Public Relations Awards

The final extended entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 4 June. No additional late penalties or fees will be charged in association with the deadline extension.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

To begin your submission process, you should:

1. Request an entry kit.
The entry kit will have all of the information you need regarding entry preparation and submission.

2. Review the 2013 categories.
The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others. For a full list of categories, visit the GWA website at www.ipra.org/gwa.

3. Submit your entries.
To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Monday, 20 May is the final entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. Request the entry kit here and you will receive it right away.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Today, 6 May, is the entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. You'll avoid the £50/entry late fee if you submit your entries before 10:00 am GMT tomorrow. Late entries will be accepted through 20 May with payment of the late fee.

Get Your Entry Kit Here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

The entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 6 May. If you haven't yet done so, you can get your entry kit here. (Late entries will be accepted through 20 May with payment of a £50/entry late fee.)

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Please don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

The early-bird entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 15 April. You'll save £50 per entry if you submit your nominations through that date.

If you haven't yet done so, you can get your entry kit here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The GWAs has doubled the number of categories this year,  as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website.

GWA now features three entry deadlines:

• 15 April - the early-bird deadline, with a discounted fee of £250 per entry
• 6 May - final entry deadline, entry fee is £300 per entry
• 20 May - last day that late entries will be accepted with payment of £50/entry late fee

Entry details are available at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Please don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

The Dow Chemical Company of Freeport, Texas, won the Stevie® Award for Best Communications or PR Campaign of the Year in Community Relations in The 2011 American Business Awards. (The 2012 American Business Awards are now open for entries. Request your entry kit.) Here we look at how the communications awards recipient, Dow Texas Operations, enhanced its reputation in the local community.

The PR awards winner is not only the largest integrated chemical facility in the Western Hemisphere but is also Freeport's largest employer. In 2010, The Dow Chemical Company, sought opportunities to recognize Dow Texas Operations’ WWII veteran retirees in a way that would also benefit its community relations. With its more than 6,000 near neighbor retirees, including several veterans, the communicator awards receiver decided to join forces with Honor Flight, a nonprofit organization that transports veterans to memorials.
                                                                                 
Dow Texas Operations established three community-relations goals:

1. to thank Dow retirees who are WWII veterans for their honorable service,
2. to strengthen outreach to Dow retirees in Brazoria County and;
3. to increase the positive reputation of Dow Texas Operations in the local community, especially among key influencers in local government.

To meet these goals, Dow:

1. Got their employees involved
   On September 27, 2010, 74 Dow WWII veterans—along with 43 Dow “Guardians”—flew from Lake Jackson, Texas, to Washington, D.C. 
2. Used social media to spread the word
   By establishing a Facebook page, Dow was able to engage thousands more in the experience. More than 340 images were posted to the page throughout the day.  By week’s end, nearly 1,300 people “liked” the Facebook page (slightly more than the target of 500). Of those “likes,” more than 50% lived within 50 miles of Texas Dow Operations.  There were 8,761 photo views on September 27, and 18,540 page views during September and October. 
3. Organized a Heroes’ Welcome to involve the community
   At the end of the Honor Flight day, Dow hosted a “Welcome Home” party. The veterans were escorted down a red carpet, and were honored by more than 700 local elected officials, other Dow retirees, Brazoria County veteran groups, and family members, all waving flags or holding patriotic signs. 
4. Reminded local residents of Dow’s history in the community
   Dow Texas Operations posted service photos and personal war stories of the veterans to the Facebook page.  Dow also chronicled the company’s role in WWII by posting newspaper articles from the 1940s about its efforts to mine seawater for magnesium as part of the war effort.

A Grand Success
By any measure, the business in the community awards winner's event was a grand success.  Hundreds of positive comments were posted to the Facebook page. Dozens of expressions of gratitude were voiced in community forums, including the Dow Community Advisory Panel and local Rotary Clubs, and at Chamber of Commerce meetings. A survey of influential people in the community, conducted one month after the Honor Flight, indicated an 82.4% positive perception of Dow’s corporate
citizenship. 

The Brazosport Chamber of Commerce honored Dow Texas Operations with a special award in recognition of outstanding community support for honoring WWII veterans/Dow retirees.  The local newspaper, The Facts, carried extensive coverage of the trip, including an ad-free special section, a first for the newspaper.

Gary Hockstra, who was at the time the Vice President and Site Director for Dow Texas Operations, was one of the driving forces behind the project. On learning that it had won a Stevie Award, he commented: 

“Those of us who took part in the 2010 Dow Honor Flight know just how special it was and we are honored by this national recognition from the American Business Awards. It was an amazing initiative that brought our community together to provide some much-deserved appreciation to these heroes. It is wonderful to be receiving such a prestigious award for the project.”

