---
title: "Passion Struck: A Path to Intentional Leadership"
description: John R. Miles is a former US Navy Officer and Fortune 50 CEO who transitioned into entrepreneurship with the launch of Passion Struck, a coaching and media company focused on helping individuals, especially leaders, live intentionally.
image: https://blog.stevieawards.com/hubfs/2025%20Winner%20Spotlight%20-%20Twitter%20Post-2-Feb-24-2025-04-40-05-2274-PM.jpg
---

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# Passion Struck: A Path to Intentional Leadership

Posted by [Amanda Del Signore](https://blog.stevieawards.com/blog/author/amanda-del-signore) on Mon, Feb 24, 2025 @ 11:42 AM

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John R. Miles is a former US Navy Officer and Fortune 50 CEO who transitioned into entrepreneurship with the launch of [Passion Struck](https://passionstruck.com/), a coaching and media company focused on helping individuals, especially leaders, live intentionally.

Drawing from his own experiences overcoming obstacles—including a childhood traumatic brain injury—Miles developed a coaching platform that combines personal insights with research to guide individuals toward living purposeful, fulfilling lives. By melding compelling storytelling with expert insights and actionable strategies, Passion Struck offers a diverse range of content—including podcasts, videos, TV shows, educational materials, and live events—designed to spark the inner fire of passion and purpose.

In 2024, Miles published *Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life*, a book that expands on the principles of intentional living and leadership he has advocated for through his coaching company.

**Overcoming Challenges and Shaping a New Path  
**Miles’ background is marked by his ability to overcome significant challenges. As a child, he sustained a traumatic brain injury that affected his cognition, speech, and memory. Despite these setbacks, he went on to serve as a US Navy Officer and later took on a leadership role in the corporate world. His career progression illustrates a commitment to resilience and reinvention. After his time in corporate leadership, Miles sought a new way to help others. In 2021, he founded Passion Struck with a focus on supporting individuals in designing their lives intentionally and embracing personal growth.  
![passion struck body image ](https://blog.stevieawards.com/hs-fs/hubfs/passion%20struck%20body%20image%20.png?width=400&height=400&name=passion%20struck%20body%20image%20.png)  
**Passion Struck and Its Twelve Principles  
**Miles’ book, *Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life*, provides a structured approach to intentional living, focusing on principles that promote both personal and professional development. The twelve principles Miles outlines include strategies for overcoming challenges, embracing originality, setting boundaries, and engaging with others in a meaningful way. These principles are informed by both scientific research and Miles’ personal experiences, making the book a blend of theory and practical application.

Each principle is designed to guide readers in becoming more intentional in their daily lives. For example, the "Anxiety Optimizer" teaches individuals how to harness anxiety in a productive way, while the "Originality Embracer" encourages embracing unique perspectives and ideas. Miles also advocates for "Boundary Magnifiers," which emphasize the importance of setting personal limits, and "Outward Inspirers," encouraging individuals to lead with empathy.

**A Platform for Growth  
**In addition to his book, Miles has expanded his platform with the Passion Struck podcast, which further promotes the principles outlined in his book. As of 2024, the podcast has surpassed 40 million downloads in over 169 countries. The podcast features interviews with a variety of guests, including experts in personal development, leadership, and entrepreneurship.

Whether through his podcast, book, or coaching company, Miles provides resources for those looking to unlock their potential, embrace personal growth, and lead with purpose.

**John R. Miles' book *Passion Struck: Twelve Powerful Principles To Unlock Your Purpose And Ignite Your Most Intentional Life by John R. Miles* won two Silver Stevie Awards for Best Business Book and Best E-Book in The 2024 International Business Awards®.**

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