--- title: Marketing Awards | nokia description: nokia | The marketing awards blog of the Stevie Awards, the world's premier business awards programs. --- [![stevie-awards-full-logo](https://blog.stevieawards.com/hs-fs/hubfs/Stevie%20Awards%20Blog%20Theme%20Files/stevie-awards-full-logo.png?width=347&height=70&name=stevie-awards-full-logo.png "stevie-awards-full-logo")](http://stevieawards.com) Click to View Posts by Stevie® Awards Categories ## [How Nokia Won Marketing Award in The 2010 IBAs](https://blog.stevieawards.com/marketing-awards/bid/46299/How-Nokia-Won-Marketing-Award-in-The-2010-IBAs) Posted by [Michael Gallagher](https://blog.stevieawards.com/marketing-awards/author/michael-gallagher) on Mon, Nov 22, 2010 @ 03:37 PM - [Tweet](https://twitter.com/share) *Mobile-phone giant Nokia has won the Stevie Award for Marketing Campaign of the Year for a Service in the marketing awards categories of The 2010 [International Business Awards](http://www.stevieawards.com/iba). Here we look at how a new technology can successfully support a large-scale campaign that offers consumers ways to interact with print advertising from their mobile phone. * [![Nokia Point and Find](http://thestevies.com/images/Update/0910nokia3.jpg)Nokia Point & Fin](http://pointandfind.nokia.com/)d is a beta service that enables people on the move to access relevant information and services on the Internet simply by pointing their camera phone at real-life objects. With Nokia Point & Find, brands can create unique mobile experiences using the service’s augmented reality and location-based technology.  Nokia Point & Find recently ran a pilot to test the feasibility of making poster advertising interactive using Nokia’s proprietary image recognition technology. The goal was to tag all out-of-home ads with links to exciting, surprising content, and to promote the new service to Nokia smartphone users. Colchester in the U.K. was chosen as a defined city space that could be comprehensively tagged and measured throughout the two-month campaign in January/February 2010. | ![spacer](http://stevieawards.com/mailers/Stevie_FINAL/spacer.gif) | | | | --- | --- | --- | | ![arrow](http://stevieawards.com/mailers/Stevie_FINAL/aba_email_01_arrow.gif) | ![spacer](http://stevieawards.com/mailers/Stevie_FINAL/spacer.gif) | [Read the Rest of This Article ...](http://www.stevieawards.com/pubs/newsletters/September92010fulltext.html#story_01) | 0 Comments [Click here to read/write comments](https://blog.stevieawards.com/marketing-awards/bid/46299/How-Nokia-Won-Marketing-Award-in-The-2010-IBAs#comments-listing) Topics: [marketing awards](https://blog.stevieawards.com/marketing-awards/topic/marketing-awards), [International business awards](https://blog.stevieawards.com/marketing-awards/topic/international-business-awards), [stevie awards](https://blog.stevieawards.com/marketing-awards/topic/stevie-awards), [marketing campaign of the year](https://blog.stevieawards.com/marketing-awards/topic/marketing-campaign-of-the-year), [marketing award](https://blog.stevieawards.com/marketing-awards/topic/marketing-award), [best marketing campaign](https://blog.stevieawards.com/marketing-awards/topic/best-marketing-campaign), [nokia](https://blog.stevieawards.com/marketing-awards/topic/nokia) ### Request an entry kit for one or more of the stevie awards programs [Remove my information](https://blog.stevieawards.com/marketing-awards/topic/nokia#) Entry kit will be sent to you by email. 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