---
title: 史帝维奖获奖企业PartspARTs IMSEONOC 是如何在服装产业成功创建品牌的？
description: PartspARTs IMSEONOC 的CEO兼设计师林善玉是2014年索契冬奥会韩国文化艺术演出组的服装导演，2014年取得了亚洲-太平洋史帝维奖的大奖
image: https://blog.stevieawards.com/hs-fs/hub/35655/file-2450217919.jpg
---

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# 史帝维奖获奖企业PartspARTs IMSEONOC 是如何在服装产业成功创建品牌的？

Posted by [Clara Im](https://blog.stevieawards.com/international-awards/author/clara-im) on Sat, Feb 07, 2015 @ 01:50 AM

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PartspARTs** IMSEONOC** 的CEO兼设计师林善玉是2014年索契冬奥会韩国文化艺术演出组的服装导演，2014年取得了[亚洲-太平洋史帝维奖](http://www.asia.stevieawards.com/)的大奖，并在韩国1月22日举行的[企业Storytelling相关的史帝维奖研讨会](https://blog.stevieawards.com/international-awards/2015-stevie-awards-seminar-in-korea)上进行了发言。（2015 亚洲-太平洋史帝维奖最终参展截止日期为3月11日，[更多信息请在这里确认](http://asia.stevieawards.com/zh-hans/%E5%8F%82%E8%B5%9B%E6%96%B9%E6%B3%95)。）

* ![IMSEONOC-profile](https://blog.stevieawards.com/hs-fs/hub/35655/file-2450217919.jpg?width=178&name=file-2450217919.jpg "IMSEONOC-profile")*

我们向林善玉代表提出了这样两个问题，一个是2014年获得[史帝维奖大奖](http://asia.stevieawards.com/zh-hans/%E5%8F%B2%E8%92%82%E5%A4%AB%C2%AE%E5%A5%96)对于公司有何意义？另一个问题是有关2015年公司的发展方向。林善玉回答说“我们非常荣幸和开心能获得大奖。这证明了以”create 0% waste”的革新概念为理念而诞生的PartspARTs这一品牌，现在已经成为了获得公众认可的品牌。我认为在该品牌成为成功的品牌模式方面有很大的意义。”

 

**创造性的团队**

林代表指出，荣获史帝维奖的大奖给了公司很大的鼓励。"PartspARTs虽然是品牌名，但也是设计师们共同的创作空间和展示空间。我们希望把研究设计的人们都集中在一起，将我们的产品升华成新的视觉作品和设计，以与顾客沟通的时装集团的知性，开拓时装的未来。在这一过程中，如果没有创造性团队的支持，是不可能成功的。史帝维奖的获奖为持续开展时装试验的我们的团队，注入了对成功的确信，成为我们成长和发展的能源动力。“

 

**海外扩张**

林代表说亚洲太平洋地区在 PartspARTs的海外商务领域中也非常重要。"我认为获得亚洲-太平洋史帝维奖大奖让我们在这一地区的知名度更高，这也将直接影响到商务成果。我们正在保持与亚洲太平洋地区的企业的合作关系，扩张事业。2015年我们计划进一步巩固目前美洲、中国、日本等海外事业领域，并且将进一步向东亚地区扩张事业领域。

 

**核心能力**

林代表对未来很乐观，充满自信。"我们将进一步扩张与多种题材和艺术相结合的作业，这也是PartspARTs品牌的核心力量之一。作为我们2015年第一个合作事业，我们举办了国立现代美术馆(MMCA) 展示。

我们向任代表提问，公司取得了这么多的成就，在这一过程中，什么最能给她带来灵感。“与各种艺术领域的合作是灵感的源泉。通过合作，文化艺术的主体——也就是消费者，可以直接感受和体验PartspARTs的设计成果，而他们的反馈又成了我们创作的灵感。这样的沟通和交流、相互作用总是令人非常开心。"

 

**关于**林善玉 **代表**

林善玉1996年开设时装设计工作室并担任创意总监，到目前为止她仍然马不停蹄地推动首尔及海外时装秀的发展。2011年新推出了追求”create 0% waste”的革新品牌概念的PartspARTs品牌。她善于制作时尚且舒适的服装，通过新的品牌PartsARTs，希望提供最基础的最佳创意。林善玉不仅活跃于时装领域，最近还担任2014索契冬季奥运会韩国文化艺术演出的服装导演；2013年进行现代汽车赞助艺术项目‘Dream Society' 文化站284 展示；与三星美术馆 LEEUM合作等，以品牌名称PartspARTs 的 ART为基础，寻求在 exhibition和 movie, dance, contemporary Art等各种领域的合作。

** **

**关于****PartspARTs IMSEONOC**

[PartspARTs IMSEONOC](http://www.parts-parts.kr/)重新制定关于服装的概念，从设计方式到款式、生产方式，开发独创的程序，追求仅使用一种材料，将材料的浪费和生产过程降低到最少的 0% Waste 设计哲学。PartspARTs是在“分割、区分”的概念part上添加代表“和”的含义的S，旨在超越服装设计领域，与多种题材的艺术沟通，将'ART'融入服装中。这一品牌是利用可进行多种变奏的模式和框架，追求最佳的基础，将日常最基本的东西制作成最佳创造物，追求0% waste 的可持续发展的品牌模式。

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