Creative Awards

Marketing Across Borders: How to Creatively Promote Your Business Abroad, From a Stevie Awards Chair

Posted by Liz Dean on Thu, Jun 13, 2013 @ 10:38 AM

Egemen Ozcan, Director of Boogy The Event, a special events company based in Istanbul, Turkey, is Chair of the Committee for Final Judging of the website awards categories, app awards categories, and live event awards categories for The 2013 International Business Awards, the world's premier business awards competition. (By overwhelming demand, the final entry deadline for the 10th annual IBAs has been extended through 10 July. No additional late penalties or fees will be charged in association with the deadline extension. If you haven't already done so, you can request your entry kit here and it will be emailed to you right away.)

Egemen Ozcan, Director, Boogy The EventAs director of a company that won last year’s Gold Stevie Award for Best Corporate Event with your work for Coca-Cola Turkey, what advice do you have for corporations looking to promote products to the Turkish market?
Remember that half the population of Turkey is under 30, so the mainstream current in the market is targeted at Generation Y or Millennials. This creates a dream opportunity for brands to gain lifelong brand loyalty by successfully reaching the Gen-Y lifestyle.

The Turkish market is unique: just 10 years ago teenagers still relied mainly on the telephone for conversation, while television was their primary form of entertainment. Today’s teenagers not only use alternative technology channels for communication, but are also major content creators. To reach this group effectively, you must provide them with exciting and interactive content.

Just as teens will always be teens, so marketing to these guys will always be about roughly the same things: Select the right messenger; use an effective delivery channel; and make the content compelling.  What has changed are the definitions of “right,” “effective,” and “compelling.” Marketing to today’s teens requires the same old principles, but a whole new bag of technological tricks.

Finally: Believe in them. Today’s youth will change the world. 

Do you have a favorite app that you use for business purposes?
Bizzabo
is my favorite nowadays; however, I’m also working on an app that bans Candy Crusher requests!

If you could choose another profession, what would it be?
For me, it would be music for sure. I’ve been playing drums since I was a student and would love to do so in a more professional way. Maybe it’s not too late?

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
Inspiration is simply somewhere outside, in the souls of non-professional people.  As you’ve no doubt seen on the news, millions of Turkish citizens have been outraged by plans to build a shopping mall on Istanbul's Gezi Park.  You can see Turkey’s creative skills at work in the many blogs, social media, and graphics that have sprung up during the past month. There’s even a new word for it: Chapulling.

We marketing professionals commonly believe that we are the only truly creative people, but the real creativity is somewhere outside. Society should be our inspiration. 

About Egemen Özcan:
Egemen Özcan is a Director and Board Member of Boogy The Event Company in Istanbul, Turkey. He is responsible for the creation, development, and execution of all events in a multidisciplinary system.   Egemen started his music and event career during his undergraduate studies at Turkey’s renowned Middle East Technical University. In 2006, after hosting a series of freelance events, Egemen joined Boogy The Event Company as the leader of the Event Department. Egemen is an expert in creative content and new marketing concepts—and he is still playing his drums. 

About Boogy The Event:
Established in 1991, Boogy has become a leading event and incentive company providing boutique services and customized solutions integrated with the marketing and communication strategies of its business partners. The company is based in Istanbul, Turkey, and has over 20 years of experience organizing corporate events and direct marketing. For more information go to: www.boogy.com.tr

Tags: app awards, live event awards, business awards, website awards, International business awards, Boogy The Event, Egemen Ozcan

5 Ways to Win Creative Awards in The 2013 American Business Awards

Posted by Liz Dean on Tue, Dec 04, 2012 @ 12:08 PM

The 2013 American Business Awards, the premier business awards competition in the U.S.A., feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations, and live events. (The second early-bird entry deadline for the 2013 ABAs is quickly approaching on December 12. Take advantage of discounted entries fees for entries submitted by December 12, request your entry kit here.)

Stevie Awards 2013 LogoHere are five ways to win creative media awards in The 2013 American Business Awards:

  1. App Awards Categories
    These categories recognize excellence in apps for handheld and tablet devices, and for PCs, issued or updated since January 1, 2012.
  2. Annual Report Awards & Other Literature Categories
    These categories recognize excellence in annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications issued since January 1, 2012.
  3. Live Event Awards Categories
    These categories recognize excellence in live events staged since January 1, 2012.
  4. Video Awards Categories
    These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since January 1, 2012.
  5. Website Awards Categories
    These categories recognize excellence in web sites and blogs. There is no eligibility timeframe for these categories - it doesn't matter when the site or blog was first published.

Want more tips on winning creative awards? Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet for helpful tips and tools.

