Invest in Customer Service to Earn Client Loyalty

Posted by Maggie Gallagher on Tue, May 22, 2018 @ 03:18 PM

Riva CRM Integration earned top customer service scores, ranking with 98% client satisfaction across thousands of ZenDesk support tickets and retaining 95% of their clients in 2017!

This tangible success has earned them two Silver Stevie® Awards for Sales & Customer Service in the Department of the Year - Computer Software division and Frontline Customer Service Team of the Year categories. 

riva successRiva CRM Integration is based in Edmonton, Canada and services the international technology market. Launched in 2008, the company has found popularity with growing organizations to globally operating companies, including 50 Fortune 500 companies and 15 of the world’s largest banks.

Over the last few years, Riva has made investing in customer support development a major part of its ethos.  The goal is to offer multifaceted customer service to continually meet or exceed customer expectations.

“We strive for customer delight every day,” says Riva’s Tawny Mergel, Content Marketing Manager. “It’s one of our core values.” 

Recent customer service initiatives include:

  • Hiring additional staff and investing in more and better training resources and processes
  • Using technology, including Microsoft Office 365 groups and Microsoft Teams, to improve internal communications
  • Increasing access to internal test environments and demonstration accounts for nearly all supported systems
  • Sharing product release notes consistently
  • Releasing website enhancements frequently
  • Investing in advanced tools to improve troubleshooting and project management capabilities
  • Improving priority support and escalation through ZenDesk triggers and documented processes
  • Increasing support coverage hours (currently 22 hours per day globally, from Sunday through Friday)
  • Refining team management processes including annual reviews, monthly check-ins, clear communication, performance metrics

The company has also fostered a team-based environment to ensure every member is working together toward the same goal. Riva’s practices prove little things help glue a team together. For example, several members of Riva’s Customer Success Team helped form a hockey pool to introduce some friendly competition. “It’s a lot of fun and helps build camaraderie and team spirit among our members,” says Mergel.

Striving for “Customer Delight”

The result of Riva’s customer-first message is an unusually high level of loyalty among clients. This is evidence that making clients happy is not only the right thing to do, but a sound business decision.

“Winning a Stevie Award allows us the opportunity to show our customers that we are dedicated to their success and achieving our goal of customer delight,” says Mergel. “Our entire team takes great pride in this achievement.”

Used by more than 1,200 companies around the world, Riva’s platform connects dozens of customer relationship management systems to popular software applications like Microsoft Office 365 and Exchange, G Suite and Gmail, IBM Notes, GroupWise and Marketo. This enables advanced CRM data integration and provides a broad view of customer data.

“Technology is advancing at a very rapid pace,” Mergel says. “Customers and prospects live in an ‘always on’ world, where the Internet of Things, the Fourth Industrial Revolution, and artificial intelligence are no longer buzzwords, but reality.”

“Companies are applying these new technologies to better serve their customers,” she adds. “As these tools evolve, there’s more and more demand for solutions like Riva that are designed to quickly surface relevant information from multiple sources in order to deliver a smarter, faster, and more personalized customer experience and make the most of every customer interaction.”

Topics: customer service awards, stevie awards for sales and customer service, customer service award, sales and customer service awards, sales leader, top customer service, business developement