--- title: Sales Performance Management Drives Results at Sales Award Winner Xactly description: Profile of sales award winner Xactly Corporation, which recently placed third on The Wall Street Journal's list of the hottest tech companies. image: http://thestevies.com/images/Update/0211xactly.jpg --- [![stevie-awards-full-logo](https://blog.stevieawards.com/hs-fs/hubfs/Stevie%20Awards%20Blog%20Theme%20Files/stevie-awards-full-logo.png?width=347&height=70&name=stevie-awards-full-logo.png "stevie-awards-full-logo")](http://stevieawards.com) Click to View Posts by Stevie® Awards Categories # Sales Performance Management Drives Results at Sales Award Winner Xactly Posted by [Michael Gallagher](https://blog.stevieawards.com/sales-awards/author/michael-gallagher) on Wed, Mar 16, 2011 @ 10:13 AM - [Tweet](https://twitter.com/share)   [Tweet](http://twitter.com/share) *[Xactly Corporation](http://www.stevieawards.com/pubs/awards/403_2634_20578.cfm) of San Jose, California, has won multiple Stevie Awards in [The American Business Awards](http://www.stevieawards.com/aba/) over the years, including for Best New Company of the Year in 2008 and for Best Overall Company of the year (up to 100 Employees) in 2010. * For years, companies have known that how they compensate their sales teams directly impacts business performance.  To quote from Jack Welch, former chairman and CEO of GE: “Show me a company’s various compensation plans, and I’ll show you how its employees behave.”  The right sales plans can motivate selling behavior to increase profits, control expenses, and drive consistent quarter-over-quarter results. ![Christopher Cabrera](http://thestevies.com/images/Update/0211xactly.jpg)For most companies, however, the cost of traditional enterprise applications to automate this function was out of reach. According to Xactly Corporation founder and CEO Christopher Cabrera, the incentive sales process in nearly 90 percent of companies was “still managed by manual, spreadsheet-driven processes that breed errors and disputes, don't cost-effectively scale, can't easily accommodate plan changes and additions, and ultimately don't align sales behaviors with corporate goals to effectively drive profits.”   Early in his career, while head of operations at a large software company, Cabrera had found himself time and again forced to walk away from sales opportunities because the mid-market-sized company he was working for simply couldn’t afford the initial costs and ongoing maintenance of an enterprise sales incentive compensation application. Around this time, an on-demand software delivery model was starting to gain noticeable traction.  Despite Cabrera’s evangelizing this concept, his company balked at using an on-demand offering.  Cabrera left that company and went on to launch Xactly in March 2005. **A Simple Idea**** **Cabrera’s idea was to take a complicated and challenging function—managing sales compensation—and automate it to become a simple and cost-effective solution for the huge and underserved mid-market.  His company, Xactly, has done exactly that, and has been instrumental in radically opening up the market. By 2007, Xactly had signed 100 customers.  The company was managing more compensation, and more compensation complexity, than any other on-demand vendor today.  Xactly software was helping its customers to manage nearly $1 billion in sales compensation annually.    **Sales Performance Management** In 2008, Xactly moved into a much larger emerging-market category called Sales Performance Management (SPM).  In 2006, Gartner had predicted that “a sales performance management market will coalesce around best-of-breed vendors largely originating from the sales incentive compensation management market.”  Xactly’s compelling value proposition for potential customers, said Cabrera, was that “the convergence of SPM and on-demand SaaS delivery has created a new, affordable way to improve sales effectiveness. We let companies automate and integrate strategic sales and finance business processes, and let individuals, from sales reps to top management, make better, more informed and timely decisions. “In the on-demand world, the customer holds all the cards and can kick an on-demand vendor out of the game at any time. Hence we're driven by the notion that each customer's business must be earned anew every day. Xactly's over 90 percent customer-renewal rate is, we think, testament to our culture.” Building upon its leadership in on-demand Sales Compensation Management (SCM) software, Xactly was the first vendor to deliver in this market.   **Stellar Results in Uncertain Times** In spite of the downturn, Xactly continued to deliver stellar business results in both 2009 and 2010.  