--- title: Advertising Awards Categories Eliminated in 2011 ABAs description: Overview of advertising awards opportunities in The 2011 American Business Awards. --- [![stevie-awards-full-logo](https://blog.stevieawards.com/hs-fs/hubfs/Stevie%20Awards%20Blog%20Theme%20Files/stevie-awards-full-logo.png?width=347&height=70&name=stevie-awards-full-logo.png "stevie-awards-full-logo")](http://stevieawards.com) Click to View Posts by Stevie® Awards Categories # Advertising Awards Categories Eliminated in 2011 ABAs Posted by [Michael Gallagher](https://blog.stevieawards.com/advertising-awards/author/michael-gallagher) on Thu, Oct 28, 2010 @ 03:58 PM - [Tweet](https://twitter.com/share) We've eliminated the advertising awards and creative awards categories for The 2011 American Business Awards.  But don't fret, we've created many new [Marketing Campaign of the Year categories](http://www.stevieawards.com/pubs/awards/70_816_14099.cfm), and advertising campaigns or campaign elements may be entered in *any* of these categories, as part of your overall marketing campaign submission. The big difference in 2011, though, is that you'll now be able to submit an essay or case of up to 500 words about the genesis, development, execution, and results of your campaign.  In the past you had to do all that in up to 100 words. Here are the new marketing categories (the letter/number combinations are in internal category codes).  You'll note that a few of the Specialty Campaign categories are advertising-specific: **Marketing Campaign of the Year - Industry Categories** E01. Accounting E02. Advertising, Marketing, & Public Relations E03. Aerospace & Defense E04. Automotive & Transport Equipment E05. Banking E06. Business Services E07. Chemicals E08. Computer Hardware E09. Computer Software E10. Computer Services E11. Conglomerates E12. Consumer Products - Durables E13. Consumer Products - Non-Durables E14. Diversified Services E15. Electronics E16. Energy E17. Financial Services E18. Food & Beverage E19. Health Products & Services E20. Hospitality & Leisure E21. Insurance E22. Legal E23. Manufacturing E24. Materials & Construction E25. Media E26. Metals & Mining E27. Non-Profit Organizations E28. Real Estate E29. Retail E30. Pharmaceuticals E31. Telecommunications E32. Transportation E33. Utilities **Marketing Campaign of the Year - Specialty Categories** E35. **Business-to-Business Advertising Campaign of the Year** E36. Business-to-Business Marketing Campaign of the Year E37. **Consumer Advertising Campaign of the Year** E38. Consumer Marketing Campaign of the Year E39. Mobile Marketing Campaign of the Year E40. Online Marketing Campaign of the Year E41. Retail/Merchandising Marketing Campaign of the Year E42. Small-Budget Marketing Campaign of the Year: Open to campaigns launched since January 1 2010 whose entire budget was/is less than $3 million E43. Viral Marketing Campaign of the Year Other marketing/advertising categories include: **Marketing Professional Categories** E50. **Marketing or Advertising Agency of the Year** E51. Marketing Department of the Year E52. Marketing Team of the Year E53. Marketing Executive of the Year E54. Marketing Professional of the Year (for non-executive marketing professionals).  There's no entry fee for this category. Any questions about any of these categories or how to enter them, [contact us](mailto:info@stevieawards.com?Subject=ABA%20Category%20Questions). Topics: [Advertising awards](https://blog.stevieawards.com/advertising-awards/topic/advertising-awards), [ad awards](https://blog.stevieawards.com/advertising-awards/topic/ad-awards), [ad award](https://blog.stevieawards.com/advertising-awards/topic/ad-award), [advertising award](https://blog.stevieawards.com/advertising-awards/topic/advertising-award), [agency of the year](https://blog.stevieawards.com/advertising-awards/topic/agency-of-the-year), [media award](https://blog.stevieawards.com/advertising-awards/topic/media-award), [media awards](https://blog.stevieawards.com/advertising-awards/topic/media-awards), [creative awards](https://blog.stevieawards.com/advertising-awards/topic/creative-awards), [creative award](https://blog.stevieawards.com/advertising-awards/topic/creative-award) ### Request an entry kit for one or more of the stevie awards programs [Remove my information](https://blog.stevieawards.com/advertising-awards/bid/45212/Advertising-Awards-Categories-Eliminated-in-2011-ABAs#) Entry kit will be sent to you by email. 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