Video Awards

Maggie Gallagher

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You Don’t Need a Big Budget to Make a Big Splash

Posted by Maggie Gallagher on Tue, Nov 07, 2017 @ 03:48 PM

It is two minutes and fifty-three seconds of simple, but remarkably effective storytelling.

A silver-haired man, dressed in a dark sport coat, walks through the streets of Norman, an unpretentious American town in the heart of Oklahoma. As he slowly meanders down the city streets, he recites a poem in his measured, slightly raspy voice.

The first verse describes a frazzled gentleman who, upon visiting a friend, begins to open up about his latest difficulties. If not for its business slant, like worries over “negative cash flow,” it would be easy to confuse the nuanced lines for those of Robert Frost.

McMahon.jpgEventually, the friend he’s come to see changes his fortunes. Now, he has systems “designed with vision and purpose” that provide better insight into his operations. He and his wife start doing more travelling, thanks to generous dividend checks.

Watch McMahon's video here.

So it is that McMahon Marketing helped its client, a local business coach, address one of its biggest challenges: a lot of prospects simply don’t know what these coaches do, or why they need one.

“Small business owners feel isolated and stressed and believe others are thriving while they’re failing,” says CEO Korey McMahon, whose U.S.-based agency produced the video ad. 

McMahon says the spot’s success shows that there’s a viable way to address those challenges. “The message is: Others have done it. You can too, and here’s how.”

The resulting work, entitled “The Owner & The Coach,” earned McMahon’s agency a Gold Stevie Award for best Service Sales Video in The 2017 American Business Awards.

A compelling message

A big part of the ad’s appeal is its stripped-down, authentic vibe. It stars the client himself, Martin Holland, who intones a poem he originally wrote while taking his dog for a walk.

In it, Holland, who works for Las Vegas, America-based ActionCOACH, finds a way to demystify his industry, turning the business owner-coach relationship into a uniquely personal interaction.

“The thing about coaching is people don’t know what it is,” Holland told his hometown newspaper, The Norman Transcript. “Or if they do, they have misbegotten ideas about what it is. We were trying to show before and after of the stresses small business owners go through and how their lives change.” 

McMahon saw Holland’s rhyming verse as the perfect way to get his client’s message across. With a budget of just $1,000, he enlisted a local film director, Cooper Williams, to turn it into an ad.

“We created something that we felt like was top quality, that we were really proud of,” McMahon told the newspaper. “We took a shot, not really expecting to win anything because of the nature of the competition and the quality in the Stevie awards. It was very exciting for our team and all of the hard work that they do.”

Making an impact

Already, the video has been having a big effect. Holland says he recently spoke with two business owners in northeast Oklahoma who are perfect examples. The husband saw the need for a coach to help revitalize the company, but his wife was hesitant.

Upon seeing the video, that immediately changed. “She said, ‘I get it now. I’m all in.’”

The spot is also a huge shot in the arm for McMahon Marketing, a five-year-old inbound marketing agency with a staff of just seven full-time employees. Despite their lean budget, they were proud to win the Gold with several multinational firms with billions of dollars in revenue as their competition.

“It’s so important for not only our credibility, but also the talent we recruit,” says McMahon. “I feel we have the most talented team around, and this is just validation that we are creating nationally recognized videos and marketing services,” he said.

Tags: video awards, marketing awards, PR awards

The International Business Awards Video Awards Categories

Posted by Maggie Gallagher on Tue, Jul 05, 2016 @ 05:14 PM

The 13th Annual International Business Awards, the world's premier business awards competition, which attracts nominations from organizations in more than 60 nations and territories each year, is currently accepting entries through July 13. This is the extended final entry deadline this year.

REVIEW THE ENTRY KIT HERE.

Stevie2016_Logo_L.jpgAll individuals and organizations worldwide -- public and private, for-profit and non-profit, large and small -- may submit nominations to The International Business Awards. An international judging panel of more than 200 executives will determine the Stevie Award winners. Results will be announced in mid-August. Stevie Award winners will be presented their awards at a gala banquet in Rome, Italy on October 21.

Today we will highlight the Video Awards Categories. These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since January 1, 2015 .

Information to be submitted online for entries in these categories in the 2016 competition include: 

a. An essay of up to 125 words describing the video's purpose and results to date
b. If applicable, the video itself, in the form of an attachment or a URL, which you must attach to your entry through our attachment/link uploading tool
c. Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development

We prefer that you submit your video online.  However, if you will submit your video on DVD for review by the judges, you must first submit your entry information online. Then print out a copy of your entry and mail it with one (1) copy of the DVD to: The Stevie Awards, 10560 Main Street, Suite 519, Fairfax, VA 22030. U.S.A.

Q01. Branded Entertainment
Q02. Corporate Overview
Q03. Events & Webcasts
Q04. Internal/Employee Communications
Q05. Magazine Format
Q06. Meeting Modules
Q07. Motivational
Q08. Orientation
Q09. P.R.: Annual Reports
Q10. P.R.: Government
Q11. P.R.: Industrial
Q12. P.R.: Media & Entertainment
Q13. P.R.: Non-Profit Fund Raising
Q14. P.R.: Other
Q15. P.R.: Technology
Q16. Sales: Direct Response Marketing
Q17. Sales.: Government
Q18. Sales.: Industrial
Q19. Sales.: Media & Entertainment
Q20. Sales.: Other
Q21. Sales.: Technology
Q22. Sales: Product Sales
Q23. Sales: Service Sales
Q24. Security/Safety
Q25. Tourism/Travel
Q26. Training
Q27. Viral

Past Stevie Award winners in the  Video Awards cateogries include:

  • Passion Film, Mumbai, India: Shakti Bhog Brand Film- Corporate Overview
  • PayPal, San Jose, CA USA: PayPal in 90 Encourages PayPal Employees to Be the Customer- Internal/Employee Communications
  • Hyundai Heavy IndustriesCo., Ltd (HHI), Ulsan, South Korea: The World’s Leading Heavy Industries Company, HHI- P.R.: Technology
  • Vend Limited, Auckland, New Zealand: Vend Ecommerce & TopShelf Style- Sales: Technology
  • The Korea Scholarship Foundation (KOSAF), Seoul, South Korea: Kim Hung Ki Mentor Team- Training
  • BBG Production, Istanbul, Turkey: Kerem Bürsin Destroys “Buffering”!- Viral
  • …and many more!