Tags: creative awards, video awards, annual report awards, app awards, live event awards, American business awards, business awards, creative media awards, website awards

Emerging Technology: Three New Innovations To Be On The Lookout For in 2013

Posted by Liz Dean on Thu, Oct 25, 2012 @ 12:15 PM

Akihito Tsukioka, founder of Digitized Information, Inc., in Tokyo, Japan, is Chair of the committee for final judging of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories of The 2012 International Business Awards.  (Sign up here to receive information on how to enter The 2013 International Business Awards, the world's premier business awards competition, opening in January.) We recently caught up with him in his busy DigInfo TV office in Tokyo.

Akihito Tsukioka, founder of Digitized Information, Inc.What do you think are most exciting ideas/innovations that have been posted on DigInfo TV in the past year?
In my opinion, the three most exciting new ideas I have seen recently, and which may well be available soon, are:

  1. The Ubi-Camera, which takes photos composed by framing them with your hands. A research group at the Institute of Advanced Media Arts and Sciences in Japan is developing this prototype miniature camera. When you draw a picture or take a photo, you sometimes form a rectangle with your hands to decide the composition. With this camera, you can take a photo using the exact same motion. The camera contains a range sensor, and the framing is determined by the distance between the camera and the photographers face. With the current system, which is still in development, the lens has a fixed focal length, and zooming is done digitally on a PC.
  2. The True 3D display technology, developed by Burton, which uses a laser to create luminous points of light at desired locations in air or underwater. This system is an evolved version of technology co-developed by AIST and Keio University, first announced in 2006. It works by focusing laser light to produce plasma excitation from the oxygen and nitrogen in the air. The researchers state that this is the world's first technology to show pictures without the constraint of a screen. Most current 3D devices project pictures onto a 2D screen, and make the pictures appear 3D through an optical illusion. But this device actually shows images in mid-air, so a feature of this system is that it enables 3D objects to be viewed naturally.
  3. A research group at the Tokyo University of Science, led by Associate Professor Shinichi Komaba, has confirmed that hard carbon obtained by pyrolyzing sucrose, the main constituent of sugar, is an effective anode material for sodium ion batteries. Currently, most rechargeable batteries are lithium ion batteries. Japan imports its entire supply of lithium, a rare metal, so lithium ion batteries are expensive. Sodium ion batteries are intended to overcome lithium's disadvantages of high price and scarcity.  The supply of sodium is unlimited. Also, sodium ion batteries can be made using iron, aluminum, and sodium, rather than cobalt or copper as before. What's more, results show that using carbon made from sugar as the anode can increase battery capacity. So high-performance batteries may be achievable using cheaper, more abundant materials. The Komaba Group has achieved a storage capacity that is 20% higher than that of conventional hard carbon. It's expected that many researchers will work on making sodium ion batteries commercially viable. The Komaba Group anticipates it may take about five years to achieve a practical version.

What is your favorite app?
Dropbox
, a free service that stores info across computers, mobile phones, tablets, whatever.

If you could choose another profession, what would it be?
An actor.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
The awareness that I will discover something new with each new day.

About Akihito Tsukioka:
Akihito Tsukioka has been in the translation business for over 25 years.  He also has experience in public relations and communications.  Akihito founded Digitized Information, Inc. in 1986.  The company provides its customers with tailor-made video production and translation services. Its website, http://www.diginfo.tv/, receives 70,000 views per day on YouTube. 

Mr. Tsukioka received a master's degree in city planning from the University of California, Berkeley, and is based in Tokyo, Japan.

About Digitized Information, Inc:
Digitized Information is a Tokyo-based video production/translation company providing videos of the latest cutting-edge technology and products from Japan in both English and Japanese. Established in 1986, the company employs a small team of video production staff in Japan, and works with a number of translators in various time zones.

Tags: video awards, annual report awards, app awards, live event awards, business awards, website awards, International business awards, innovative technology, emerging technology, Digitized Information, Inc., Akihito Tsukioka

3 Resources to Help You Win Creative Awards in the 2012 IBAs

Posted by Liz Dean on Fri, Jul 06, 2012 @ 10:08 AM

The final extended entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 18 July. (If you haven't already done so, you can request your entry kit here.)

To help make the most of your creative awards entries, we suggest the following:  

  1. The Stevie AwardsDownload our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet.
    Our tipsheet will provide helpful tips and tools for making the most out of your entries. 
  2. Watch our How to Enter The 2012 International Business Awards video.
    The brief video offers a comprehensive overview of the IBAs and the submission process.
  3. Review past winners' entries.
    The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. Click here to view 2011 winning entries in the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Winners of the competition will be celebrated at the ninth annual awards banquet on Monday, 15 October at the Ritz-Carlton Hotel in Seoul, South Korea.

