--- title: 人工智能推动数字营销 description: 史蒂夫奖获奖者ThatWare LLP以多种方式使用人工智能，正在优化数字营销并改善客户体验。 image: https://blog.stevieawards.com/hubfs/ThatWare_blog_cover-1.jpg --- [![stevie-awards-full-logo](https://blog.stevieawards.com/hs-fs/hubfs/Stevie%20Awards%20Blog%20Theme%20Files/stevie-awards-full-logo.png?width=347&height=70&name=stevie-awards-full-logo.png "stevie-awards-full-logo")](http://stevieawards.com) Click to View Posts by Stevie® Awards Categories # 人工智能推动数字营销 Posted by [Clara Im](https://blog.stevieawards.com/international-awards/author/clara-im) on Thu, Aug 13, 2020 @ 04:28 AM - [Tweet](https://twitter.com/share) 史蒂夫奖获奖者[ThatWare LLP](https://thatware.co/)以多种方式使用人工智能，正在优化数字营销并改善客户体验。   数字营销已经成为当今世界的一部分，并且每时每刻都变得越来越智能。现在智能设备比比皆是，消费者可以向聊天机器人提出各种问题，而人工智能（AI）也似乎渗透到人们生活的每个角落。人工智能使机器通过持续的输入学习，相应地调整其输出，这就是为什么人工智能对企业如此重要的原因。通过了解消费者的喜好并提供个性化内容，人工智能提供了优化的客户体验，这在数字营销工作中具有极高的价值。 ![ThatWare_blog_cover-1](https://blog.stevieawards.com/hs-fs/hubfs/ThatWare_blog_cover-1.jpg?width=4288&name=ThatWare_blog_cover-1.jpg) 人工智能正在改变数字环境，凭借其不断发展的策略，在掌握营销趋势时可以削减人为中介。品牌可以利用人工智能将数字营销智能化并节省时间和金钱。人工智能技术的实质优势是为品牌提供优势，使其在竞争激烈的市场中受到关注。   **理解受众** 人工智能可以分析数据并全面了解目标客户的偏好。定义了客户角色之后，您就可以使用人工智能绘制他们的购买行为地图并跟踪他们最终的购买决策。作为营销人员，您可以使用此信息将产品展示在所需的受众面前，从而使他们的购买决策变得容易。借助人工智能主导分析，可以快速有效地发展营销策略。   **![ThatWare_logo-1](https://blog.stevieawards.com/hs-fs/hubfs/ThatWare_logo-1.jpeg?width=300&name=ThatWare_logo-1.jpeg)数字营销公司[ThatWare LLP](https://thatware.co/)****的创始人****Tuhin Banik****将目标定位为****“****积极破坏系统”，并通过多种方式使用人工智能以改善客户体验，这些方式包括语义工程，自然语言处理（****NLP****）和预测分析。**   **生产率** 使用智能技术可以使流程自动化，从而有助于提高生产率。您可以将重复及耗时的任务外包，而专注于制定战略和创建有效的内容。借助智能技术，您可以优化与受众互动的方式，并且随着人工智能的不断改进，品牌吸引新客户及保持现有客户参与度以增加销量的方式将不断发生变化。   **优化广告** 您的产品或服务必须吸引合适的受众才能获得成功，并且随着人工智能的智能化程度提高，确定理想的客户比以往任何时候都更加容易。您可以使用人工智能来收集用户信息，分析该数据，然后预测客户将来会做什么或需要什么。这意味着数字营销人员可以定位广告以匹配用户数据。   您也可以通过人工智能发挥创造力。例如，英国的高街服装品牌Topshop在俄罗斯莫斯科创造了身临其境的人工智能体验。客户可以下载目录应用程序，然后使用店内智能屏幕虚拟地试穿服装。这项创新不仅在产品上引起了轰动，而且还使该品牌能够收集反馈到其人工智能营销系统中的数据。利用这些数据，他们将来可以创建更具针对性的广告系列。   **顾客体验** 人工智能技术使品牌能够提供增强的客户体验，并使他们的数字营销策略更加成功。您可以使用人工智能跟踪客户的偏好和购买行为，然后利用这些见解提出进一步的建议。   **数字营销专家正在致力于使用开发技术来扩展自己的领域。印度西孟加拉邦的****THATWARE LLP****致力于使用人工智能加快数字营销成果，其成果获得了认可，因此在****2019****年**[国际商务大奖®](http://www.stevieawards.com/iba)**中获得了****[年度初创企业-商务服务行业领域的史蒂夫®铜奖](https://stevieawards.com/iba/company-organization-awards-winners-3)****。**   [**![Request the entry kit](https://blog.stevieawards.com/hs-fs/hubfs/Request%20the%20entry%20kit.jpg?width=341&name=Request%20the%20entry%20kit.jpg)**](https://stevieawards.com/iba/request-entry-kit-international-business-awards) Topics: [business awards](https://blog.stevieawards.com/international-awards/topic/business-awards), [The Stevie Awards](https://blog.stevieawards.com/international-awards/topic/the-stevie-awards), [The International Business Awards](https://blog.stevieawards.com/international-awards/topic/the-international-business-awards), [国际商务大奖](https://blog.stevieawards.com/international-awards/topic/国际商务大奖), [史蒂夫奖](https://blog.stevieawards.com/international-awards/topic/史蒂夫奖) ### Request an entry kit for one or more of the stevie awards programs [Remove my information](https://blog.stevieawards.com/international-awards/%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E6%8E%A8%E5%8A%A8%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80#) Entry kit will be sent to you by email. 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