As businesses increasingly rely on specialized platforms for customer service and technical development, keeping information flowing between them can become a challenge in itself. Grazitti Interactive is addressing that gap with Sinergify, its integration platform designed to connect customer-facing and technical teams more efficiently.
Stevie-winner Grazitti Interactive is a global digital innovation company that helps organizations transform marketing, sales, and customer support through technology. Operating across North America, Europe, and Asia, the company works across major cloud ecosystems including Salesforce, Adobe, HubSpot, Marketo, and Khoros, while also developing its own enterprise software products.
Connecting Customer Service and Technical Teams
Among those products is Sinergify, a native, zero-code connector between Salesforce and Jira. The platform enables information to move between the two systems in real time, helping support teams working in Salesforce collaborate with engineering and product teams working in Jira without relying on disconnected processes or repeated manual updates. Recent Sinergify enhancements have focused on security, automation, artificial intelligence, and usability.
The platform has also expanded its authentication capabilities, including support for OAuth 2.0, Google Single Sign-On, and Personal Access Tokens for Jira Server and Data Center environments. These additions support organizations with increasingly complex security and compliance requirements.
Bringing AI and Automation into the Workflow
AI is also playing a larger role in the integration. Through Salesforce Agentforce, users can perform Jira-related tasks from within Salesforce, including creating and linking issues, adding comments, searching for information, and generating summaries. This approach brings technical information closer to customer service teams without requiring them to constantly switch between platforms.
Automation features further address the divide between technical incidents and customer support. Jira issues associated with application or infrastructure incidents can generate corresponding Salesforce support cases, helping relevant teams coordinate their response and communicate more efficiently.
Additional improvements give administrators more control over fields, layouts, default values, and supporting information. Sinergify can also surface similar existing cases as new Salesforce records are created, helping users identify possible duplicates and maintain more consistent data.
Breaking Down Operational Silos
Together, these capabilities reflect a broader challenge facing digital enterprises: customer service, engineering, and product teams may use different specialized systems, but customers experience their work as a single organization. Integrations such as Sinergify are designed to make those internal boundaries less visible by allowing information and context to move more readily between teams.
Sinergify is available through both the Salesforce AppExchange and Atlassian Marketplace and is used across industries including technology, SaaS, manufacturing, cybersecurity, and business services. Its continued development reflects Grazitti Interactive’s focus on using integration, automation, and AI to improve collaboration across increasingly complex enterprise technology environments.
Grazitti Interactive won a Bronze Stevie Award for Best Customer Support Solution - New Or New Version in the 2026 Stevie Awards for Sales & Customer Service.
Interested in entering for 2027?