Creative Awards

Jung Hieh Shon, President of Hanaroadcom, a marketing and PR consultancy in Seoul, South Korea, won the Gold Stevie Award for Creative Executive of the Year in the creative awards categories of The 2013 International Business Awards. We asked her about the experience of winning a Stevie Award, and what her company’s goals are for 2014.

“Hanaroadcom will be celebrating its 20^th anniversary in 2015, so we will be preparing for this during 2014,” Ms. Shon told us. “It’s a significant anniversary for us because it means our efforts over the past two decades to provide quality PR and marketing, and to deliver a strong message on behalf of our clients, have paid off. So we will be looking back over the past 20 years’ activities while at the same time preparing for increased growth in the years ahead.”

Opening New Markets

Another important objective in 2014 will be to open up new markets overseas. “We already have several clients in foreign countries,” explained Ms. Shon, “but we intend to strengthen our marketing in order to be a truly global company. If you are looking for a partner in advertising or public relations for marketing in South Korea, you can find one in Hanaroadcom! Our aim is to be the best creative partner for business marketing in Korea.”

Winning New Business

According to Ms. Shon, winning several Stevie® Awards over the past few years has had a significant impact on Hanaroadcom. “The International Business Awards is a competition that is highly appreciated here in Korea and winning has contributed greatly to Hanaroadcom’s development: not only does it have a positive effect on the self-esteem of my team, but it also allows us to share the honor with our clients.”

“The Stevie Awards provide an objective evaluation of a company’s work and this has certainly helped us to win new business.”

“I should also add that the trophies make a handsome addition to our Wall of Fame!”

Asia-Pacific Stevie® Awards

We asked Ms. Shon how she felt the new Asia-Pacific Stevie® Awards could contribute to the success of Hanaroadcom.  Ms. Shon told us: “The more Stevie Awards we have won, the more our customer base has increased. Public organizations in particular view a Stevie Award as an indicator of good management, and the ability for Hanaroadcom to have consistently won international awards over the past seven years is an indication of our reliability.”

Adds Ms. Shon: “Each time I have participated in The International Business Awards presentations in different countries, it has been a great opportunity to study the characteristics and culture of that country. Experiences like this provide important data to improve working relations between companies in different countries.”

A Passion for Work

Not only is Ms. Shon a successful marketing executive, she is also something of a social media addict. “I check my Facebook page every day in order to reply to comments and to have conversations in real time,” she says. She is also something of a night owl. “I work a lot at night. Before sleeping I do the work that should be done in the morning. Going to sleep at 2AM is normal for me.”  She does believe in a healthy diet, however. “I have a good breakfast every morning because it gives me energy.”

Concludes Ms. Shon: “A passion for work is what inspires me. Setting increasingly higher standards for the future encourages me to advance despite the difficulties we may have to face. Looking at the Stevie Awards in my office reminds me that we can succeed and that we can achieve our goals.”

The entry deadline for the Asia-Pacific Stevie Awards is February 19.  These awards are open to all organizations in the 22 nations of the Asia-Pacific region.  The early-bird entry deadline for The International Business Awards, which are open to all organizations worldwide, is April 16.

About Jung Hieh Shon

Jung Hieh Shon is the CEO of a 19-year-old company that has won a Stevie® Award for seven years in a row. She herself has also been named “Creative Executive of the Year” for six years in succession. Working during the day and studying at night for fifteen years earned her professional degrees and a good knowledge of English, advertising and PR, social welfare, visual design, and real estate. She currently works as a PR and Design advisor to a number of government organizations and associations.

About Hanaroadcom

Hanaroadcom is a consultancy that helps organizations with their marketing activities through the effective and creative use of diverse promotional tools. Its areas of specialty include brochures, in-house magazines, brand development, communications solutions, and social media. Hanaroadcom is one of only a few companies to have won in the International Business Awards seven years in succession. The company has also achieved recognition in several Korean awards. Hanaroadcom’s customers are mainly Korean government organizations, public institutions, and large companies. It also has partnerships with overseas government organizations and global enterprises. For more information, go to www.hanaroad.com.