At the same time, the company increased year-over-year revenues by more than 50 percent , and grew its customer base by more than 60 percent—including a sharp increase in international customers. The company’s success is due in part to its strong customer-centric culture and ability to help customers turn sales into a strategic competitive weapon. With both excellence in service and solutions—Xactly Incent™ and Xactly Express™—Xactly has maintained a renewal rate of more than 90 percent over the past three years. In addition, more than a third of the company’s customers added additional subscribers or modules. According to Cabrera: “Incenting the right sales behavior has never been more important. The value of automating compensation and incenting right in order to improve sales results was evident throughout our customer base, as our projects consistently made it to the top of the ROI stack.” Customer Joe Dawe, Senior Director of Business Operations at[ Akamai](http://www.akamai.com/), also added, “Xactly Incent delivers incredibly rich information for making strategic and tactical decisions around our global sales compensation and performance. It has removed a significant distraction for finance and sales, lets us focus on other business challenges, and enables us to more effectively address our market.” On the partner front, Xactly has a close association with [salesforce.com](http://www.salesforce.com/), which recently made a strategic investment in Xactly. In addition, Xactly continued its strong relationship with [Oracle](http://www.oracle.com/index.html) as a member of its CRM On Demand Inner Circle, an elite group of key partners forming an integrated ecosystem of complimentary solutions offering extended value to Oracle CRM On Demand customers. **The Workforce Behind the Success** Cabrera is justifiably proud of his company, but is most proud of the workforce behind its success. Xactly remains committed to providing a positive work environment and giving back to local communities, under the umbrella of the Xactly One™ program.  Xactly employees have participated in building houses for a local [Habitat for Humanity](http://www.habitat.org/), orchestrated a food drive for [Feeding America](http://feedingamerica.org/), partaken in the [American Cancer Society's Daffodil Days Campaign](http://www.cancer.org/Involved/Participate/DaffodilDays/index), and much more. **About Christopher Cabrera** Christopher Cabrera has more than two decades of senior management experience at both early-stage and public companies. At these companies, he managed sales, operations, and business development. Cabrera is a noted expert in issues relating to sales performance management and enterprise and SaaS delivery models. Prior to founding Xactly, Cabrera was SVP of operations for Callidus Software and served as director of North American channel sales at Silicon Graphics. **About Xactly** Xactly Corporation is the market leader in on-demand sales performance management. The company’s SPM Suite of products enables sales and finance executives to design, implement, manage, audit, and optimize sales compensation management programs easily and affordably. Xactly’s solutions automate the process of aggregating data from disparate systems into a secure, hosted repository and enable companies to leverage this business data, which is the lifeblood of sales performance management. Xactly helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance, and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations, and sales professionals across a variety of industries ranging from SMBs to large enterprises. For more information go to [www.xactlycorp.com](http://www.xactlycorp.com). Topics: [business awards](https://blog.stevieawards.com/sales-awards/topic/business-awards), [sales awards](https://blog.stevieawards.com/sales-awards/topic/sales-awards), [xactly](https://blog.stevieawards.com/sales-awards/topic/xactly), [christopher cabrera](https://blog.stevieawards.com/sales-awards/topic/christopher-cabrera), [sales performance management](https://blog.stevieawards.com/sales-awards/topic/sales-performance-management) ### Request an entry kit for one or more of the stevie awards programs [Remove my information](https://blog.stevieawards.com/sales-awards/bid/51329/Sales-Performance-Management-Drives-Results-at-Sales-Award-Winner-Xactly#) Entry kit will be sent to you by email. We don't sell or disclose email addresses. Review our [privacy policy.](https://blog.stevieawards.com/sales-awards/bid/51329/Sales-Performance-Management-Drives-Results-at-Sales-Award-Winner-Xactly#) ### Recent Articles ![If Your Sales Team Has Been Nice, Not Naughty, in 2014...](https://blog.stevieawards.com/hs-fs/file-13813435-jpg/images/stevieaward.jpg) On December 24, 2014 ### [If Your Sales Team Has Been Nice, Not Naughty, in 2014...](https://blog.stevieawards.com/sales-awards/bid/92384/If-Your-Sales-Team-Has-Been-Nice-Not-Naughty-in-2014) Tags: [sales excellence](https://blog.stevieawards.com/sales-awards/topic/sales-excellence), [business awards](https://blog.stevieawards.com/sales-awards/topic/business-awards), [stevie awards](https://blog.stevieawards.com/sales-awards/topic/stevie-awards), [sales awards](https://blog.stevieawards.com/sales-awards/topic/sales-awards) ![New Business Development Awards Categories in the Stevie Awards](https://blog.stevieawards.com/hs-fs/file-2275764288-jpg/images/sales_team_-_growth_image.jpg) On