Portugal Telecom won a Stevie Award for Best Internal Recognition/Motivational Event in the Live Event awards categories of The 7th Annual International Business Awards. Read the full-text of their winning entry.
Portugal Telecom (PT) held a hugely successful Christmas party for all their employees on December 18, 2009—for the second consecutive year—which was an auspicious way both to end the year and to start the new cycle for 2010. Here we look at how they organized this mega-event.
PT’s main objectives for organizing such a massive party—it was held in FIL, Lisbon’s futuristic International Fair halls in the Parque das Nações, and attended by just under 9,000 people—were to bring as many of their employees together as possible, to make them all feel a part of the PT team, to celebrate the year’s successes, and, of course, to celebrate the spirit of the holidays.
The logistics of organizing such an event were awe-inspiring. Following the success of the 2008 Christmas party, it was likely that even more of the 8,500 PT employees would want to attend the 2009 event; and PT had a formidable task to meet and surpass the high expectations raised by the 2008 party.
Christmas for People with Fiber
The theme for the event was Christmas for People with Fiber (as in fiber-optic technology) and the space was to be decorated to reflect this theme. PT first had to find a space large enough to hold up to 9,000 people; that would allow for them all to sit down to eat; and that would provide space for the entertainment afterwards, a post-dinner show with a medley of Portuguese music.
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