Stevie-Winner Created Successful Business Development Company During COVID-19

Posted by Maggie Gallagher on Thu, Mar 03, 2022 @ 09:52 AM

ASCIRA COO Belynda Lee was named the winner of a Bronze Stevie® Award in the Woman of the Year category in The 18th Annual International Business Awards®. 

Belynda is a dynamic corporate executive with over three decades of experience in building strong international industry relationships with key corporate vendors and sales teams. She has an excellent reputation with high-profile, high-volume business associates.  She has been involved in the building of billion-dollar companies like Usana Health Sciences, Elizabeth Arden, Organo Gold to name a few.

Belynda LeeIn the past two years, Belynda bravely moved across the world to Dubai UAE to set up a brand new startup ASCIRA Global. It is a digital platform offering personal and business development in a subscription-based model.  Having launched in March 2020, right at the onset of the COVID 19 outbreak, the company has recorded numerous accomplishments, including surpassing 10,000 new members worldwide in less than a year.

More on Belynda's Experience

Belynda brings international business acumen and her unique ability to perform as a cross-functional strategist to the team. Born in Singapore and formally educated with a Master of Business Administration, Belynda's multilingual background helps her facilitate multi-channel distribution strategies that benefit both corporate and sales teams globally. Her ability to work directly with the sales field to develop winning strategies has resulted in many individuals achieving success, both professionally and personally. 

As a public figure and inspirational speaker, Belynda has moved crowds globally. With her personable character and the ability to resonate with individuals from all walks of life, Belynda has garnered a large following of fans around the world. She also serves as a mentor and coach for numerous young professionals learning the corporate system, thriving to excel in their careers. Her other interests involve restoring unloved homes, and she has left her mark in multiple properties in one of the most aggressive real estate markets in Vancouver.

Belynda penned her first autobiographical book, "Five-Inch Heels - When Women Step Into Power and Success," in 2014. The book delves into how one person can realize their worth and power to alter the course of life. In it, she teaches how effective servant leadership can be compassionate and inspiring. "Five-Inch Heels" went on to become a bestseller in North America. Influenced by her struggle, Belynda is also passionate about empowering other women. Whenever possible, she speaks on different platforms to share her story of adversity and conquers and how the Power of Choice-Change-Mind can alter anyone's destiny.


Belynda is exceptionally passionate about empowering women. In 2008, Belynda started the Canadian Women in a Business tour to highlight the success of female entrepreneurs. Her ongoing mission is to create personal and professional examples for others to follow while making a global impact on females today and in the future. 

In 2012 she presented an Outstanding Leadership Award from Global Women Summit in Vancouver, Canada, for creating a platform to recognize successful female entrepreneurs. 

In 2013, at the 13th Annual International Leadership and Financial Summit, Dr. Deavra Daughtry, CEO of Texas Women's Empowerment Foundation (TWEF), presented Belynda with an International Leadership Award for her leadership role as a vice president and her contribution to society as an inspirational speaker at various empowering platforms. 

In 2014, she was awarded "Leader of the Year" at the 10th Annual Women of Worth Conference. In the same year, she was also awarded the "Top Chinese Women of Canada" award from United Global Chinese Women Association in Canada. 

In 2021, she was presented "Champion in Global Women Empowerment" by Her Highness Sheikha Jawaher Bint Khalifa Al Khalifa in Dubai, UAE.

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Topics: International business awards