Egemen Ozcan, Director of Boogy The Event, a special events company based in Istanbul, Turkey, is Chair of the Committee for Final Judging of the website awards categories, app awards categories, and live event awards categories for The 2013 International Business Awards, the world's premier business awards competition. (By overwhelming demand, the final entry deadline for the 10th annual IBAs has been extended through 10 July. No additional late penalties or fees will be charged in association with the deadline extension. If you haven't already done so, you can request your entry kit here and it will be emailed to you right away.)

As director of a company that won last year’s Gold Stevie Award for Best Corporate Event with your work for Coca-Cola Turkey, what advice do you have for corporations looking to promote products to the Turkish market?
Remember that half the population of Turkey is under 30, so the mainstream current in the market is targeted at Generation Y or Millennials. This creates a dream opportunity for brands to gain lifelong brand loyalty by successfully reaching the Gen-Y lifestyle.

The Turkish market is unique: just 10 years ago teenagers still relied mainly on the telephone for conversation, while television was their primary form of entertainment. Today’s teenagers not only use alternative technology channels for communication, but are also major content creators. To reach this group effectively, you must provide them with exciting and interactive content.

Just as teens will always be teens, so marketing to these guys will always be about roughly the same things: Select the right messenger; use an effective delivery channel; and make the content compelling.  What has changed are the definitions of “right,” “effective,” and “compelling.” Marketing to today’s teens requires the same old principles, but a whole new bag of technological tricks.

Finally: Believe in them. Today’s youth will change the world. 

Do you have a favorite app that you use for business purposes?
Bizzabo is my favorite nowadays; however, I’m also working on an app that bans Candy Crusher requests!

If you could choose another profession, what would it be?
For me, it would be music for sure. I’ve been playing drums since I was a student and would love to do so in a more professional way. Maybe it’s not too late?

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
Inspiration is simply somewhere outside, in the souls of non-professional people.  As you’ve no doubt seen on the news, millions of Turkish citizens have been outraged by plans to build a shopping mall on Istanbul's Gezi Park.  You can see Turkey’s creative skills at work in the many blogs, social media, and graphics that have sprung up during the past month. There’s even a new word for it: Chapulling.

We marketing professionals commonly believe that we are the only truly creative people, but the real creativity is somewhere outside. Society should be our inspiration. 

About Egemen Özcan:
Egemen Özcan is a Director and Board Member of Boogy The Event Company in Istanbul, Turkey. He is responsible for the creation, development, and execution of all events in a multidisciplinary system.   Egemen started his music and event career during his undergraduate studies at Turkey’s renowned Middle East Technical University. In 2006, after hosting a series of freelance events, Egemen joined Boogy The Event Company as the leader of the Event Department. Egemen is an expert in creative content and new marketing concepts—and he is still playing his drums. 

About Boogy The Event:
Established in 1991, Boogy has become a leading event and incentive company providing boutique services and customized solutions integrated with the marketing and communication strategies of its business partners. The company is based in Istanbul, Turkey, and has over 20 years of experience organizing corporate events and direct marketing. For more information go to: www.boogy.com.tr

Akihito Tsukioka, founder of Digitized Information, Inc., in Tokyo, Japan, is Chair of the committee for final judging of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories of The 2012 International Business Awards.  (Sign up here to receive information on how to enter The 2013 International Business Awards, the world's premier business awards competition, opening in January.) We recently caught up with him in his busy DigInfo TV office in Tokyo.

