Last-minute Tips for Entering The 2012 American Business Awards

Posted by Michael Gallagher on Thu, Apr 19, 2012 @ 11:57 AM
Stevies 2012 LogoThe final entry deadline for The 10th Annual American Business AwardsSMis April 25, and while the competition is on track to attract a record number of entries, several categories and a people’s choice competition present special opportunities for aspiring Stevie® Award winners.

Widely recognized as the premier business awards program in the U.S.A., The American Business Awards honor organizations and individuals in a wide variety of categories, from management awards and public relations awards to technology awards, human resources awards, new product awards, and more.

“Historically, 20% of the ABA's categories receive 80% of the entries and this year is no different,” said Michael Gallagher, president of the Stevie Awards, organizer of the ABAs.  “Certain categories are extremely popular and have stiff competition, but there are others with fewer entries that we encourage potential entrants to look at.”

Gallagher recommends that organizations consider entering the following categories:

  • New Product Awards: there are 46 new product awards categories in this year's ABAs
  • Marketing Awards: there are more than 40 categories for marketing campaigns of every type. 
  • Web Site Awards: there are also more than 40 categories for online media
  • App Awards: there are 18 new categories to recognize smartphone and tablet apps of all kinds
  • PR Awards: there are 13 categories for all types of communications campaigns

This year’s ABAs will bring the fourth edition of the People’s Choice Stevie Awards for Favorite New Products, in which the general public will vote for their favorite new products of the year in a variety of categories.  Gallagher recommends that organizations nominate their new products and services in the ABAs, because they’ll have the opportunity to win two awards: a Stevie Award in the peer-reviewed categories, and a people’s choice award in the publicly voted competition.

The entry kit for The 2012 American Business Awards is available at  The 2012 awards will honor achievements since January 1, 2011.   The final entry deadline is April 27, 2011.  Final results will be announced at ceremonies in New York on June 18 and in San Francisco on September 17/

More than 200 professionals nationwide will participate in the peer-review judging process this year.

Last year’s winners of Stevie Awards in the ABAS included  American Express OPEN,  Blackboard, EmpowHER Media, ESPN, Hewlett-Packard, Kwittken & Company, Millennial Media,, Red Frog Events, and Tesla Motors, among others. 

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at, and follow the Stevie Awards on Facebook, LinkedIn, Twitter, and YouTube

Topics: business awards, app awards, marketing awards, PR awards, stevie awards, product awards