---
title: Marketing Awards | Advertising awards
description: Advertising awards | The marketing awards blog of the Stevie Awards, the world's premier business awards programs.
---

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## [New Marketing Awards Categories in The American Business Awards](https://blog.stevieawards.com/marketing-awards/bid/45046/New-Marketing-Awards-Categories-in-The-American-Business-Awards)

 Posted by [Michael Gallagher](https://blog.stevieawards.com/marketing-awards/author/michael-gallagher) on Mon, Oct 25, 2010 @ 06:03 PM

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We've added many new marketing awards categories to The American Business Awards for the 9th annual edition, which opened for entries last week.  The first early-bird deadline is November 17.

We used to have just a few marketing categories, including

Marketing Department of the Year  
Marketing Team of the Year  
Marketing Executive of the Year  
Marketer of the Year (for non-executives marketing professionals)  
Marketing Campaign of the Year - For a Product  
Marketing Campaign of the Year - For a Service

But this year we've created 33 industry-specific categories for marketing campaigns, plus a number of specialty marketing categories.  These categories include the following (the letter/number combinations are our category codes):

**Marketing Campaign of the Year - Industry Categories**  
E01. Accounting  
E02. Advertising, Marketing, & Public Relations  
E03. Aerospace & Defense  
E04. Automotive & Transport Equipment  
E05. Banking  
E06. Business Services  
E07. Chemicals  
E08. Computer Hardware  
E09. Computer Software  
E10. Computer Services  
E11. Conglomerates  
E12. Consumer Products - Durables  
E13. Consumer Products - Non-Durables  
E14. Diversified Services  
E15. Electronics  
E16. Energy  
E17. Financial Services  
E18. Food & Beverage  
E19. Health Products & Services  
E20. Hospitality & Leisure  
E21. Insurance  
E22. Legal  
E23. Manufacturing  
E24. Materials & Construction  
E25. Media  
E26. Metals & Mining  
E27. Non-Profit Organizations  
E28. Real Estate  
E29. Retail  
E30. Pharmaceuticals  
E31. Telecommunications  
E32. Transportation  
E33. Utilities

**Marketing Campaign of the Year - Specialty Categories**  
E35. Business-to-Business Advertising Campaign of the Year  
E36. Business-to-Business Marketing Campaign of the Year  
E37. Consumer Advertising Campaign of the Year  
E38. Consumer Marketing Campaign of the Year  
E39. Mobile Marketing Campaign of the Year  
E40. Online Marketing Campaign of the Year  
E41. Retail/Merchandising Marketing Campaign of the Year  
E42. Small-Budget Marketing Campaign of the Year  
E43. Viral Marketing Campaign of the Year

One of the ramifications of this slate of new categories is that we've eliminated a corresponding number of advertising awards categories.  Advertising campaigns may now be entered as part of any of these new marketing awards categories.

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