December 15, 2014 ### [New Business Development Awards Categories in the Stevie Awards](https://blog.stevieawards.com/sales-awards/bid/92345/New-Business-Development-Awards-Categories-in-the-Stevie-Awards) Tags: [stevie awards](https://blog.stevieawards.com/sales-awards/topic/stevie-awards), [business development awards](https://blog.stevieawards.com/sales-awards/topic/business-development-awards), [bizdev awards](https://blog.stevieawards.com/sales-awards/topic/bizdev-awards) ### Posts by Tag - [sales awards (46)](https://blog.stevieawards.com/sales-awards/topic/sales-awards) - [customer service awards (29)](https://blog.stevieawards.com/sales-awards/topic/customer-service-awards) - [business awards (26)](https://blog.stevieawards.com/sales-awards/topic/business-awards) - [sales excellence (23)](https://blog.stevieawards.com/sales-awards/topic/sales-excellence) - [sales award (21)](https://blog.stevieawards.com/sales-awards/topic/sales-award) - [Stevie Awards for Sales & Customer Service (15)](https://blog.stevieawards.com/sales-awards/topic/stevie-awards-for-sales-customer-service) - [stevie awards (15)](https://blog.stevieawards.com/sales-awards/topic/stevie-awards) - [best customer service (8)](https://blog.stevieawards.com/sales-awards/topic/best-customer-service) - [call center awards (7)](https://blog.stevieawards.com/sales-awards/topic/call-center-awards) - [contact center awards (6)](https://blog.stevieawards.com/sales-awards/topic/contact-center-awards) - [customer service award (5)](https://blog.stevieawards.com/sales-awards/topic/customer-service-award) - [customer service excellence (5)](https://blog.stevieawards.com/sales-awards/topic/customer-service-excellence) ### Posts by Month - [December 2014 (2)](https://blog.stevieawards.com/sales-awards/archive/2014/12) - [December 2013 (1)](https://blog.stevieawards.com/sales-awards/archive/2013/12) - [October 2013 (1)](https://blog.stevieawards.com/sales-awards/archive/2013/10) - [February 2013 (1)](https://blog.stevieawards.com/sales-awards/archive/2013/02) - [January 2013 (5)](https://blog.stevieawards.com/sales-awards/archive/2013/01) - [December 2012 (4)](https://blog.stevieawards.com/sales-awards/archive/2012/12) - [November 2012 (2)](https://blog.stevieawards.com/sales-awards/archive/2012/11) - [October 2012 (2)](https://blog.stevieawards.com/sales-awards/archive/2012/10) - [September 2012 (1)](https://blog.stevieawards.com/sales-awards/archive/2012/09) - [August 2012 (2)](https://blog.stevieawards.com/sales-awards/archive/2012/08) - [July 2012 (1)](https://blog.stevieawards.com/sales-awards/archive/2012/07) - [April 2012 (1)](https://blog.stevieawards.com/sales-awards/archive/2012/04) [![American Business Awards](https://blog.stevieawards.com/hs-fs/hubfs/ABA_HC_0220.png?width=1800&height=416&name=ABA_HC_0220.png "American Business Awards")](https://aba.stevieawards.com) [![Stevie Awards for Great Employers](https://blog.stevieawards.com/hubfs/SAGE_HC_0220.png "Stevie Awards for Great Employers")](https://hr.stevieawards.com) [![Asia-Pacific Stevie Awards](https://blog.stevieawards.com/hs-fs/hubfs/APSA_HC_0220.png?width=1800&height=533&name=APSA_HC_0220.png "Asia-Pacific Stevie Awards")](https://asia.stevieawards.com) [![Stevie Awards for Sales & Customer Service](https://blog.stevieawards.com/hubfs/SASCS_v2_HC_0220.png "Stevie Awards for Sales & Customer Service")](https://sales.stevieawards.com) [![International Business Awards](https://blog.stevieawards.com/hubfs/IBA_HC_0220.png "International Business Awards")](https://iba.stevieawards.com) [![German Stevie Awards](https://blog.stevieawards.com/hs-fs/hubfs/GSA_HC_0220.png?width=1800&height=539&name=GSA_HC_0220.png "German Stevie Awards")](https://gsa.stevieawards.com) [![Middle East & North Africa Stevie Awards](https://blog.stevieawards.com/hs-fs/hubfs/MENASA_H_0420.png?width=1800&height=532&name=MENASA_H_0420.png "Middle East & North Africa Stevie Awards")](https://mena.stevieawards.com) [![Stevie Awards for Women in Business](https://blog.stevieawards.com/hubfs/SAWIB_HC_0220.png "Stevie Awards for Women in Business")](https://women.stevieawards.com) [![Stevie Awards for Technology Excellence](https://blog.stevieawards.com/hs-fs/hubfs/SATE-HC.png?width=2000&height=596&name=SATE-HC.png "Stevie Awards for Technology Excellence")](https://tech.stevieawards.com) [![Women Future Webinars](https://blog.stevieawards.com/hs-fs/hubfs/WFC25/WFC%20WEBINARS%20LOGO.png?width=1800&height=810&name=WFC%20WEBINARS%20LOGO.png "Women Future Webinars")](https://women.stevieawards.com/webinars) [![Stevie Awards](https://blog.stevieawards.com/hs-fs/hubfs/StevieAwards_EmblemLogo_C_0220-1.png?width=100&height=128&name=StevieAwards_EmblemLogo_C_0220-1.png "Stevie Awards")](https://www.stevieawards.com) --- Questions? Problems? [Contact Us.](https://stevieawards.com/contact) Read Our [Privacy Policy](https://stevieawards.com/refund-delivery-policy) Copyright © 2026 Stevie Awards, Inc. All Rights Reserved. American Business Awards and International Business Awards are registered trademarks of Stevie Awards, Inc.