Tags: video awards, International business awards, creative awards

American Business Awards 2016: Video Awards Judging Committee

Posted by Maggie Gallagher on Fri, Mar 25, 2016 @ 03:08 PM

When most people think of business awards, they might invision recognition only for executives or huge companies. In the Stevie Awards' programs, this is not the case. Creative awards categories for organizations of all sizes are offered just as much as the more mainstream company or executive categories.

Today we would like to recognize the judging chair and committee who will review the 2016 American Business Awards Video Awards nominations. The Video Awards categories range  from Best Branded Entertainment Video to Best Sales: Technology video.

There is still time to submit nominations in The ABAs. If your video is award worthy, review the entry kit here. The extended final entry deadline is April 19. These video award categories  are also some of the most simple to enter because the videos comprise most of the entry.

See more about the Video Awards judging chair and committee.

Chair:

Jody Brown, EVP, Corporate Communications, PR, & Congressional Relations
CACI International Inc., Arlington, Virginia, USA


16-ABA-VIDEO-Chair-1.jpgJody Brown is Executive Vice President of Public Relations, Corporate Communications, and Congressional Relations at CACI International Inc., a provider of information solutions and services in support of national security missions and government transformation for Intelligence, Defense, and Federal Civilian customers. Jody initiates and directs the company's internal and external communications, public relations, congressional relations, marketing communications, corporate branding and strategies, philanthropy and community relations, and employee communications. She leads the coordination of strategic leadership events, provides critical direction for change management activities, and is a member of the company's Mergers & Acquisitions Executive Team. Jody provides strategic input and direction to the company's investor relations and has led or made major contributions to a wide range of projects and initiatives that have spurred and supported CACI's growth. Her contributions have been essential in enabling CACI to sharpen client focus, increase awareness of the company's solutions and capabilities, expand into new markets, enhance recruitment communications, and enhance shareholder value.

Committee:

Mark Burk, Creative Director
BRANDnv, New York, New York, USA

Jason Childers Jason Childers, Principal
2Ten Consulting, Seattle, Washington, USA
Jason is passionate about building strong brands and intrigued by the power of great marketing. He has helped build outstanding brands in a variety of industries and his work has won six Stevie Awards. He recently started his own consulting practice, 2Ten Consulting.

Rachael Lyon, Director of Public Relations
Victorinox Swiss Army, New York, New York, USA

Stan Mendoza Stan Mendoza, Managing Partner, Creative and Production Services
Mendoza Media LLC, Montclair, New Jersey, USA
With 25 years of industry experience, Stan is expert in the creative development and production of TV commercials, PSAs, corporate and website videos, and films. His projects have been recognized with awards of excellence and shown at prestigious venues in the U.S. and internationally. Stan earned his B.F.A. in Cinema at the University of Bridgeport.

Molly Tatting Molly Tatting, Director of Cigna Health Care Reform Consulting and Communications
Cigna, Bloomfield, Connecticut, USA
Since 2010, Molly has spearheaded Cigna's Informed on Reform brand, delivering communications and consulting services across all internal and external stakeholders. Prior to taking on this role, Molly led a communications and engagement team at Cigna. Before joining Cigna, Molly worked in communications for Definity Health, and at HealthPartners, where she started her career.

Adriana Toledo Adriana Toledo, Director, Brand Marketing Practice Leader
Ketchum, Sao Paulo, Brazil
Adriana Toledo is the Director for Brand Marketing and Food& Nutrition Practices at Ketchum Brazil. She brings over 20 years of experience in the corporate communication, developing important public relations projects for national and international companies. Adriana graduated in Journalism, with specialization in Brand Marketing and Communication focused on Food and Nutrition. In 2012, she became a member of the Ketchum Global Brand Marketing Council.

See the entry requirements and list of video categories the judges will review,here:

a. An essay of up to 125 words describing the video's purpose and results to date

b. If applicable, the video itself, in the form of an attachment or a URL, which you must attach to your entry through our attachment/link uploading tool

c. Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development

H01. Branded Entertainment
H02. Corporate Overview
H03. Events & Webcasts
H04. Internal/Employee Communications
H05. Magazine Format
H06. Motivational
H07. Orientation
H08. P.R.: Annual Reports
H09. P.R.: Government
H10. P.R.: Industrial
H11. P.R.: Media & Entertainment
H12. P.R.: Non-profit Fund Raising
H13. P.R.: Other
H14. P.R.: Technology
H15. Sales: Direct Response Marketing
H16. Sales: Government
H17. Sales: Industrial
H18. Sales: Media & Entertainment
H19. Sales: Other
H20. Sales: Technology
H21. Sales: Product Sales
H22. Sales: Service Sales
H23. Security/Safety
H24. Training
H25. Viral

Tags: video awards, sales video