Hockstra has since been promoted to Vice President of Dow’s Advanced Materials Division and is now based in Philadelphia; however, before departing for his new job, he initiated and participated in a second Dow Texas Honor Flight, in 2011. “We cannot do enough for these men who were willing to sacrifice their lives for our freedom,” he said. “I am very proud that my company provides them with the opportunity to see the memorial that was built in their honor.”

About Gary Hockstra
Gary Hockstra is the Vice President of Dow’s Advanced Materials Division in Philadelphia, Pennsylvania. Until 2011, he was Vice President of Dow Texas Operations in Freeport, Texas. Before being named Vice President and Site Director for Dow Texas Operations in December 2007, Hockstra worked in various manufacturing roles for the company all over the world. Hockstra joined Dow in 1980 after earning a degree in Chemical Engineering from Michigan State University. He considers the Dow Texas Operations Honor Flight one of the greatest community projects he has had the opportunity to work on during his Dow career.

About Dow Texas Operations
Texas Operations is Dow's largest integrated site. The three major complexes—Plant A, Plant B, and Oyster Creek—operate as an integrated unit serving all eight of Dow's Global Business Groups. Texas Operations manufactures 44% of Dow's products sold in the United States and more than 21% of Dow's products sold globally.

About Dow:
Dow combines the power of science and technology with the “Human Element” to innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences, and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high-growth sectors such as electronics, water, energy, coatings, and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. More information about Dow can be found at www.dow.com.

We've just updated our 10 Tips for Winning PR Awards in the Stevie Awards tipsheet for 2012.  Get it here.

There are many opportunities for public relations professionals - public relations directors, event planners, SEO specialists, email marketing strategists, communications managers, and more - to be recognized in the Stevie Awards, the world's premier business awards programs.  This brief tipsheet will outline the 10 best ways that public relations professionals can be honored in the four Stevie Awards programs in 2012.  The programs are:

• The American Business Awards
• The International Business Awards
• The Stevie Awards for Sales & Customer Service
• The Stevie Awards for Women in Business

There are categories to recognize PR departments, campaigns, teams, and individuals, categories for work such as produced tools including web sites and videos, and much more.  This tipsheet will help you to choose the categories and competitions in which you'll have the best chance of winning a 2012 Stevie Award.

What Stevie Awards for Public Relations will you be applying for?

Q&A with Edward de Valle, CEO of AMGW Agency of Brazil and Miami, Florida, USA, which received the Stevie Award for Public Relations Agency of the Year in Mexico, Central, and South America in the PR awards categories of The 2011 International Business Awards.  The IBAs are open to all organizations worldwide.  This year’s awards ceremonies will be on October 11 in Abu Dhabi, UAE.

What are your top tips for U.S. and European companies or organizations thinking of doing business in South and Central America?

1. Do not try to take on the entire region at once, as it is extremely large.  Focus on key markets that are of interest to your organization. Each section of Central and South America has a different cultural working environment. For instance, if you want to focus on Argentina, Uruguay, and Chile that would be considered a Southern Cone business push. On the other hand, if you prefer to work with Venezuela, Peru, and Colombia, that is known as the Andean Pack. Focus on the markets that would best utilize your goods or services.

2. Tailor your goods or services for the markets you decide to work in. For example, if your company is a marketing consultancy like my own agency—which offers public relations, media placement, translation, and creative services out of our Miami offices—you might do well to offer just a few of those services in Central or South America.  Not all of your products or services may make sense in the competitive make-up of such widely different markets. In Brazil, for instance, we have found it best to offer media placement and public relations, but not our creative services.

What item of news recently caught your eye and why?

I am fascinated by news stories on the ever-changing global economy. When I learned recently that American corporations were working very hard to increase their global sales rather than focusing on the U.S. and Canada, I felt that finally someone was listening to what I have been trying to tell people for years. The profits of American corporations will be over 50% of their P&L by 2015 (right now it is at 40%) so I feel that AMGW Agency is in the right place at the right time to help these companies expand their ever-growing businesses into new areas.

Do you have a favorite business app?

Not an app per se, but I follow an applicable way of thinking and working using ZMOT from Google. Amazing! It’s incredible how quickly marketing is changing and I am constantly going back to ZMOT to reference great new thinking and ideas.

If you could choose another profession, what would it be?

Motivational speaker. I believe that youth globally is headed in a very dangerous direction. Expecting instead of creating has become the norm. We need to create, create, and create.

