LifeLock of Tempe, AZ, U.S.A. won a Stevie® Award for Best Website in the website awards categories of The 2011 International Business Awards, the world's premier business awards program. (The 2012 IBA entry deadline is 16 May, you can download your entry kit today.) Here we look at LifeLock's successful use of emerging technology.
In 2010, LifeLock was tasked with using innovative technology to redesign their website. This project was initiated to:
- Align with new branding principles,
- Educate consumers on identity theft and LifeLock services, and
- Demonstrate value and provide self-service to members.
The website award winner's redesign helped the organization achieve many successes including:
LifeLock.com: From Jan 19, 2011 through April 13, 2011 (vs. 12 weeks prior)
- Visits up +95.22%
- Pageviews up +128.33%
- Average Pageviews up +16.96%
- Mobile Visits up +153.47%
Member Portal: From Feb 1, 2011 through April 10, 2011 (vs. 10 weeks prior):
- Visits up +36%
- Average Time on Site up +43% (increase of 3.5 minutes)
LifeLock helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information. For more information, visit www.lifelock.com.