Need last minute help? Contact us at help@stevieawards.com and we'll direct you to categories that are right for your organization.

Tags: creative awards, video awards, annual report awards, app awards, live event awards, business awards, creative media awards, website awards, International business awards

3 Tips for Winning Creative Awards in The 2012 International Business Awards

Posted by Liz Dean on Tue, May 22, 2012 @ 10:02 AM

The final entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 27 June. (All individuals and organizations worldwide may submit nominations to the IBAs. If you haven't already done so, you can request your entry kit here.)

To help you recognize your organization's creative achievements, we suggest the following tips for winning creative awards in the 2012 IBAs:

1. Review the creative media awards categories.
The International Business Awards feature a wide selection of categories to recognize the achievements of creative professionals including:The Stevie Awards

  1. App Awards Categories
  2. Annual Report Awards & Other Literature Categories
  3. Live Event Awards Categories
  4. Video Awards Categories
  5. Website Awards Categories

2. Review the entry submission criteria.
Make sure your corporate awards entries include all required submission information.

3. Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet.
Our tipsheet will provide helpful tips and tools for making the most out of your entries. 

Need help deciding which creative awards are best for your organization? Contact us at help@stevieawards.com and we'll help direct you to categories that are right for your organization.

Tags: creative awards, video awards, annual report awards, app awards, live event awards, business awards, creative media awards, website awards, International business awards

5 Ways to Win Creative Media Awards in The 2012 International Business Awards

Posted by Liz Dean on Thu, Apr 26, 2012 @ 02:52 PM

The 2012 International Business Awards, the world's premier business awards competition, feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations, and live events. (All organizations and individuals worldwide may submit nominations to the IBAs. The entry deadline for the 2012 IBAs is 16 May, request your entry kit today.)

Here are 5 ways to win creative media awards in The 2012 International Business Awards:

  1. App Awards CategoriesThe Stevie Awards
    These categories recognize excellence in apps for handheld and tablet devices, and for PCs, issued or updated since 1 January 2011.
  2. Annual Report Awards & Other Literature Categories
    These categories recognize excellence in annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications issued since 1 January 2011.
  3. Live Event Awards Categories
    These categories recognize excellence in live events staged since 1 January 2011.
  4. Video Awards Categories
    These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since 1 January 2011.
  5. Website Awards Categories
    These categories recognize excellence in web sites and blogs. There is no eligibility timeframe for these categories - it doesn't matter when the site or blog was first published.

Want more tips on winning creative awards? Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet for helpful tips and tools.

Tags: creative awards, video awards, annual report awards, app awards, live event awards, American business awards, business awards, creative media awards, website awards, corporate awards

4 Tips for Winning Creative Media Awards in The 2012 ABAs

Posted by Liz Dean on Tue, Apr 17, 2012 @ 02:03 PM

The entry deadline for The 2012 American Business Awards, the premier business awards program in the U.S.A., is Wednesday, April 25. If you haven't yet requested an entry kit, you can request your entry kit here and you will receive it right away.

To help you recognize your organization's creative achievements, we want to share four tips for winning creative media awards in the 2012 ABAs.

1. Review the creative awards categories.
The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals including:

  1. The Stevie AwardsApp Awards Categories
  2. Annual Report Awards & Other Literature Categories
  3. Live Event Awards Categories
  4. Video Awards Categories
  5. Website Awards Categories

2. Review the entry submission criteria.
Make sure your corporate awards entries include all required submission information.

3. Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet.
Our tipsheet will provide helpful tips and tools for making the most out of your entries.  

4.  Watch our video, How to Enter The 2012 American Business Awards.
Get step-by-step instruction on how to submit your 2012 entries.

Not sure which creative awards are best for your organization? Contact us at help@stevieawards.com and we'll help direct you to categories that are right for your organization.

Tags: creative awards, video awards, annual report awards, app awards, live event awards, American business awards, business awards, creative media awards, website awards, corporate awards

10 Tips for Winning Creative Media Awards in the 2012 Stevie Awards

Posted by Liz Dean on Mon, Dec 12, 2011 @ 06:22 PM

We've just published our newest tipsheet, called 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet for 2012!  Get it here.

How to win a StevieWe want to help you get the industry recognition you deserve for your websites, smartphone and tablet apps, blogs, videos and more.  The 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet for 2012 is the perfect way to get insider help!

To make submitting your creative awards entries as easy as possible, the tipsheet provides an overview of your opportunities to win Stevie Awards in our categories for

The tipsheet offers insight on available categories in all four Stevie Awards programs:

Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet for 2012 today.

Which creative media category does your organization do best?

Tags: creative awards, video awards, annual report awards, app awards, live event awards, web site awards