What quality or qualities do you most value in your business associates?

That they love what they do and are eager to help our clients get a return on their marketing investment—which can be very difficult at times.

What do you think is the worst bad habit to have at work? 

Counting how much money you will make off each paycheck or client profit. If you work thinking only about what you earn, you do not have passion. Passion comes first and money later. Also, people first and money later.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?

To be honest with you, sometimes I do not know. I think it must be the drive inside me that never stops wanting to make things happen for others. I love helping people and I work every day with this in mind. I see a great company with bad marketing tactics and I salivate to get them on track. That’s the real thrill for me: getting results for clients.

About Edward de Valle

Edward de Valle established AMGW Agency ten years ago.  Prior to that he worked in the publishing industry, most recently as Director of Sales at Newsweek Latin America.  His career began at General Electric as the Marketing Manager for GE Power Systems Latin America.

Edward is Cuban American. His great-great-grandfather, Alfredo de Zayas y Alfonso, was the 4th President of Cuba and his great grandfather was the owner of one of the largest newspapers in Cuba, El Avance. More recently, his father ran a construction and real estate business in Florida, while his mother is a director and principal of education. His formal education includes a B.S. in International Business, an M.B.A. in corporate marketing, and three years of completed doctoral work in the science of organizational behavior at Nova Southeastern University.

About AMGW Agency

AMGW Agency provides essential services for luxury brands, developers /hoteliers, and medical/healthcare companies around the world. With its core services in media planning and buying, public relations, sales consulting, and interactive marketing, AMGW executes marketing strategies in all seven continents. The company has regional offices in the United States (Miami, New York, San Francisco); Mexico; Panama; Colombia; Venezuela; Dominican Republic; Brazil (Sao Paulo, Goiania, Brasilia); United Kingdom; Italy; Netherlands; Russia; India; Dubai; Qatar; and Lebanon. Recently AMGW Agency formed a global alliance with El Taller Creativo of the Dominican Republic, making AMGW the number one advertising, PR, and communications firm for The Americas and Caribbean. Its newest offices are located in Santo Domingo, Dominican Republic, and Sao Paulo, Brazil. To learn more about the agency visit http://www.amgwagency.com.

Owned by PR expert Jocelyn Johnson, Gravitas Communications of New York, New York, USA, won a Stevie Award for Communications Campaign of the Year in the 2010 Stevie Awards for Women in Business.  The 2011 edition of this global program, which honors women executives, entrepreneurs, and the organizations they run, is accepting entries through September 30.

Hard Times in Detroit

2009 was a dark year for the American automotive industry, with US automotive manufacturers desperately shuttling between Washington, D.C. and Detroit in an effort to save their businesses and get back on track.

In the context of this bleak environment, the editors at Motor Trend magazine decided that the 2010 Car of the Year (COTY) award—announced in November 2009—needed to be a bigger event than ever before.

Motor Trend magazine recognizes the best of the automotive best each year with its COTY award. This venerable award, in its 51st year in 2009, was faced with an unusually narrow field of contenders, but there was a poignancy associated with the ultimate winner, the Ford Fusion.

As the nation and the world worried about whether Detroit could be saved, it seemed fitting that the oldest and strongest of the “Big Three” would emerge triumphant among the field of global contenders.

Motivating the American Auto Market

Gravitas Communications was tasked with launching a campaign for the 2010 award that would reach new levels of coverage and serve as a positive and motivating boost to the American auto market—but with half the budget of previous years.

The goal was to appeal to a mass audience with the widest possible national
and international media coverage.

Publicity Plan

There were several challenges to overcome, including tight timing from completion of testing to the announcement, maintaining the editorial integrity and ownership of the announcement, and executing a huge announcement with a relatively small budget.

The Gravitas team put together a comprehensive yet cost-effective publicity plan designed to reach the broadest audience possible, and using all major communications channels including print, television, radio, web, social media, and online video.

Social Media

The buildup began with social-media teasers two weeks before the COTY award
announcement. These appeared on the brand’s Facebook and Twitter accounts and included social-media press releases promoting the announcement date. The Gravitas Communication’s team coordinated and shot b-roll footage for use among local media and via satellite distribution.

Live Webcast

Gravitas also approached the winning manufacturer to stage a live Webcast from its global headquarters. Not only did this approach leverage the resources of the award winner to promote the COTY award, the event also served as a high-energy morale booster for Ford’s executive management team and employees.

This event also proved to be the ideal backdrop for Motor Trend magazine’s first live Webcast, and Fox Business also provided live broadcast coverage of the announcement.

