--- title: Website Awards | innovative technology description: innovative technology | The web awards blog of the Stevie Awards, the world's premier business awards programs. --- [![stevie-awards-full-logo](https://blog.stevieawards.com/hs-fs/hubfs/Stevie%20Awards%20Blog%20Theme%20Files/stevie-awards-full-logo.png?width=347&height=70&name=stevie-awards-full-logo.png "stevie-awards-full-logo")](http://stevieawards.com) Click to View Posts by Stevie® Awards Categories ## [How Website Awards Winner Increased Pageviews by 128%](https://blog.stevieawards.com/website-awards/bid/75095/How-Website-Awards-Winner-Increased-Pageviews-by-128) Posted by [Liz Dean](https://blog.stevieawards.com/website-awards/author/liz-dean) on Wed, May 09, 2012 @ 02:42 PM - [Tweet](https://twitter.com/share) [LifeLock](http://www.stevieawards.com/pubs/iba/awards/408_2651_21330.cfm) of Tempe, AZ, U.S.A. won a Stevie® Award for [Best Website](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm) in the [website awards](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm) categories of The 2011 [International Business Awards](http://www.stevieawards.com/iba/), the world's premier [business awards](http://www.stevieawards.com/iba/) program. (The 2012 IBA entry deadline is 16 May, you can [download your entry kit today](http://www.stevieawards.com/pubs/iba/general/173_704_3149.cfm).) Here we look at LifeLock's successful use of [emerging technology](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm). In 2010, LifeLock was tasked with using [innovative technology](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm) to redesign their website. This project was initiated to: - Align with new branding principles,![LifeLock](https://blog.stevieawards.com/hs-fs/file-13813146-gif/images/images-resized-600.gif) - Educate consumers on identity theft and LifeLock services, and - Demonstrate value and provide self-service to members. The [website award](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm) winner's redesign helped the organization achieve many successes including: **LifeLock.com: From Jan 19, 2011 through April 13, 2011 (vs. 12 weeks prior)** - Visits up +95.22% - Pageviews up +128.33% - Average Pageviews up +16.96% - Mobile Visits up +153.47% **Member Portal: From Feb 1, 2011 through April 10, 2011 (vs. 10 weeks prior):** - Visits up +36% - Average Time on Site up +43% (increase of 3.5 minutes) [Read LifeLock's winning entry](http://www.stevieawards.com/pubs/iba/awards/408_2651_21330.cfm) and check out the [award winning website](http://www.stevieawards.com/pubs/iba/awards/408_2214_21511.cfm), [here](http://www.stevieawards.com/pubs/iba/awards/408_2651_21330.cfm).   **About LifeLock:** LifeLock helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information. For more information, visit [www.lifelock.com](http://www.lifelock.com/). 0 Comments [Click here to read/write comments](https://blog.stevieawards.com/website-awards/bid/75095/How-Website-Awards-Winner-Increased-Pageviews-by-128#comments-listing) Topics: [best website](https://blog.stevieawards.com/website-awards/topic/best-website), [website awards](https://blog.stevieawards.com/website-awards/topic/website-awards), [International business awards](https://blog.stevieawards.com/website-awards/topic/international-business-awards), [innovative technology](https://blog.stevieawards.com/website-awards/topic/innovative-technology), [emerging technology](https://blog.stevieawards.com/website-awards/topic/emerging-technology), [website award](https://blog.stevieawards.com/website-awards/topic/website-award), [best websites](https://blog.stevieawards.com/website-awards/topic/best-websites), [award winning website](https://blog.stevieawards.com/website-awards/topic/award-winning-website), [LifeLock](https://blog.stevieawards.com/website-awards/topic/lifelock) ### Request an entry kit for one or more of the stevie awards programs [Remove my information](https://blog.stevieawards.com/website-awards/topic/innovative-technology#) Entry kit will be sent to you by email. 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