What do you think are most exciting ideas/innovations that have been posted on DigInfo TV in the past year?
In my opinion, the three most exciting new ideas I have seen recently, and which may well be available soon, are:

1. The Ubi-Camera, which takes photos composed by framing them with your hands. A research group at the Institute of Advanced Media Arts and Sciences in Japan is developing this prototype miniature camera. When you draw a picture or take a photo, you sometimes form a rectangle with your hands to decide the composition. With this camera, you can take a photo using the exact same motion. The camera contains a range sensor, and the framing is determined by the distance between the camera and the photographers face. With the current system, which is still in development, the lens has a fixed focal length, and zooming is done digitally on a PC.
2. The True 3D display technology, developed by Burton, which uses a laser to create luminous points of light at desired locations in air or underwater. This system is an evolved version of technology co-developed by AIST and Keio University, first announced in 2006. It works by focusing laser light to produce plasma excitation from the oxygen and nitrogen in the air. The researchers state that this is the world's first technology to show pictures without the constraint of a screen. Most current 3D devices project pictures onto a 2D screen, and make the pictures appear 3D through an optical illusion. But this device actually shows images in mid-air, so a feature of this system is that it enables 3D objects to be viewed naturally.
3. A research group at the Tokyo University of Science, led by Associate Professor Shinichi Komaba, has confirmed that hard carbon obtained by pyrolyzing sucrose, the main constituent of sugar, is an effective anode material for sodium ion batteries. Currently, most rechargeable batteries are lithium ion batteries. Japan imports its entire supply of lithium, a rare metal, so lithium ion batteries are expensive. Sodium ion batteries are intended to overcome lithium's disadvantages of high price and scarcity.  The supply of sodium is unlimited. Also, sodium ion batteries can be made using iron, aluminum, and sodium, rather than cobalt or copper as before. What's more, results show that using carbon made from sugar as the anode can increase battery capacity. So high-performance batteries may be achievable using cheaper, more abundant materials. The Komaba Group has achieved a storage capacity that is 20% higher than that of conventional hard carbon. It's expected that many researchers will work on making sodium ion batteries commercially viable. The Komaba Group anticipates it may take about five years to achieve a practical version.

What is your favorite app?
Dropbox, a free service that stores info across computers, mobile phones, tablets, whatever.

If you could choose another profession, what would it be?
An actor.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
The awareness that I will discover something new with each new day.

About Akihito Tsukioka:
Akihito Tsukioka has been in the translation business for over 25 years.  He also has experience in public relations and communications.  Akihito founded Digitized Information, Inc. in 1986.  The company provides its customers with tailor-made video production and translation services. Its website, http://www.diginfo.tv/, receives 70,000 views per day on YouTube. 

Mr. Tsukioka received a master's degree in city planning from the University of California, Berkeley, and is based in Tokyo, Japan.

About Digitized Information, Inc:
Digitized Information is a Tokyo-based video production/translation company providing videos of the latest cutting-edge technology and products from Japan in both English and Japanese. Established in 1986, the company employs a small team of video production staff in Japan, and works with a number of translators in various time zones.

MAVI Interactive of Doylestown, Pennsylvania, USA, has won the Gold Stevie® Award for Best Training Application in the app awards categories of The 2012 International Business Awards, the world's premier business awards competition. (2013 entries will open in January. Join our mailing list and be the first to receive the 2013 IBA entry kit.)

First released in 2010, the Agent Surefire series of immersive cyber-security training games allow trainees to practice—in first person view—how to notice and avoid cyber-security vulnerabilities inside a workspace. The Stevie Award-winning Agent Surefire: Insider Threat is the third chapter in this series.

Bora Aytun, co-founder and CEO of MAVI Interactive, says: “Gaining critical-thinking skills is essential in securing an organization’s intellectual property.

“Cyber attacks are constantly evolving. It is next to impossible to keep up with all the new threats. We simply must learn to recognize the signs and avoid common mistakes.”

The Weakest Link
Adds Aytun: “Cyber attackers always aim for the weakest link in the chain of defense, which is usually vulnerability caused by an individual’s day-to-day actions. Technology can’t always save users from making poor choices, so users must become aware of their direct impact in securing sensitive information.”