Amazing Results

The 2010 Motor Trend Car of the Year awards program was considered a great success. It resulted in 1,200 Tweets, 175 television hits, 400 online articles, 4,187 streams on the Webcast—6 times more than was hoped for—and the winner’s video garnered more than 67,000 views on YouTube.

The story was nationally syndicated in an Associated Press article. It was the main story on FoxNews.com, CNBC.com, MSNBC.com, CNN.com, USA Today.com, and Yahoo.com.  MotorTrend.com broke a million page views overall, only the second time the site had achieved that level of traffic.

”The COTY award is one of the most prestigious awards in the automotive industry and we felt honored and motivated to make it the biggest announcement in the history of the awards,” said Jocelyn Johnson, founder, Gravitas Communications.  “It was thrilling to watch the press react and the coverage come in. The client was ecstatic and that is what counts.”

About Jocelyn Johnson

Jocelyn Johnson founded Gravitas Communications in 2005 with more than
fifteen years of experience building and executing smart, strategic public
relations and communications programs for her clients. Jocelyn has worked with
industry goliaths and start-ups alike. From Google to Thwapr, Jocelyn has
worked with nearly 100 companies over her career and has launched more than 36 start-ups. She has a passion for technology, digital media/entertainment, retail, and media companies and is obsessed with how technology is changing the way we communicate and interact. Jocelyn is also proud to be a co-recipient for several PR industry awards.

About Gravitas Communications

Gravitas Communications is a strategic communications firm that operates at the nexus of PR, social media, and search engine optimization. Founded in 2005 by Jocelyn Johnson, Gravitas understands the constantly evolving landscape of media and how technology has forever changed how we communicate and interact. 

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What are your top 3 tips on how to plan a PR campaign in India?
To be effective in India, a PR campaign should have a central big idea, which is derived from key stakeholder insights.

It is also critical to identify potential advocates at the outset, engage them effectively, and make them co-owners of the campaign.

Depending on the nature of the campaign, it will need to integrate a variety of media. India is a diverse country with a multilingual population. Consequently, integrating the multitude of media channels spanning print, television, radio, and social media across languages can be a real challenge for people not familiar with the country. 

What item of news recently caught your eye and why?
The Japan crisis involving the crippling of the Fukushima power plant and the resultant potential radioactive fallout is at the top of my mind. While being faced with the daunting task of containing damage at the nuclear plant, the Government of Japan has been measured in communicating with its citizens and with the international community, and I think this has helped prevent panic among the population at large. 

If you could choose another profession, what would it be?
Filmmaking, as it is also a creative profession.

What quality or qualities do you most value in your business associates?
A desire to excel in every aspect of work.

What do you think is the worst bad habit to have at work?
Lack of proactivity and a pushback attitude.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
An opportunity to make a difference to the discipline of Public Relations.

About Atul Ahluwalia:
Atul Ahluwalia joined Corporate Voice | Weber Shandwick when the Delhi office was first set up in 1994.  With an astute focus on client business outcomes and strong leadership, Ahluwalia rose to become head of North and East India operations for the agency, and was appointed president in 2009.

Ahluwalia's core strengths include corporate and industry-related strategic counseling, media, and crisis management.  During his time at Corporate Voice | Weber Shandwick, Ahluwalia has successfully won a range of impressive clients spanning diverse industries and has led many challenging assignments. With over 20 years in public relations, Ahluwalia's industry experience includes hospitality, consumer electronics, aviation, FMCG, information technology, telecommunications, and banking, among others.   Prior to joining Corporate Voice | Weber Shandwick, Ahluwalia spent five years in advertising.

Ahluwalia has been instrumental in making Corporate Voice | Weber Shandwick the most consistently awarded PR agency in India, winning such global awards as the IPRA Golden World Award, PR Week's Asia-Pacific Campaign of the Year, an Asia Pacific SABRE Award, the United Nations Grand Prize for PR Excellence, a Stevie in The International Business Awards, and a PR Silver Lion at Cannes.

Ahluwalia is an alumnus of St. Columba's High School and Shri Ram College of Commerce, Delhi University.  He is a founder member of The Public Relations Consultancies Association of India (PRCAI), and is a regular guest speaker at advertising and PR institutes.

About Corporate Voice | Weber Shandwick:
Corporate Voice | Weber Shandwick (CVWS) is a joint venture company owned by Weber Shandwick, a unit of The Interpublic Group of Companies (NYSE: IPG) headquartered in New York, and MAA Group Holdings headquartered in Bangalore. Founded in 1992, the firm has grown to become one of the largest and most-awarded consultancies in India, providing a suite of services in corporate reputation development, management, and public affairs.