---
title: PR Awards Opportunities in The 2017 American Business Awards
description: The American Business Awards has more than 25 Public Relations Awards categories to honor professionals, campaigns, and departments, and agencies.
---

[The Stevie Awards Blog ](https://blog.stevieawards.com/blog)

# [PR Awards Opportunities in The 2017 American Business Awards](https://blog.stevieawards.com/blog/pr-awards-opportunities-in-the-2017-american-business-awards)

 Written by [Maggie Gallagher](https://blog.stevieawards.com/blog/author/maggie-gallagher) | Fri, Jan 06, 2017 @ 09:58 PM

**The 15th annual [American Business Awards](http://www.stevieawards.com/), the premier business awards competition in the U.S.A. which attracts more than 3,000 nominations from organizations nationwide each year, is accepting nominations for the 2017 program. **

 

**[REVIEW THE ENTRY KIT.

](http://stevieawards.com/sites/default/files/imce_files/aba17entrykit.pdf)**

**The American Business Awards recognize achievement in every facet of the workplace. Full entry details are available at [http://www.stevieawards.com/aba](http://www.stevieawards.com/aba).**

**There are 29 categories to [recognize public relations professionals, agencies, departments, and campaigns](http://stevieawards.com/aba/pr-awards-categories-0).**

**All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. The entry deadline is Thursday, February 16 but late entries will be accepted through Wednesday, March 15. **

**Information to be submitted online for entries in these categories ****for the 2017 ABAs will include:**

a. An essay of up to 650 words describing the nominee's achievements since January 1 2016.  In the communications campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date

b. In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since January 1 2016.  In the communications campaign categories, this will be a list of the chief features and results of this nominated PR program

c. Optional (but highly recommended), a collection of supporting files, works samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges

**[The Public Relations Awards categories are](http://stevieawards.com/aba/pr-awards-categories-0): **

C01. **Public Relations Agency of the Year**

C02. **Communications Department of the Year**

C03. **Communications Team of the Year**

C05. **Communications or PR Campaign/Program of the Year**  
         a. **Arts & Entertainment**: campaigns/programs undertaken to promote or raise awareness of an artistic or entertainment endeavor, event, or program.  
         b. **Communications Research**: recognizing research conducted for the development of business / communication strategies.  (**new category for 2017**)  
**         **c.** Community Relations**: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.  
         d. **Crisis Communications**: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.  
         e. **Events & Observances**: campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.  
         f. **Global Issues**: campaigns/programs that demonstrate effective global communications implemented in at least two countries.  
         g. **Healthcare**: campaign/programs in the healthcare sector, including business-to-business and consumer campaigns.  (**new category for 2017**)  
         h. **Internal Communications**: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.   
**              **- At organizations with up to 100 employees  
              - At organizations with 100 or more employees  
         i. **Investor Relations**: campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors.   
**        ** j.** Issues Management**: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.  
         k. **Low Budget** (under $10,000): campaigns/programs that cost no more than $10,000 to plan and implement.  
         l. **Marketing – Business to Business**: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.  
         m. **Marketing – Consumer Products**: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.  
         n. **Marketing – Consumer Services**: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.  
         o. **Media Relations**: recognizing effective traditional media relations in a PR campaign. (**new category for 2017**)  
         p. **Multicultural**: campaigns/programs specifically targeted to a cultural group.  
         q. **New Product Launch: **campaigns/programs undertaken to introduce a new product or service to the marketplace.  
         r. **Reputation/Brand Management**: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.  
         s. **Public Affairs**: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.  
         t. **Public Service**: campaigns/programs that advance public understanding of societal issues, problems or concerns.  
         u. **Social Media Focused**: campaigns/programs designed to be implemented primarily through online social media.         
         v. **Sponsorship**: campaigns/programs that promote or create awareness of sponsorship of an event or activity. (**new category for 2017**)  
         w **Technology**: campaign/programs in the technology sector, including business-to-business and consumer campaigns.  (**new category for 2017**)  
         x. **Travel & Tourism**: campaigns/programs designed to advance the interests of clients in the transport, travel, hotel or tourism industries. (**new category for 2017**)

C06. **PR Innovation of the Year**: this category will recognize singular innovations in communications practice, research, technology, or management since the beginning of 2015.

C07. **Communications, Investor Relations, or PR Executive of the Year**

C08. **Communications Professional of the Year: **for non-executive communications, PR, and IR professionals.  **There is no entry fee for this category**.

**There are a number of other ABA categories that should be of interest to communications professionals, including many of the [corporate publications and annual report awards categories, web site awards categories, app awards categories, video awards categories, and live event awards categories.](http://stevieawards.com/aba/web-site-video-app-live-event-and-annual-reportpublication-awards-categories)**

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