Aytun concludes: “Unfortunately, the standard security awareness training methods—such as slideshows, text, and illustrations—are usually perceived by the trainees as boring and complicated, even punitive. This creates resistance to the training. In an immersive game setting, however, the learning is engaging, experiential, and natural.”

How it’s Done
Trainees are asked to take on the role of “Agent Surefire”, find and categorize Threat Vectors and Vulnerabilities, and to stop an on-going breach from happening. The human-interest storyline keeps the attention level high, while the original score—played by a 30-piece orchestra—enhances the multi-sensory experience. (MAVI has posted a teaser video on Vimeo. If you would like to try the training game for yourself.)

The game content is run on the MAVI Serious Game Engine, which collects time-stamped behavioral information on each trainee, and provides training administrators with a clear understanding of each trainee's critical-thinking skills as well as identifying their weaknesses.

Says Aytun: “At MAVI, we are absolutely devoted to playing our part in creating a fundamental change in the way we train people. We believe that a majority of the great content our educators produce remains unabsorbed by trainees because of inefficient methods of delivery devised back in the 19^th century. Neuroscience today is teaching us how to deliver content in ways the human brain can easily absorb. Our mission is to make the highest quality experiential learning available to the masses. With our powerful platform we create highly effective training simulations at a fraction of the cost and time.”

About Bora Aytun
Bora Aytun is the CEO of MAVI Interactive, LLC, which he co-founded in 2008.  He is also the co-founder of MAVI Film, specializing in Internet/TV broadcast integration and B2B product development for the broadcast industry. Prior to that, he was IS Project Manager at Alpha Scientific Corporation.  In 1990, Aytun started his own consulting company, MAVI Consulting, serving a number of media and marketing companies in Turkey from 1990 to 1998. Aytun has a degree in Business Administration and Communications from Ege University in Turkey.

About MAVI Interactive:
MAVI Interactive develops immersive training simulations and Serious Games. The company partners with industry leaders in training and education to create a wide range of engaging learning tools. MAVI’s partners and clients benefit from an award-winning gamification methodology and the MAVI Serious Gaming Engine and Platform to drastically reduce deployment time and costs in solving challenging training problems. For more information, call 888-708-6284 or visit the website at www.maviinteractive.com.

The final extended entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 18 July. (If you haven't already done so, you can request your entry kit here.)

To help make the most of your creative awards entries, we suggest the following:  

1. Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet.
   Our tipsheet will provide helpful tips and tools for making the most out of your entries. 
2. Watch our How to Enter The 2012 International Business Awards video.
   The brief video offers a comprehensive overview of the IBAs and the submission process.
3. Review past winners' entries.
   The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. Click here to view 2011 winning entries in the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

Winners of the competition will be celebrated at the ninth annual awards banquet on Monday, 15 October at the Ritz-Carlton Hotel in Seoul, South Korea.

Need last minute help? Contact us at help@stevieawards.com and we'll direct you to categories that are right for your organization.

The final entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 27 June. (All individuals and organizations worldwide may submit nominations to the IBAs. If you haven't already done so, you can request your entry kit here.)

To help you recognize your organization's creative achievements, we suggest the following tips for winning creative awards in the 2012 IBAs:

1. Review the creative media awards categories.
The International Business Awards feature a wide selection of categories to recognize the achievements of creative professionals including:

1. App Awards Categories
2. Annual Report Awards & Other Literature Categories
3. Live Event Awards Categories
4. Video Awards Categories
5. Website Awards Categories

2. Review the entry submission criteria.
Make sure your corporate awards entries include all required submission information.

3. Download our 10 Tips for Winning Creative Media Awards in the Stevie® Awards tipsheet.
Our tipsheet will provide helpful tips and tools for making the most out of your entries. 

Need help deciding which creative awards are best for your organization? Contact us at help@stevieawards.com and we'll help direct you to categories that are right for your organization.