Stevie-winner Beyond the Valley LLP (btvadventures), founded in 2022, is a premier provider of active adventures and cultural experiences in Pakistan’s stunning Karakoram region. Headquartered in Lahore, Pakistan, the company operates with a team of 10 employees and specializes in offering sustainable and responsible travel services.
Founded by Hina Umer and Umer Latif, Beyond the Valley emerged from their shared passion for travel and admiration for the serene beauty of the mountains. Despite Pakistan's awe-inspiring landscapes, the country remains an underexplored destination for many global travelers. The founders' vision was to create a company that not only provides exceptional travel experiences but also helps raise awareness about the unique cultural and natural treasures the Karakoram region offers.
Beyond the Valley seeks to change the narrative about Pakistan by promoting tourism in a way that respects both the environment and the local communities. By focusing on sustainability, the company strives to attract international visitors who are looking for responsible travel options in less discovered, yet remarkable regions of the world. 
Support for Local Communities and Businesses
One of Beyond the Valley’s primary goals is to ensure that its tourism efforts benefit the local communities in the Karakoram region. The company employs local guides, transportation services, and support staff, including porters and cooks, from locally owned businesses. This approach not only enhances the authenticity of the trips but also creates direct economic opportunities for the people who call the Karakoram home.
The company employs two permanent guides (full-time) from local areas, Hunza and Skardu, respectively, which is a unique feature not found in any other organization in Pakistan, as guides are typically only employed part-time there. The guides receive regular salaries and benefits, ensuring they are well-compensated year-round, even during the off-season. These guides undergo ongoing training at the company's office, helping them stay prepared and knowledgeable about the region, its history, and its culture.
Through this holistic approach to tourism, Beyond the Valley has succeeded in providing a platform for local businesses to thrive. By integrating local products and services into their travel offerings, the company ensures that the economic benefits of tourism are shared broadly across the region.
Building Strong Partnerships and Gaining International Recognition
Since its inception, Beyond the Valley has made significant strides in expanding its reach within the global travel industry. In its first year, the company secured partnerships with leading travel companies. Clients from countries such as the UK, the USA, Austria, and Belgium have praised Beyond the Valley’s all-inclusive travel packages, awarding the company’s services with high ratings. Customers particularly highlight the hospitality of the local people and the authenticity of the experiences provided.
Beyond the Valley’s philosophy is not just about providing exceptional adventures, but also about creating lasting connections between travelers and local communities. The company’s emphasis on integrating cultural, educational, and experiential elements into each trip has contributed to its growing reputation as a responsible and impactful travel provider.
Looking Ahead: A Bright Future for Adventure Travel in Pakistan
Beyond the Valley is helping to reshape how adventure tourism is viewed in Pakistan. By focusing on sustainability, cultural exchange, and responsible tourism practices, the company is playing a key role in promoting the Karakoram region as an exceptional travel destination.
As the company continues to expand its reach and influence, it aims to help change the global perception of Pakistan and inspire more travelers to explore the natural wonders of the Karakoram region.
Beyond the Valley won a Bronze Stevie Award for Best Small Hospitality & Leisure Company of the Year in The 2024 International Business Awards®. They also won a People's Choice Stevie Award for Favorite Companies in the Hospitality and Leisure category.
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