrój), where she helped in the startup of several pioneer CSR projects in the Polish market. Beata is responsible for creating Tesco’s CSR strategy and implementing key CSR projects in Poland. Thanks to her contribution to Tesco for Schools, the program was recognized by the Responsible Business Forum, a CSR authority in Poland that awarded Tesco’s initiative with its “Good Practice” award. The program also received a Value Award from Tesco Group’s CEO for the efficient promotion of Tesco’s image as an environmentally friendly company, and for creating a benchmark for Tesco’s CSR programs in other countries. Beata also set up Tesco Poland’s corporate foundation, “Tesco for Children”, and serves as Chairman of the foundation’s Board.

About Tesco:
Tesco Poland is the leading supermarket brand on the Polish market. There are 420 Tesco outlets, including both hypermarkets and local Tesco stores. Tesco employs over 28,000 employees and is actively engaged in regional development by investing in local produce and supporting local suppliers. The company puts great emphasis on building positive relationships with local communities.  For more information go to www.tesco.pl.

Tags: communications awards, business awards, International business awards, PR awards, investor relations awards, CSR programs, award winning CSR programs, Beata Rozek, Tesco Poland

4 Tips for Winning PR Awards in The 2012 International Business Awards

Posted by Liz Dean on Tue, May 29, 2012 @ 03:04 PM

The final entry deadline for The 2012 International Business Awards, the world's premier business awards competition, is quickly approaching on 27 June. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – may submit nominations to the IBAs. If you haven't yet done so, you can request your entry kit here.

To make the most out of your PR awards entries, we suggest the following tips:

1. Review the business awards categories.
There are several PR award categories being celebrated at the 2012 IBAs including:

    • Public Relations Agency of the YearThe International Business Awards
    • Communications Department of the Year
    • Communications Team of the Year
    • Communications, Investor Relations, or PR Executive of the Year
    • Communications or PR Campaign/Program of the Year

We have many other communication awards categories that may be of interest to communications professionals including:

2. Review the entry submission criteria.
Make sure your IBA entries include all required submission information.

3. Download our 10 Tips for Winning PR Awards in the Stevie® Awards tipsheet for 2012. 
Our tipsheet contains great tips and tools for making the most out of your entries. 

4. Contact us!
If you have any questions about the 2012 IBAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

Looking for more ways to connect with the Stevies? Join us on Facebook, Twitter, or LinkedIn for the latest IBA updates.

Tags: communications awards, business awards, corporate awards, website awards, International business awards, PR awards, public relations awards, communicator awards, annual report awards